Why Link Building Should Still Be An SEO Priority In 2019

The Moz update on March 5 this year was the proverbial straw that broke GoodFirms’ back.

GoodFirms’ Domain Rankings had gone down, not like spiraling down, but by a few notches – from 48 to 44, and we knew we had to pull the plug on low-quality content activities such as guest posting on lower DAs, half-baked blogs and so on.

For starters, Google, of the many factors involved, uses link quality to determine the authority and relevancy of your site. For example, if Jeffbullas.com is linking one of their articles to GoodFirms’ research papers, or blogs, it means the former is passing link juice to the latter, which is incredibly valuable in Google’s eyes. By the same token, if our blog posts are linking to other top sites articles that are also considered a good thing from Google’s point of view.

So, when things went wrong, we knew we had to re-align our link building activities in keeping with Google’s algorithm. For instance, we had shelved guest blogging on top sites for some time now because it had become a huge pain in our neck. But then, when our DA took a beating at the hands of grouchy Google, we knew, in our mind, that partly our DA crises could be related to going slow on generating high-quality content, whether it was in terms of guest blogs, research papers, in-house blogs and more.

As it turns out, all these strategies help generate quality inbound links.

So, here we go, a bunch of link building tactics we are already using to fire up your link building activities in 2019.

#1. Be game to guest blog

I am the CEO of a Guest Posting Corporation.

Wait! Scratch that!

I am the President of a Guest Posting Corporation.

Ah! Just kidding guys!

But then, on a serious note, I keep using these pseudo profiles to pep myself up and to be on my toes, simply because guest posting is so, so challenging.

Because you pitch. And you pitch. And you pitch over and over again until a few get an affirmative nod.

The point I am drawing home is, though darn difficult, Guest Posting is still a big deal.  So, if you are thinking to take your eyes off the guest posting ball this year (as we did this year) all I can say is: No. Don’t. C’mon no one digs their own grave.

GoodFirms has been milking this strategy for a couple of years now, and it has helped improve our Domain Authority like never before.

To cut to the chase: Guest Posting, which is one form of our link building strategy, is still very much relevant in 2019.

However, as I mentioned above, you need to target only good quality sites – no carpet bombing in terms of your email pitches.

According to an article How to Do Guest Blogging for Natural Looking Link Building on Search Engine Journal, you could take the guesswork out of guest posting by factoring in the following elements.

Guesswork out of guest posting for link building in 2019

Further, you could also find those sites that are into content syndication with other top sites. For instance, JeffBullas.com syndicates content with Business2Community. So, there are chances that your content gets shared on Business2Community as well if you write for Jeff.

In summary:

  • There are content syndication benefits.
  • It’s a scalable form of guest posting.
  • You can take advantage of high-quality content multiple times.
  • It gives you an edge over the competition.

#2. Conduct a thorough post-mortem of competitors’ backlinks

Competitor’s backlinks act as an excellent sounding board. Seriously! Because dissecting those backlinks will help map out your backlinking strategy.

So, no matter what, undertake this exercise first and foremost: Conduct a link audit of competitor sites by Googling top competitors that offer the same or similar products and services as you.

Once you have identified your top competitors, add them to Moz’s Open Site Explorer, or Ahrefs or the SEMrush tool, to get a complete picture of your competitor’s backlinking profile.

Moz open site explorer for link building in 2019

Then export the competitors’ backlink details to a spreadsheet to start an extensive audit in terms of their domain authority, external followed links, internal followed links, and specifically the links that fall in the below category:

  • Links from top URLs
  • Dead links

Links with anchor text opens various backlink opportunities such as:

  • Resource pages
  • Directories
  • Testimonials
  • Case Studies
  • Citations
  • Guest posts

The new Moz feature called “Link Intersect” will help you investigate those sites that link to your competitors, but not to you. This will help you focus your efforts, particularly, on those sites that you are still to crack.

Moz Link Intersect for link building in 2019

What’s more, you can even analyze a client’s content based on their shares, which will give you an idea as to what content works best in terms of audience engagement.

The tool can also be used to find competitor’s Top Pages based on their backlink profile and social engagement. This will give you a fair idea as to what they are doing right in their content marketing strategy.

Moz Top Pages for link building in 2019

The other method you could use is to place top keywords in the Ahrefs ‘Batch Analysis’ to find the backlink sources of the top 200 URLs.

For instance, if you are selling a unique product such as a Spy Camera Lighter – designed for detectives and their like, you may also want to check out other sites that talk about similar spying instruments.

You could use keywords such as security sites or gadget review sites in ‘Batch Analysis’ to fetch links from different sites that refer to this product.

Further, you could produce a backlink profile of the highest authority, trusted sites by placing an Ahrefs filter ‘one link per domain’ to filter out any spammy links.

Once you have the spreadsheet containing the highest authority websites, you could reach out to them for guest posting based on their readership.

Additionally, you could use a simple search such as “author name” inurl: author” to find industry-leading authors on Google and the sites they have got their guest posts published.

#3. Turn brand love into links

If you still haven’t worked on this strategy, it’s time to pull up your socks.

That is to keep your eyes open for online brand mentions.

Why? Because it’s an effective strategy for building links and reputation.

Benefits of turning online brand mentions into links:

  • Easy link generation
  • Associating with communities interested in your brand

If you think about it a little, you will know that this is the best thing that could happen to your brand as you won’t have to put in any kind of hard work, literally, in generating these links.

It could be some sponsored event posting on Instagram or a sports event posted on Facebook, you could just ask the people involved to insert a link for your brand name.

For monitoring brand mentions, you could use tools such as Google Alerts to receive daily alerts on your brand mentions.

Turn simple brand mentions into authority increasing backlinks.

