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3 Effective And Low-Cost Marketing Strategies

Business team working together on whiteboard at brick wall in office

While marketing in today’s digital world provides many more options for businesses, it also makes it more difficult to know where and how to spend your marketing dollars. And when startups are competing with larger companies who have extensive marketing budgets, it can be especially intimidating to figure out how to win over consumers. Let’s take a look at how businesses can implement low-cost marketing strategies that still get results.

Pivotal Relationships Are Key 

Instead of attending low-budget networking event after event, give your time and attention to strategic functions that could lead to beneficial partnerships. Invest in attending high-caliber conferences or becoming a member of trusted organizations.

Also, be sure to research which organizations or groups the high profile individuals in your industry are a part of, and see if you can join those communities. You can use social media platforms, such as LinkedIn or Twitter, to reach out and engage with movers and shakers as well. This can increase the chances of meeting and developing pivotal relationships with individuals who have leverage in your industry. Above all, make sure you’re adding value to the people you meet as opposed to asking for favors or advice.

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Focus On The Product And Service

Word-of-mouth marketing is extremely powerful and effective, and that’s because it isn’t easy to obtain and isn’t a marketing ploy that a corporation has carefully crafted. Word-of-mouth marketing impressions result in five times more sales than paid media impressions. Not to mention that consumers are more likely to trust and buy from a brand recommended by a friend.

But without a rock solid product or service, and a near-flawless customer experience, it is difficult to get people to tell their friends about your brand. Hosting focus groups, or using feedback software like SurveyMonkey or TypeForm can help you pinpoint what customers would like to see changed about your product. And it’s important to pay attention to reviews on sites like Google and Yelp to see where your product or service could be refined.

Word-of-mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales.

That’s why it’s important to always be listening and improving – by doing so, you may find your customers do all the advertising for you.

Be Flexible, Yet Calculated

A great deal of the digital advertising rat race is caused by brands constantly hopping on the latest marketing trends just because others are doing it. Seeing competitors running Facebook ads doesn’t mean you should throw money into Facebook advertising the very next day. For one, the ad may not be converting as well as you suspect. Secondly, every brand is different. And lastly, getting a potential customer’s attention can be very challenging on a platform like Facebook where users are scrolling through to catch up with old friends or simply share a life update.

Be flexible and open to experimenting with new and creative ways to advertise your company – but also be meticulous in your ROI calculations. This way, you’ll know which avenues to double down on the next time you’re putting together your marketing budget. You might find your referral system is driving 90% of your company’s leads every month, which implies you can pump the brakes on more traditional forms of advertising.

If you have the right connections and your product solves a big enough problem, you might even find that you don’t need to advertise at all – the key is to find out what’s best for your business.

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When all your ducks are in a row in terms of advertising – creative concepts, prospect targeting, brand messaging, high-quality imagery and crisp copy, advertising can work wonders for a company of any type.

Marketing and advertising works, which is why the U.S. digital advertising industry alone is valued at $192 billion. Yet, if you’re strategic and crafty enough, and focus exclusively on relationship-building, your product, and word-of-mouth marketing, your company can significantly minimize advertising spend.

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I am the CEO of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women. It’s Studio 15’s mission to promote and collaborate with other female-owned businesses and to support female entrepreneurs in developing countries through a partnership with Kleos MFG, a non-profit organization.

Source: 3 Effective And Low-Cost Marketing Strategies

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Uncovering The True Value Of Influencer Marketing On YouTube

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It’s Friday night and your epic evening includes the couch and a YouTube video, where your favorite influencer mentions a new food-delivery app. Ten minutes later, you download the app and order food but don’t use the special URL or promo code. Historically, marketers would be unable to attribute your purchase to the video you just watched because you behaved in an “immeasurable” way outside the bounds of last-touch attribution metrics.

For too long, YouTube influencer marketing has been measured incorrectly — or, at least, terribly incomplete; it’s typically measured like a digital channel, where only direct link clicks (vanity URL, bit.ly or promo code) are measurable. This has left many user actions untrackable to even the most powerful brand measurement teams.

To make “untrackable” user behavior trackable, my agency commissioned a study from Jumpshot observing a pool of 149,608 anonymized users through clickstream data to see how users interacted with brand integrations run by three brand partners. We found that about 75% of conversions resulting from brand YouTube influencer marketing campaigns were not being tracked.

