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The Real Secret To Business Success

  • Let’s face it… Writing Sucks! So stop your suffering now and stop trying to do everything yourself. Instead, let me and my team of talented graphic designers, create a continuous stream of Hot Internet Marketing Newsletter Content for you. (After all, you have better things to do… right?)
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You will never become a 6 or 7 figure earner online until you start delegating – or outsourcing – the majority of your work. It simply isn’t possible.There are not enough hours in the day to do everything a successful online marketer must do.

And one of your jobs as an online marketer is to publish great content on your websites, your blogs, in your emails, in social media, in your products and so forth.

So, with this in mind, perhaps I should introduce you to the topics and features you can come to expect each month within each upcoming issue of your newsletter:

  • YouTube: Quick & easy ‘set & forget’ video marketing techniques to send continual targeted traffic
  • Blogging: How to get your readers positively addicted to you and your blog from the very first time they visit.
  • Conversions: How to literally quadruple your sales conversions, guaranteed. Make 4 times the profits from the SAME traffic
  • Outsourcing: This is the key to making millions, yet most marketers get it totally wrong. Here’s how to use outsourcing to make your first 5, 6 and eventually 7 figure incomes.
  • JVs: Scared to death to do JVs? Think you don’t have anything to offer? Guess again! Here are over 20 methods to get JVs with almost anyone.
  • Offliners: Tough time getting in the door? Here are 5 simple services you can offer that will have brick and mortar businesses begging you for more.
  • Persuasion: Top 20 tactics for quickly and easily turning prospects into buyers using the Jedi mind tricks of master hypnotists. (Your prospects won’t stand a chance!)
  • Fiverr: How to earn $500 or more per week doing simple little things that require almost no skill.
  • Facebook: How to make a killing on Facebook with a $50 budget and zero experience.
  • Free Marketing Tips: How to completely differentiate yourself from every other offline marketer out there and show your clients how to make far MORE money without spending a dime on advertising!
  • Niches: 50 niches that are just begging to be exploited. We’re talking low competition and high profits.
  • Listbuilding: How to continually build a red hot list of buyers without ever selling a single product (Ingenious!).
  • Webinars: The step-by-step system anyone can use to host profit-pulling webinars – even if you don’t have anything to sell and you hate speaking!
  • Podcasting: Don’t just do any old podcast – design yours to become a non-stop money maker with these 25 little known techniques.

Your fresh, created from scratch, monthly content contains an Introduction, Resources, Extra Pull Out Supplement, an Epilogue and all the Latest News and internet marketing Techniques and Methods in one place (Again this is NOT rehashed info – this is timely, relevant and will keep your readers’ attention!)

Source: theinternetmarketingnewsletter.com/plr/?aid=1

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5 Confessions Marketers Are Afraid To Admit, Even To Themselves

As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time.

It also held me back from taking on client work for YEARS.

But thankfully, I also learned that I’m not alone. In fact, most marketers can probably tell you at least one or two things that cause them anxiety when it comes to marketing. Here are 5 of the most common.

1. Can I actually market?

Can I Actually Market for marketing confessions

The kind of SEO results you want to be able to send to a client.

Maybe you’re looking at all the shiny emails in your inbox, trying to figure out how email marketing works, how SEO works, and it just seems like it’s too much. So you think to yourself, “I can’t do this.”

One of the biggest fears for marketing newcomers was echoed by Margo Aaron, founder of The Arena, the first virtual coworking space for solopreneurs.

“I hear from marketers all the time and it’s their biggest fear: Can I actually market?  

They develop niche expertise, like design or editing or SEO or headlines. But actually getting more customers into a funnel or increasing sales (or just awareness) for their clients – that creates impostor syndrome.

I definitely had this when I was consulting. It’s part of what’s been so fun about being on my own, I get to control the entire funnel and can actually judge my chops on their own merit (whereas with clients, you might control the website copy or design, but you’re not responsible for sending it traffic).” – Margo Aaron

Let’s get this straight. No one is born out of the womb knowing how to market. It’s a skill that we all have to learn, and it’s possible. It’s also always changing.

You don’t even have to go back to business school (unless you want to) because the internet is a goldmine of marketing resources. Find a course that teaches digital marketing skills or hire someone who can help you and teach it to you.

The other thing is that doing things for other people is HARD. I don’t care if you’re doing copywriting or mowing a lawn. Sure, I can mow my own lawn, but if somebody else is paying me for it (and paying me well), can I do it to their satisfaction? Maybe not.

The problem is that many people get stuck in the learning phase. Why? Fear. Every time you learn something, go try it out and see if it works for you. This is the only way that I know of to truly learn and get over fear and the imposter syndrome that many entrepreneurs suffer from.

2. I’m a spammer

“That they’re one of those spammy marketer types that everyone not so secretly HATES.” – Kaleigh Moore

I get it. You don’t want to come off as the person spamming everyone’s inbox or be the person behind the website with all the pop-ups. But there are tactful ways to get people’s attention without annoying them.
I’m a Spammer for marketing confessions

Please don’t be this guy. Do this instead.

