3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

.

.

Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

5 Main Reasons for Targeting Long-Tail Keywords on Blog Posts

SEO professionals have known about the potential of long-tail keywords for some time now. Those who are good at what they do use them to drive traffic to their website and the websites of their clients. They also use them to increase leads and conversions.

In other words, it is possible to get real SEO results from long-tail keywords – results that are long-lasting and that can deliver for your business.

Plus, long-tail keywords are not the preserve of SEO professionals. There is nothing mysterious or particularly challenging about developing a strategy that targets long-tail keywords on your blog posts.

However, the reasons for doing so, and the results you can achieve, are compelling.

Easier to Get Good Rankings on Long-Tail Keywords

Long-tail keywords are longer and more specific than standard keywords.

While it is true that standard keywords often have a higher number of monthly searches, most keywords typed into Google are long-tail keywords. This is because people are used to searching with a phrase, plus they have confidence in Google’s increasing ability to understand what they are asking.

These are reasons in themselves to target long-tail keywords on blog posts, but there is an even more important one – as there is less competition, it is easier to rank for long-tail keywords than it is to rank for short and single-word keywords. 

Furthermore, the longer and more specific the keyword, the easier it will be to get a good ranking.

As Long-Tail Keywords Are More Specific, They Have a Higher Conversion Value

In general, people use long-tail keywords as they get closer to a buying decision. After all, long-tail keywords often indicate a search that is narrowing as a potential customer moves from broad research to focus on the specific product or service they want to buy.

This results in better conversion rates.

You Can Beat the Competition, Including Big Competition

Trying to rank for competitive keywords, particularly against big competition, is an unrewarding uphill battle. Long-tail keywords provide you with an alternative solution.

So, instead of trying to compete on popular single-word or short phrases, you instead focus on blog topics that target long-tail keywords, i.e., keywords your competition is not necessarily targeting.

Even if your competitors have content on a long-tail keyword you want to target, it might still be possible to improve your rankings if you can create a better blog post. So, it’s a worthwhile strategy.

Long-Tail Keywords Provide You with New Blog Topics

One of the big challenges when writing regular blog posts is coming up with new topics. Long-tail keywords provide a solution.

In fact, using long-tail keywords is one of the fastest methods you can use to generate new blog topic ideas. For example, you can look at your Google Analytics search data and any other data that shows you the keywords used by the people looking for your business, services, or products. The long-tail keywords in this list are a starting point for multiple blog topic ideas.

The above method of finding new blog ideas also increases the relevancy of your blog posts, as you will be writing about topics that people are searching for.

Give Google More Context on Your Overall Website

Website context is a hot topic among SEO professionals at the moment as Google gets better at understanding search intent. Google’s ability to understand context is also making previously beneficial SEO strategies less effective. Therefore, the focus is increasingly on giving Google as much context as possible.

There are lots of ways you can do this, but one of the most effective is by targeting long-tail keywords in your blog posts.

When you target long-tail keywords, there will be content on your site that will show the extent of your expertise and the range of services that you offer. It is difficult to achieve the same level of context if your blog topics are more narrowly focused.

Why is this beneficial, though? Firstly, your website will appear on the search results pages of more keywords when Google understands the context of your pages and overall site.

In addition, Google’s enhanced understanding of your site can result in improvements in the rankings of other pages, including for single-word keywords and short keywords.

Final Thoughts

If traffic from Google is important to your business, you need an effective SEO strategy. You can transform your strategy by targeting long-tail keywords on your blog posts. By doing so, you will rank in high positions for keywords that have a good conversion rate. You will also get ahead of your competition for many search phrases, and you will improve the overall position of your website in Google.

Add all this together, and you get an improved return on investment on your SEO strategy.

As a result, it makes sense to target long-tail keywords on your blogs.

Source: axadra

.

.

Isi Dixon

Even though relevant content is king when it comes to Search Engine Optimisation (SEO) these days, keywords are still very important. People use them to find you. They are what people type in when they search for your content. You need to make sure these people find your blog posts. Here is the blog post I’m talking about in the video: http://www.wellorganised.org/the-impo… If you would like some help with setting up your business blog, why not download my free 10 Step Guide. You can find it here: http://www.wellorganised.org/10-step-… For more information about Well Organised Marketing, please visit my website http://www.wellorganised.org If you are looking for tips and advice on business blogging you can either visit my Facebook page http://www.facebook.com/WellOrganised… or read some articles on my blog http://www.wellorganised.org/blog .

