Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit.
Instagram is currently testing a new feature that would hide “Like” counts on your page. Rumors have spread around for a while since a tester leaked screenshots of the news update, but it was officially announced at the Facebook F8 Developers Conference and will be rolled out in Canada as early as next week.
A few weeks ago, screenshots were acquired by Jane Manchun Wong, who uncovered the app was currently testing a prototype of the feature.
tweets
twitter, wong
“We want your followers to focus on what you share, not how many likes your posts get,” Instagram says in one of the screenshots from Wong. “During this test, only the person who shares a post will see the total number of likes it gets.”
With the test, Instagram plans to remove the total number of likes from photos and videos on that show up on the main feed, profiles and permalink pages. Only the account user will be able to see the number of likes a post receives. It will show a couple profile photos next to a call out of a few names who have liked the photo, as it does now, but will no longer show the exact count of people who liked the post.
Instagram says the reason for this update test is to have users concentrate on their posts and interacting with the app rather than likes. Many users will delete photos that do not get “enough” likes. Many studies have been conducted on the culture surrounding social media and the unhealthy obsession with “likes” and comparison to others online. A recent report from UK’s Royal Society for Public Health (RSPH) and the Young Health Movement looked at the impact of different social media platforms on mental health. While there were some positives about accessing health information, the opportunity for self-expression and a feeling of community, the negative factors were heavy. Things like anxiety, depression, loneliness, sleep quality and negative impact on body image were all reported.
The hope is by getting rid of the liking part of the app it could reduce some of these negative effects about getting enough likes on a post and eliminate the competition to have the most “likable post.” This could increase authenticity across posting and could be a benefit for many.
While a benefit for many, some influencers have expressed concern about their feed rankings in the algorithm and their source of income. There are currently no plans to hide follower counts on profiles, which are the main source for sponsorships for influencers. Developers will most likely need to update the algorithm to reflect the inability to publically see likes and find a new way to curate content feeds based on the popularity of a post, such as engagement through comments.
There are other updates that were found in Wong’s test such as chat thread stickers for Direct messages, augmented reality filters for Direct Video calls, simultaneous co-watching of recommended videos through Direct, karaoke-style lyrics that appear synced to soundtracks in Stories, emoji reactions to feed posts and a shopping bag for commerce.
While it is starting in Canada, it is not certain if they will begin to test in other places. Like many tests, they will have to see an increase in positive interactions and user engagement to expand. If it is successful on Instagram, it could spread to other platforms like Facebook in the hope to create a healthier social media environment for all.
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Nicole Martin is the owner of NR Digital Consulting and host of Talk Digital To Me Podcast. She has worked in many different industries on customer journeys, website management, social media, and content strategy. Starting out as a journalist, Nicole has a BA in Print Journalism from Penn State University and an MA in Journalism & Mass Communication from Point Park University. After working with multiple publications, she saw the industry rapidly changing to digital and decided to change career directions to focus on digital marketing in the new market. She taught English 420: Writing for the Web at Penn State University as an Adjunct Professor and is also an avid public speaker and presenter. Nicole recently did a TEDx Talk on Personalization and the Privacy Paradox and currently works as the Digital Marketing Manager at Sonic Healthcare USA in Austin, Texas. She is now using her knowledge in the field combined with her writing background to share information about technology, digital marketing, data, and innovation.
Source: Instagram May Be Getting Rid of ‘Likes’ On Platform
According to a Business Insider investigation, Instagram has been allowing a San Francisco-based marketing agency, HYP3R, to flout its rules and collect information from millions of users. That includes physical locations, stories, photos, and bios, which were used to create a database of user profiles. In fact, according to HYP3R itself, the marketing firm scrapes as many as one million posts a month.
Instagram, which is owned by Facebook, has largely avoided many of the privacy scandals and scrutiny that have plagued its parent company. This revelation, however, puts that scrutiny in an entirely new light as the company seems to do little to actually enforce privacy protections designed to prevent the sort of behavior.
