Advertisements

5 Confessions Marketers Are Afraid To Admit, Even To Themselves

As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time.

It also held me back from taking on client work for YEARS.

But thankfully, I also learned that I’m not alone. In fact, most marketers can probably tell you at least one or two things that cause them anxiety when it comes to marketing. Here are 5 of the most common.

1. Can I actually market?

Can I Actually Market for marketing confessions

The kind of SEO results you want to be able to send to a client.

Maybe you’re looking at all the shiny emails in your inbox, trying to figure out how email marketing works, how SEO works, and it just seems like it’s too much. So you think to yourself, “I can’t do this.”

One of the biggest fears for marketing newcomers was echoed by Margo Aaron, founder of The Arena, the first virtual coworking space for solopreneurs.

“I hear from marketers all the time and it’s their biggest fear: Can I actually market?  

They develop niche expertise, like design or editing or SEO or headlines. But actually getting more customers into a funnel or increasing sales (or just awareness) for their clients – that creates impostor syndrome.

I definitely had this when I was consulting. It’s part of what’s been so fun about being on my own, I get to control the entire funnel and can actually judge my chops on their own merit (whereas with clients, you might control the website copy or design, but you’re not responsible for sending it traffic).” – Margo Aaron

Let’s get this straight. No one is born out of the womb knowing how to market. It’s a skill that we all have to learn, and it’s possible. It’s also always changing.

You don’t even have to go back to business school (unless you want to) because the internet is a goldmine of marketing resources. Find a course that teaches digital marketing skills or hire someone who can help you and teach it to you.

The other thing is that doing things for other people is HARD. I don’t care if you’re doing copywriting or mowing a lawn. Sure, I can mow my own lawn, but if somebody else is paying me for it (and paying me well), can I do it to their satisfaction? Maybe not.

The problem is that many people get stuck in the learning phase. Why? Fear. Every time you learn something, go try it out and see if it works for you. This is the only way that I know of to truly learn and get over fear and the imposter syndrome that many entrepreneurs suffer from.

2. I’m a spammer

“That they’re one of those spammy marketer types that everyone not so secretly HATES.” – Kaleigh Moore

I get it. You don’t want to come off as the person spamming everyone’s inbox or be the person behind the website with all the pop-ups. But there are tactful ways to get people’s attention without annoying them.
I’m a Spammer for marketing confessions

Please don’t be this guy. Do this instead.

Take for instance the businesses or person whose emails you can’t wait to read when you see them in your inbox. You don’t roll your eyes but instead, you’re excited to read them. What sets them apart from everyone else? TRUST.

They offer value, they delight, they sound like real people. They teach you something new or interesting. They are not pushing a sale every time they send you something.

When you give – whether that’s offering tips, resources free guides etc., and you are consistent – people will naturally show up at your doorstep when you have something to sell because by then, you’ve already won their trust.

And remember: attract, don’t chase. Chasing is what you do when people are running away. Chasing is what causes us to look for tools to do our jobs for us.

3. I want this tool to do my job for me

“If I buy this tool, it’ll put my marketing on autopilot.” – Me for my entire career, including the horrible purchase below.
I Want This Tool To Do My Job For Me for marketing confessions

But seriously, am I the only one who bought this?

If I asked you to write out the top three marketing “tools” you’ve wasted money on, you’d probably have to think for a second. Not because you don’t have three, but more because you have over ten and you’re just trying to rank them.

We’ve ALL bought tools hoping they’d do our jobs for us: make starting new relationships, getting sales, etc. easier.

The great thing about marketing in the 21st century is that there are many tools to help us automate tasks. We can schedule Twitter or Facebook posts for several weeks in advance or program promotional materials to be sent out automatically.

But this doesn’t mean we should try to put all our marketing on autopilot and pray for the best, especially when you’re just getting started.

No current clients or customers? You don’t need an outreach tool.

No social media followers? You don’t need a post scheduler.

In both of the above cases, you just need to start talking to people.

Most of the people trying to sell you on the dream of entrepreneurship are also trying to sell you some sort of product or tool. You don’t need them.

The world of marketing is always changing which means the strategies you use today will change next year or in less time, so while automation helps, it’s best to devise a strong strategy and keep yourself aligned with it.