SEO Training Kit – How To Get Higher Search Engine Rankings & Maximize Your Organic Traffic

SEO Training Kit is a complete, step-by-step SEO video training encompassing everything you need to know to optimize your sites or posts to gain higher search engine rankings and maximize your organic traffic.Truly Mind-Blowing Product.

You will love the quality and quantity of the package. And the Profitable Sales Stuff modules with PLR really rock my online campaigns. You literally spare from investing never-ending time and efforts to make this offer Up and Go. That’s the novelty! This is one of the best video training packages on SEO.

Everything just great…training guide, video tutorials, bonuses, graphics, banners, mini site templates, sales video, swipes etc. But what you will like the most is an opportunity to sell it further –PLR option. Means to get insane profits.

You’ll get five chapters of step-by-step training videos that will show you exactly how to start with SEO and master the initial aspects of doing the right SEO for your brand. Everything is screen-recorded and well-explained. We have covered several initial processes to get you going. Inside you’ll get…

This guide will walk you through every step and information you need to start and succeed with your SEO strategies, securely and efficiently. We have included everything you need to know about SEO to let it work for you. Written by professionals we are going to provide in this massive info-packed premier training guide. We are offering graphics for every topic which is covered in this course i.e. the Training Guide. These High-Quality graphics will enhance your product’s value.

https://i2.wp.com/onlinemarketingscoops.com/wp-content/uploads/2020/02/create-enhanced-brand-content-amazon-ebc-banners.jpg?resize=184%2C90&ssl=1A practical tool that will guide you with easy to follow steps of the whole training. Each and every aspect of training is broken down into easy and executable steps that will help you master the process and keep entire training at your fingertips. It makes the entire package more lucrative. Mind Maps will be a broad outline of the entire training program. With this handy tool, you will have a comprehensive understanding of the complete training and will absorb the contents easily.

Source: SEO Training Kit – Sales Page

SEnuke TNG Pro TODAYS Most Important Ranking Factors to Easily BLAST Your Websites to the TOP of Google

The all-new SEnukeTNG makes it easier than ever for ANYONE to be able to create their own Professionally designed SEO campaigns in mere MINUTES!

NEW Advanced Wizard – The process of going through the wizard has been improved significantly and is now much more logical so that creating Professional SEO campaigns that get you ranked is much easier than ever before. SEnuke TNG also now autocreates optimised SEO titles and tags using data taken straight from Google, 100% niche related! In addition SEnuke TNG now automatically recommends optimal times to run your campaign, no more guess about how many days you need.

NEW Streamlined TurboWizard – The Turbo Wizard now automates 90% of the full wizard, condensing it down to a single screen. SEnuke TNG’s Turbo Wizard lets you create a campaign in one minute that previous versions would have taken 10 times longer to create. Effortless and faultless campaign creation at the press of a button.

NEW: Loop Mode – Now that SEnukeTNG gives you way more control over how articles are used, you now have the ability to LOOP your SEO campaigns!

Simply set your campaign up once and have it loop over and over, FOREVER if you wish. Each time SEnukeTNG will pull in fresh, relevant content and if needed, even creating new accounts. You can also choose to re-use those same accounts again, building up authority, speeding the process up and reducing your overall campaign costs putting more money in your pocket

SEnukeTNG’s unique CrowdSearcher module will boost your websites Search CTR ‘through the roof’ and drastically reduce bounce rate…all on autopilot.

SEO experts agree that TODAYS top ranking factors include Traffic & Engagement metrics such as “Search Click Through Rate” & “Bounce Rate” combined with a strategic and diverse backlink link profile.

You have seen how easy SEnukeTNG makes it to create high profile quality backlinks using todays proven linking strategies.

Well now TNG takes it to another level and gives you the power to influence User Experience metrics like Search Click Through Rate AND Bounce Rate.

Source: SEnuke TNG – Rank #1 With Todays Top Ranking Factors — SEnuke TNG

Petes WP Blog Creator

Crushing Local SEO just got Easier, see proof inside. [Video]
Another Must Have Local SEO Tool. Yay It’s LIVE Pete’s new WPCreator Software is Here NEW – 3rd In Pete’s SEO Software Series for $1, Results will blow you away.Targeting Local SEO has never been easier, New Software $1.

The 3rd software in Peter Drews extremely powerful Local SEO Series is now in Beta release.

His first was the Google Site Generator.
Then he followed that up with his Mass Blog creator.
And now…

Introducing!!

His latest and greatest

“WPCreator”.

To date we are sending tons of powerful links to our own websites while ranking our Google Properties..

Now we’ve added MORE social signals into the mix.

