10 Popular Instagram Tools To Up Your Marketing Game

For businesses running campaigns and influencers looking to build their audience and get clients, just having a popular account is not enough. Instagram tools are an absolute must if you want to gain traction on the platform.

Building a successful social media presence requires both strong to inform your campaigns and powerful automation that keeps your content fresh even if you don’t have the to create and publish it yourself.

Your business is unique, and so is your audience. Thus, not every business is going to benefit from every Instagram tool on this list. As a matter of fact, your company may only need one or two of these Instagram tools to accomplish your goals.

Related: Could You Be Making (or Multiplying) Your Income With Instagram?

The Three Metrics That Matter

Regardless of your company’s industry, goals or audience, there are three things you need to focus on, no matter what: consistency, and results.

Consistency

Find out how often your audience likes to see posts — usually at least once a day, but sometimes more — then keep a schedule of posts coming at the pace they expect. This sends the message that your is dependable, and it also keeps your company on people’s minds as much as possible. Automated publishing software can help you with this.

Engagement

Your followers want to be heard, and Instagram has some of the most engaged users on the internet. If you’re going to have a successful account, you need to stay engaged. Follow people back, like their posts and mentions, and always reply to their comments on your posts. You can find software on this list that will help you build meaningful relationships with your audience that expand brand loyalty and awareness.

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Results

Social media is constantly upgrading and changing. Performance metrics are an important way to discover what your audience loves, how their sentiment is changing, and what to do next. Analytics tools provide data that inform your company’s current and future social media success.

Without further ado, here are the 10 best Instagram tools marketers should be using:

1. SocialFox

Numbers are the name of the game when it comes to Instagram marketing, and SocialFox is a star player in this area. It’s straightforward and ready to help your business grow through a proven data-driven strategy.

Use this analytics tool to uncover facts about your audience, such as what time of day is best to reach them, their favorite content, and even the most popular of your filters. Get ahead of the competition with metrics that show what’s working and what isn’t.

2. Later

Later helps you stay on top of your content with a publishing calendar that posts automatically at the time and day you schedule. You can create all your content for the week (or even month) using Later’s performance-based guidance, then let Later do the rest. This Instagram tool also works on , and it’s great for businesses working on a budget.

3. Rival IQ

Keep a close watch on your competitors with Rival IQ. This tool gives you in-depth intelligence that helps get your company to the front of the race and keep it there. Set benchmarks based on your rivals’ metrics, then keep track of how you measure up in real-time.

4. Short Stack

Engagement is pretty much the whole point of using an app like Instagram to reach your audience. Getting your followers engaged by giving them regular incentives is an immediate way of building brand presence and awareness. Short Stack gets people paying attention and talking about your business by automating content management.

5. Phlanx

Phlanx is kind of like Tinder for influencers. When you subscribe to Phlanx, businesses have access to a marketplace of Instagram influencers, and influencers have access to businesses that are hiring. You can check out each other’s stats and profiles. There are contract templates available in Phlanx’s resources. And businesses have all the information they need to choose the right influencers to make their campaigns pop.

Related: This AI-Powered Growth Tool Helps In Getting Instagram Followers

6. BuzzSumo

When you want to keep an eye on your company’s reputation, find leads, and build hype around your brand, BuzzSumo is the app for you. BuzzSumo is a social listening tool that notifies you when your company is mentioned or when someone links to your site. Linking this tool with your Instagram gives you the ability to join the conversation about your brand right from BuzzSumo’s dashboard, making it easy to grab every opportunity to gain another follower.

7. Revive Social

Revive Social is one of the best Instagram tools for businesses that may have an archive of content, but are running tight on time. If your company is struggling to keep up with its Instagram growth, Revive Social can help in the content-creation department. Set it to automatically search your old posts for relevant, popular content, then repost. This saves you time on content creation, and more people get to see the posts that work for your brand.

8. LastPass

Cybersecurity keeps getting harder and harder, with new challenges arising all the time. Keeping all your social media account passwords straight (and yes, you should have a different, secure one for each) can be a real headache. LastPass has you covered, with its super-secure password creation and storage capabilities that keep everything in one place and away from hackers.

9. IFTTT

IFTTT is among the top Instagram tools because it is so versatile. An acronym for “If This, Then That,” IFTTT joins up with your other applications and software to create mini applets that act autonomously when they are triggered. This means you can set IFTTT to post to Instagram automatically every time you add something to your shop, publish a post to or even order a pizza. This is one of those fun apps that you just have to see in action to believe.