And even with the right tools, the human part of marketing is absolutely necessary. Trends change, algorithms get rewritten, comments need responses, but what will set you apart from the rest is you. Your unique voice and perspective is a huge part of your marketing strategy whether you know it or not. And it cannot be replaced by any tool.

4. I’m just selling this to make money

I’m Just Selling This To Make Money for marketing confessions

“Depending on which side of the fence they fall on… That they might be selling something to get a financial leg up rather than something they’re 100% passionate about. Which, by the way, I don’t think there’s anything wrong with that, but sometimes I think those of us who don’t want to be a ‘sleazy marketing person’ go too far to the other side and think everything we sell has to save the world”. – Caroline Zook, Wandering Aimfully

The reason why many marketers struggle with this one is that subconsciously or consciously, we’ve been taught money is the end all, be all. Whether you believe that or not, it still doesn’t dismiss the fact that we all need money to survive.

service@paypal for marketing confessions

I realized this was true when I got on the email list of a famous joint venture (JV) marketer. He’s famous for setting up big affiliate programs and bringing a ton of affiliates on board.

Ever see a big launch where it seems like everybody was promoting a product? That’s probably him behind the scenes. But, what I didn’t realize is that most of the people promoting the product had never even seen it.

He’d sent out videos and slide decks and landing pages that told you all the giveaways they were doing for top affiliates and how to set up your affiliate account, but when I asked to see the product…

he told me it wasn’t even done being produced.

I asked how people could be promoting it without ever seeing the product and he could not, after five more emails, understand why I’d have a problem with that.

Authenticity matters more than ever in marketing so next time you promote a product (or even your own product) consider whether it’s making the world better for other people, or just yourself.

5. I wouldn’t buy what I’m selling

I Wouldn’t Buy What I’m Selling

That’s right, many marketers aren’t even sure about the prices they charge their clients. One marketer confessed he still struggles with pricing. Asking for $10,000 for a consulting agreement when he wouldn’t purchase that himself is a weird paradox for him. He KNOWS that the training he’d provide or the work he’d do is part of a larger six-figure budget in both cases.

“Even though I’d never buy this for myself, it’s still priced correctly. Yep. They’ve budgeted for exactly this. It’s priced at or below market it’s a good option logically but the emotion is what it is.” – Kade Dworkin

There are two main reasons why marketers feel this way:

  1. Lack of confidence in their own skills.
  2. Confusion about what the market rate is.

In order to overcome the first one, you must remember all you’ve accomplished in order to get to where you are today. This means the number of years you worked in a related field, the number of years you spent in school, or even just the soul-searching part of your life that brought you here. Those were all not easy things to get through but I don’t have to tell you that. Factor this in when you are coming up with your prices.

Second, If you don’t know what your competitors are charging, you’re missing out on crucial information. Find out what they’re charging. Do this for several people and you’ll have a good idea of where your rates should be, which should help you stop questioning yours.

You need to know that there are people in need of the skills you have who are willing to pay for it. Do not water down your commodities for clients who will not appreciate it.

The bottom line

Business marketing can be scary especially if you’re just starting out, but don’t let the professionals who’ve been in the game a lot longer scare you. Everyone had to start somewhere and just like any skill, the more you do it, the easier it gets.

Amazing talents or products do speak for themselves but in our overcrowded market today, you need to do marketing to lift it up, otherwise, no one will be able to hear you.

The best piece of advice I can offer is this: continue learning, and try what you learn.

Don’t be afraid to admit and confront these confessions.

That’s the only way you’ll truly get over your fears. Just remember that your skills and talents are unique and someone is looking for them. And when you find those people, charge what you’re worth but also deliver the heck out of the results.

By: Jeff Bullas

Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

Source: 5 Confessions Marketers Are Afraid To Admit, Even To Themselves

John Crestani

153K subscribers
💵 VIEW MY FREE TRAINING https://goo.gl/7tUaEq ★☆★ WHAT MY TRAINING SYSTEM INCLUDES ★☆★ 🔱 1-ON-1 COACHING 🔱 AUTOMATED ONLINE BUSINESS SYSTEM 🔱 TRAINING COURSE 🔱 LIVE WEEKLY TRAININGS 🔱 COMMUNITY 💰 SIGNUP https://bit.ly/2EfUKAk ★☆★ FOLLOW ME BELOW: ★☆★ 👽 YOUTUBE — https://goo.gl/xEqkAG 👽 FACEBOOK — http://bit.ly/2oqyVsX 👽 LINKEDIN — http://bit.ly/2HO8gOQ 👽 ANGEL LIST — http://bit.ly/2oDKnkm 👽 SNAPCHAT — @johnaffiliate 🎭 PRESS INQUIRIES CONTACT support@johncrestani.com

