The Keys To Effective Identity Security For 2023

The Trends in Security Digital Identities report from the Identity Defined Security Alliance (IDSA) ... [+]getty

Identity is at the core of cybersecurity. Digital identities, such as usernames and passwords, are used to authenticate users and grant access to data and resources. There are other ways for threat actors to get the job done but stealing or compromising a valid identity is often the path of least resistance. The importance of identity security cannot be overstated, as a breach in identity security can have severe consequences for both individuals and organizations.

The explosion of digital identities is just one facet of the larger issue of a vast and expanding attack surface. However, a rise in phishing attacks, the continued growth of cloud computing and SaaS (software-as-a-service) application adoption, and the dramatic shift to remote and work-from-home business models that require workers, contractors, and employees to access network resources securely across the internet, the role of identity security is heightened.

About the IDSA

The Identity Defined Security Alliance (IDSA) is a non-profit organization that is dedicated to promoting best practices in identity security. The organization’s mission is to provide education and resources to help organizations protect their digital identities and secure their systems and data.

There are a variety of white papers, case studies, and other valuable assets available on the IDSA website. The organization released its 2022 Trends in Security Digital Identities report last summer, which provides key insights and useful guidance to help organizations implement effective identity security.

Trends in Securing Digital Identities

The introduction to the report explains, “Many identity stakeholders have responded by prioritizing identity in the past year. For forward-thinking enterprises, identity is not simply the subject of discussions within the human resources department or the help desk team. It is a critical consideration in security planning as well. With identity-related breaches remaining a continual threat, the business impact of handling identity correctly—and incorrectly—has never been more clear.”

The report—based on feedback from a survey of over 500 enterprise organizations with 1000 employees or more—found that 84% of organizations experienced an identity-related breach in the prior year. This is a significant increase from the 79% reported in the previous two years, highlighting the growing threat of identity-related breaches.

As Julie Smith, Executive Director of IDSA, shared on the TechSpective Podcast, “I think the headline, if you were to give it one, is that identity-related breaches continue to happen. And they do impact organizations in pretty significant ways. But there’s investments being made. And that’s maybe where this could help inform organizations on what they should be doing in the next year, and executive leadership support seems to be making a difference.”

The report also found that 96% of the organizations surveyed felt that the breach could have been prevented if they had focused on the right security measures. In other words, with more effective identity security in place, it could have been avoided. This highlights the importance of investing in identity security and implementing best practices to protect digital identities.

Insights and Guidance

One of the primary recommendations by the IDSA is multi-factor authentication (MFA). MFA adds an additional layer of security by requiring users to provide two or more forms of identification, such as a password and a fingerprint, before they can access sensitive information and systems. The report found that organizations that implement MFA solutions are less likely to experience identity-related breaches.

Another important aspect of identity security is incident response planning. The IDSA’s report found that organizations that have a well-defined incident response plan in place are better able to contain and mitigate the effects of a breach. This includes having policies and procedures in place for identifying and responding to breaches, as well as having the necessary technologies in place to detect and prevent breaches.

The IDSA report also highlights the importance of employee education and awareness. According to the survey responses, organizations that provide regular training to their employees on identity security are better able to protect their digital identities and respond to breaches.

In conclusion, the IDSA’s 2022 Trends in Securing Digital Identities report provides valuable insights into the state of identity security in organizations. The report highlights the growing threat of identity-related breaches and the importance of investing in identity security and implementing best practices to protect digital identities. Multi-factor authentication, incident response planning, and employee education and awareness are key measures recommended by the IDSA to protect digital identities and prevent breaches.

I am Editor-in-Chief of TechSpective. I have a passion for technology and gadgets–with a focus on Microsoft and security–and a desire to help others

Source: The Keys To Effective Identity Security For 2023

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The Skills You Need for Happier Relationships With Family

This holiday season, many of us gathered with our families, some for the first time since the COVID-19 pandemic began. While time with loved ones can be heartwarming, family dynamics can also be complex and challenging. We offer insights around some of these relationship challenges and skills for building stronger relationships in our Science of Happiness course, a free, eight-week online course that explores the roots of a happy, meaningful life.

