6 Proven Ways Social Media and Ecommerce Can Boost Sales

Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure.

In addition to growing brand image and building relationships with customers, you can also leverage the power of social media and ecommerce to increase your online sales. So what are the best social media and ecommerce tactics that can be used to increase sales?

Why advertise on social media?

Advertising has been around for a much longer period of time than social media. It has been reaching consumers via TV, radio, even billboards for decades now. So why is advertising on social media so integral to a business’ success now?

The main factor behind the sudden growth in social media advertising is quite an obvious one. The vast growth of the platform means that more and more of a brand’s target audience are available in one place. However, this isn’t the only element pushing brand’s towards an online advertising campaign.

Another decisive factor is the specificness of social media advertising. People willingly give social media large quantities of information on their background and daily lives. This means it is easier for a business to target the exact type of person they want to reach with an advert, and tends to lead to increased success at the same time. This is especially true when you leverage social proof marketing.

In fact, social media ads are possibly some of the most refined there has ever been, reaching customers in niches never previously thought of. And with each platform offering different ways to connect with consumers, social media advertising is well worth taking advantage of.

Know the right networks to target

When social media is mentioned, most people think of Facebook. However, Facebook is not the only platform you can promote your online business on; there are other networks with high volumes of users you should consider too.

Knowing the platform where your audience spends most of their time will help you come up with a marketing strategy that suits the network. It will also help you to directly engage with your main social media audience, and improve the relationship between your brand and your customers.

Here are the main networks and their suitable audience:

Facebook

As one of the largest platforms in terms of customer base, Facebook is great for brand recognition, especially with younger generations. It is a platform that allows your ads to be seen by the most substantial numbers, whilst it also allows you to interact with customers with ease through messenger and your page.

Online businesses can benefit from Facebook by focusing on strategies that help them improve their brand exposure. In addition, you can also boost sales by using retargeting ads and advertise to those who have previously shown interest in your brand or your products.

Instagram

Instagram is ideal for brands who priotorize visual advertising, due to its focus on images, videos and other visual content. It is also the perfect platform for bridging the gap between consumer and brand, due to the interactivity of the site. You can communicate with customers through various mediums on Instagram, including stories, your page, and influencers.

Through influencers, Instagram allows you to make extensive use of celebrity endorsement. Influencers can give your products the extra boost they need during an ad campaign, to really push sales through the roof. You just have to make sure you choose an influencer that is truly representative of your brand and product, otherwise their use could end up having a detrimental effect on your brand, and campaign.

Twitter

Twitter is great for growing your brand name thanks to the popularity of hashtag usage. You can use it to run competitions such as giveaways, or simply to draw attention to your campaigns.

In addition to hashtag campaigns, you can also run standard feed advertising campaigns. These campaigns can be used alongside the hashtag campaigns to maximise their effectiveness.

Pinterest

This is a great platform for brands that sell beauty products. This is because research has shown the majority of Pinterest’s frequent users are women. Similar to Instagram, Pinterest allows brands to focus on the visual side of advertising so a detailed use of images is vital for success.

As you can see, different platforms attract a type of audience, thus requiring a different approach with your marketing strategy. Prior to deciding where to market your products, it is important that you learn where your audience is most active when online. Once you have this information, you can come up with a marketing strategy that will boost your online presence, sales, and brand recognition.

Use the right ads

There are a wide range of advertisement possibilities when it comes to social media marketing. And with each platform offering different capabilities, it is important to find the right way to reach your audience.

A good example of the variety of options on offer, is Facebook. Facebook offers extensive detail in their targeted ads, which is for finding new prospects who fit your demographics.

However, Facebook doesn’t offer this in one form. You can choose to use an ad in a video, within the users feed, or even use sponsored posts.

Instagram, which is now run by Facebook, also offers a wide range of options. Stories are a fantastic way to draw your audience closer to your brand, and allow you to use engagement techniques through video, polls, and more. If you want to show your audience what goes on behind the scenes, and the products you offer, stories are ideal.

On the other hand, Instagram also offers standard feed posts similar to that of Facebook, or sponsored content within posts, such as an influencer wearing a jacket from a brand that is then tagged.

One of the most effective advertising tactics to use across platforms is retargeting advertising.

Retargeted advertising is essential reaching back out to customers who come to your website but do not finish performing an action. For instance, a customer might have added a product to their cart, but failed to finalise that purchase.