In Instagram’s defense, it took swift action once it was presented with Business Insider’s reporting, issuing a statement that it had banned HYP3R from its platform, and making a change that would prevent other companies from taking advantage of its API in the same way.
“HYP3R’s actions were not sanctioned and violate our policies. As a result, we’ve removed them from our platform. We’ve also made a product change that should help prevent other companies from scraping public location pages in this way,” the company told Business Insider through a spokesperson.
HYP3R is a “Facebook Marketing Partner,” meaning this isn’t some rogue firm acting outside the lines. It’s one of Instagram’s preferred partners, and though there are policies against this type of behavior, there were apparently no actual limitations on the access the marketing firm had to your private data via the API it created.
In a response to my request for comment, an Instagram spokesperson provided me with the same statement as above and stressed to me that the data scraped by HYP3R was publicly available and that HYP3R wasn’t able to access private user account information.
Despite Instagram’s response, it’s more than a little concerning that there weren’t actual technical protections that would have prevented this kind of activity. And, of course, there’s the fact that this is just one more in a long list of episodes involving a Facebook-owned app and “privacy problem” in the same headline.
In no uncertain terms, we are at the point where Facebook needs an all-hand-on-deck response to what can only be described as a five-alarm fire. Any amount of trust that Facebook still had with its users is burning to the ground. Sure, the company is still profitable, but that’s the problem.
These practices and lack of care with users’ information largely feed that profit engine, leaving the company little incentive to do anything different. Facebook, as a platform, is fundamentally unable to protect its users’ information– because it literally exists to exploit that information.
You could argue that it’s impossible to fully police the activity of the countless number of advertising and marketing partners the company has on its platforms. That may be true, but if it is, then it’s time to shut the whole thing down. Seriously.
Where else is would we say it’s okay to gather a bunch of hens into a hen house, promising them a safe place to hang out, and then invite a bunch of foxes over to come and play? There’s no scenario where that ends well for the hens.
Friends, we are the hens. And while we’ve known for a while that there was something wrong, it turns out it’s a much bigger problem than we thought.
All of this is a reminder, though I’ve written it many times, that trust is your brand’s most valuable asset. What you do to guard that trust, or betray it, makes all the difference in whether or not you get the benefit of the doubt when bad news comes.
And, as a final thought, regardless of the impact on your company’s brand, there’s also a more global principle of “do the right thing.” Do the right thing for your customers, even when it isn’t the most convenient thing for you. Protect their privacy, even when it means sacrificing some easy profits.
Do the hard work of thinking through the implications of your business practices and policies so that you don’t find yourself in a situation where those practices end up in a headline about just another scandal or major problem.
It turns out that “do the right thing,” usually leads to trust anyway.
Source: Instagram Allowed an Ad Partner to Track Millions of Users’ Data, and It’s a Major Privacy Problem
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The best way to super-charge your earnings from Instagram is to show your posts to an army of followers as soon as you post them. This is because the Instagram algorithm determines who will see what on their newsfeeds – and “followers” are always at the top of the queue. Ever wondered why those who have lots of followers receive top bucks as highly paid influencers? It’s because their posts get seen by their legions of followers. Read more…
Source: Affiliate Hero – OTO2
Every day, 400 million people open up Instagram and flip through Stories, the app’s short, ephemeral photo and video updates from people they follow. Since its launch in 2016, Stories has become a popular way for people to share more about their lives–and more often. But with that immediacy has come a pressure to seem cool and spontaneous all the time. It’s also a challenge for brands that use Stories to advertise; companies need to produce fun, current content on a daily basis, and manage those Stories the same way they manage their permanent content elsewhere online–even if it quickly disappears…….
Read more: https://www.fastcompany.com/90259515/inside-the-big-business-of-instagram-story-design
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The growth in Instagram users has lead to a surge in the amount of advertising that is taking place on the platform. Like other active social media platforms things are always changes and the marketing techniques that used to work well are no longer effective. This is your chance to provide your customers with the very latest proven Instagram marketing advice.
