Study Reveals Instagram Reels Better For Brands, TikTok Better For Influencers

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There are so many different ways for influencers and brands to use social media to connect with audiences. Some might say too many. Instagram alone offers a dizzying mix of platform extensions, from static posts to IG Stories to to IGTV to Guides and more. And since August, 2020, the company has added Reels to the mix in an attempt to compete with the meteoric rise of TikTok.

Bite-sized videos with useful how-tos, relatable memes and viral dances are clearly here to stay, so should you throw your weight behind the tried and true Instagram and invest time and resources into Reels, or should you stay hip and focus on the new kid on the block? Well, that depends on who you are.

Markerly, an influencer marketing agency, recently analyzed posts from 80 influencers and 10 brands on both TikTok and Instagram and found Reels is currently the best place for brands, whereas TikTok remains Queen of influencer and celebrity culture. According to the study, celebrities and influencers received almost double the likes and engagement on TikTok as compared to Reels. Meanwhile, brands such as the NBA demonstrated that the same post on TikTok received over 63K likes versus 425K on Reels.

“When looking at brands, Reels received higher engagements and we speculate that’s due to the presences they’ve established and cultivated for significantly longer than on TikTok,” said Justin Kline, co-founder of Markerly. “TikTok made its name on authentic, fun and creative content led by real people, so it’s no surprise that individual users still win out against brands on the app — TikTokers come to see dance challenges, songs and pranks, not overtly branded content.”

A Good Influence: How Influencers Are Pivoting To Social Good Campaigns

One could argue that users don’t go to any social media platform to see overtly branded content, but we’re much more accepting of it on Instagram. Aside from the audience sizes on each platform, the demographics of users count for something here. Most TikTok users are Gen Z, with the largest age bracket being 10 to 19-year-olds. This is a generation that’s grown up with influencer culture, so it makes sense that it would engage more with individuals rather than big brands. The largest age demographic of Instagram users, on the other hand, is 25 to 34 — Millennials who still remember the days of having to watch impersonal commercials in between episodes of Friends and Will and Grace.

It’s also far easier and more authentic for an individual influencer to jump on the viral dance and challenge trend than it is for a brand. For example, a Christmas-themed Justin Bieber post shared across both platforms garnered 8.9M likes on TikTok, while on Reels it received 4.8M.

So should influencers keep to TikTok and brands to Reels?

Absolutely not. Kline said almost all posts are worth cross-posting.

“If you want your message to really resonate and the content and format itself is suitable for another platform, you need to get it in front of a potential customer as many times as possible, and cross-posting is an easy way to do that if it’s done effectively,” said Kline.

Even though the design and format of Reels, which was basically just cloned from TikTok, is better for influencers, it provides anyone with the tools to make really creative, eye-catching content. And as Kline pointed out, now more than ever, audiences expect far more from brands than the standard ads and spon-con. We want them to entertain us and engage in the broader discourse.

“Not only will this improve your brand visibility over time and open up opportunities to receive honest feedback on your products and strategies, but a well-timed and witty customer response, meme or reaction can go viral, boosting your brand to the top of everyone’s minds,” said Kline.

Brands need to think strategically about how to use influencers

TikTok and Reels have similar algorithms and user interfaces, but TikTok’s community allows for more rapid and viral sharing. It’s still the ideal venue for making an effective impact with branded content and influencer campaigns, said Kline. So a brand that wants to build its presence on TikTok would do well to find celebrities and influencers to work with on the platform for promotion.

That said, Reels is still very important for brands because it has the advantage of being built on Instagram, which means a stronger presence from brand pages and a captive audience that’s perhaps more inclined to engage with Reels rather than download a new app.

“Whenever possible, brands should customize messaging and posts to best fit the platform, medium and audience found there,” said Kline. “Influencers who are experts on each platform are great resources to help with these efforts.”

Follow me on Twitter. Check out my website.

I write about social media, innovation, technology, cities and culture.

 

Source: Study Reveals Instagram Reels Better For Brands, TikTok Better For Influencers

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12 Creative Ways To Use Instagram Live To Build Brand Presence

Instagram Live is one of the latest additions to one of the most popular social media networks today. Instagram already boasts hundreds of millions of users. The live format is one that several social media networks (including Instagram’s parent company, Facebook) have been exploring.

