Why Your Idea of Influencer Marketing Is Outdated

While influencer marketing has become a mainstay for marketers, this doesn’t mean that marketers should start getting comfortable. As social apps start to integrate more creative functions to suit their users’ needs, an increasing number of users have started to become creators in their own right.

Anyone with a smartphone can create content, but those that create unique, high-quality content have risen to join the ranks of top influencers.

However, marketers often only consider partnering with ‘traditional’ influencers — influential tastemakers that usually have a large following. While these individuals may not necessarily create posts of high quality, their ability to leverage their fans makes them attractive to marketers seeking to promote their brand.

While creators can become influential and influencers do often create their own content, they aren’t one and the same. Marketers shouldn’t make the mistake of conflating them. Here’s why:

Influencers and content creators have different impacts on their audiences

Marketers increasingly understand the need to shift from ‘vanity’ metrics such as ‘likes’ towards engagement metrics such as ‘views’ and ‘impressions’. This also means that influencer marketing isn’t used just for the purpose of attracting eyeballs. Brands must engage the individuals that best suit their campaign objectives and KPIs.

For example, a beauty brand looking to raise brand awareness might engage a beauty influencer to create a sponsored post, then track impressions on their posts, or audience growth on their social media.

A YouTuber that uses the same products as part of a morning routine video or beauty challenge, on the other hand, can generate interest in your product that leads to greater click-throughs to your product page.

The main difference is that influencers act as an amplification channel for your content or product, driving awareness through reach, which can generate sales with the right target group.

Content creators, on the other hand, incorporate your product into their own content styles — be it beauty routines, funny challenges, or breathtaking photographs. These creators may not have a large following, but often have loyal audiences that are already interested in the form of content they produce. As such, they score greater points for relatability.

Think of influencer marketing as a form of brand partnership

Gone are the days when influencers are willing to plug your brand or product in exchange for free goods or cash. Influencers now hold greater accountability to their followers, meaning that it is imperative for them to be honest about sponsorships and create more authentic content.

According to Campaign, some factors that determine if a user decides to follow an influencer include how “real” their content is, how well-intentioned their posts are, and whether or not the content or products they endorse are in keeping with their usual style.

This means that influencers are likely to be more selective with the brands that they choose to work with. An influencer such as Liv Lo (@livlogolding), for example, builds her personal brand around her sustainable lifestyle and the use of environmentally-friendly, organic products. Liv Lo features cruelty-free skincare brands on her Instagram page and isn’t shy about criticising brands that aren’t as supportive of environmental initiatives.

Top influencers hold even greater prestige and control. Apart from being awarded ‘verified’ badges on platforms such as YouTube or Instagram that cement their status as top dog, high-profile influencers are being provided exclusive features that allow them to directly drive social commerce.

Last year, Snapchat invited 5 top influencers to gain access to their in-app store function, allowing these influencers to sell their merchandise straight from the app. Instagram’s Creator profile, which was initially beta-tested on a small group of users, now allows influencers and creators to have more flexible profile controls, access to a dashboard of performance metrics, and the ability to create shoppable posts.

Creators are also being recognised for their influence. Events like VidCon celebrate the unique achievements of video creators and educate brands on how they should navigate the changing influencer landscape.

It’s clear that marketers can no longer expect to mould an influencer to their needs. Instead, marketers must learn to accept that influencers and creators are their own mini-brand. A successful partnership, therefore, depends on aligning the needs and values of both parties.

In order to find the right partners, use Meltwater’s Influencer Marketing Software or Klear’s Influencer Discovery Platform. We help you to find influencers based on your audience’s demographic as well as your target market, industry, or topic. Their fans are already familiar with brands in your industry, ensuring that your content effectively targets the right audience.

Just like celebrity endorsements, influencer partnerships work well in the long-term

Influencer marketing should not involve too many one-off partnerships. As consumers seek out relatable, authentic content, “momentary endorsements” become less attractive to most brands and influencers. After all, consumers place less trust in influencers who readily promote a variety of brands.

Marketers should strive to create long-term partnerships with the influencers that they engage. While long-term partnerships generally reflect well on both the brand and its partner, these partnerships also help both parties solidify their fanbase.

Influencers who work with brands on a longer-term basis can leverage a variety of posts that better reflect their relationship with the brand over time. For example, an influencer is likely to attend events hosted by the brand, speak about related social issues, and review the brand’s products. If an influencer praises the brand’s offerings, their fans are more likely to believe them.