A lot of marketers are drawn to Instagram marketing because of the traffic potential but the fact is that most of them fail. They make common mistakes and the author provides details of ten of these so that the reader can avoid them
The common Instagram marketing mistakes include going for a big “one off” paid campaign, using direct conversion links, not being social enough, posting low quality content, not reposting other people’s content, incorrect use of hashtags and more.
Read more: http://launch.plrsalesfunnels.net/modern-instagram-marketing
Social media marketing has become a necessity for brand survival in today’s day and age.
But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media.
While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram.
Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about.
Instagram has more than 1 billion users. Of those users, 500 million use the platform on a daily basis.
Only Facebook and YouTube have more active users.
For the most part, Instagram users are younger. Nearly 60% of Instagram users in the United States are under the age of 30.
This is important to recognize if you’re segmenting your target audience with generational marketing.
How can you use Instagram to promote your brand effectively?
Your content might be great, but if nobody sees what you’re posting, you won’t have results. That’s why you need to focus on engagement metrics:
You need to measure all these to determine the success of your Instagram marketing campaigns.
If you need some help with this, I can steer you in the right direction. I’ve identified and explained the top 13 ways to improve your engagement rates on Instagram.
Review the tips I’ve explained in this guide, and apply the tactics to your brand’s page.
Do you remember the days when we used to refer to the tic-tac-toe board as a pound sign?
Well, social media changed that symbol forever. Now the symbol (#) at the bottom right-hand side of your telephone keypad is more commonly referred to as a hashtag.
As a social media marketer, you need to incorporate hashtags into your Instagram strategy.
Research shows that the majority of posts by the top brands on social media only use a few hashtags:
If the top brands are using them, your brand needs to as well.
Furthermore, 70% of Instagram hashtags are branded. Posts with only one hashtag receive 12.6% greater engagement than posts without hashtags.
When deciding what hashtags to use, you want to be broad to appeal to the widest possible audience.
However, hashtags that are too broad will not stand out. On the other hand, if your hashtag is extremely unique, nobody will search for it.
You need to find some middle ground for your hashtag.
Even though the top brands aren’t using many hashtags, research shows that engagement rates reach their peak when a post has nine hashtags.
It’s also worth noting that hashtags with 21 characters have the highest engagement rates. And 24-character hashtags were second on this list.
You don’t need to be shy with the number of hashtags or characters you’re using. Just don’t go overboard, or you’ll appear too spammy.
To have higher and more valuable engagement rates, you need to increase your social following.
If your social media marketing strategy is effective, you can convert your Instagram followers into customers. This needs to be your ultimate goal.
To get more followers, you need to promote your Instagram profile on all your distribution channels:
As a result, you’ll get more traffic to your Instagram page. Because of this increased traffic more people will follow your page.
Even if people don’t follow you right away, at least they are exposed to your brand. Now your content may appear on their page, and they might engage with your posts in the future.
Contests are another great way to gain exposure for your brand.
In addition to the increased brand awareness, contests run on Instagram have been proven to dramatically boost engagement rates.
It’s because contests encourage user-generated content.
Plus, the fact that you’re giving something away to the winner entices people to participate. Overall, it’s a winning strategy.
The best contests incorporate hashtags, which is something I discussed earlier.
Set up a unique hashtag for each contest you run.
It will allow you to track all participants’ submissions.
Further, this will make it easier for you to judge the winner.
And this unique hashtag will also be a way through which other people can see your brand and its popularity.
Instagram users who may have never heard of your brand might see posts from contest participants.
As a result, these users may be enticed to follow your page. Once they start following you, they will be more likely to engage with your content.
Emojis.
These little animations are no longer just for your personal messages. Brands are starting to use them as well to drive engagements.
In fact, 56% of Instagram profiles use emojis.
In the last year, emoji usage on Instagram went up by 19%. Adding emojis to your post increases engagement by 2.07%.
This makes sense. Emojis in captions add a personal touch to your posts.
Users will feel as if they’re looking at posts from a friend as opposed to some giant corporation. The added comfort your followers will feel when seeing posts with emojis will encourage them to engage with your posts.