The Live space opens up the network to a different type of content—a combination of videos (which we already know have high engagement numbers) and the allure of getting a glimpse into someone’s personal life. While this feature tends to be more popular with individuals, brands can capitalize on it, too, with a bit of research and strategizing.

To help, these 12 members of Forbes Business Council discuss some of the creative ways they see businesses using Instagram Live to grow their brand presence and reach out to customers.

1. Schedule Q&As

People love reality TV and the use of live videos in business can provide instantaneous connection with customers. Integrating this tool in your business can maximize exposure and profits. Schedule Q&As to bring viewers online, update on new offerings and showcase team members’ personality and quirks. The more regular you do lives, the more connections you’ll be making and the more raving fans you’ll create. – Coraline Dufroux, Innova Services Group

2. Host Questionnaires

Hosting an Instagram Live questionnaire is one of the best ways to engage your audience. A special trick to having the best live questionnaire is posting an Instagram story about six hours before going live with the question box feature. This will allow your audience to ask questions beforehand and when you go live there is a feature to bring up all of these questions for everyone to see! – Luke Lintz, HighKey Agency Inc. MORE FOR YOUA CMO’s Road Map To Leading In The Post-Covid Era13 Great Tips For Using Visual Content In Marketing16 Critical Steps When Updating Your Company’s Marketing Funnel


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?


3. Use The Collaboration Feature

One way businesses can increase their brand awareness using Instagram Live is through the collaboration feature. Companies can use it to partner up and cross-promote with other brands and influencers by going live on campaigns together. This way, both brands can engage with their respective viewers on Instagram Live and potentially gain new quality followers. – Amy Bourne, Brad’s Deals

4. Leverage Guest Appearances

With the shift to a remote work lifestyle, a lot of brands have started using Instagram Live for collaborations and guest appearances. This gives guests an opportunity to share their knowledge and speak about how the work they are doing relates to the brand’s audience. This kind of content helps brands grow because it attracts a new audience and is different from the content they usually produce. – Emma Rose Cohen, Final

5. Host Employee Interviews

One idea is to host an interview with one of your employees on Instagram Live. This is an opportunity to share your organization’s culture and add a human touch to your business, both of which can improve customers’ engagement with your brand. Let customers watching the Live ask questions as this will pique interest and add transparency. – Adam Harvey, Proofed

6. Create Interactive Live Demos

One creative way businesses can use Instagram Live to grow their online brand and presence is by providing live demonstrations that are interactive rather than only educational and content-based. During this time particularly, individuals want information that they can immediately benefit from, e.g., meditation, yoga, cooking and other wellness-related activities. – Dr. Jaquel Patterson, Fairfield Family Health

7. Engage In Bilateral Conversations

Studies indicate that millennials and Gen Zers want brands to engage them online. Consumers want experiential, not simply promotional videos. Instagram Live empowers brands to engage in bilateral conversations versus the standard one-way megaphone. Consumers also want to be heard, not told. Use Instagram Live not to broadcast, but to engage in a meaningful way to build customer loyalty and retention. – Scott Amyx, Astor Perkins

8. Use It As A Storytelling Platform

It’s a great storytelling platform as it has no time limitations and allows you to receive real-time feedback. Viewers can comment during the broadcast, so it’s a fantastic way to get a read on your audience. It’s also casual, so no need for fancy production. Just point and shoot! Consider using this option to expand your brand story, promote upcoming events and test new kinds of content. – Jessica First, Kilter

9. Enhance The Connection With Clients

Now is an excellent time to utilize Instagram Live more than ever before. Most companies are working remotely during this time, and creating human connection has become an essential daily need in all of our lives. Instagram Live is a great way to enhance the connection with clients and customers. Connecting with your customers through avenues like this organically grows your presence and brand. – Brittany Harrer Dolin, The Pocketbook Agency

10. Increase Engagement With Followers

When customers tune into a live video on Instagram, they are choosing to interact with the streamer. It’s important for companies to recognize this opportunity to engage by sparking discussions with the viewers. One way to do that is through rewarding valuable feedback communicated by fans with exclusive offers and coupon codes. Building communities and creating enthusiastic and loyal customers. – Ibrahim Ibrahim, iBoostReach

