3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

 AUTOMATED WordPress Theme that RANKS ITSELF on GOOGLE Only With WP News Ranker

 

The sad truth these days is that it seems there are no shortcuts to ranking on page #1.

5-10 years ago just about anyone could spam backlinks, do some seo and rank their site effectively.

But the problem is Google got wise to that. And that’s why online marketing has become so HARD.

It’s true… don’t beat yourself up if you haven’t had results ranking your site so far, because in 2019 Google is SMART.

Simply spamming some backlinks and installing an SEO plugin WILL NOT RANK your site.

These days it’s more true than ever that Google only rewards QUALITY websites with higher rankings.

And to Google quality means you posting masses and masses of original content on a regular basis.

  • Rank Your Site For Popular Searches In Your Niche: Start ranking your site on page#1 for things people are ACTUALLY searching for.
  • Start Getting TRAFFIC Today: Get masses of free search traffic from Google 24/7
  • 100% Automated Your site will start ranking itself on page #1 from the moment you activate the plugin
  • Get Original Content For Your Site 24/7: You never have to create ANY original content for your site ever again!
  • Automated “Human Readable” Articles : Get fully automatic content that looks like it was written by a human!
  • Easy To Use, Newbie Friendly: Anyone can have their site ranking itself within minutes of installing.
  • Works In ANY Niche: No matter how big or small your niche, you will see great results.
  • Unique “Image Spinning” Technology Included: You get unique IMAGES for your site content too!
  • Unlimited License Available: You could have dozens of sites, producing their own content and ranking themselves on FULL AUTOPILOT.

Profit

WP News Ranker goes to work every day searching top news sources to create trending content in your niche. Get masses of google search traffic every day by getting your site on page #1 for multiple popular search terms. Get automated content that is so realistic no-one will ever guess it’s automated. Not even Google!

Most Powerful “Content Spinning” You’ve Ever Seen.

Spin any of your chosen content sources into totally unique posts and articles All content is fully “human readable” High quality spun content that even your visitors will love. Appears totally original to Google. Get MASSIVE increases in your Google search ranking.

 

Source:  AUTOMATED WordPress Theme that RANKS ITSELF on GOOGLE Only With WP News Ranker | Online Marketing Tools

X Wave VideoMarketing

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Terri created stunning, high-quality real videos in minutes with our easy to use, video maker. These videos helped her convert cold leads into raving customers. She was able to sell videos in half the time with half the budget it normally took her for more money than she used to make.

Nothing creates videos faster and better than Videoremix’s AI. Videos drive far more traffic on Facebook (around 59.3%) compared to images (around 29.6%), [According to databox]. So why not transform your existing images on Facebook and Instagram into stunning videos with X-Wave? Or you can instantly create stunning promotional videos from ANY URL.

Want to convey a particular mood, jump between storylines, switch to another point of view, spice up the narrative or move backward or forward in time with your new video? X-Wave adds unique transitions to make your videos look terrific and engaging.

You created a video but if you now have to wait hours to actually use it that defeats the purpose. Nothing is more frustrating for a video marketer than seeing the “rendering” sign going endlessly clockwise. We have kept that in mind and made sure that, within less than 1 minute you can render high resolution videos.

With X-Wave you’d be running a full-blown Video Creation & Marketing Agency very soon, whether that was your plan or not – seeing the kind of money your customers would be eager to pay you for a video might change your resolve to just ‘stick to your business’. And handling multiple projects for your clients’ or even for your business can be quite a stress.

Your X-Wave account is loaded with 20 Premium Templates. 10 of these templates target the Real Estate niche and the other 10 can be used to create videos in whatever niche you may choose. These templates are created by a team of very talented designers and marketers who have complete sense of what’s working and what’s not working in the market today.

X-Wave comes with an built-in premium music library. Use these tracks as background music to set the right tone and feel to your video. No stress that you might end up getting your video taken down because you used music that was copyrighted (Yeah, that happens) or worst you end up spending another 30-50 bucks for buying the background music files you’d like to use. X-Wave’s library has music to convey any mood you’d like.

Source: https://secure.videoremix.io/x-wave-main-fe-2/?aid=1

Videtar – Discover High Traffic Videos Proven Work In Your Niche By Simply Typing In Your Keyword

This All-In-One Video Software Makes Video Marketing Fun, Easy and Highly Profitable. Videtar is a great tool for finding videos, editing them, and then posting them as your own for free traffic on autopilot. This brand-new, cloud-based tool makes it easy to have videos posted and live-streaming getting you hundreds of top rankings in YouTube and Google fast and easily and the traffic you get is 100% FREE.Within minutes from right now. Videtar will build you unlimited beautiful, keyword rich, traffic pulling marketing videos. You’ll get access to all of the tools you need, in a beautifully step by step system so you can simply research for high converting keywords, click and create branded videos and unleash traffic to any page you want a rush of traffic to…….

Read more: https://videtar.com/earlybird

CrowdSearch – Lets Google Know To Rank Your Website Higher

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CrowdSearch Lets Google Know To Rank Your Website Higher. For example, if your keyword is “Blue Widgets” and your website is currently in the 59th position of Google’s organic search index for that keyword, by searching for that keyword, finding your site in the 59th position, visiting your site and then spending a significant amount of time browsing your site and clicking internal links, this shows Google that people value your content for that search phrase. Google places a lot of authority on who’s getting visited for specific search phrases.

Our Advanced Algorithm first determines your current keyword position in Google.  It then looks at the overall search volume for this keyword and determines the perfect # of searches and dwell time required to boost you up higher.  The system constantly evaluates your keyword position and adjusts to keep boosting you up higher. And it does this all Automatically. Thousands of Real People on their own computers will be searching and clicking on your website. This means unique IPs, different browsers, and a mixture of other variables will all be used for a Completely Natural Process.No more being afraid of the next Google Update.  These are real people doing real searches in Google.  It doesn’t get any safer than this…..

Over 500,000 Searchers Assigned Cloud Based Tasks to Search and Find Your Website using Real Devices from iPads to PCs to Android Smart Phones.Every time someone from the Crowd Search Army visits your website they will spend up to 15 minutes randomly browsing and scrolling through your inner pages. Anything You Enter into CrowdSearch is kept 100% Private and Safe from the search army so you can rest easy knowing your information is safe from any prying eyes.

Track Your Keyword Rank Movement Directly within your dashboard Included with your CrowdSearch Account. Similar Keyword Ranking Software Would Cost You Just As much for the price of CrowdSearch alone! Tracks Google, Bing, Yahoo, & YouTube. Keyword Rank is Highly Accurate, Updated Every 24 Hours, and Tracked Weekly & Monthly!Keyword Finder is able to scan the search engines to find which Keywords you are already ranked for and simultaneously turn that into a CrowdSearch campaign so you can receive automatic traffic to Boost it even higher!

Read more: http://crowdsearch.me/special-backdoor/

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