Besides that, you need to learn how to write Instagram captions that drive engagement.
Ask your followers to comment on your posts with their favorite emoji or an emoji that best describes the reaction to your content.
I expect the trends related to emoji usage to continue rising in the foreseeable future.
While Instagram may have started as a platform for sharing photos, the social network has adapted to the new trends and made appropriate changes.
Initially, Instagram had a 15-second limit on videos when the feature was first made available in 2013. But that number jumped to 60 seconds a few years later.
As a result, the amount of time users spent watching videos increased by 40% in the first six months of the change.
It’s no secret that consumers want to see more video content. But how will videos affect your engagement rates? Let’s take a look:
As you can see, videos on Instagram typically get more than double the number of comments compared to photos.
While photos get more likes than videos, your Instagram videos will still get plenty of views, even if users aren’t liking them.
Mix up your content, and start posting more videos. I’m not saying you need to shy away from photos completely, but try to find a balance between the two.
As I just finished saying, you need to change up your content strategy on Instagram.
Posting similar photos from different angles and just changing the caption slightly will bore your followers. Nobody wants to follow accounts like that, and people certainly won’t engage with your posts.
Post funny content. If you make people laugh, they’ll be more likely to tag their friends in the comments.
This will help increase your engagement metrics.
If it fits with your brand image, you can even post content that’s edgy, controversial, or even somewhat sexual in nature—anything that’s going to raise some eyebrows and grab the attention of users.
Share crazy news. Be provocative.
Post surprising or shocking photos and videos.
Just don’t do anything that might damage your brand reputation.
But try to make sure you’re not posting the same thing over and over again. That’s boring and won’t drive engagement.
To get high engagement on your posts, you need to make sure your audience sees your content.
That’s why you need to determine the best times to post.
I’m referring to the time of day in addition to the best days of the week.
There are lots of different answers to this question, depending on whom you ask. That said, I like these results from CoSchedule:
Their research shows that Mondays and Thursdays are the best days of the week to post although, for the most part, your metrics on weekdays will be pretty similar.
Engagement on Sundays is the lowest.
That’s probably because people are out and about doing things on the weekend. If they’re busy, they won’t be active on social media as much.
The times you post will also be determined by your target audience.
For example, let’s say your brand is targeting consumers who live in the United States. It’s worth noting that 80% of the US population is located in the Eastern and Central Time Zones.
These are the types of things you need to take into consideration before you post something.
In addition to sharing your Instagram content on your distribution channels, you can leverage your relationships with social influencers to expose your profile to a wider audience.
These people can promote your brand, products, and profile to their followers. Since social influencers have great engagement rates with their audiences, those results will translate to your page.
That’s because users trust social influencers.
If they endorse your brand, it will increase the chances of more people viewing your page. Now that they’ve landed on your page, they’ll engage with your content.
You can combine this strategy with one of the other tips I’ve discussed, such as contests.
Let a social influencer give away one of your products as a promotional campaign for your Instagram page.
Influencers are also great options for account takeovers, but we’ll discuss this strategy in greater detail shortly.
You know you need to post content on a regular basis. But what type of photos should you be posting?
I highly recommend posting images with faces.
That’s because photos with faces receive 38% more likes than photos without faces.
Look at how Nike used this concept on its Instagram profile:
As you can see, eight of these nine consecutive posts contain faces.
Don’t get me wrong, this isn’t the only type of content you should be posting. But when in doubt, share a picture that shows someone’s face.
We already established you need to share video content on Instagram to drive engagement.
But I’ve got a way for you to make your video strategy even better. Add subtitles.
Video subtitles increase view times by 12%.
It’s worth noting that on Facebook, 85% of videos are watched without sound.
Since Facebook owns Instagram, we can safely assume those numbers translate to Instagram as well.
You posted a picture of someone’s face and added a hashtag to your caption. It’s time to post, right?
Not so fast.
Before you post your photos, you should tag their locations. Research shows that posts with tagged locations have 79% higher engagement rates.