11. Share Your Journey

Being vulnerable and sharing your journey as a business owner makes your audience turn into loyal customers through the empathy they feel and the connection they have with your real business journey. For example, you could talk about manufacturing challenges or design decisions on social media marketing or about landing a huge contract and all the “feels” you’re going through. It’s priceless! – Silvia Mah, Ad Astra Ventures

12. Showcase Your Personal Life

Part of the brand is personality. We had a lot of success promoting an off-Broadway play with actors using Instagram Live to show fans their morning commute and work outside of the theater. You don’t need to be an actor with this approach. CEOs and other leaders can showcase their personal life with similar IG Live situations. Let your customers connect with your leaders via personal stories. – Mark Macias, MACIAS PR Check out my website.

Expert Panel®

 Expert Panel®Forbes Business Council is an invitation-only, fee-based organization for successful entrepreneurs and business leaders.

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Bobby Krieger

Instagram live has been the surprise break out feature of 2020, everyone is live on Instagram right now because of the outbreak so NOW is the time to tune in. Check out this video where I give you all the Tips & Tricks you need to go live on Instagram now! 👇 Click The Link Below To Get Going Live On Instagram Check List ►► https://m.me/2117746011820009?ref=w99…​ ———————————————————————————– 💛 FOLLOW ME ON INSTAGRAM FOR DAILY EXCLUSIVE TIPS ►► https://urlgeni.us/instagram/TheInflu…​ ———————————————————————————– ⚡ Join The Notification Squad (Get Live Updates + Text Me…Yes Actually Me, Whenever!) ►► http://bit.ly/332ZZS6​ ———————————————————————————– JOIN OUR FB GROUP ►► facebook.com/groups/BuildingInfluenceOnInstagram ———————————————————————————– 📧 Teamomni@omni-influence.com ———————————————————————————– Resources From Video: ———————————————————————————– #BobbyKrieger#Socialmediamarketing#Instagram

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Bradley Beal, Wizards fall to Spurs in return to court after nearly two weeks of no games, six postponements http://www.cbssports.com – Today[…] a lack of players as a result of the league’s health and safety protocols amid the ongoing COVID-19 pandemic, the Wizards finally took the floor again against the San Antonio Spurs Sunday night […]N/A

What other countries can learn from China’s lockdown policies theconversation.com – TodayPitting authoritarianism against democracy has become common during the pandemic, with the former often being painted as a more effective regime type in handling COVID-19 […]0

James Bond has been delayed yet again – here’s why this is such a blow to the franchise theconversation.com – Today[…] But the pandemic has changed the debate somewhat […] As one of the first major releases to shift its release schedule due to the pandemic, Bond, which is distributed by MGM and Universal, has become the canary in the coalmine for th […] Box office revenue has been hit heavily by the pandemic across the board, and more studios are likely to experiment with digital releases now that there is […]0

Samsung has set a conservative Galaxy S21 5G shipments goal – PhoneArena http://www.phonearena.com – Today[…] This is primarily down to improved economic activity across the globe, despite the ongoing COVID-19 pandemic, and each model’s lower prices […]N/A

Home > Partnership for Health System Sustainability and Resilience http://www.weforum.org – TodayThe pandemic has tested our health systems to, and beyond their limits. We could – and should – have been better prepared for this crisis. It has exposed long-standing fault lines in health systems that were already straining to meet increasing population needs and bridge health inequalities. Change is needed to build health systems that are both resilient to crises and sustainable in the face of long-term stresses.N/A

DOF: Revenue goals to be met in late 2021 businessmirror.com.ph – Today[…] the end of this year as he expects the country’s economy to recover from the impact of the Covid-19 pandemic […]

Learn How To Create Stories & Profit Passively From Instagram Stories

The stories creator is breathtaking. It creates professional stories without having to think of ideas or design or manual work, and simply shares them for you on your account, getting you traffic VERY Fast. Moving on to the most groundbreaking IG tech for years..Every viewer who views your story gets added to your lead list inside the software, where you can remarket to them again and again & again and have the list grow passively making you more money overtime.