Can you guess how this happened? That person watching a YouTube video on Friday night either went straight to a search engine and purchased directly through the brand’s site or went to a third-party marketplace like Best Buy, Amazon or Target to make their purchase. “But what if they saw another ad that persuaded them?” you might ask. This study doesn’t merit the attribution of these conversions to multi-touch measures across the sales funnel, as most user actions occurred within the first 20 minutes of watching the video.

While this reveals even more validation for brands already using YouTube for influencer marketing, it also shows opportunity for brands that aren’t yet tapping into the platform.

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How do you know if influencer marketing — especially on YouTube — is right for your brand?

Many marketers practice influencer marketing in some form, but that doesn’t necessarily mean you should. If you answer “no” to any of the following, then your brand probably isn’t ready for influencer marketing:

• Have you optimized every single one of your other marketing channels (SEO, email, PPC, blog, ads, etc.)?

• Does your brand have flexible legal and regulatory controls over your creative and messaging?

• Are your branding and creative teams willing to give up control to an influencer?

If you said “yes” to all of the above and can say yes to everything on the following checklist, YouTube influencer marketing might be a good fit for your brand:

• Does your brand need to be explained in more than two words?

• Have you optimized static images that just don’t seem to be working as well as you thought?

• Is storytelling a key element to your brand strategy?

To those who said yes to the above, keep reading.

Why should I consider YouTube for my influencer marketing campaign?

Within the industry, YouTube is recognized but greatly underestimated. The industry is flooded with information about influencer marketing on Instagram. Many marketers mistake this as a sign to put their influencer budget behind Instagram alone, even when the platform is almost three times as saturated with influencers (830,000+ influencer accounts) as YouTube (347,000+ influencer accounts).

And Jumpshot data found that when it comes to ads on YouTube, influencer marketing conversion rates (2.7%) are five times higher than traditional pre-roll and mid-roll ad conversion rates (0.5%).

One of the reasons I believe there are fewer influencers on YouTube than Instagram is because of the time investment. A 14-minute video involving creative, unique storytelling that audiences can watch beginning to end as they would a show are much harder to produce than a static image or 60-second video muddied by algorithms. YouTube can be a great platform for brands that want to tell longer-form stories through creativity that appeals to specific niches of followers.

That said, I’d recommend brand representatives tapping into influencer marketing avoid taking complete control over creative. Audiences know when brands are selling to them, even through the voices of their favorite channel on YouTube. Let the creator do their thing. Ask them how you can support their video with more materials and let them use your product or service in a way it was not intended — simply, let go.

Optimizing Campaigns

Our analysis found that for every transaction through a direct link, there were three more untrackable conversions. How can brands use this information to help optimize their campaigns?

Understanding your true conversion value is critical. If you don’t understand the power behind your channel, you’ll be unaware of when and how to optimize and support the channel.

Say you run an AdWords campaign in December. You keep it going through January but also decide to run a YouTube campaign with one influencer at the beginning of January. You see conversions from AdWords tracking in December and a similar level of conversions coming from your YouTube campaigns in January. You believe both channels are working effectively, maybe slightly below ideal. Then, all of a sudden in the middle of January, your AdWords conversions jump.

Your data analytics team tells you it’s time to put more budget behind AdWords, but your knowledge about the trackability of YouTube influencer campaign conversions tells you that those extra conversions are likely happening as a direct result of your YouTube campaigns, and the user is simply searching after watching and then purchasing. You now know that a consequential boost in AdWords budget isn’t necessarily the answer and that it might be more effective to use your budget to optimize your YouTube campaign.

Last Word

Influencers are deeply connected and in tune with coveted audiences. Their true power comes from being seen as trustworthy and relatable by their audiences. As a result, it can be a powerfully effective tool in any marketer’s toolbox.

As more people look to YouTube to produce and consume entertainment, it’s imperative that marketers engage with the platform intelligently. Around 65% of influencer marketing budgets are set to increase by the end of 2019 alone, and influencer ad spend is projected to reach $15 billion over the next three years. With concrete data pointing to YouTube influencer marketing’s effectiveness, now is the time to optimize, and if nothing else, test. It beats a Friday night watching videos on your couch.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Chief Growth Officer at The Outloud Group, an influencer marketing agency.