#4. Deliver evergreen content on blogs

It goes without saying: News content has a shorter shelf life. So, focus on creating evergreen content that will always remain useful and relevant to the audience and might generate inbound links for you.

It could be in the form of:

  • How-to posts
  • Ebooks
  • Lists

Don’t forget to come up with a compelling, but SEO optimized title, to attract lots of clicks.

#5. Conduct expert roundup posts

Our website has been trying to build content around expert roundups and it’s working. Recently, we spoke to 10 industry leading experts on how AI and Machine Learning are greasing the PPC campaign wheels, and the results were quite extraordinary. Shares on LinkedIn, for this post, increased significantly. This is because most of the marketers tend to share and even link back to your article.

Expert round up post for link building in 2019

Wrapping up

There you go! Five ways to generate quality links for your brand.

Link building is still important from an SEO perspective in 2019. In fact, high-quality backlinks are the master key to ace organic traffic.

But since every second marketer you meet is trying to do the same it’s gonna be one hell of a job for you to get quality backlinks through guest posts and more. So roll up your sleeves and be prepared to work for it.

Guest author: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.  

Source: Why Link Building Should Still Be An SEO Priority In 2019

Social Monkey – Build 750 Unique, Do Follow Backlinks to Your Pages Every Month & Boost Your Search Engine Rankings

Buiilding backlinks to your pages is an essential part of Search Engine Optimization (SEO). Backlinks will not only help your pages get found by and indexed in the search engines faster, but they will also influence rankings, so your pages are ranked higher and your site receives more traffic. If like me you want your pages to rank higher in the search engines, then you should build backlinks to your pages almost every day. Link building should be an on-going process, and not just a one-off thing. That’s one of the reasons why I decided to create my own link building service: SocialMonkee……..

Read more: http://www.socialmonkee.com/index.php?af=123491029

Link Alchemist – How To Grab More Rankings, Website Traffic & Opt-Ins Than Any of Your Competitors

The software schedules and recycles links and uses several technologies to ‘ultra boost’ those links and recover the 80% wasted SEO on your site. The speed and variety of boosting combined with link creation is the key. And it is all  so simple to setup and run that my young 9 year old daughter was able to setup the whole process for her own ‘first school blog’ and got tremendous results in a matter of weeks – and all on auto pilot. The more strategic links you build to more sites, the faster you’re going to make money. Link Alchemist has completely transformed  online business and enabled get rankings you have never even dreamed of before. Well what if all your advertising was never seen it went out on TV channels that or in newspapers that or the adverts were lost amongst tons of other ads… and no one knew that your shop actually existed in that street……

Read more: http://linkalchemist.com/

Wiki Ranker – Discover How To Get High Authority Wiki Backlinks From Hundreds Of Unique & Powerful Wiki Sites

Simple. Clean. Easy to Understand – That’s what WikiRanker’s Dashboard is. Adding campaign is as easy as sending an email. Manage all your campaigns from the report management area. View task details, check report status, and download reports anytime you wish. Wiki Ranker generates detailed whitelabel reports for you to track every single link. Selling to clients? Add your logo and impress them with clean and organized link reports.Sustainable search engine rankings come from authoritative links. Spam, even in millions, won’t rank you. Wiki Ranker helps you build authority and achieve higher rankings.Wiki Ranker is 100% automated – that means you never need to do the “miserable manual SEO tasks”. No registrations, logins, captchas, proxies, posting. It’s ALL automated! ! Wiki Ranker is cloud-based and you never have to worry about installing/downloading anything on your machine.

Read more: http://wiki-ranker.com/

Discover The Creating Either An Image/Link Post Or Content-Style Post With TrafficBuilder 2.0

It’s time to stop WASTING money on paid ads and spending hours posting on forums and blogs … TrafficBuilder 2.0 completely automates buyer traffic for you.Forget about fighting with other marketers for the same old audiences that ignore your posts and ads. Now you can attract hungry buyers in literally MINUTES, no matter WHAT niche you’re marketing to.

This automated software gives users what they want, makes YOU the authority, so you can crush the competition. And it does this in MINUTES … not hours, days, weeks or even months. You’ve never seen targeted traffic come in so fast, and it happens with ZERO ad budget.

Faced with increasing ad costs and audiences that ignored our posts, we set out to do the impossible: create a tool that would WORK like paid traffic, but require zero ad budget. Nothing like this had been done before, so it wasn’t easy. It took all of Ben’s development skills and MONTHS of research into different networks.

With our software and system, you can have traffic campaigns set up in LITERALLY 2 minutes. Then start seeing consistent results in as little as 15 minutes.This is faster than ANY paid traffic source we’ve seen , and doesn’t cost a DIME to use. Unless you LIKE wasting time and money, this is hands-down the best traffic generating system available today.

The software exploits one of the most popular, UNTAPPED social networks on the planet: Reddit. Then it completely AUTOMATES your marketing on the platform.Traditionally Reddit has scared marketers away, because it has a certain way of doing things. TrafficBuilder 2.0 makes sure your posts comply with all of Reddit’s best practices … so you get in front of a massive source of COMPLETELY UNTAPPED traffic.

Reddit has over 100,000 sub-niches, called “sub-reddits”. Each made up of people specifically interested in a certain topic. Whatever you’re offering, there’s a market for it on Reddit. TrafficBuilder 2.0 exposes YOUR posts to the most interested users in your niche. So whether you’re selling dog collars, socks or software, you’ll be attracting the right crowd.

It’s organic drip-feeding technology works 24/7 to build your credibility on the platform, so more people follow more of your posts. Without even trying, you’ll have targeted traffic hitting every one of your offers.

 

Source: Discover The Creating Either An Image/Link Post Or Content-Style Post With TrafficBuilder 2.0 | Online Marketing Tools

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