Brands that embark on long-term partnerships may also benefit from the influencer’s follower circles. These audiences are likely to relate the influencer with the brand and thus confer a sense of trust towards the products that they endorse. This also means that audiences are likely to feel a greater emotional connection with the brand, leading to more sticky customers.

Content creators, too, are valuable partners. Brands that make creators their partners can turn the artists’ style or content form into a part of their brand identity. This is especially true for organisations that manage recurring events.

Arts House Limited, for example, manages the Aliwal Arts Centre, which organises the annual Aliwal Urban Arts Festival. While the lineup for each year differs, the Urban Arts Festival consistently showcases local street dance crews and musicians. The festival has become synonymous with local street culture, while the Arts Centre has become the go-to venue for local indie dance and theatre shows.

Brands like Arts House Limited show a keen understanding of their own appeal and their audience’s interests. Likewise, brands that seek to effectively engage influencers as long-term partners must create campaigns that appeal to their key audiences.

Meltwater’s Audience Insight reports allow you to understand the communities that drive conversations on your social media channels. Our tool helps you to discover your audience’s consumption habits, analyse shifts in their demographic, and identify key influencers within these groups. You can then use these insights to determine the trends and topics that resonate with your audience.

To move ahead, brands must shake off old conventions

Now that we’ve highlighted the reasons why marketers should understand the value of both traditional influencers and content creators, it’s imperative that they formulate an influencer marketing strategy that includes both facets.

As the social media landscape continues to change and include newer apps, functions, and trends that steal the headlines, social media marketers too must adapt to make sure that they stay ahead of the curve.

By: Violet Zhang

Source: Why Your Idea of Influencer Marketing is Outdated

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VideoGameSuite    https://jvz3.com/c/202927/366537/
VideoRobot Enterprise   https://jvz8.com/c/202927/291061
VidKreate   https://jvz6.com/c/202927/386029/
VidMingo   https://jvz6.com/c/202927/378359/
VidRaffle   https://jvz2.com/c/202927/386840/
VidSnatcher    https://jvz3.com/c/202927/342585
VidVoicer    https://jvz1.com/c/202927/379983/
Vidzura   https://jvz4.com/c/202927/385754/
Viral dash   https://jvz6.com/c/202927/375959
Viral Quotes      https://jvz2.com/c/202927/386984/
VirtualReel   https://jvz8.com/c/202927/376849
Vocalic  https://jvz2.com/c/202927/383848/
VoiceBuddy    https://jvz1.com/c/202927/342854
Voiclet   https://jvz4.com/c/202927/388755/
VR Studio  https://jvz8.com/c/202927/388296/
WebCop  https://jvz4.com/c/202927/378683/
Webinarkit   https://jvz3.com/c/202927/383937/
Webprimo   https://jvz1.com/c/202927/379455/
WordPress Mastery   https://jvz1.com/c/202927/386249/
WowBackgraounds   https://jvz2.com/c/202927/381556/
WP GDPR    https://jvz8.com/c/202927/299907
WP Simulator    https://jvz3.com/c/202927/46987/
Writer Arc   https://jvz1.com/c/202927/386602/
writing job   https://jvz8.com/c/202927/213027
XBrain Forex   https://jvz3.com/c/202927/372305/
XFUNNELS   https://jvz2.com/c/202927/310335
Xinemax  https://jvz1.com/c/202927/381749/
YoDrive   https://jvz2.com/c/202927/384700/
YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable   https://jvz3.com/c/202927/367328/

 

Why is Voiclet Giving Marketers a Gigantic Advantage

Voiclet is a disruptive app that creates new video and voice funnels that 10x sales by reducing the customer journey process to just a click and closing leads with high-converting HD video selling. There’s no more need to wrestle with complicated and costly funnel builders, chat bots, webinar systems, follow-up sequences, and outdated funnel systems that just slow down sales.

Plus, Voiclet comes with agency rights helping your agency business integrate clients into the app for them to close far more leads that normally would have bounced away or got distracted by their ‘old school’ funnel. In 2022 and beyond, customers only want to buy from businesses they know, like, and trust and want to speak directly to someone, such as on a phone call or a webinar, before buying online now.

Only now with Voiclet, there’s no need to use complicated webinar technology or even try registering someone in the first place. The sales process happens seamlessly in just a click giving the potential customer instant gratification.