Source: Uncovering The True Value Of Influencer Marketing On YouTube

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How To Find Influencers On YouTube, Instagram, & Twitter Based on Country Influencer Hub

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  • Get Unlimited Targeted Traffic from YouTubeTM, InstagramTM, TwitterTM, and High-Traffic Blogs In Any Niche from Top Influencers
  • Find Influencers On YouTube, Instagram, and Twitter based on Keywords, Niche, Country and using minimum, and number of followers criteria
  • Find Influencers having High Traffic Blogs based on Alexa Rank, Country Rank, and Load Time when you search for it via keyword, niche or country
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Imagine Strong Influencers Promoting Your Product to Their Millions of Followers On Instagram, YouTube, Twitter, and High Traffic Blogs Without You Struggling for Traffic Ever! Find Influencers On YouTube, Instagram, and Twitter based on Keyword Search, Niche, Country and

Find Influencers using minimum, and maximum followers bracket i.e., Influencer having followers or subscribers between 100k to 1 milllions. View Detailed Information about each Influencer like Engagement Rate, Post, Followers, Following, Last Account Activity, Last Online Time, Analysis of each post of each Influencer to get an idea of profitability with them.

Save high converting messages/eMails and re-use them again to save time while dealing with other Influencers. Set Campaign Goal – Get Website Traffic, Promote Product, Promote Event, Get App Installs, Promote Service etc. Provide General Info of Campaign like name, brand name to which traffic is sent, and campaign status.

Set Contract with information like Traffic Destination URL, Your Budget for Influencer, Campaign Task, and Campaign Details. Set Tracking by entering your google analytics or Facebook pixel code, and DONE.

Display your stunning offers and promos, with the attention capturing pop-up boxes. They are super-convenient to use and can be embedded on a blog, website or any webpage. Create urgency for your offers and make them appear truly captivating so that your site visitors cannot to bypass them and much much more….

 

Source: InfluencerHub

6.7M subscribers
Mariale Marrero, who is a native of Venezuela, is a beauty and lifestyle social media influencer who is paid by companies to promote their products on her social media accounts.

Find The Content That Works & The Influencers Who Matter

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Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

4 Examples Interactive Content Marketing Platform

Furthermore, there are only four main types of interactive content you need to consider for your website. Better still,
with the right interactive content marketing platform, just about anyone can
create an engaging example quickly and, often times, for free.

1. Quizzes

Maybe the most popular form of interactive content is the basic quiz. They’re simple to create and take. Yet, quizzes can produce absolutely incredible results. In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content.

Their quizzes aren’t overly complicated, either. Check out their most successful one, “Quiz: Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?

SurveyMonkey
is an extremely popular interactive content marketing platform and is also completely free to use. Otherwise, Quiz Maker offers three different options.

2. Calculator and Tools

Online calculators do more than just help readers add and subtract. They help readers by making convoluted calculations much easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of 2017” would mean for you, the NY Times’ tax calculator requires you to only answer four questions.

Another extremely popular tool is a mortgage calculator. Just about every major mortgage originator and real-estate advice site offers one. That’s because those in the market for a new home absolutely need this information, but would rather not conduct complex calculations in order to receive it (or find out for the first time when they’re in a lender’s office).

Take a look at this mortgage calculator from NerdWallet for an excellent example of how you can use an interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent choice.

3. Interactive Visuals

Interactive visuals make it easier for people to understand complicated concepts by illustrating them with visuals. As opposed to an infographic, though, these visuals allow the viewer to adjust the input for specific outcomes. One really fun example that showed up in recent years was “Winds and Words”:

“Using data collected
from script dialogue and other sources, this experiment analyzes and visualizes
characters’ words and interactions from the first six seasons of HBO’s Game of
Thrones.”

If you watched the show, you know how daunting it could be at times to remember the dozens of characters’ interactions with one another, year-after-year. The fun tool shows users whom every character spoke to – and how often – broken down by season. This type of marketing asset is possible with an interactive content marketing platform like R Shiny. It’s too involved for any sort of free software, but the results are clearly
worth it.

4. Timelines, Sliders, and More

Finally, another fantastic way to use an interactive content marketing platform is to create a timeline or slider that shows the progression of a product, service, or event. For example, check out this cool timeline that documents the evolution of the iPhone. With just one click-at-a-time, you can watch as the model in front of you changes. That’s a lot more interesting than simply seeing them all laid out in one static visual because it gives you a much better sense of how the device’s dimensions changed over time.