 

Advertisements

DISCOVER How You Can AUTOMATE FB Video Ads & Get EVERGREEN & CONSISTENT Leads & Sales FAST

Before even running your ad campaign, you first need to learn about the “flows” which are the general game plans. This way, you’re not just giving money to Mark Zuckerberg and then crossing your fingers, hoping and praying that your ads will work. And because some of you might be using the FB ad platform for the first time, I also added the basics such as creating your FB page and Business Manager account inside – plus on how to get access to your partner’s or client’s page/s as well (great if you want to provide this as a service).

I know you already saw this word gazillion times and it might already bore you. But really, if you want to have a very successful ad campaign, you need to do a proper research. Here, I also showed how to “spy” on the currently winning ads so you don’t have to “reinvent the wheel” by having to do the guess work and test a lot of things. All you have to do is copy what is working and apply them in your own ads.

This is actually the secret that gurus are hiding from you. Here, you can learn how to setup automated video ad campaigns for high ticket type of products. And when I say “automate,” I really mean setting things up once then you can go on vacation and the ad will be running for you, giving you results while doing whatever you want!

  • Get FAST results, without having to rely on SEO and crazy algorithm change
  • GROW your social following and widen your reach to attract more people who are VERY interested with your offers
  • Create almost set and forget AUTOMATED campaigns that can give you results in many months to come, even if you’re away.
  • EASILY retarget your video viewers and website visitors to make them come back and grab your offers
  • Become an instant AUTHORITY in your niche by reaching out to your target audience and make them LOVE what you can offer to them 
  • If you want, you can even build your own FB video ad agency, and offer this as a service to business owners! 

Source: Social Video Ads Zoo

15 Content Marketing Statistics that Prove the Value of Your Efforts

1.jpg

Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?

Let these 15 content marketing statistics remind you that, yes, you are on the right path.

For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.

Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.  In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)

70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. Click To Tweet

Throughout the funnel, good content is becoming increasingly important. Whether creating your own, aggregating content from experts or facilitating UGC, content can bring exponential value to your marketing efforts.

Let’s take a look at the impact of content throughout the marketing funnel with these 15 content marketing statistics:

1. Knowing your audience and understanding their preferences is essential. For instance, only 22% of millennials want to see email from a brand they support, while 57% of 45 – 54-year-olds do. (HubSpot)

2. Conversely, 52% of millennials want to see video from brands they support while only 25% of those 45-54 do. (HubSpot)

3. 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. (Demand Gen Report)

While You’re here

We publish lots of new articles, videos and podcasts each month

Click here to find out how to stay in touch

Article Continues

B2B content statistic

4. 32% of consumers check out a brand’s social media presence before checking out their website. (Animoto)

5. Podcasts were cited by 64% of B2B respondents as a valuable content format in the early stage of the buying journey — only falling short of infographics (76%) (Demand Gen Report)

6. People today have 2X more interactions with brands on mobile than anywhere else. (Think with Google)

7. Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. (Cisco)

8. 87% of consumers want more video from brands. (Hubspot)

9. Instagram is the fastest-growing platform for driving purchases with video. (Animoto)

10. When asked how they’d most like to learn about a new product, over two-thirds (68%) of consumer said a short video would be best, way ahead of text-based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). (Wyzowl)

11. 65% of B2B content consumers strongly agree they have higher preferences for credible content from industry influencers. (Demand Gen Report)

12. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Animoto)

13. Per dollar, content marketing produces 3 times more leads. (Kapost/Oracle Eloqua)

14. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Demand Metric)

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Click To Tweet

15. On average, content marketing costs 41% less than paid search, (Kapost/Eloqua)

On average, content marketing costs 41% less than paid search Click To Tweet

If this feels overwhelming and you still find yourself on the hamster wheel day after day, unclear of what to create and where to distribute it, you are not alone. In fact, only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 B2C Research Study had a documented content strategy.

Only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 #B2C Research Study had a documented content strategy. Click To Tweet

To help you up-level your content marketing efforts, we created  a 7-page content marketing guide. Fill out the form below to grab your copy of What Great Brands Do That Good Brands Don’t in Content Marketing now.