When we asked students in the conclusion of the course how the journey had impacted them, they shared everything from small habit changes to big life transitions. But one of the themes that kept coming up was how the course enhanced their sense of connection with family.

Family is key to well-being

In an opening discussion in the course, we asked students all around the world what makes them happy. The overwhelming response revealed how important family is for happiness.

Annette, a new student in the course, summarized it this way:

“The things that make me happy are spending time with my family and my dog, seeing my children grow and prosper in adulthood, being able to be independent despite physical limitations.”

Many students identified family relationships as their main focus for improvement through the course. They described many difficulties in these intimate relationships, as well: Juggling work and home life can be challenging, and when we are stressed, we often project our negative emotions on to our loved ones.

For example, Yainak, a student who recently completed the course, reflected:

“When I was terribly busy raising my children and I didn’t have the time to be considerate of others, it was difficult for me to be grateful to others, and I would only complain, wondering why I was the only one having a hard time. I couldn’t even be generous to my husband, who was the closest to me. At that time, when I got together with other housewives, the main topic of conversation was complaining about our husbands.”

Research suggests that family relationships can help us cope with stress, form healthier habits, and enhance self-esteem, leading to higher well-being. So how do we strengthen our family relationships?

Skills for happier family relationships

Each of the course’s eight weeks focuses on a specific theme, and many of these are very relevant to our family relationships.

Forgiveness. Conflict is inevitable, especially in close relationships, and our forgiveness lessons in the course center on forming genuine apologies, as well as activating compassion as we consider forgiving others.

For example, students learn the process of forgiveness based on research by Fred Luskin. Once you acknowledge your feelings and make a commitment to forgive, the steps also include soothing yourself when you feel upset and focusing on your positive goals for the future rather than past hurts.

Student Anna recalls many “family members’ relationships crushed due to unwillingness to forgive,” and emphasizes that “with family members who you care about, it’s OK to be the first one to apologize to the other for the situation you are in without blaming one or the other.” Many students agreed with this observation, acknowledging how the simple action of apologizing first can initially be uncomfortable and difficult—but ultimately worthwhile.

Gratitude. One practice, the Gratitude Letter, was particularly popular in the course. Students wrote letters expressing thanks to people they hadn’t properly thanked, and delivered them in person if possible, creating the space for heartfelt conversation.

Jackie, a new student in the course, shared:

“I wrote the letter to my mom and called her. It was moving and powerful for her, even though I thank her all the time, this delivery was more meaningful as I wrote to her to thank her for the person that she is, for her happy spirit and resilience. She cried, I cried, and this exercise made us both very happy and brought us closer together.”

Student Katie created a habit of doing the Three Good Things practice, taking time to reflect on positive moments from the day as a way to bring attention to the blessings in her life. Her partner joined in for this evening ritual, which has strengthened their bond through a short but impactful moment of appreciation.

“I’ve noticed feeling more rested when we do this,” she said. “We laugh more before we sleep and are spending less time looking at screens.”

Yainak also developed a gratitude practice with her husband. “We are now able to express our gratitude to each other, and I am amazed at how happy we feel when we do so,” she said.

Mindfulness and compassion. Throughout the course, students try a variety of mindfulness and compassion practices that can benefit their relationships with their families.

In the Active Listening practice, students practice giving and observing body-language signals during conversations that help deepen connection and enrich communication—like eye contact, smiles, and nods to show you are paying attention.

The mindfulness practices consist of three varieties: Mindful Breathing, Body Scan Meditation, and Loving-Kindness Meditation. Students are encouraged to integrate these practices into their daily habits, and many students reflected on the calm and clarity they get from practicing mindfulness.