Retargeted ads encourage your prospect to get return to a store, or website and complete their purchases. Big draws for customers tend to be limited promotional offers, or discounts.

Remember to check out how your retargeted ads are performing on each platform and make adjustments appropriately.

To create a successful social media campaign, you need to think carefully about the ads that are more likely to appeal to your prospects. Each brand will have a different audience, therefore there is no perfect strategy that covers every brand.

Use relevant hashtags

It’s with the help of hashtags that most platforms classify a wide range of posts into different sections. Using relevant hashtags will improve your website’s organic traffic as more of your target audience will come into contact with your posts.

With hashtags, the important thing to do is to spot what’s trending in your niche, and integrate those hashtags into your posts.

While this is a great way of expanding your brands reach, do not overdo it. You may incorporate a few hashtags in your posts, and they will have a largely positive effect. However, if you overdo it, you risk being labelled as spam. This will have a detrimental effect in both long term and short term.

Hashtags can also be implemented within your advertising campaigns. They can help to give your posts a clear narrative for your customers to follow. In addition, they can also draw one person into the entire campaign, even if they only come across one hashtag, and choose to click it.

All in all, hashtags can be a great way to depict your brand through social media. They can help to highlight your brand values, whilst taking up very little budget. They can also help your campaigns to increase in longevity and impact.

Use giveaways

Who doesn’t like free things? Giveaways and competitions are a fantastic way to draw in the crowds to your website. Contests can get people interested in your brand with just one short campaign, and also give you an opportunity to get people signed on to your newsletter.

By encouraging people to sign on to a newsletter, or to enter their details when joining a campaign, you can collect all important customer information. This could allow you to retarget them with offers in the future, or simply to remind them to join further initiatives that could create further interest.

Pro tip: Remember to make sure that any individual who stands to win must like or follow your page. This will expose them to the brands posts in the future.

Work with influencers

In most cases, influencers are people who have a sizable following on social media. You can use these influential people to promote your product to their audience online.

When deciding on which influencers to reach out to, it is important that you consider whether or not their following fit your target audience demographics.

For instance, if you are in the men’s clothing brand, ideally you will want to look for male influencers who discuss fashion, or similar products. Whilst you wouldn’t want to target a female gaming influencer, as her following would likely be the opposite of what you need.

It is also worth considering whether you want to work with micro-influencers, who generally do not have a mass following, or someone with a much larger group of followers.

It is worth noting that influencers with larger followings tend to have less specific demographics. You may be exposed to more engagements and clicks, but it is less likely that they will be relevant. Conversely, micro-influencers tend to have a more specific audience who share similar interests, which means they may have a better ROI.

Encourage your customers to leave reviews on social media

Social media is rapidly turning into a platform where people go to search for reviews of products and brands, prior to making a decision on a purchase.

A recent study showed that 91% of respondents were influenced to buy something by positive online reviews. This shows the importance of encouraging happy customers to post their reviews regarding your store on your social media profiles. It also highlights how a positive review could be the difference between someone buying, and someone not buying a product from you.

However, this is not an overnight task. You have to actively encourage customers to share their experience after buying from you.

Many customers will choose not to leave reviews, even with your encouragement. Therefore, it could also be worthwhile to offer something in return for a review, such as a discount on a future purchase, or early access to new products. Incentives can not only get you the review you were seeking out, they may also encourage a customer to use your brand again, especially if their review is actually positive.

You can also make reviewing easier for customers by embedding a share button on your thank you page or even a note with the delivery of their purchase. By making it easier to review the product, customer reviews will become more frequent, and brand engagement may even increase.

Final thoughts on Social Media and Ecommerce

If you are looking to improve your social media advertising, following these six tactics will help you on your way to success. By building brand recognition, trust and general awareness you will be able to bridge the gap between your brand and the customer. This will encourage purchases in both the short term, and the long term, whilst also helping you to better understand those who show interest in your brand.

Once your social media efforts are paying off, it’s time to measure your results and see how you can improve your online presence and sales even more. Jamie’s article does a great job in explaining how you can get started with tracking and measuring your social media ROI. Check it out!

Jacques van der Wilt

 

By: Jacques van der Wilt

Jacques van der Wilt is the founder and CEO of DataFeedWatch, a leading global feed management and optimization solution that helps online merchants optimize their product listings for 1,000+ ecommerce channels in more than 50 countries.