You can add a location tag even if you aren’t actually there. If your office is in San Francisco but you’re trying to promote something in Miami, you can still add Miami to the tag.
Just don’t get caught with the Golden Gate Bridge in the background of your photo, or users will know you’re not in Miami.
Check out this example from Lululemon.
This image was shared on July 28, 2018.
The date corresponds with the Hermosa Beach Open, which is an AVP beach volleyball tournament.
Was this photo actually taken on this day at this location? Maybe. But maybe not.
Either way, it’s promoting beach volleyball gear during a beach volleyball tournament at that location. So the location fits the post.
You need to learn how to use Instagram story to promote your business.
When you add a new post to your profile, announce it on your story. This will double your engagement metrics.
First, you’ll get a view and impression on your story.
Then, users will be enticed to view the new post. After that, you can encourage them to like and comment on the post by implementing the other strategies I’ve discussed so far.
This relates to the discussion about social influencers.
An influencer may allow you to take over their account for a period of time. You can post content to their story or even broadcast a live video.
On the flip side, you can let an influencer take over your account. Here’s an example from Shopify:
Amber Mac not only took over the Shopify account but also promoted it on her profile as well.
Now her followers have a reason to visit the Shopify profile to see what she’s up to over there. This will boost the engagement metrics during that time period.
Furthermore, if those users like the content you post as a guest of another account, they may end up following your page, which increases your chances of having additional engagements with those users moving forward.
Your Instagram profile is a valuable marketing tool. But you’ll be successful only if you know how to use this tool correctly.
Ultimately, your content needs to drive engagements.
Getting users to like, comment, view, share, and click on your posts will increase your brand exposure and help you generate more leads.
As a result, your business will be more profitable.
If you’re unhappy with your current engagement rates or if you think there’s room for improvement, refer to this guide.
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Insta Crusher 2.0 is a 4-part software suite package which builds a system to make money online automatically. From finding the right niche, create posts to choose targeted audiences, Insta Crusher 2.0 establishes a machine so you can gain more followers, traffic, and leads with ease.
Insta Crusher was released a few months ago and created a huge success amongst users and experts since then. Now, it is coming back with more updates.
Feature details
You will get those 4 tools all at once and a tutorial training for a very affordable price:
Also, you will receive up to 12 step-by-step videos which provide an exact way to maximize Instagram potential. It shows you how to build thousands of followers in just one month. Besides, you also get chances to learn more about these topics:
How to Use It?
Step 1: Choose a niche using InstaDB
Step 2: Use InstaDB to search for best content on top accounts in your niche. You may need about 30 seconds to finish this step. Then enter your keywords to search for a suitable template.
Step 3: Now it is time to create content. Post your content and use AutoInsta to add images and text just by clicking and dragging. You do not need any technical or design skill to do this.
Step 4: This is where InstaCinema kicks in. It lets you create stunning cinemagram to boost engagement. Until now, cinemagram is one of the most effective tactics that experts use to get more clicks and shares.
Step 5: At the end of the day, getting followers is still one of the most important goals you have to reach. In the package, you will find many tips and tricks to get more followers and gradually force them to become your buyers.
It’s time to take things to the next level. And that’s where our new INSTA CINEMA software comes in. Insta Cinema lets you create awesome cinemagram that mix image with the power of video. These cinemagrams are the latest tactic used by huge celebrities. So now you’ll be getting monster shares, likes and clicks, using the latest “Insta trick” for 2018!
According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that an increasing number of marketers are using influencer marketing. And it is becoming an essential part of the marketing world.
Therefore, marketers are planning to increase their budgets for influencer marketing. 39% of marketers studied in this survey, plan to increase their budget for influencer marketing in 2018.According to Bloglovin’, over 90% of marketers use Instagram for their influencer marketing campaigns. Instagram tops the list of most preferred social media platform for campaigns, followed by Facebook and Twitter.
Instagram allows you to connect with more than 800 million monthly active users. This social media platform gives you and influencers the opportunity to be more creative.