Yainak found herself struggling to take care of everyone as a mother, daughter, and wife; all of the time and energy it took had become a chore, so she didn’t feel truly caring. Ultimately, she found that practicing mindfulness was a way of taking care of herself, so she could better take care of others.

She came to this realization during a Mindful Breathing practice, by “relaxing her mind and taking slow breaths.” After the course, she set a goal of creating “a life that helps those around me by gently approaching my own mind and body, then working on myself and imagining a happy future.”

Do you want to explore the roots of your own happiness and deepen your relationships? Sign up for the course in the new year and join our community of like-minded students striving for happier and more connected lives.

Source: The Skills You Need for Happier Relationships With Family

.

Related contents:

The Science of Romantic Love: Distinct Evolutionary, Neural, and Hormonal Characteristics”. International Journal of Undergraduate Research and Creative Activities. 7: 1. doi:10.7710/2168-0620.1036Vangelisti, Anita L. (2011).

Interpersonal Processes in Romantic Relationships” (PDF). In Knapp, Mark L.; Daly, John A. (eds.). The SAGE Handbook of Interpersonal Communication. SAGE Publications. pp. 597–631. ISBN 978-1-4129-7474-5. S2CID 15423545.Meier A, Allen G (2009).

“Romantic Relationships from Adolescence to Young Adulthood: Evidence from the National Longitudinal Study of Adolescent Health”. The Sociological Quarterly. 50 (2): 308–335. doi:10.1111/j.1533-8525.2009.01142.x. PMC 4201847. PMID 25332511.Sassler S (June 2010).

“Partnering Across the Life Course: Sex, Relationships, and Mate Selection”. Journal of Marriage and the Family. 72 (3): 557–575. doi:10.1111/j.1741-3737.2010.00718.x. PMC 3399251. PMID 22822268.Iantaffi A, Bockting WO (March 2011).

Views from both sides of the bridge? Gender, sexual legitimacy and transgender people’s experiences of relationships”. Culture, Health & Sexuality. 13 (3): 355–70. doi:10.1080/13691058.2010.537770. PMC 3076785. PMID 21229422.

Number of U.S. adults cohabiting with a partner continues to rise, especially among those 50 and older”. Pew Research Center. 2017-04-06. Retrieved 2018-04-04.Blum D (2011-12-28).

Love According to Harry Harlow”. APS Observer. 25 (1).Suomi SJ, van der Horst FC, van der Veer R (December 2008).

Rigorous experiments on monkey love: an account of Harry F. Harlow’s role in the history of attachment theory”. Integrative Psychological & Behavioral Science. 42 (4): 354–69. doi:10.1007/s12124-008-9072-9. PMID 18688688.Kim S, Boldt LJ, Kochanska G (2015).

From parent-child mutuality to security to socialization outcomes: developmental cascade toward positive adaptation in preadolescence”. Attachment & Human Development. 17 (5): 472–91. doi:10.1080/14616734.2015.1072832. PMC 4840872. PMID 26258443.Kochanska G, Kim S (January 2014).

A complex interplay among the parent-child relationship, effortful control, and internalized, rule-compatible conduct in young children: evidence from two studies”. Developmental Psychology. 50 (1): 8–21. doi:10.1037/a0032330. PMC 3750102. PMID 23527491.Marceau K, Ram N, Susman E (September 2015).

Development and Lability in the Parent-Child Relationship During Adolescence: Associations With Pubertal Timing and Tempo”. Journal of Research on Adolescence. 25 (3): 474–489. doi:10.1111/jora.12139. PMC 4550307. PMID 26321856.

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Personal Financial Wellness: A Banking Opportunity And Imperative

Financial wellness at a personal level..Cognizant

Plenty of banks offer financial wellness tools. But by personalizing these offerings, they can support customers while also reinvigorating their brand, notes Andrew Warren, a leader in Cognizant’s UK & Ireland Banking and Financial Services practice.