Get Small Business Leads Whose Funnels Aren’t Converting Well (There are Millions of These), Set Up Voiclet Video Funnels in a Click for Them with DFY Agents & finally get Paid Month After Month While They See Much Higher Conversions and Sales…. See more details here

Source: https://voiclet.io/

.

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VidMingo   https://jvz6.com/c/202927/378359/
VidRaffle   https://jvz2.com/c/202927/386840/
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VoiceBuddy    https://jvz1.com/c/202927/342854
Voiclet   https://jvz4.com/c/202927/388755/
VR Studio  https://jvz8.com/c/202927/388296/
WebCop  https://jvz4.com/c/202927/378683/
Webinarkit   https://jvz3.com/c/202927/383937/
Webprimo   https://jvz1.com/c/202927/379455/
WordPress Mastery   https://jvz1.com/c/202927/386249/
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WP GDPR    https://jvz8.com/c/202927/299907
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XFUNNELS   https://jvz2.com/c/202927/310335
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Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable   https://jvz3.com/c/202927/367328/

How Progressive Web App Creates No Code Mobile First platform For Any Customer

The progressive app builder is a program that enables you to create a new channel for leads, traffic, and sales. The software has got a unique feature that helps users convert website visitors into mobile app users. Furthermore, it enables you to send push notifications messages directly on visitors’ smartphones in a single click. The progressive app is the fast loading best mobile app version, which works efficiently than traditional mobile apps.

They’re being favored by Google, Microsoft, and apple the latest updates. The software helps marketers increase traffic on their websites, stores, and blogs. It is a fantastic app that is easy to install and update, just by one tap. Through simple installation, users get opportunities to enjoy the service instead of fumbling with a bulky and native app. It is an auto-update and upgrades every time you update your website content without approval from the play store.

Progressive app builder enables you to dominate your market and finally enjoy the sales and profit without going through the hassle. The tool not only increases traffic and sales but also shifts your business to the next level. Unlike other app builders, you won’t struggle with complicated design, code, or techy stuff. Progressive app builders have been designed to work by 3 simple clicks.

What Does Progressive App Builder Contain?

The program contains various components including; Niches and Businesses That Need a Progressive Web App:

Small Business

Small businesses generally don’t need a full fledge Android or IOS app. In most cases, they need a mobile app to connect with their customers. And due to a static website, their app is often rejected by the app store if it is not created from scratch & especially for mobile. However, they can benefit from progressive web apps since their current website can be converted into an app through a push notification support in the android version.

Offline Business

It is helpful and useful for an offline business like a barber or florist who requires a functional mobile app for their business. This lets their customers book appointments or reserve seat. Progressive app builder can be used to create an app for them using their current website quickly.

Events

It is perfect and vital for recurring events. Just create a website for your event and convert it into a progressive web app, and you’re good to start. Your participants can quickly install the app from your website and get regular updates through push notifications.

Agencies

The progressive web app gives an extra opportunity for more business. If your customers lack a mobile app, you can quickly sell them a progressive web app by simply converting their current website into an app. You can make the charges depending on customers’ budgets.

If your customers already have a mobile app, you can still pitch them a progressive web app since it is easy to convert all the SEO traffic into App installs.

Shopify Stores

Shopify stores investors are known to incur $ 1000’s on Facebook ads. This is an advantage for you. Now you can prompt Visitors from your paid ads to install your app, giving you opportunities to engage them throughout and sell them more via push notifications.

Bloggers

Converting a blog into an app can be stuffy and dragging. Additionally, in most cases, the apps will likely be rejected while submitting on apple’s app store, indicating that they’re just web view of your current website. In such cases, progressive web apps are boons. They enable you to bypass and get app installs from your organic or paid traffic on your blog.

Amazon Affiliate

Transform your current amazon affiliate blog into an android app and publish it on play store.

Video Marketing

To attract new customers, convert your existing video marketing blog into an android app and publish it in the play store.

YouTube Channel App

Want to earn with youtube, create videos on specific niches from youtube on your website and convert it into an android app.

Affiliate Marketing

Do you earn from your existing affiliate marketing blog? You can even make more by converting it into an android app and uploading it to the google play store.

Broadcast and push notification messages to 100s to 1000s of visitors in a single click. This lets you both engage more closely than mails or ads, which will increase your bottom line. It is easy to forget about mails but can easily access notifications from mobile apps giving you chances to:

  • Dominate in regardless of the competition.
  • Improve customer engagement
  • Gain more visibility
  • Establish a direct marketing channel
  • build a brand recognition

Convincing the user to install your app from the store can be tedious. But with PWA, users can download and install the app by a single tap. The simple installation enables users to enjoy services instead of installing a massive and native app. Besides, it updates every time you update your website’s content without approvals from the apps store.

