7 Costly Mistakes That Can Be Avoided By Brand Research

Branding strategies can make or break an organization. There’s a lot that goes into developing a successful brand, and the best companies around the world put substantial time and effort into brand development and image. Creating a successful brand requires time and research commitment and is an ongoing strategy that can yield amazing results.

However, small businesses at the start of their inception can potentially create crucial branding mistakes during their initial stages of development that costs them a lot of customers, money, and time. Even major brands make big branding mistakes, like Nintendo’s Virtual Boy and Amazon’s Fire Phone.

Brand research services for positioning strategies, brand mapping, and perceptual mapping can help you, whether you’re a small business or a long-time market player, to avoid pitfalls and the costly mistakes of failed brand positioning.

Common Branding Mistakes by New Businesses and Entrepreneurs

Do you remember Nintendo’s Virtual Boy in 1995? You might not because it’s one of Nintendo’s biggest failures in the history of the company. It didn’t offer what it promised, a true VR experience, resulting in incredibly low sales and quick removal from the market. What about Amazon’s Fire Phone in 2014? It only lasted one year because of its limited availability and features that didn’t resonate with audiences. Even major companies like Nintendo and Amazon have to be careful about product or service branding that can tarnish their reputation and result in massive profit loss.

Even small branding mistakes can cost a company. Not only will your efforts and time spent towards planning to be lost, but you will have cost your business a lot of money and even potentially tarnish your reputation permanently, which can be completely devastating for the longevity of a brand.

Below are seven mistakes that you can avoid when it comes to brand positioning so that you learn more about them and avoid them altogether:

  1. Lack of Competitor Research
    You have to learn about your competitors if you want to be successful. How do they position their brand? What types of products and services do they offer? How are they perceived in their respective industry? How are they succeeding? Do you have a potential opportunity in the market where they do not? You don’t want to identically replicate your competitor’s strategies. But you do have to learn everything there is to know about the successes and failures of your competitors so that you know how to uniquely position yourself in the market.
  2. Brand Messaging Doesn’t Suit Target Audience If you can’t develop a brand message that fits with your target audience, nobody is going to buy from you. You have to learn everything about your target audience like demographics, what they like to buy, where they shop, what times of the day or times of the year do they make purchases related to your offerings, what colors motivate and drive them to make purchases, what parts of the world are they located, how does culture affect purchasing, and many more.
  3. Failed Market Study
    Effective market research needs to be obtained about how people are reacting to your brand, products, or services. Survey analysis can be obtained to further your market research and understanding, or a complex study of social media research and analysis can help you to understand how people review or perceive you in the market. If you don’t analyze feedback from your customer base, you will be making a costly mistake in your brand research initiatives.
  4. Association or Dissociation with Events and Motives Just because you want to create a product or service or build your brand around a particular design or niche space in the market, doesn’t mean it will be successful. You can’t just build and sell tablets just because iPad’s are popular, create a bottled water company because you feel people will always need to drink water, or design makeup and cosmetics because there is a popular trend in that space this year. You have to delve deeply into your brand research strategy to truly understand the reasoning behind purchasing decisions and product and service popularity.
  5. Inconsistent Corporate Identity Everything about your brand identity has to make sense, from the colors that you choose to represent your company, to the logo and fonts that you use throughout your campaigns, to the style of writing, tone and messaging that you implement to speak to and reach audiences. Everything has to remain consistent so that people understand your brand values and what you are offering them. If you fail, you could spend a lot of time rebranding and causing confusion to your audience and miss a lot of opportunities.
  6. Poor Product Packaging

    Product packaging is the first thing people see when looking at your brand, whether they are online or physically in store locations. Everything from materials, graphics, size, shape, and color all are important elements of packaging designs. You could spend a lot of money rebranding your packaging if your product performs poorly. On the other hand, you might spend money rebranding your packaging when it isn’t even necessary and have to revert back to the way it was. Effective brand research is going to help you understand the best elements and packaging designs that will help your company thrive.
  7. Making the Wrong Impression If you are selling premium services, you don’t want to use commodity branding. You will deter audiences from your brand. There is a reason why so many fast food restaurant chains use the colors red and yellow, like Burger King, MacDonald’s, Wendy’s, and Carl’s Jr., and software companies use blue and black like Intel, IBM, Apple, or Google. People associate certain attributes to particular products and designs. People won’t understand what you are offering them if you make the wrong impression. Pay particular attention to detail and use the right research and analysis to make a lasting impression that makes sense with audiences.