With the explosion of digital banking during the pandemic, financial institutions (FIs) have their sights set high for growing revenues through digital channels. To do that, however, they’ll need to become more intertwined in and relevant to the daily lives of their customers.

One way to achieve this is by taking all the information they have about their customers and turning it into services that enhance customers’ financial wellness. Doing so would be especially welcome in the post-pandemic landscape and the financial uncertainty it has spurred.

To put it into perspective, more than 40% of UK adults are now considered “financially vulnerable,” and nearly 40% of UK adults have seen their financial circumstances deteriorate since February 2020.

Financial wellness at a personal level

While almost every bank now offers financial wellness tools of some sort, whether a budgeting app, a financial literacy course or education on financial planning, these services are generalized to all customers rather than addressing individuals’ personal financial wellness needs. Because financial situations vary greatly across individuals, the truly personalized element is vital.

For example, to help individuals build their savings, banks can use predictive AI technologies to understand customer transactions and cash flow patterns and automatically divert the right amount of extra funds to savings or investments. Royal Bank of Canada says it has helped clients save an average of $358 per month with this type of tool.

Further, by mining debit card data, banks can gain insights into spending habits that they can share with customers or incorporate into personalized offerings. Through AI-driven interventions, personalized “nudges” and micro-level targeting, banks can ensure customers take the steps needed to embrace their financial destiny.

Data and AI underpinnings

Achieving a new hyper-personalized banking future requires the right customer data and digitizing front-to-back-office operations. The financial services industry is arguably the most data-intensive sector in the global economy. Banks, in particular, have enormous amounts of customer data (e.g., deposits/withdrawals, POS purchases, online payments, KYC profiles). Historically, however, they haven’t been very good at utilizing these rich datasets.

By harnessing data responsibly — taking into consideration ethical and regulatory aspects, and striking the right balance between machine-driven and human-centric work — FIs can identify and serve new customer segments of one.

At HSBC, for example, customers can begin a conversation in the bank’s mobile app with an AI chatbot, answering simple questions immediately. Complex inquiries get passed to front-line colleagues. The AI system provides agents with details on the issue and guidance on how to resolve it.

We’ve been working with FIs to pull history and experience via AI into the conversation. We use emotion recognition tools (e.g., intelligent real-time language processing and sentiment analysis) to better understand the context of a customer’s inquiry and when a customer might be vulnerable, even if they’re not aware of it themselves.

This type of information can be harnessed to create personalized engagement plans that customize interactions. These tools can also enable banks to match agents’ personality and strengths with customers to help build deeper, more trusted customer relationships.

Time for a new approach

In addition to the customer benefits of personalization, banks can also realize cost savings and performance gains. According to Boston Consulting Group, hyper-personalization can lower rates of customer churn and boost sales, leading to annual revenue uplifts of 10%.

However, there’s plenty of work to do. Right now, only 45% of consumers are satisfied with the quality of personalized services they receive from their banks.

Here are three key ingredients for progressing toward personalized banking capabilities:

1. Technology

Banks need a mashup of data analytics, AI and automation to deliver personalization, intelligence and predictions at speed. This requires harnessing high-quality data to feed AI/ML algorithms so they can deliver experiences and services that anticipate customers’ needs, wants and desires, as well as combining automation with human supervision to build trust and empathy.

For example, we are working with FIs to link up data sources and introduce AI-powered algorithms that provide a dynamic view of a customer’s financial profile. This helps customers with their financial wellness plans and enables FIs to suggest products that enhance customers’ financial wellness.

2. Talent

Along with adroit technologists, banks need designers, anthropologists, ethnographers and others with social science pedigrees to apply human-centric design thinking to product and service development.

Social scientists are equipped to understand and apply the complexities of human behavior to help FIs predefine user personas and scenarios and use these to shape and personalize the experiences they provide.

In this spirit, we are helping a European state-owned organization to implement a user-centered digital product and service offering, including completely reengineering its mobile banking app. The existing app was plagued by a number of challenges, including a dated technology platform, poor user experience, low adoption and high cost-to-serve across non-digital channels.