Just like a native app on your phone, PWAs can work offline or with limited internet connections. No matter how low the connection might be, it advances cache technology, image contents, and shopping carts.

PWA’s loads in less than 2 seconds, enhancing a marked impact on search engine ranking as faster loading sites receive a ranking boost. It will be indexed quickly with great reviews from users, which all contribute to your SEO strategy.

Source: http://pwa.com

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Twitter Is A Cybernetic Super-Intelligence For Marketers To Access Human Minds

A digital exhibit of the human brain Source: Bret Kavanaugh on Unsplash

All marketers dream of getting into the minds of their consumers. Well, Twitter’s cybernetic super-intelligence is the new secret key to unlocking human brains.

Calling Twitter a “cybernetic super-intelligence” sounds like script from a science fiction movie. But it’s actually true, and every Twitter user is a part of that massive, insight-ridden brain.

What we mean by the technical term is that the social media platform consists of billions of interactions among users every second of the day, making it function as a collective intelligence hub.

Even Elon Musk—as scary as he seems sometimes—understood the power of Twitter’s data. He recently tweeted, “Because it consists of billions of bidirectional interactions per day, Twitter can be thought of as a collectiv, cybernetic super-intelligence… with a lot of room for improvement.”

What does it mean for advertisers and marketers like you? Well, the data available within Twitter is so rich with interactions that it gives you a unique view of people’s minds. And if that doesn’t give you superpowers as a marketer, we don’t know what would.

Let’s take a closer look at the practical uses of Twitter’s cybernetic, super-intelligent brain.

Where Does Twitter’s Data Come From?

The data that makes Twitter so special comes from the interactions that happen between users. That could be a tweet, a retweet, a like, or a comment. Adding up all those interactions creates a real-time map of human thoughts and opinions.

Twitter said its platform is meant to be the “pulse of the planet.” And with over 450 million monthly active users and an average of 500 million Tweets per day, it’s not far off from its objective.

In marketing and advertising, tapping into that vast data pool is an incredible opportunity to mine gold nuggets. You can use it to understand what people think about your brand, products, competition, and anything else you can think of.

For example, let’s say you want to know what people think about the new iPhone. You can search Twitter and see hundreds of tweets about it in real time. You can then use that data to understand what people like and don’t like about the product and use it to your advantage.

You can also use Twitter’s data to track sentiment around your brand. Are people happy with your products? Do they have suggestions for improvement? Are they talking about you at all? All of this is valuable information you can use to make better decisions about your marketing and advertising efforts, getting access to their minds like no other technology can.

And keep in mind that these are only the tip of the Twitter brain iceberg. As we continue learning about its collective intelligence, the possibilities for using Twitter’s data for insights are endless.

What are Some Practical Uses for Twitter’s Data?

Twitter as a social media company has always been a place for people to share their thoughts and feelings. But what if those thoughts and feelings could be turned into cold, hard cash? Turns out, they can! All you need is the right tools and a little bit of know-how.

Here are four practical uses of Twitter’s brain:

  • Advertising: Twitter’s ad platform is already quite sophisticated, but it will only get better as they collect more data. The more data they have, the better they’ll be able to target ads and ensure they’re reaching the right people.
  • Competitor Research: Twitter is an excellent place to keep an eye on your competition. You can stay one step ahead by monitoring what people say about them in real-time and adjust your marketing strategy accordingly. You’ll be attacking before the war happens.
  • Customer Service: Twitter is also a great platform for customer service. Not only can you address complaints and concerns in real-time, but you can also use Twitter’s data to proactively improve your customer service, knowing what people usually complain about and such.
  • Product Development: Finally, you can use Twitter’s data to guide your product development. By understanding what people want and need, you can develop products that are better aligned with customer needs—even if they haven’t realized it yet.

Twitter is a powerful tool with a lot of deep-seated insights. As marketers, we need to learn how to harness that access to human brains and use it to our advantage. After all, Twitter is a cybernetic super-intelligence, and we are just beginning to scratch the surface of what it can do.

Case Study: White Swan Detects Early Onset Alzheimer’s with Twitter Data

Let’s see Twitter’s cybernetic super-intelligence in action.

White Swan is a registered charity in England and Wales that aims to improve health and well-being through technology and analytics. Since it discovered that Twitter was a hub of “a million minds” where everyone talks about the symptoms they have or observed from family members, White Swan decided to use its data to learn more about certain diseases.