Check out Petes latest video where he shows you why WordPress Blogs rank so strong in Google by adding these extra social signals to your own website will help it greatly in terms of ranking itself.

See this case study where he targets the most expensive Top suburbs in Brisbane in the SEO Niche, so If he can do it in the most competitive markets, imagine what you can do in your markets.

I say the most competitive niche, because the sites he’s competing against are created by the people paid to rank the websites in your market, these are the best of the best in terms of Ranking in Google, and with Petes software, he’s beating them easily by investing only a few minutes of his time.

In this video you’ll see how many top Page 1 rankings he achieved. Many No1’s using only minutes of his time as you’ll see..

He shows you why WordPress.com ranks so well in Google. Then runs the software and shows the results. With some nice SEO Tips and Tricks in there also.

You supply:

* The List of Keywords you’d like to rank for.

* An aritcle related to your product or service

* Address of the business you are promoting, or location where you’d like to get ranked.

* One or MORE YouTube Video URL’s. The software embeds your video in the blog, with your article content wrapped around it. Really highlighting the product or service you are promoting.

* Image content. Select a folder with one or more images in it. If more than one, the software will randomly choose one of the images in this folder so you can create unlimited “Unique” Blogs from one original project.

* Links to sites you want/need more social signals from.

The Software does everything, including getting your content to Rank In Google

Source: Peter Drew’s New WpCreator JV Invite $1 Trials convert like Crazy

SEO XBusiness – The Only Tool You Need to Launch Your Fully Fledged SEO Business with No Experience At All

With our app, you can easily launch a fully profitable SEO business with no experience at all. SEO XBusiness creates instant ‘deliver reports’ that you can send instantly for your clients after our app does all the hard work for you.You can add your own logo to all the reports SEO XBusiness creates, this is amazing for branding. With SEO XBusiness you have no restrictions, you can create unlimited campaigns, do unlimited services,  get unlimited reports and unlimited profits, There’s nothing to install, you can run SEO XBusiness from any browser, even on mobile. SEO XBusiness is designed for you to sell SEO Services for huge profits  with no effort – all the features that come with SEO XBusiness can be sold as a service on sites like Fiverr, Freelancer, UpWork and many more….

SigmaTraffic – Cheap Website Traffic With 6000 Hits Every Month Using Powerful Bounce Rate Control

1.png

We’re an affiliate website, that means that we’re not producing the traffic ourselves but reselling our vendor and along with paid account the vendor provides free ones with limited amount of traffic. We make money on those clients who want more traffic and are ready to pay for it. You’re welcome to stay on free account as long as you want. We guarantee that all the traffic you will see in your own Google Analytics. In case you use any other traffic counters please do it at your own risk. You can choose any kind of traffic you need, make it social, organic, referral or just leave it to be direct. It is automated traffic, we use real web browsers with automation to create it, it means the traffic looks like real human traffic just doesn’t make purchases. We guarantee that you will see all the traffic in your Google Analytics………

Read more: https://www.sigmatraffic.com

Let X Ranker 360 Find You Profitable High Converting Keywords In One Click

X-Ranker 360 is the first and ONLY video marketing web-app that will guarantee you’ll rank on page 1 of Google BEFORE you ever have to do any ‘real’ work. X-Ranker 360 has the most powerful keyword suggestion tool of any video ranking tool out there. All you have to do is input any seed keyword and X-Ranker 360 will serve up hundreds of keywords to you on a silver platter! We’ve built our keyword engine to provide you with keywords that have been proven to convert visitors into BUYERS. X-Ranker 360 will create your Live streams based on your selected keywords and will immediately start tracking where those live streams rank. The second your live streams crack into page 1 of Google, you’ll be immediately notified …….

Read more: http://x-ranker360.com/special/

VoiceRank360 – Get Your Website On Google’s TOP Position While Driving 479% MORE TRAFFIC And Get 10x More Profits

By 2019, the voice recognition market will be a $601 million dollar industry, according to a report by Technavio. Also, research company, ComScore, predicts voice search will outperform traditional text searches by at least 50% by 2020. Mobile and Voice Assistants are the future of search, only it’s happening NOW. Just enter an URL and let VoiceRank360 Audit your website and gives you a professional report with all the issues found on your URL, that is actually preventing you from ranking in Position Zero, also known as “Google’s Answer Box”. Why should you care about landing your website on TOP OF GOOGLE? Well, this is the most craved position by everyone out there, simply because it’s the first result Google shows, even before their own ADS spot……

Read more: https://voicerank360.com/