Take for instance the businesses or person whose emails you can’t wait to read when you see them in your inbox. You don’t roll your eyes but instead, you’re excited to read them. What sets them apart from everyone else? TRUST.

They offer value, they delight, they sound like real people. They teach you something new or interesting. They are not pushing a sale every time they send you something.

When you give – whether that’s offering tips, resources free guides etc., and you are consistent – people will naturally show up at your doorstep when you have something to sell because by then, you’ve already won their trust.

And remember: attract, don’t chase. Chasing is what you do when people are running away. Chasing is what causes us to look for tools to do our jobs for us.

3. I want this tool to do my job for me

“If I buy this tool, it’ll put my marketing on autopilot.” – Me for my entire career, including the horrible purchase below.
I Want This Tool To Do My Job For Me for marketing confessions

But seriously, am I the only one who bought this?

If I asked you to write out the top three marketing “tools” you’ve wasted money on, you’d probably have to think for a second. Not because you don’t have three, but more because you have over ten and you’re just trying to rank them.

We’ve ALL bought tools hoping they’d do our jobs for us: make starting new relationships, getting sales, etc. easier.

The great thing about marketing in the 21st century is that there are many tools to help us automate tasks. We can schedule Twitter or Facebook posts for several weeks in advance or program promotional materials to be sent out automatically.

But this doesn’t mean we should try to put all our marketing on autopilot and pray for the best, especially when you’re just getting started.

No current clients or customers? You don’t need an outreach tool.

No social media followers? You don’t need a post scheduler.

In both of the above cases, you just need to start talking to people.

Most of the people trying to sell you on the dream of entrepreneurship are also trying to sell you some sort of product or tool. You don’t need them.

The world of marketing is always changing which means the strategies you use today will change next year or in less time, so while automation helps, it’s best to devise a strong strategy and keep yourself aligned with it.

And even with the right tools, the human part of marketing is absolutely necessary. Trends change, algorithms get rewritten, comments need responses, but what will set you apart from the rest is you. Your unique voice and perspective is a huge part of your marketing strategy whether you know it or not. And it cannot be replaced by any tool.

4. I’m just selling this to make money

I’m Just Selling This To Make Money for marketing confessions

“Depending on which side of the fence they fall on… That they might be selling something to get a financial leg up rather than something they’re 100% passionate about. Which, by the way, I don’t think there’s anything wrong with that, but sometimes I think those of us who don’t want to be a ‘sleazy marketing person’ go too far to the other side and think everything we sell has to save the world”. – Caroline Zook, Wandering Aimfully

The reason why many marketers struggle with this one is that subconsciously or consciously, we’ve been taught money is the end all, be all. Whether you believe that or not, it still doesn’t dismiss the fact that we all need money to survive.

service@paypal for marketing confessions

I realized this was true when I got on the email list of a famous joint venture (JV) marketer. He’s famous for setting up big affiliate programs and bringing a ton of affiliates on board.

Ever see a big launch where it seems like everybody was promoting a product? That’s probably him behind the scenes. But, what I didn’t realize is that most of the people promoting the product had never even seen it.

He’d sent out videos and slide decks and landing pages that told you all the giveaways they were doing for top affiliates and how to set up your affiliate account, but when I asked to see the product…

he told me it wasn’t even done being produced.

I asked how people could be promoting it without ever seeing the product and he could not, after five more emails, understand why I’d have a problem with that.

Authenticity matters more than ever in marketing so next time you promote a product (or even your own product) consider whether it’s making the world better for other people, or just yourself.

5. I wouldn’t buy what I’m selling

I Wouldn’t Buy What I’m Selling

That’s right, many marketers aren’t even sure about the prices they charge their clients. One marketer confessed he still struggles with pricing. Asking for $10,000 for a consulting agreement when he wouldn’t purchase that himself is a weird paradox for him. He KNOWS that the training he’d provide or the work he’d do is part of a larger six-figure budget in both cases.

“Even though I’d never buy this for myself, it’s still priced correctly. Yep. They’ve budgeted for exactly this. It’s priced at or below market it’s a good option logically but the emotion is what it is.” – Kade Dworkin

There are two main reasons why marketers feel this way:

  1. Lack of confidence in their own skills.
  2. Confusion about what the market rate is.

In order to overcome the first one, you must remember all you’ve accomplished in order to get to where you are today. This means the number of years you worked in a related field, the number of years you spent in school, or even just the soul-searching part of your life that brought you here. Those were all not easy things to get through but I don’t have to tell you that. Factor this in when you are coming up with your prices.

Second, If you don’t know what your competitors are charging, you’re missing out on crucial information. Find out what they’re charging. Do this for several people and you’ll have a good idea of where your rates should be, which should help you stop questioning yours.

You need to know that there are people in need of the skills you have who are willing to pay for it. Do not water down your commodities for clients who will not appreciate it.