10. Bitly

Bitly allows you to customize and brand your links, making them easy to recognize and remember. When you share them on your Instagram profile — or any other place — they are marked for tracking, and you always have access to their performance metrics in real-time. You never have to wonder if your links are working when you keep track of them with Bitly.

2021 is already shaping up to be quite a year, and with the continued pandemic and political frenzy, it’s more important than ever to cut through the noise on social. Use these tools to stand out and set your content apart from the endless memes and viral videos.

By: Rotem Gal / Entrepreneur Leadership Network Contributor / CEO of Insights-Beyond

Source: 10 Popular Instagram Tools to Up Your Marketing Game

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Study Reveals Instagram Reels Better For Brands, TikTok Better For Influencers

Social Media Logos

There are so many different ways for influencers and brands to use social media to connect with audiences. Some might say too many. Instagram alone offers a dizzying mix of platform extensions, from static posts to IG Stories to to IGTV to Guides and more. And since August, 2020, the company has added Reels to the mix in an attempt to compete with the meteoric rise of TikTok.

Bite-sized videos with useful how-tos, relatable memes and viral dances are clearly here to stay, so should you throw your weight behind the tried and true Instagram and invest time and resources into Reels, or should you stay hip and focus on the new kid on the block? Well, that depends on who you are.

Markerly, an influencer marketing agency, recently analyzed posts from 80 influencers and 10 brands on both TikTok and Instagram and found Reels is currently the best place for brands, whereas TikTok remains Queen of influencer and celebrity culture. According to the study, celebrities and influencers received almost double the likes and engagement on TikTok as compared to Reels. Meanwhile, brands such as the NBA demonstrated that the same post on TikTok received over 63K likes versus 425K on Reels.

“When looking at brands, Reels received higher engagements and we speculate that’s due to the presences they’ve established and cultivated for significantly longer than on TikTok,” said Justin Kline, co-founder of Markerly. “TikTok made its name on authentic, fun and creative content led by real people, so it’s no surprise that individual users still win out against brands on the app — TikTokers come to see dance challenges, songs and pranks, not overtly branded content.”

A Good Influence: How Influencers Are Pivoting To Social Good Campaigns

One could argue that users don’t go to any social media platform to see overtly branded content, but we’re much more accepting of it on Instagram. Aside from the audience sizes on each platform, the demographics of users count for something here. Most TikTok users are Gen Z, with the largest age bracket being 10 to 19-year-olds. This is a generation that’s grown up with influencer culture, so it makes sense that it would engage more with individuals rather than big brands. The largest age demographic of Instagram users, on the other hand, is 25 to 34 — Millennials who still remember the days of having to watch impersonal commercials in between episodes of Friends and Will and Grace.

It’s also far easier and more authentic for an individual influencer to jump on the viral dance and challenge trend than it is for a brand. For example, a Christmas-themed Justin Bieber post shared across both platforms garnered 8.9M likes on TikTok, while on Reels it received 4.8M.

So should influencers keep to TikTok and brands to Reels?

Absolutely not. Kline said almost all posts are worth cross-posting.

“If you want your message to really resonate and the content and format itself is suitable for another platform, you need to get it in front of a potential customer as many times as possible, and cross-posting is an easy way to do that if it’s done effectively,” said Kline.

Even though the design and format of Reels, which was basically just cloned from TikTok, is better for influencers, it provides anyone with the tools to make really creative, eye-catching content. And as Kline pointed out, now more than ever, audiences expect far more from brands than the standard ads and spon-con. We want them to entertain us and engage in the broader discourse.

“Not only will this improve your brand visibility over time and open up opportunities to receive honest feedback on your products and strategies, but a well-timed and witty customer response, meme or reaction can go viral, boosting your brand to the top of everyone’s minds,” said Kline.

Brands need to think strategically about how to use influencers

TikTok and Reels have similar algorithms and user interfaces, but TikTok’s community allows for more rapid and viral sharing. It’s still the ideal venue for making an effective impact with branded content and influencer campaigns, said Kline. So a brand that wants to build its presence on TikTok would do well to find celebrities and influencers to work with on the platform for promotion.

That said, Reels is still very important for brands because it has the advantage of being built on Instagram, which means a stronger presence from brand pages and a captive audience that’s perhaps more inclined to engage with Reels rather than download a new app.

“Whenever possible, brands should customize messaging and posts to best fit the platform, medium and audience found there,” said Kline. “Influencers who are experts on each platform are great resources to help with these efforts.”

