For businesses running social media marketing campaigns and influencers looking to build their audience and get clients, just having a popular account is not enough. Instagram tools are an absolute must if you want to gain traction on the platform. Building a successful social media presence requires both strong analytics to inform your campaigns and […]
There are so many different ways for influencers and brands to use social media to connect with audiences. Some might say too many. Instagram alone offers a dizzying mix of platform extensions, from static posts to IG Stories to to IGTV to Guides and more. And since August, 2020, the company has added Reels to […]
Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds. The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has […]