By:

https://newhorizons123.com/video-prod… 1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. 2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. 4) 74.2% of companies say content marketing increased their lead quality and quantity. 5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 6) 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 7) Content marketing will be a 300 billion dollar industry by 2019. 8) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 9) There are over 2 million blog posts published daily. 10) 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. 11) 93% of B2B marketing professionals use content marketing. 12) B2B marketers spend 39% of their budget on content marketing. 13) By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. 14) 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly. 15) Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 16) Content marketing produces 3x the amount of leads as traditional marketing. 17) Companies that put their primary focus on content marketing generate more than 5x more conversions. 18) 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. 19) 78% of Chief Marketing Officers believe that custom content is the future of marketing. 20) 73% of organizations have someone in place to oversee their content marketing strategy. 21) 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 22) 86% of very effective organizations have a head of content strategy. 23) 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. 24) Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. 25) About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions. Sources: DemandMetric: https://www.demandmetric.com/content/… HubSpot: https://www.hubspot.com/marketing-sta… Contently & Libris: https://contently.com/resource/libris… Curata: http://www.curata.com/resources/ebook… eMarketer: https://www.emarketer.com/content/who… Economist Group’s “Missing the Mark”: https://www.slideshare.net/LeanBack1/… Demand Gen Report 2018 Content Preferences Survey Report: https://www.demandgenreport.com/resou… CMI + MarketingProfs: http://www.iab.net/media/file/B2BRese… TopRank: http://www.toprankblog.com/2014/05/b2… IAB: https://www.mediapost.com/publication… CMI: http://contentmarketinginstitute.com/… Marketeer: http://marketeer.kapost.com/wp-conten… Kapost: http://resources.kapost.com/aberdeen-… Gartner: http://www.gartner.com/technology/res… Demand Metric: http://www.demandmetric.com/content/c… Nielsen CMO Report 2018: https://www.nielsen.com/us/en/insight… Cisco: https://www.cisco.com/c/en/us/solutio… #contentmarketingstatistics #digitalmarketing #videomarketing

What is Minimalist Content Marketing?

In today’s #ContentOnContent, we’re gonna be talking about what minimalist content marketing is, and why it’s such an important content marketing trend for you to embrace and just give a big old hug in 2019.

I spoke about this at HubSpot’s INBOUND conference earlier this year. And not to brag or anything (because it actually filled me with anxiety), but the presentation was completely booked about a week before the conference even started.

That told me, clearly this is something a lot of marketers need to learn more about. And people who didn’t attend the conference deserve to learn about it too. So let’s do it.

But before we dive into this minimalist content marketing approach, we first need to look at what most marketers are currently doing with content.

The Old Way: More Cowbell Content Marketing

The way most of us are used to doing content marketing is a very maximalist approach. I like to call it “More Cowbell Content Marketing.”

Remember that SNL sketch?

In the sketch, no matter what the question is, no matter what the problem, is or what the song was missing, the prescription is “more cowbell.”

It’s the same thing with content marketing and creation.

With More Cowbell Content Marketing, no matter what the problem or goal, the prescription is “more content.”

And that mindset and that approach might work when you’re first starting out with content marketing for your business. At that point, you don’t have existing content to work with, so you have no choice but to create stuff from scratch.

But once you’ve been using content marketing for a while, that just does not make sense anymore. Not at all.

The Problem With More Cowbell Content Marketing

Always remember that the goal of content marketing is not to create content. Even if your job title is technically “writer” or “content creator.”

Because even then, you don’t get rewarded by your boss or clients (or at least you shouldn’t) for how many words you write, how often you publish, or anything like that.

It’s not about creating content, it’s about getting results from that content.

Find customers, make money, freaking DO BUSINESS.

Content is just the mechanism that you’re using to do that.

How Minimalist Content Marketing is Different

Minimalist content marketing is about creating as little as possible to meet those marketing goals.

This is in stark contrast to the more cowbell approach, which wastes your time and energy and pulls you away from your big picture goals.

You’re too focused on keeping up with that content treadmill.

And I mentioned earlier that I’m a dancer, right? As a dancer, let me tell you:

A treadmill is one of the most boring forms of exercise. And it’s not a great content strategy, either.