We helped the organization define its go-to-market, mobile-first digital strategy, identifying key market-facing propositions based on user research as well as delivering these propositions at scale. Multiple subject matter experts were involved in the project from the outset to ensure a holistic approach, including program/project managers, scrum masters, data architects, human-centric design leads, UX and UI designers, researchers, developers, business analysts and process improvement specialists.

With this project, the bank aims to significantly increase its customer base over the next five years, by combining customer trust with a best-in-class user experience on its re-engineered mobile app, which puts it on par with challenger banks.

3. Culture

To drive change, customer well-being and digitization need to become part of the FI’s culture. This is more than merely embracing Lean methodologies and/or more flexible ways of working. Helping customers achieve financial wellness demands a fresh outlook that maximizes new, agile ways of working and data-driven approaches embedded enterprise-wide — from leadership down to every employee.

Turning the tables

For banks whose business models are based on profiting from customers’ lack of financial wellness (overdrafts, fees, charges, etc.), it can be challenging to adopt this approach. The majority of banks have a high cost-to-serve, with legacy infrastructures and high overhead.

In the face of tough competition from savvy fintechs and non-bank disruptors, however, it’s clear that incumbents urgently need to pivot their approach. FIs that incorporate personalized financial wellness into their business strategy have an outstanding opportunity to support their customers while also reinvigorating their brands — and realize growth and cost savings at the same time.

Andrew Warren

By:

Andrew Warren is Head of Banking & Financial Services and a member of the Executive team at Cognizant UK & Ireland. He leads a team responsible for driving results for Cognizant’s financial services clients……

Source: Personal Financial Wellness: A Banking Opportunity And Imperative

.

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How To Use Neuroscience To Improve Your Content Marketing Strategy

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When we think about ways to improve and refine and improve our content marketing strategy, we probably don’t think about the field of neuroscience. But this academic discipline offers many insights into how to market a product or service—so many insights, in fact, that it’s become a field of its own.

We call this field neuromarketing, and it involves take advantage of the wealth of information gleaned from measuring the brain’s electrical fluctuations to drive positive engagement with marketing messages. Most businesses, of course, are not going to hire a neuroscientist to analyze the effectiveness of their content marketing strategies.

At the same time, there is all sorts of feedback, information, and advice we can take from existing neuromarketing research to help us put together more focused, results-driven content marketing plans. Let’s explore five of the most important ways we can use insights from the field of neuromarketing to improve and refine a content marketing strategy:

Use emotions to wake up the brain: Our brains kick into high gear when we’re stimulated by powerful, intense emotions. If a visceral emotion that we feel is a positive experience, our brains wake us up so we can enjoy the pleasure-inducing aspects of the experience; if the visceral emotion we feel is negative, our brains also wake us up—in this case, to actively plot out how to protect and insulate ourselves from the negative experience.

Thus, content that triggers strong emotions (whether positive or negative) plays a key role in activating our brains, which, in turn, makes us more likely to absorb and retain the content that’s in front of us.

Appeal to the brain’s self-serving instincts: Our brains have evolved to be self-serving, to react in ways that keep us alive (i.e., the survival instinct) and to help us feel good about ourselves. Thus, content marketing pieces that stroke the readers’ ego and make them feel validated and at peace with their own emotional, physical, and mental condition is more likely to be well-received.

Feed the brain’s desire for familiarity: The reason that branding is so powerful in the marketing world is because of our brain’s desire to derive consistency and comfort from interactions with the world around us. Indeed, when we recognize familiar patterns, our brains respond by producing the pleasure-inducing neurochemical dopamine. In the world of content marketing, these familiar patterns include the fonts, images, graphics, and color choices we use in content production.