The bottom line

Business marketing can be scary especially if you’re just starting out, but don’t let the professionals who’ve been in the game a lot longer scare you. Everyone had to start somewhere and just like any skill, the more you do it, the easier it gets.

Amazing talents or products do speak for themselves but in our overcrowded market today, you need to do marketing to lift it up, otherwise, no one will be able to hear you.

The best piece of advice I can offer is this: continue learning, and try what you learn.

Don’t be afraid to admit and confront these confessions.

That’s the only way you’ll truly get over your fears. Just remember that your skills and talents are unique and someone is looking for them. And when you find those people, charge what you’re worth but also deliver the heck out of the results.

By: Jeff Bullas

Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

Source: 5 Confessions Marketers Are Afraid To Admit, Even To Themselves

John Crestani

153K subscribers
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The Best Marketing Podcasts That Will Make You a Better Marketer – Rob Steffens

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Marketing is a discipline that is part art, part science, and always changing. Being an effective marketer requires constant study.

You need to learn new techniques, learn about new channels, and experiment with various strategies. Today, thanks to the internet, as a marketer you have access to more in-depth and current information than ever before.

From blog articles to free webinars, how-to videos on YouTube, and podcasts, the information you need to become a better marketer is only a few mouse clicks away. Whether you’re a grizzled veteran or new to the industry, podcasts are a great source for keeping up with the latest information, tips, tricks, and hacks for effective marketing.

Podcasts are portable, easy to access and a great way to learn during your commute, over lunch, or in the car on the ride home.

Here are some of the best marketing podcasts available online that are sure to make you a more effective marketer:

1. The GaryVee Audio Experience

Any list about marketing podcasts absolutely needs to include bestselling author, celebrity, and thought leader Gary Vaynerchuk.

The GaryVee Audio Experience, his podcast show, includes a wide selection of formats, including Vaynerchuk’s keynote speeches, segments from DailyVee (his daily vlog series), and my favorite kind of episode — #AskGaryVee.

Listeners submit questions, and then Vaynerchuk and a panel of ever changing celebrity guests answer them. If you’d like to see more, head over to Vaynerchuk’s YouTube channel to see a behind the scenes take on the show.

2. Louder Than Words

Host John Bonini started his podcast to inspire anyone in a creative position.

Louder Than Words is focused on project managers, creative leaders, writers, designers, and basically anyone who is a creator.

Bonini interviews remarkable, well-known people in a casual way that gets them to open up about their creative processes.

3. Copyblogger.fm

This weekly podcast focuses pretty heavily on copywriting, but it also covers topics like SEO, email marketing, digital marketing, and more.

It’s an interview format with a thought leader on the topic. It’s the kind of podcast that no matter what the subject is, you’ll be learning from the best in the field.

4. Marketing Over Coffee

If you like to listen to your podcast over coffee…well here’s the perfect candidate!

Marketing Over Coffee is more informal than some other podcasts, but it turns informality to its advantage by creating a podcast that is perfect in the background, while still teaching you stuff!

This podcast originates in a Boston coffee shop, and when you listen, you can sense it in the way it’s presented. Give it a listen.

5. The Tim Ferriss Show

From the bestselling author of The Four Hour Workweek, this podcast is chock full of great information that you’d expect from Ferriss if you’re at all familiar with his work.

He’s constantly cited as one of the best podcasters out there, period! Regardless of genre, if you’re not listening to it, then you’re definitely missing out!

6. Marketing School

This podcast, hosted by Neil Patel and Eric Siu, is a great one for those just starting out with digital marketing.

It’s short, just 10 minutes per episode, but religiously listening to these 10 minutes every day can get your business to the next level. Each podcast is filled with actionable marketing advice that can help you learn the ins and outs of digital marketing, fast!

7. Call to Action Podcast

It’s possible to delight your customers through every stage of their buying journey. The Call to Action podcast delivers top notch content marketing tips through interviews with thought leaders.

You’ll gain plenty of actionable tips for improving your conversion rates and user experience. This podcast is perfect for marketers looking to increase productivity and conversion rates.

8. HBR IdeaCast

If you’re seeking information on the general trends in business and the media, the Harvard Business Review (HBR) Ideacast is the podcast for you.

Featuring the latest thinkers in business, including CEOs, project managers, startup founders, professors, and more, host Sarah Green Carmichael gets straight to the point.

While episode topics aren’t only centered around marketing, you’ll gain insight on a number of advanced topics like design, architecture, and more. You’ll also hear from prominent thinkers in business and management.

These eight podcasts run the gamut in marketing, featuring advice on effective content creation and interviews with thought leaders on important topics, like SEO, design, copywriting, and improving conversion rates.

Podcasts are a portable learning tool that allows you to learn on your own time, on any device. If you want to improve you marketing tool kit, these eight podcasts are among the best out there.

Whether you listen in the tub or on the train, these podcasts give you plenty of actionable information from industry leaders to up your marketing game!

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