This is PURE Gold, and while there are some restrictions on how you can collect & treat the leads (to prevent from abusing the system and spamming leads) there is no confirmation, meaning every viewer automatically becomes your subscriber!This is where it becomes mega sexy. Facebook chatbots like Manychat are quite popular and hold an extensive amount of features that turn every business on FB into a powerhouse.

Well…Instagram never had it. Until now. This chatbot allows you to sell and remarket and stay in touch with your subscribers 24/7/365. It has two modes essentially, passive and active.. Passive sells for you after initial simple setup, it’s activated as soon as someone view your story, while active gives you more control and allows you to send the message you want, when you want!

An easy to use Story Builder Editor to give you instant Instagram Recommended Story Styling with connected quote bank and stock image bank, stickers and frames to design just whatever you can imagine.This is the core problem fixer, that intelligently grab all leads from those viewing your published stories.

With our Audience technology you can see the full name, email, phone, last message sent and popularity ranking of all viewers to your Story.
Interestingly you can also grab details of other Instagram users that are not your followers. Export your story viewers along with their name, email and phone number. You can reach out to them via email, contact them via phone later. Until today it was never possible to leverage Instagram leads and traffic like this.
Anyone can do this and get fantastic results. Instagram and Instagram stories in particular are not only hot, they’re also a massive cash generating goldmine that will EXPLODE your business to levels you never thought possible. $0 budget, no ads, no manual work, no domains, no websites. All you need is this and an Instagram account.
No technical skills required at all, everything is explained so clearly in the modules so that you can get started as quickly as possible…………

Source: StorieBot Special

Affiliate Hero – Let’s get you 1,000s of Instagram followers on Auto Pilot and turn them into your own cash-spitting private ATM

The best way to super-charge your earnings from Instagram is to show your posts to an army of followers as soon as you post them. This is because the Instagram algorithm determines who will see what on their newsfeeds – and “followers” are always at the top of the queue. Ever wondered why those who have lots of followers receive top bucks as highly paid influencers? It’s because their posts get seen by their legions of followers. Read more…

Source: Affiliate Hero – OTO2

How To Use Niche Product To Find Targeted Audience in Instagram With Insta Crusher 2.0

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Insta Crusher 2.0 is a 4-part software suite package which builds a system to make money online automatically. From finding the right niche, create posts to choose targeted audiences, Insta Crusher 2.0 establishes a machine so you can gain more followers, traffic, and leads with ease.

Insta Crusher was released a few months ago and created a huge success amongst users and experts since then. Now, it is coming back with more updates.

Feature details

You will get those 4 tools all at once and a tutorial training for a very affordable price:

  • InstaDB software: this is a giant database of top Instagram accounts and niches
  • InstaTemplate: pre-made templates and slogan to create engaging content in a blink of an eye
  • InstaCinema: create cinemagram which combines the power of videos and images
  • AutoInsta or Insta Crusher: the most convenient way to create quote or text image like a pro

Also, you will receive up to 12 step-by-step videos which provide an exact way to maximize Instagram potential. It shows you how to build thousands of followers in just one month. Besides, you also get chances to learn more about these topics:

  • How to choose the right niche for affiliate marketers
  • How to create engaging content to get more likes, comments, and clicks
  • How to attract followers
  • How to drive massive traffic to your website

 

How to Use It?

Step 1: Choose a niche using InstaDB

Step 2: Use InstaDB to search for best content on top accounts in your niche. You may need about 30 seconds to finish this step. Then enter your keywords to search for a suitable template.

Step 3: Now it is time to create content. Post your content and use AutoInsta to add images and text just by clicking and dragging. You do not need any technical or design skill to do this.

Step 4: This is where InstaCinema kicks in. It lets you create stunning cinemagram to boost engagement. Until now, cinemagram is one of the most effective tactics that experts use to get more clicks and shares.

Step 5: At the end of the day, getting followers is still one of the most important goals you have to reach. In the package, you will find many tips and tricks to get more followers and gradually force them to become your buyers.

It’s time to take things to the next level. And that’s where our new INSTA CINEMA software comes in. Insta Cinema lets you create awesome cinemagram that mix image with the power of video. These cinemagrams are the latest tactic used by huge celebrities. So now you’ll be getting monster shares, likes and clicks, using the latest “Insta trick” for 2018!​

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