Follow me on Twitter. Check out my website.

I write about social media, innovation, technology, cities and culture.

 

Source: Study Reveals Instagram Reels Better For Brands, TikTok Better For Influencers

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Key Elements of Effective Social Media Videos

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.

The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.

About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.

With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.

To do so, you need to create stellar videos. How can you do so? You need to understand the key elements of a social media video. What are these key elements, you ask? Let’s take a look at them.

Main Elements of a Social Media Video

Here are the main elements of a social media video that can help improve engagement.

1. The Social Platform

When you’re creating any video for social media, it’s important to know which platform you’re creating it for. Why?Because each social platform has different audiences, and what may appeal to users on one platform might not on another.

TikTok and Instagram are platforms where you’d typically have millennials or Gen Z. On the other hand, on Facebook and Twitter, you can find a wider user base. So, it’s crucial to tailor your videos for each of these platforms.

Similarly, what may work on all of these platforms may not work on LinkedIn at all as it’s a professional social networking platform. And that’s not all. Each platform also has a different set of video formats that work the best on them.

Facebook vs. Instagram video formats

For instance, if you’re uploading a video to Facebook, you’d likely upload a landscape version of the video for Facebook Watch. On the other hand, if you’re creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be challenging. However, by using tools like Boosted, you can simplify this task as the tool will automatically size all the videos you create based on the dimensions that work best on the social platform of your choice.

Pro Tip: It’s equally important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video Length

The length of the video is an important parameter that you need to be mindful of. While scrolling through feeds, users may not devote a lot of time to your video unless it catches their attention.

That’s why you need to ensure that the most impactful parts of your video are right at the beginning. The idea is to hook the user to your video so that they watch the rest of it.

But wait, there’s more.

The platforms that you upload your videos to impact the video length as well. For instance, if you’re uploading a video to Instagram, you’ll be faced with multiple options.

How long should Instagram videos be?

If you’re posting a video on Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you’re uploading it to Reels, the video needs to be 30 seconds long. However, IGTV videos can be as long as 60 minutes.

So, while developing your video, make sure that you know where you’re going to post it so that you can drive social engagement through it.

3. Video Graphics

The graphics that you use in your videos are equally important.These visuals can help you captivate the attention of your audience. That’s why you need to do everything that you can to ensure that they appear exactly like you want them to.

With nearly 70% of YouTube watch time coming from mobile devices, it’s clear that you need to design your videos for mobile devices.But how?For starters, you should try to use simple video graphics that can be easily viewed on mobile devices. Also, you need to ensure that the various elements within your video are spaced well enough for the viewers to be able to distinguish them.

The same applies to video thumbnails. When you create them using a tool like Canva, make sure that you check how they will look on smaller screens. In addition, mobile devices may not always be connected to WiFi. Many users may be using data to browse the internet and watch videos.

However, while people are on the move, data speeds might fluctuate. As a result, they may not be able to stream videos at the speeds that they would typically get over WiFi.

If your video file size is large, it’s likely that the video may not load well. When this happens, your viewers may move on to the next post. After all, no one likes to wait a long time for videos to load.

How can you avoid this?

You can create videos that have smaller sizes. This will make it easier for the viewers to stream them.

To ensure that all of these things are taken into consideration while creating videos, ensure that your content marketing strategy outlines the steps needed to be taken for mobile devices.

4. Video Sound

As mentioned above, most people watch videos on mobile devices. And when they do, it’s highly likely that they will be on the move or in public places too. In such a situation, not everyone uses earphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the US watch videos on mobile devices without sound in public places. But here’s the thing — 25% of them even watch them without sound when they’re in private places.

So, if you want your video to appeal to this huge chunk of your audience, you need to ensure that it gives the same effect without audio. While you’re designing the video, try adding subtitles or text to get the message across without any sound.

Pro Tip: Before you upload the video, go through it without the audio. Try to see if it’s still equally engaging. If so, you can go ahead and upload it.

Final Thoughts

Creating social media videos can help increase your reach and drive engagement. However, to craft videos that can do so effectively, it’s critical to understand the key elements of these videos and use them to your advantage.

You need to design your videos based on the platform and also change the dimensions accordingly. Also, it’s equally important to decide on the video’s length as it’s dictated by the format in which you’re going to upload it.What’s more?

The video graphics need to be designed for mobile devices, as most videos are watched using mobile devices.Finally, a huge number of people watch videos without sound. So, you must ensure that the videos appear equally engaging without it too.

By: Shane Barker

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Market & Hustle

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