How Brand Research Can Help

Brand marketing research is integral to the success of organizations in the modern world. In fact, no business out there that is successful in today’s market leaves home without brand research.

Brand research improves your competitiveness, visibility, and messaging and can help your business take a strategic position in the market using proven data from effective research and analysis services. Here are some of the major benefits of effective brand research:

  • Integrated Metrics: You can see the impacts of your project decisions and forecasts with measurable and tangible results.
  • Allocate Market Spend: Understand how to make investments that will lead to successful outcomes.
  • Identify Competition: You can not only find out who your competition is, but you can find out how and why they are successful in the market, or even discover how to position your brand in areas where your competition is lacking.
  • Develop Accurate Strategies: Create informed decisions built on a foundation of research and analytics with a better understanding of market developments, pricing, and positioning.
  • Capture Target Audience: Better understand consumer behavior and create effective marketing and advertising strategies.
  • Brand Perception: Truly understand how audiences feel and react to your brand, products and services.

Effective Brand Research for Organizations Across Industries

Research Optimus (ROP) has top research and analyst specialists who are tenured in market research, business research, customer analysis, and brand research services that provide the required insights to take the appropriate steps towards building effective and long lasting business brand awareness, brand marketing, and positioning strategies. Apart from services like market research, product research, and risk analysis, contact our team today to jump start or further advance your journey into brand research and obtain the targeted insights you need to avoid branding mistakes.

By: https://www.researchoptimus.com/

.

Decision Analyst

An introduction to brand strategy, and the tangible and intangible elements that make up a brand. And a brief discussion of the questions of to ask in order to focus and improve your brand strategy. Learn More: https://www.decisionanalyst.com/servi…

.

More Contents:

ROI Focused Digital Marketing Agency in Kolkata, India http://www.digitale.co.in – Today[…] Brand Marketing Strategy Project Launch Omni-Channel Identity E-Commerce Roadmap for Customer Acquisition FMCG […]0

What Makes A Successful Brand? – Aepiphanni Business Consulting aepiphanni.com – Today[…] We currently live in a time when business is shifting over from product marketing to brand marketing […]0

HOT JOBS & COOL JOBS: MARKETING MANAGER 4 SUNNYVALE CA USA http://www.e-physician.info – Today[…] Apply Now>> 19 Senior Brand Marketing Manager Fremont, CA, USA We are looking for a Senior Brand Strategy Manager with a proven trac […]  A minimum of 4-6 years of marketing experience (at least 3 years in brand marketing in grocery/food  […]N/A

Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups | First Round Review firstround.com – Today[…] g PR, brand marketing), but the lanes outlined above are the only reliable paths for long-term and sustainable busines […]3

trivago N : Q4 2020 Shareholder Letter | MarketScreener http://www.marketscreener.com – Today[…] likely return to travel at different points in time, we believe that we will need to implement a brand marketing strategy that is more granular in approach in order to more efficiently target our customers an […]0

02/11/21: Call of Duty League locked in a deal with USAA http://www.cynopsis.com – Today[…] Associate Manager, Brand Marketing WB Games Burbank CA https://careers […]N/A

Product Marketing Manager http://www.aplitrak.com – Today[…] to ensure product marketing needs are represented in content marketing, digital marketing, PR and brand marketing plans […]0

HOT JOBS & COOL JOBS: COPYWRITER PERFORMANCE MARKETING US NEW YORK NY USA http://www.e-physician.info – Today[…] Apply Now>> 17 Brand Marketing Lead / Content Manager New York, NY, USA You will also be responsible for working with designers […]N/A

It’s never too late to innovate | The Content Mix veracontent.com – Today[…] Lim Maravillas, global head of marketing enablement and Bernardo Lemgruber, head of content and brand marketing, join Shaheen Samavati today to discuss the history of the company and their recent evolutions […]0