Instead of running endlessly on the constant content treadmill, you need to step off every now and then to say, “how is this content performing? Is that actually getting results? What else can we do?” 🤔

If you caught the last #ContentOnContent, about Bruno Mars and Cardi B and Finesse, you know, I love me a good remix. It’s true for music, and it’s true for content marketing.

How Minimalist Content Marketing Saved My Own Butt

I like to say that I’m the perfect combination of smart, ambitious, and lazy. 💁🏻‍♀️

I set big goals and can create strategic plans to meet them. But still, at the end of the day, I am lazy af.

Through no fault of my own, I don’t have the energy to hustle — not with multiple mental and physical chronic illnesses.

At one point, I thought this would mean I’d need to end my career in content marketing.

To keep going, I HAD to get amazing at figuring out exactly how much work needs to be done…and then literally no more.

Because I need to be so careful with my energy (shout-out to spoon theory!), I’m *always* calculating how to meet new marketing goals with existing content.

So minimalist content marketing saved my own a$$ and career.

“But what does it mean? How do I do it?”

If you’re familiar with the minimalism movement, a big part of it is defining what “enough” is, and not going beyond that. Another part is making the most of what you already have.

That’s the energy we need to be bringing to our content marketing.

We need to define how much content it should reasonably take to meet our business goals, create that, then go use it. Get it into the hands of our customers (or potential customers).

Successful content marketing isn’t about like how big your marketing campaigns are, how often you publish, your watch time on YouTube, or whatever other vanity metric Forbes just published an article about.

It is about meeting your marketing goals. Using content.

And minimalist content marketing focuses on that, instead of just creating content for the hell of it.

The 3 Rules of Minimalist Content Marketing

As I explained at INBOUND, there are three basic rules of minimalist content marketing:

1. Focus on usage, not creation

First, focus on using content, not creating. Again, your job as a marketer isn’t to create content, even if it technically is. The reason your job exists is for that content to do something an be used.

And so when you create content with that in mind, you can create content that better meets your goals, and is put to work in more strategic ways.

2. Create just as much content as you need, then make it work

The second rule of minimalist content marketing is to create just as much content as you need. Because again, it’s not the focus that we all though it was, for the past so many years of content marketing.

Create what you need, just as much as you need, and then go off and do something with it.

Promote it. Distribute it. Repurpose it.

Keep putting it in front of your target customers (strategically, of course) until they’re your actual customers. At least, if your goal is lead gen and conversions.

For retention content, as another example, keep offering customers the right content until they’ve repurchased or resubscribed.

Whatever you’re using content for, create the content, then go use it. Don’t lose sight of that bigger picture while you’re drowning in blog post optimization.

3. Look to remixing and repurposing existing content before resorting to creating something new

If we’ve been friends for awhile, you know that I’m all about remixing and repurposing content, and any way to get more from your existing content.

Because if your company has been using content marketing for a while already, like most of the companies that I’ve worked for or with, you already have tons of blog posts to work with.

You don’t need more, you need better.

You can go back and make those old pieces of content work so much better instead of starting from scratch.

So focus on that.

If you already have a ton of foundational stuff to work from, you don’t need to create a new blog post every time you need a blog post.

Instead go pull something that could be better, or has some kind of hidden potential. Grab that and make it better, so it meets your current goals.

Once they have that foundation to work from, smart marketers use that instead of always starting from scratch.

Get off the treadmill and on board with minimalist content marketing

If you’re ready to make your content marketing strategy a little bit more minimalist in 2019, go ahead and check out my video from last week.

And let me know in the comments if you’re onboard with minimalist marketing.

Finally, remember there is nothing, NOTHING, wrong with being lazy as long as you are smart and strategic about it.

By: Brittany Berger

 

Source: What is Minimalist Content Marketing? – Brittany Berger

the first to comment.

    Also on Brittany Berger

    • Pretty Sweet Content #3

      • 2 comments
      • 3 years ago

      Avatar

      Brittany Berger

      You’re so welcome!

    • Inbox Sanity: 5 Ways to Keep Email From Taking Over Your Life + Biz

      • 6 comments
      • 2 years ago

      Avatar

      Anna Osgoodby

      Ah SUCH good advice!! I am SOO guilty of keeping all of my email tabs open all day… Blame it on all my time working at an agency where we had to reply to each message ASAP! Definitely going to implement some of your tips 😊

    • 5 Really Silly Things Biz Owners Believe About Automation

      • 1 comment
      • 3 years ago

      Avatar

      Erica

      I totally pinned that image just because you told me to!