Help the brain to avoid complexity: Obviously we should be doing everything we can to make our content pieces as simple and straightforward for the reader. But did you know that anything that our brains perceive as difficult to process and interpret automatically becomes a more complicated and time-consuming task? That means we must be cognizant of all potential access barriers, including a poor font choice or a complex graphic or a too-big block of text.

Surprise the brain with unexpected word choices: When we’re consuming a piece of content, our brains are wired to process information quickly by essentially predicting and pre-processing the words and sentence constructions we expect to consume. In this way, we’re able to skip and skim through content while still absorbing its central messages and themes. Therefore, in the world of content marketing, we want use unexpected word choices and sentence constructions that stimulate and wake up our brains.

For example, if we read the phrase, “Money doesn’t grow on _____,” our brain is likely to automatically pre-fill in the final word (i.e., “trees”). However, if instead we encounter the words “designer jeans”—as in, “Money doesn’t grow on designer jeans”—our brain suddenly wakes up and our interest is piqued. Thus, as content marketers, we want to learn to play word games and manipulate language (sparingly, of course).

There’s no question our brains are instinctively activated by certain types of stimulation. Our challenge is to harness and channel the right types of stimulation to create more effective marketing content. Fortunately, neuroscience can be an important asset for us, teaching us how to use emotions to wake up our brain, how to appeal to our brain’s innately self-serving interests, how to feed our brain’s desire for familiarity and simplicity, and how to surprise our brain with word games and other unexpected language manipulations.

I’m an entrepreneur and writer who is passionate about startups and marketing. I am also the founder of Foxtail Marketing, a digital demand generation firm.

Source: How To Use Neuroscience To Improve Your Content Marketing Strategy

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Empathy Maps: How To Understand Your Customer

An empathy map helps you identify with a customer’s thoughts, feelings, and behaviors. Product teams often use empathy mapping to improve the user experience. In this article, learn how to build an empathy map and use it to improve your business strategy.

Have you heard the saying, “take a walk in my shoes?” That’s empathy in action. When you foster empathy, you visualize yourself living someone else’s life. This soft skill improves your understanding of how others navigate the world.

Empathy mapping is also useful to identify customer needs. By creating a detailed user persona and imagining yourself as that user, you can gain valuable insights about the customer experience. These insights can translate to product improvements and a stronger sales strategy.

What is an empathy map?

An empathy map is a tool that helps you discover how your target audience thinks, feels, and behaves so you can better understand their wants and needs. The map typically includes four quadrants: think and feel, say and do, see, and hear.

Before you can use this tool, you must first build a user persona or scenario to represent one of your target audiences. There are two main “methods” to persona creation. One is a persona description. For example, you might have the “confident shopper” or the “curious buyer.” This type of persona explains, in broad strokes, what motivates someone. It can help product, marketing, and sales teams understand their overall audience.

The second type of persona is a specific person, and this is the type you’ll use for your empathy map. This persona is a made up person that has a name, an age, likes, and dislikes. Putting a specific name, face, and age to a persona makes it easier to empathize with them.

When to use an empathy map

You can use empathy maps any time you want to learn more about your audience and gain perspective into how they think. Empathy maps are most helpful during product planning, but you can also use them to improve a product once you’ve created it.

Empathy maps also serve as a reflective tool for marketing campaigns or sales strategies. Whether you’re starting from scratch or looking for gaps in your current strategy, an empathy map will offer guidance and support.

Who uses empathy maps?

  • Product teams to ensure they’re keeping the end user in mind during the design process.
  • Marketing teams to improve business strategy by identifying customer pain points and desires.
  • Design and developer teams to gain insight into user experience (UX) and user interface (UI)

Empathy mapping should be a group activity—you and your team members can brainstorm what the user experience may be like and streamline your ideas into the most accurate portrayal.

Read: 4 types of concept maps (with free templates)

4 elements of an empathy map

An empathy map has four quadrants that work together to get you into the mind of your end user. In addition to those four quadrants, you’ll also describe your persona’s pains and gains—or customer needs and expectations. The pains and gains will serve as a guide, while the remaining four elements help you explore a customer’s life from their point of view.