Did you know that almost 60% of the Instagram users belong to the demographic of 18 to 29 years old? If this demographic is one of your target audiences, influencer marketing on Instagram may be the perfect fit for your next marketing campaign. With a big enough budget, and the right strategy, brands and marketers have launched successful campaigns with influencers on Instagram.
But if you are on a tight budget, and still want to explore opportunities on Instagram, follow this post. This post will take you through some tips to successfully do Instagram influencer marketing when you have a tight budget.
Users with 1k to 10k dedicated Instagram followers are known as micro-influencers. They are ordinary people who happen to be an expert in their niche or industry. A brand which has a tight budget should consider collaborating with micro-influencers.
Their rate of engagement is high, irrespective of having a fewer number of followers. They can generate up to 25% to 50% of engagement on every single post. In comparison with macro- or mega-influencers, micro-influencers are 6.7X more effective per engagement.
Micro-influencers manage to build faithful followers, because of their more personal interactions with their followers. According to a study, micro-influencers can generate 22.2X more conversations than conventional users. Because of this, their followers get an opportunity to know them at a personal level. Consumers are more likely to be motivated to purchase a product or service that is recommended by a micro-influencer they follow.
How much micro-influences charge is much less than bigger influencer, and therefore more affordable. It is advisable for brands who are just starting out on Instagram to hire and work with these niche-specific influencers.
Many micro-influencers are more flexible and are not hesitant to work with smaller brands. Their rates can vary according to the number of followers they have, but are typically between $75 to $3000 per post. For small brands, it is difficult to hire top-level influencers as they might charge tens or hundreds of thousands of dollars per post.
Promotions on Instagram rather than on other social media platforms has proven to be the most successful way of increasing your reach.
It is a good idea to invite your followers from Twitter, LinkedIn, and Facebook etc. to follow your Instagram account. You can easily get more exposure by leveraging your already existing social media handles.
By using this strategy, your Instagram content will get more coverage. This strategy can help you to enhance your brand’s image. It can also cut down unnecessary costs associated with developing new content.
Tools like Hootsuite and Everypost can help you to post Instagram content automatically on other social media platforms. You can generate more traffic by promoting your Instagram video content on Facebook. To increase the number of followers you have, you can promote your Instagram contests on other platforms.
These strategies, when used correctly, can help your influencer marketing on Instagram to be successful.
Bloom & Wild is one of best examples of Instagram influencer marketing with a limited budget. The flower delivery startup wanted to widen their reach and boost their sales.
They used Facebook’s Power Editor to target audiences on Instagram. They experienced an increase of almost 62% in bouquet orders. They also got many new followers on their Instagram account.
Building strong relationships with influencers is the base of a successful marketing campaign. Brands should not overlook the human element of influencer marketing. Building relationships goes beyond the promotions of services or products. Allowing creative freedom and proving fair compensation are two important factors that affect your relationships with influencers.
According to TapInfluence, influencers have stated that brands generally fail to offer fair compensation. According to a Crowdtap study, if the brand offers fair compensation, 68% of influencers may decide to work with that brand again. Offering fair compensation indicates that you respect and appreciate their effort and time. This further helps to strengthen the relationship between the influencer and the brand.
For influencers, being authentic and original is the most effective means of influencing their audiences. The overall quality and impact of the campaign will suffer if brands try to control the influencers’ work. 83% of influencers may be interested in working with the same brand again, provided they are given creative freedom.
If you are a small brand, then you might not want to hire a team of individuals to help you organize your influencer marketing campaign. It can be quite time consuming to have your staff research a lot of Instagram profiles and then manually reach out to each of them.
Another way to organize everything in budget is to use an influencer marketing software like Grin. It allows you to easily find Instagram influencers according to your niche, reducing the time and money needed to do so manually.
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?
Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year.
Influencer marketing can be very expensive. But with a little creativity, you can launch an Instagram influencer marketing campaign, even on a tight budget. If you know any other tips for successful Instagram influencer marketing, please feel free add them in the comment section below.
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