Another interesting example shows how diversity in tech grew between 2014 and 2017. Once again, a simple side-by-side comparison of each year would have sufficed, but it’s far more engaging when you can look at each metric and see exactly how it changed with just a simple click. If your site needs a timeline, Preceden offers a free trial, yet it’s trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for this kind of content.

The Most Important Rule When Creating Interactive Content

Now that you understand what interactive content is and what your four main options are, the next step is deciding which would make the most sense for your business. As you research the different types of interactive content that is successful in your market, you’ll see that even in a single category – say quizzes – there’s no limit to what you can do. In terms of the questions you ask, the interface of the quiz, how results are provided, etc., the sky’s the limit.

However, remember this quote from the founder of “Convince and Convert,” Jay Baer, about content creation: “One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful.” Bells and whistles are great, but if your interactive content doesn’t actually provide the answers your market wants, don’t expect it to attract much attention for very long.

Keep in mind, too, that those answers don’t necessarily have to be life-changing. Finding out how much of a mortgage you can afford is great, but clearly, many of Women.com’s readers were interested in discovering if they could name “All 15 of These 80s Hits by One Line.” Different markets. Different interactive content.

It’s Never Been Easier to Create Interactive Content

Depending on the kind you want to create, an interactive content marketing platform could produce your next post by the end-of-the-day and for absolutely free.

By: Susan Moeller

Source: BuzzSumo: Find the content that works and the influencers who matter

1.58K subscribers

An introduction to the h5p framework, with examples.

DISCOVER How You Can AUTOMATE FB Video Ads & Get EVERGREEN & CONSISTENT Leads & Sales FAST

Before even running your ad campaign, you first need to learn about the “flows” which are the general game plans. This way, you’re not just giving money to Mark Zuckerberg and then crossing your fingers, hoping and praying that your ads will work. And because some of you might be using the FB ad platform for the first time, I also added the basics such as creating your FB page and Business Manager account inside – plus on how to get access to your partner’s or client’s page/s as well (great if you want to provide this as a service).

I know you already saw this word gazillion times and it might already bore you. But really, if you want to have a very successful ad campaign, you need to do a proper research. Here, I also showed how to “spy” on the currently winning ads so you don’t have to “reinvent the wheel” by having to do the guess work and test a lot of things. All you have to do is copy what is working and apply them in your own ads.

This is actually the secret that gurus are hiding from you. Here, you can learn how to setup automated video ad campaigns for high ticket type of products. And when I say “automate,” I really mean setting things up once then you can go on vacation and the ad will be running for you, giving you results while doing whatever you want!

  • Get FAST results, without having to rely on SEO and crazy algorithm change
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  • Create almost set and forget AUTOMATED campaigns that can give you results in many months to come, even if you’re away.
  • EASILY retarget your video viewers and website visitors to make them come back and grab your offers
  • Become an instant AUTHORITY in your niche by reaching out to your target audience and make them LOVE what you can offer to them 
  • If you want, you can even build your own FB video ad agency, and offer this as a service to business owners! 

Source: Social Video Ads Zoo

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4 Principles of Marketing Strategy – Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above.

Learn more: Subscribe to my channel for free offers, tips and more!

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The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

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Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

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How to Use Influencer Marketing – Ask the Pro By Grant Cardone

Bill Carmody is an international marketer having been in the internet marketing space for 22 years. He asks the question—how do you leverage networks to gain influence? The easy route is to pay and put campaigns on autopilot. There is a better way—finding influence marketers—people who have a big audience but havent figured out how to monetize them.

How do you go to the next level and scale? Get involved with niche players who are highly engaged in their spaces. The cost of what you give them versus the value they give you is exponential. If you optimize for fame, you don’t get fortune, but If you optimize for fortune, you will get fame. Click here for more Ask the Pro….

 

 

 

 

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They Are Making Millions of Dollars of Influencer Marketing – Gary Vee

It’s not “everything is changing”, it’s “everything has already changed.” There is such a massive disconnect between people and what’s already going on… AI, VR, AR, mobile, digital, voice, etc. already are ruling our lives. I will be and already am successful because I am seeing this and noticing that this is where the attention is… I am day trading people’s attention.

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). —

Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list… — ► Subscribe to my channel here: http://www.youtube.com/subscription_c… ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. —

Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com

 

 

 

 

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