Pains: What are the pain points in the user’s life? What are their needs?

Gains: What are the user’s expectations for meeting their needs?

  1. Think and feel: What are the user’s major worries and aspirations? What are their values? What preoccupies their mind?
  2. Hear: Who are the user’s main influences in their life?
  3. See: What does the user see in their environment that influences them?
  4. Say and do: What does the user say and do to meet their needs?

To make filling out your empathy map easier, pair it with a user persona. That way, you know who your customer is before assessing what their life may look like. Remember that in order for your empathy map to be effective, you need to pair it with a user persona that describes a fictional individual. If you don’t already have a customer persona in mind, briefly describe the persona above the empathy map.

How to build an empathy map

Your company likely has more than one customer persona. To understand them all, create separate empathy maps for each persona. Use the steps below to build an empathy map, then incorporate the process into your workflow so team members can repeat it as needed….Read more

By: Team Asana

Source: Empathy Maps: Understand Your Customers [Free Template] • Asana

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Related contents:

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“Software survey: CRM systems in 2021”. 27 May 2021. Retrieved 2 June 2021.“How Context Sits at Intersection of CRM, ACD”. Retrieved 8 June 2017.“SAP R/3 SD Wiki”. Retrieved 7 January 2019.“It’s official: Oracle closes on PeopleSoft acquisition”. Computerworld. 10 January 2005. Retrieved 18 August 2021.

“Navision 3.0”. Archived from the original on 3 June 2021. Retrieved 7 January 2019.“History of CRM Software”. comparecamp.com. Retrieved 8 February 2017.Jha, Lakshman (2008). Customer Relationship Management: A Strategic Approach. ISBN 9788190721127. Retrieved 8 June 2017.

“Gartner Announces Customer Relationship Management Summit 2009”. gartner.com. 5 August 2009. Archived from the original on 22 January 2014. Retrieved 8 February 2017.“Industry Specific/Vertical Market CRM Solutions”. smallbizcrm.com. Retrieved 8 February 2017.

The Forrester Wave: CRM Suites For Enterprise Organizations, Q4 2016, Forrester, 21 November 2016, retrieved 13 September 2017Buttle, Francis; Maklan, Stan (11 February 2015). Customer Relationship Management: Concepts and Technologies. ISBN 9781317654766.

Feiz, Ghotbabadi, Khalifah, (2016-01) Customer Lifetime Value in Organisations“Types of CRM and Examples | CRM Software”. http://www.crmsoftware.com. Retrieved 22 November 2015.“What is sales force automation (SFA)? – Definition from WhatIs.com”. WhatIs.com. Retrieved 26 November 2015.

Buttle, Francis (2003). Customer relationship management. London: Routledge. ISBN 9781136412578.“What is customer relationship management (CRM) ? – Definition from WhatIs.com”. SearchCRM. Retrieved 22 November 2015.Josiah, Ahaiwe; Ikenna, Oluigbo (February 2015). “Role of Technology in Accounting and E-accounting”. International Journal of Computer Science and Mobile Computing. 4 (2): 208–215. Retrieved 27 October 2018.

“Definition – www.smartcrm.com”. http://www.smartcrm.com. Retrieved 26 November 2015.Tavana, Ali Feizbakhsh.; Fili, Saeed.; Tohidy, Alireza.; Vaghari, Reza. & Kakouie, Saed. (November 2013).Greenberg, Paul (13 February 2017). “How customer data platforms can benefit your business”. ZDNet.Reinartz, Werner; Krafft, Manfred; Hoyer, Wayne D. (August 2004).

“The Customer Relationship Management Process: Its Measurement and Impact on Performance”. Journal of Marketing Research. 41 (3): 293–305. doi:10.1509/jmkr.41.3.293.35991. S2CID 167683988.“What’s Your Relational Intelligence?”. strategy+business. Retrieved 23 November 2015.Avery, Jill; Fournier, Susan; Wittenbraker, John (July 2014). “Unlock the Mysteries of Your Customer Relationships”. Harvard Business Review. Retrieved 22 November 2015.