Source: 6 Proven Ways Social Media and Ecommerce can Boost Sales | Bulkly

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4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness

Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.”  And in an age of technology, storytelling has become a cakewalk.

Gen Z, the youngest generation of consequence, comprises approximately 72 million Americans and 27% of the population.  For Gen Z, storytelling and digital engagement is a daily priority as they connect on the Internet and social platforms for over 10 hours every day, according to a survey made by Adobe. They seek real-time communication with content creators, chat with trusted peers, engage in political discussion and answer live polls. They are, in effect, the primary active target audience sought after by video livestreaming services.

survey by software company Livestream and New York Magazine shows that 80% of audiences prefer livestreamed videos to blog content. Moreover, with livestreaming becoming a popular feature on social platforms like Facebook, Twitter and Instagram, brands have accepted it as a vital component of social media marketing and invested28% of their budgets on livestreaming shows.

Create authentic connections 

Accelerating the importance of livestreaming is the fact that Gen Z is evolving into a critical consumer category. The “Next Generation Report” from Business Insider Intelligence says Gen Z will shortly become the largest consumer population in the U.S. According to Business Insider, they are already estimated to influence $143 billion in spending in the U.S. alone. With their ability to influence purchasing decisions, Gen Z is transforming livestreaming into an industry worth over $30 billion, which is expected to be worth over $70 billion by 2021.  A new study by ABI Research further estimates there will be 91 million subscribers utilizing livestreaming by 2024.

What is more, Gen Z completely shuns traditional media, seeking instead platforms where they can directly connect with brands. Characteristically, this generation is partial to honesty and transparency, which livestreaming offers, with all the glitches of spontaneous reality. Savvy brands, therefore, are creating fresh digital marketing strategies incorporating livestreaming, especially during these challenging times, bringing events in real time to locked-down audiences.

Related: 5 Content Marketing Trends You Need to Know for 2020

Recycle content once and build new video assets

Brand marketers are discovering the value of livestreamed content beyond the event, incorporating livestreamed content in subsequent videos and building an arsenal of marketing collateral.

Vogue used the livestreamed Met Gala for a live video on behind-the-scenes activity in making it happen. The video received over 200,000 views. After National broadcaster KBS launchedBMW’s M2 on Periscope, it subsequently used the launch to return with the brand’s first interactive live-action adventure, on the app.

Similarly, many brands are recycling livestreamed content as live video footage on regular brand videos, as an important part of subsequent marketing strategy, to draw new customers. Forbes quotes Brandlive as stating that nearly 95% of brand and agency executives said live video would be an important part of their marketing strategy.

Brand marketers, thus, see it as two for the price of one, and an opportunity to capture new customers.

Related: New To Instagram Live? Here’s How To Show Up Like A Pro

Bridge the virtual and physical worlds

Not long ago, there were significant gaps in streaming media technology that made live streaming inaccessible to many organizations and limited their brand expansion within the boundaries of their business’ country of origin. Today all this seems like prehistory, as the technology leapfrogged into its current user-friendly format, providing digital marketers the option of using livestreaming to get their brand in front of global audiences in real time.

Related: 5 Content Ideas for Making Money With Facebook Live

Generate Valuable Market Insight 

At a live event, a brand cannot quantify how many in the audience are captivated or bored. But livestreaming allows brands to obtain information by asking questions like:

Were there more viewers at the beginning of livestreamed event that at the end? If so by how much?

When people return to re-watch the presentation, what do they watch?

What does the audience say about the presentation?

These features unique to livestreaming video provide criticalfeedback on real audience reactions that cannot be obtained in any other way.

Essential for improving brand awareness

Using livestreaming video has the potential of becoming a clear growth hack for almost any brand, as you will be better positioned to form those invaluable connections with your clients. If you know how to make use of the technology available, creating those connections could be easier than ever. Understanding why livestreaming matters could be crucial to improving your business’ brand awareness.

By: Prabalta Rijal Entrepreneur Leadership Network Contributor

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Philip VanDusen

Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional. If no one knows that your brand exists and cannot recognize your brand when they come across it in the marketplace, then you have some real important brand design and marketing work to do. There are many ways to improve brand awareness ranging from strategic partnerships to content development, this video will help you understand if you are taking advantage of all the opportunities that are available to you to build your business effectively and efficiently. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-… FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandu… LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Bran… GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: “Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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