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Why The Bull Market Could End in 2020 – Ben Levisohn

All of us, at some point, must confront our mortality. So, too, must investors prepare for the demise of a bull market that began in the depths of the financial crisis in 2009. Yes, predictions of the end of this record run have been made before—and have been proved wrong. The rally has so far … Continue reading Why The Bull Market Could End in 2020 – Ben Levisohn

Want To Sell More? Keep Your Mouth Shut – George Deeb

I have written dozens of useful how-to lessons for driving sales, but perhaps none is more important than this one.  This is the day that you learn that driving sales has very little to do with what YOU have to say.  And, it is everything to do with what YOUR CLIENT has to say.  The magic … Continue reading Want To Sell More? Keep Your Mouth Shut – George Deeb

Steve Jobs’ Amazing Marketing Strategy Must Watch – Evan Carmichael

https://youtu.be/kshIWIc15yg Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newslet... Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to … Continue reading Steve Jobs’ Amazing Marketing Strategy Must Watch – Evan Carmichael

How to Come Up with the Big Idea for Your Content Marketing Strategy – Marcus Ho

Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if … Continue reading How to Come Up with the Big Idea for Your Content Marketing Strategy – Marcus Ho

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want … Continue reading Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

Avoiding Being A Bad Hire: 6 Ways To Pick The Right CMO Role – Jennifer Davis

It is reported that CMO roles have the shortest tenure in the C-suite and that every few years marketing leaders are moving to new companies or positions. In the book, The New Leader’s 100 Day Action Plan, the authors report that 40% of new leaders fail within the first 18 months on the job and the personal … Continue reading Avoiding Being A Bad Hire: 6 Ways To Pick The Right CMO Role – Jennifer Davis

How To Effectively Determine Your Market Size – Alejandro Cremades

One of the most crucial tasks an entrepreneur has is to calculate the size of their market, and the potential value that market has for their startup business. Without this data you can’t create a viable business plan, or be taken seriously when approaching potential investors. As described in my book, The Art of Startup … Continue reading How To Effectively Determine Your Market Size – Alejandro Cremades

IM Newbie – Are You Ready to Stop Spinning Your Wheels & Finally Make Money

https://youtu.be/RGKQUcBCy8s I don’t want to leave anything to chance.That’s why I’m including 6 modules of video training that show EXACTLY how to do everything covered inside the guide. These videos are just like having me right there next to you helping you every step of the way. The step-by-step training inside ‘IM Newbie’ gives you … Continue reading IM Newbie – Are You Ready to Stop Spinning Your Wheels & Finally Make Money

The ROI of Marketing

CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the “existential crisis of the CMO.” He says it’s essential for marketers to think and talk more like business managers than communications … Continue reading The ROI of Marketing

3 Ways to Build Your Brand Identity Using Content Marketing – Brian Hughes

Can your company's content pass the "no-logo test"? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related: 5 Tips for Building a Strong Brand Identity To do that, … Continue reading 3 Ways to Build Your Brand Identity Using Content Marketing – Brian Hughes

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