Tag: leadership strategies

Written by marketingscoops

As Pandemic Fatigue Sets In at Work, Employers Try to Help

People are tired. Between a global pandemic, economic crisis, social unrest, & political upheaval, the past year has been physically and emotionally draining for just about everyone, and perhaps most for essential workers. Across industries, workers struggling with pandemic fatigue are facing burnout more than ever. For leaders, keeping these employees engaged and motivated is a challenge in itself. While some leaders are turning to incentives like […]

Written by marketingscoops

How To Stand Out As a Leader In a Saturated Online Market

Fit in, or stand out? Serve existing markets, or serve those in untapped markets? As the online marketplace becomes increasingly saturated for entrepreneurs, and the amount of information available to us online leaves us feeling increasingly overwhelmed, we reach a point where we have no choice but to pull back and reassess what is important […]

Written by marketingscoops

How Entrepreneurs Can Use Data Aggregation to Grow Their Business

One of the rising tech sectors today is data aggregation with many millennials coming to the forefront of the industry to bundle information and convey it in a summary form. Aggregating is all around us To fully understand what data aggregation is, let’s look at this example: Data-collecting companies, like Facebook, gather intelligence such as likes or […]

Written by marketingscoops

How Sales Enablement Can Drive Revenue Growth in 2021

How did your leadership priorities change in 2020? If you started paying more attention to the sales enablement needs of your organization, you’re not alone. According to recent HubSpot research, 65% of sales leaders who outperformed revenue targets in 2020 reported having a dedicated person or team working on sales enablement efforts instead of making […]

Written by marketingscoops

Apollo 11’s Transcendent Leadership Lessons

The Apollo 11 astronauts are transcendent leadership role models. Gamma-Keystone via Getty Images To paraphrase Walter Cronkite, it was, and remains to this day, the greatest adventure in the history of mankind. The 50th anniversary of the Apollo 11 lunar landing says much about the capability of our country, the miracles of science and engineering […]