One of the diseases it decided to test with Twitter data is detecting if a child has early onset Alzheimer’s—the most common type of dementia. White Swan banked on the realization that people tweet about their experiences with health problems, like how most of us tweeted about COVID-19 when the pandemic was in full swing back in 2020.

By accessing Twitter’s cybernetic super-intelligence, White Swan figured is finding clues to help diagnose early onset Alzheimer’s in children, as it was all based on real-life, personal experiences. This achievement is a huge breakthrough, as early detection is key to managing the horrid disease.

This case study is just one example of how Twitter’s data can be used for good. As we continue to collect more data, who knows what other insights we can glean from it? Twitter’s cybernetic super-intelligence creates customer-based products, helps you make ultra-relevant marketing campaigns, and can even give medical diagnoses!

What the heck? Why are we only learning about this now?

Cybernetic Super-intelligence for the Deepest Customer Insights

Twitter’s data is a valuable resource for marketers and businesses. By understanding how to use it, you can get insights into your customers, your competition, and just about anything else you need.

Think of it as having access to people’s thoughts, opinions, and experiences without any biases—isn’t that the information marketers dream of? And it’s fully available and accessible today.

All Elon Musk has to do is figure out how to make Twitter data easier for people to use for good. Our company Black Swan Data is already doing our share of the mission with our Trendscope tool. But there are still so many opportunities out there to utilize collective intelligence for the improvement of our world.

We’re sitting at the edge of our seats just waiting for the moment to happen.

I’m CEO and co-founder of Black Swan Data, one of the U.K.’s fastest-growing and most exciting tech companies. After studying Cognitive Science in the 90s, I started

Source: Twitter Is A Cybernetic Super-Intelligence For Marketers To Access Human Minds

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Pixal The Future Digital Banner Advertising For eCom Marketers & Agency Clients

Pixal is a supercharged graphics app that will change the way you build & distribute graphics, ads, banners, overlays, pop ups and call to actions forever. Before you think “oh no, not another graphics app” read on. V1.0 was launched in 2017 and since then, the creator team has improved the program every single year. With this 2022 version, we are now provided with many more features PLUS an ever increasing arsenal of slicker graphics and templates.

The original HTML5 creator was a huge hit in 2017 and in 2022 it’s sure to rock audiences with new improved features. Let’s check them out in the next part. You can Create videos that are interactive, Add a popup to a graphic ,Create multiple social graphics from one original, 1000’s of stock media included with the front end, Commercial license included with the front end

Pixal lets us create HTML5 rich media creatives that can be used for Banner Ads, Offering services to clients, Creating DFY packages to sell on platforms like Fiverr, Repurpose others videos into interactive pop ups, Repurpose your own designs into show stopping call to actions , Create interactive overlays using out HTML5 tech, Build & distribute everything from graphics, ads, banners, overlays, pop ups and call to actions.

Rollover Banner: Use this as a complete page peel and reveal banner. Add multiple images to the banner and it will create an interactive page peel. Increases click thru rates as visitors interact with the banner.

Carousel Banner: Using this lets you rotate through multiple images and elements to showcase multiple products on one banner. You can also add video direct to this carousel banner.

Scratch Banner: Perfect for getting users to interact with your offers, you can hide the free gift and call to action behind a scratch card that doubles as a banner. This makes more users take notice and interact with your offer

Expandable Banner: This banner gets amazing plays and clicks of any videos that you want to showcase without taking much real estate space up on your site. Make it as small as you wish, and the banner will expand on rollover or click and play the video.

Stop using normal boring static banners and make sure you stop your audience in their tracks. Banner blindness is killing your conversions and giving you less clicks and sales then you deserve. Use a true interactive banner to get your visitors to stop and take notice. Think of this as the new secret tool in your online marketing arsenal. Make your visitors stop and click, stop letting users get away.

Imagine being able to add a Shopify button (or any ecommerce platform button) directly to the banner and let you visitors purchase the product they have seen. They don’t need to go through the shop, go to the cart or get lost. They see the product on the banner click and buy. Most physical products are purchased via mobile devices and because Pixal 2.002 is mobile friendly it will help conversions

Your agency clients are crying out for better banners and using Pixal 2.022 you can give them exactly what they need. They will be amazed at the banners that you will create using Pixal 2.002. And do not forget the front end version comes with commercial rights!even more.

Source: https://pixal.io

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