Zeng, Yun E; Wen, H. Joseph; Yen, David C (1 March 2003). “Customer relationship management (CRM) in business‐to‐business (B2B) e‐commercenull”. Information Management & Computer Security. 11 (1): 9–44. doi:10.1108/09685220310463722. ISSN 0968-5227.“The story behind successful CRM – Bain & Company”. http://www.bain.com. June 2002. Retrieved 23 November 2015.

DeVault, Gigi (28 March 2012). “Wondering How to Create the Ideal Consumer Profile? Learn the Basics”. The Balance Small Business. Retrieved 15 August 2018.“A Dozen Simple Ways to Improve Customer Relations – Enterprise Apps Today”. http://www.enterpriseappstoday.com. 27 July 2011. Retrieved 23 November 2015.“A CRM success story”. Computerworld. 7 November 2002. Retrieved 23 November 2015.

https://hbr.org/2014/07/unlock-the-mysteries-of-your-customer-relationships Retrieved: 20 November 2015“9 Ways to Improve Your Company’s CRM System”. CIO. Retrieved 23 November 2015.SAP Insider (15 November 2007) Still Struggling to Reduce Call Center Costs Without Losing Customers? Archived 16 January 2012 at the Wayback Machine

Genesys. “What Is Contact Center CRM?”.“The contact center and CRM collision leads to a new dominant species”. Network World. 2 March 2017.“Gamification Comes to the Contact Center”. CRM Magazine. Retrieved 26 November 2015.“CRM in Customer Service”. CRM Magazine. Archived from the original on 23 September 2015. Retrieved 22 November 2015.

“Contact center automation takes flight”. SearchCRM. Retrieved 26 November 2015.“7 Ways CRM Can Increase Your Sales [Infographic]”. Salesforce Blog. Retrieved 23 November 2015.Roberts-Phelps, Graham (2001). Customer Relationship Management: How to Turn a Good Business Into a Great One!. Thorogood. p. 140. ISBN 978-1854181190.

Rebekah Henderson, B2B Insights (2013) How to build a B2B-friendly CRM Archived 28 December 2017 at the Wayback Machine“B2B Marketing: What Makes It Special? | B2B International”. B2B International. Retrieved 22 November 2015.CRM Trends in Insurance Industry Archived 17 July 2021 at the Wayback MachineCRM Trends in Insurance Industry: April 2010

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Organic Life Guide  https://jvz8.com/c/202927/366872/
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Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
Photokit  https://jvz4.com/c/202927/373207/
PicsAds   https://jvz2.com/c/202927/385468/
PigMoneyMethod   https://jvz2.com/c/202927/377665/
Pipstock    http://pipstockexchange.com/register?ref=204
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Power Reviews    https://jvz8.com/c/202927/384625/
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Video Campaignor      https://jvz4.com/c/202927/387058/
Video Games   https://jvz3.com/c/202927/184902/
VideoEnginePro     https://jvz2.com/c/202927/372916
VideoGameSuite    https://jvz3.com/c/202927/366537/
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Vocalic  https://jvz2.com/c/202927/383848/
VoiceBuddy    https://jvz1.com/c/202927/342854
WebCop  https://jvz4.com/c/202927/378683/
Webinarkit   https://jvz3.com/c/202927/383937/
Webprimo   https://jvz1.com/c/202927/379455/
WordPress Mastery   https://jvz1.com/c/202927/386249/
WowBackgraounds   https://jvz2.com/c/202927/381556/
WP GDPR    https://jvz8.com/c/202927/299907
WP Simulator    https://jvz3.com/c/202927/46987/
Writer Arc   https://jvz1.com/c/202927/386602/
writing job   https://jvz8.com/c/202927/213027
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