    • How to Write a Welcome Email Series That Turns Subscribers Into BFFs

      • 5 comments
      • 2 years ago

      Avatar

      Brittany Berger

      Thanks so much! I’m so glad I could help!

    Ad Zone Central

    Hi there, it’s Dave Mosher in Dallas-Fort Worth, TX again to announce the official launch of MyVIPContacts. It’s UNLIMITED EVERYTHING for only 10.97/mo.

    UNLIMITED Autoresponders
    UNLIMITED Ad Trackers
    UNLIMITED Rotators
    UNLIMITED Splash-Pages
    UNLIMITED Digital Downloads
    12 Life-Time Gold Safelist Upgrades

    ALL for just 10.97/mo for a Pro Upgrade

    Full Access to 80+ Editable Capture-Pages – INCLUDED!

    Full Access to the Smarketo Funnel App – INCLUDED!

    Full Access to the ProMarketerApp Funnel System- INCLUDED!


    Pro Members earn 5.00/mo in referral commissions!

    NEW 2,000.00 CASH Prize Contest Is LIVE!

    If we reach 500 Pro Subscribers by July 3rd, 2019, we’re giving away 2,000.00 in CASH PRIZES!!!

    If we hit 500 Pro Subscribers AFTER July 3rd, 2019, we’re giving away 1,000.00 In CASH PRIZES!

    You MUST be a Pro Member to participate!

    500 Pro Subscribers By July 3rd, 2019:

    1st Prize: 1000.00

    2nd Prize: 500.00

    3rd Prize: 250.00

    4th Prize: 150.00

    5th Prize: 100.00

    500 Pro Subscribers AFTER July 3rd, 2019:

    1st Prize: 500.00

    2nd Prize: 250.00

    3rd Prize: 125.00

    4th Prize: 75.00

    5th Prize: 50.00

    If you like fast and free advertising,
    you will love this one too..

    Introducing Ad Zone Central – Hot & Responsive ad site
    from admin John Woodhead

    What’s really cool is that you can easily earn ads,
    points and ca*sh. Get your Ads seen.

    All new members get a very generous ad pack,

    plus check out the great upgrade offers.

    Let Ad Zone Central Take the pain out of your campaigns.

    Check it out now!
    Claim Your FREE JV Upgrade.Use Promo Code ZONE

    PS once inside the members area take a look at other members offers.

    Please Verify Your Email When Joining.

    Source: http://adzonecentral.info

     

    Why Modern Marketers Must Embrace Marketing Automation

    Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. While marketers seek to provide benefits or value for your digital transformation or marketing strategy, it can hard to pinpoint what you need — and how exactly to go about it, due to having so many options to choose from.

    With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute. This leaves you with a dilemma: either expand your marketing talent pool or invest further in technology.

    The answer is to add marketing automation, which may enable you to add more talent later. Here’s why there’s genuine value in embracing marketing automation — beyond simply allowing you to do more with fewer resources.

    What Marketing Automation Can Take On

    While marketing automation can’t — and shouldn’t — tackle every task on a marketer’s plate, there are plenty of ways automated tools can give marketers more time and focus for the most important aspects of their jobs.

    1. Effective Marketing Task Management

    Let’s start with one of the most compelling reasons for investing in marketing automation: These platforms and tools help you organize and oversee many tasks that are often complicated and time-consuming.

    For example, with CRM platforms, you can automate social media posts, content marketing and email campaigns, forms and landing pages, segmentation, lead management, and more. Automating these tasks helps you stay on top of attracting and nurturing leads, capturing critical data, and even engaging with your target audience and customer base.

    Because there are so many inbound and outbound strategies, platforms, channels, processes, and information, marketing automation can help you do the heavy lifting, fill in skills gaps, and provide a way for you to focus on high-level creativity, planning, and engagement.

    2. Integration Capabilities

    Marketing automation brings so many aspects of your marketing strategy and technology together through seamless integration. This includes a marketing automation platform’s ability to work with your CRM platform, content management system, and more. You’ll get more out of each of these systems together than if you had them separate and doing their own work.

    Bringing them together allows you to use the data from one area to influence another, removing data silos in one fell swoop. Attribution and customer journey tracking can also be made easier with integrated systems. Having real ROI can directly impact your budget and spend in real time.

