Avoiding Being A Bad Hire: 6 Ways To Pick The Right CMO Role – Jennifer Davis

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It is reported that CMO roles have the shortest tenure in the C-suite and that every few years marketing leaders are moving to new companies or positions. In the book, The New Leader’s 100 Day Action Plan, the authors report that 40% of new leaders fail within the first 18 months on the job and the personal and professional impact of this can be dramatic for the executives and companies, impacting the customer experience. If you find yourself restless in your current role or in transition yourself, how do you evaluate new marketing leadership opportunities and do your own due diligence…….

Read more: https://www.forbes.com/sites/jenniferdavis/2018/10/17/avoiding-being-a-bad-hire-6-ways-to-pick-the-right-cmo-role/#30fdf9f91f97

 

 

 

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Three Behaviors That Can Help You Mature From Boss To Leader – Chris Myers

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One of the most embarrassing mistakes I made early on at BodeTree was believing that the title of CEO automatically made me a leader.  It didn’t. I had power, but had yet to earn my authority. Thought I fancied myself a leader, I was just a boss. It took years of mistakes, struggles, and hard realizations for that to change. You see, anyone can be a boss, but relatively few have the drive, patience.I still have a long way to go, but I have learned three behaviors that are central to the transformation from boss to leader. Like most things of value, these behaviors are easy to accept but hard to live……

Read more: https://www.forbes.com/sites/chrismyers/2018/09/28/three-behaviors-that-can-help-you-mature-from-boss-to-leader/#3742a05b4f68

 

 

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