    3. Balancing Out Competitive Advantage

    There was a time when a small business had no way to compete with larger companies’ marketing efforts — the size of the smaller team and budget was dwarfed by the enormous resources of these larger enterprises. In this way, marketing automation was a game changer, allowing a marketing team of one to go head-to-head with a marketing team of 50, thanks to automated tools that do the work of many.

    A lesser-talked-about benefit is that access to these kinds of resources heightens a smaller company’s professional appearance. Professionalism and access to sophisticated resources can result in a company gaining an opportunity — and a lack of either can eliminate that chance.

    4. Increased Accountability

    The powerful technology within marketing automation platforms provides a clear picture of what’s working and who’s working. The software provides insights into the leads captured and what’s been done to turn those leads into sales. There’s no escaping the findings of such software, pushing all departments to be accountable for their actions.

    Overall, this can effectively raise performance levels and results. It can also eliminate redundancies or overlapping efforts.

    5. Multichannel Targeting

    With thousands of customers all using different channels and often switching when and where they can be found, it helps to have automated tools that can do the tracking and outreach for you. You can use these tools to target them with a cross-marketing campaign for email, text, and social simultaneously.

    6. Enhanced Customer Experience

    At first, it may be hard to imagine that the act of automating interactions, thanks to software and tools like chatbots, would improve the customer experience over adding more human interaction. However, customers enjoy how it easy it is to get information when and where they want it. A human touch is warm, but it can also delay.

    Plus, being able to personalize a user’s website visit and send behavior-related emails that match her mood will further engage a target and make her feel good about interacting with your brand. A company I worked with added behavior-oriented tracks for visitors who searched specific terms on its site. Based on how the user phrased her request, she’d be placed in a “funny,” “straightforward,” or “gentle guidance” category. This personalization resulted in a 22 percent higher click-through rate for emails, no small feat.

    7. Upsells and Cross-Sells

    The increased amount of data from marketing automation can give you more insights into how and what you can sell to target audience members. Besides telling you what needs to be done, marketing automation software can handle upsells like reorder reminders, personalized product presentations, and gift guides.

    The software can provide campaigns related to other products that each customer might be interested in based on previous orders and interests (think of Amazon’s suggested products). This requires no extra effort from marketers but may capture additional revenue from loyal customers.

    No More Cold Calling and Guesswork

    With such detailed data that includes everything you need to know about your target, you can stop guessing — and making cold calls. Instead, you’ll have marketing content delivered when a target wants to see it, containing relevant information only. Plus, you’ll be able to track and monitor the actions taken by people after each interaction.

    You’re constantly looking for ways to improve your marketing efforts and meet changing customer expectations, and marketing automation enables you to do that. Knowing precisely what needs to change can help you respond more quickly, minimizing any impact on your audience’s experience with your brand. If you want to reach your target audience in a relevant way, you have to embrace marketing automation — or fall behind.

    Use Oracle’s Marketing Automation Assessment Tool to see how you stack up against your peers in terms of preparedness for the future of marketing automation.

    Take the two-minute assessment

    Source: Why Modern Marketers Must Embrace Marketing Automation

    Why Struggle to Make Big Commissions When a Membership to Commissionology Makes it So Easy?

    Why Struggle to Make Big Commissions When a Membership to Commissionology Makes it So Easy? https://www.pivot.one/share/post/5c83c1f21d57e7745fe8c9fb?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

    How to Get In Front Of The Exact People Who Buy What You Sell

    A Brand New Software That Allows You To Build A Highly Targeted Audience And Automate Your Social Networking…

    • No More Wasting Countless Hours Daily
    • Turn Your Social Profile Into A Lead Machine
    • Skyrocket Your Messages & Engagement
    • Build Laser Targeted Audiences In Any Niche
    • 10x Your Results With Dynamic Personalized Messages
    • And More…

    Find more details here:

    https://jvz4.com/c/202927/302715

    Chinese Internet Court Uses Blockchain To Combat Online Plagiarism

    https://www.pivot.one/share/post/5c19ed48595ce704e378a81c?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

    Why blockchain is only as secure as the software that interacts with it – The Block

    Why blockchain is only as secure as the software that interacts with it – The Block https://www.pivot.one/share/post/5bfaa60f395ae744fe3c04d1?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

    %d bloggers like this:
    Skip to toolbar