Consumers increasingly seeing the benefits of rechargeable batteries, finds Panasonic – http://www.retailtimes.co.uk – Today[…] are looking for The global pandemic has changed the way people shop, explains Vicky Raman, brand marketing manager – Panasonic Energy Europe […]3

What is growth marketing? | Positive Hüman http://www.positivehuman.co – Today[…] when you think about the difference between growth marketing and traditional marketing strategy (brand marketing, for example). Traditional marketers are usually doing some kind of brand marketing […] ) Brand marketing is useful once a company has product market fit; is in a traditional industry; or is selling t […]N/A

HOT JOBS & COOL JOBS: DIRECTOR SAN ANTONIO TX USA http://www.e-physician.info – Today[…] If you are a Manager or Director with Brand Marketing experience  […]N/A

Pegula Sports Jobs http://www.teamworkonline.com – Today[…]   Qualifications Experience working in brand marketing (sports and entertainment experience a plus but not required) […]3

HOT JOBS & COOL JOBS: STRATEGIC MARKETING DIRECTOR DENVER CO USA http://www.e-physician.info – Today[…]  Drive strategy and execution of brand marketing initiatives through video content storytelling  […]N/A

Hyatt Announces Hyatt Loves Local Initiative in Support of Local Small Businesses http://www.newsexperts.in – Today[…] opportunity to support local communities,” said Amy Weinberg, senior vice president, brand loyalty, brand marketing and consumer insights, Hyatt […]2

HOT JOBS & COOL JOBS: MARKETING DIRECTOR BATAVIA IL USA http://www.e-physician.info – Today[…] Apply Now>> 28 Brand Marketer – Direct Sales Wheaton, IL, USA Brand marketing and assisting our sales and marketing team * Using proven methods to connect with  […]0

HOT JOBS & COOL JOBS: MARKETING OPENINGS ELIZABETH NJ USA http://www.e-physician.info – Today[…] * Partner with creative and brand marketing team members to  […] Apply Now>> 15 Brand Marketing Director New York, NY, USA Reports to the Senior Director of Marketing and Communications […]0

HOT JOBS & COOL JOBS: BRAND MARKETING ASSISTANT HOBOKEN NJ USA http://www.e-physician.info – TodayFIND THE PERFECT JOB! keywords location distance 1 Brand Marketing Director New York, NY, USA The Director of Brand Marketing works in close collaboration with the Programming team, Director of  […] Apply Now>> 2 Brand Marketing Lead / Content Manager New York, NY, USA THE ROLE We are looking for a Brand Marketer to lead th […] Apply Now>> 3 Brand Marketing Assistant Hoboken, NJ, USA The team leads the design, planning, and implementation of nationa […]N/A

HOT JOBS & COOL JOBS: MARKETING MANAGER CLEARWATER FL USA http://www.e-physician.info – Today[…] Apply Now>> 6 Brand Marketing Manager Saint Petersburg, FL, USA Brand Marketing Manager – Kingpin Tattoo Supply FLSA Status: Exempt Reports To: Kingpin Tattoo Supply Genera […] Kingpin Tattoo Supply General Manager EEOC: Mid-Level Officials and Managers POSITION SUMMARY: The Brand Marketing  […] Apply Now>> 36 Marketing Account Coordinator – Brand Marketing GURU Clearwater, FL, USA Marketing, client relations, sales, advertising, management) * Exceptional […]N/A

HOT JOBS & COOL JOBS: BRAND DIRECTOR MUSIC CATEGORY FORT LAUDERDALE FL USA http://www.e-physician.info – Today[…]  Brand Marketing and Sales team for the Beverage Appliance category in the Appliance & Cookware  […]N/A

HOT JOBS & COOL JOBS: MARKETING MANAGER LOS ANGELES CA USA http://www.e-physician.info – Today[…] Apply Now>> 3 Brand Marketing Manager Los Angeles, CA, USA The Brand Marketing Manager is responsible for leading brand and product marketing strategy/activity across all owne […]N/A

HOT JOBS & COOL JOBS: EVENT MANAGER TRAINEE MARKETING PROMOTIONS SANTA ANA CA USA http://www.e-physician.info – Today[…] Apply Now>> 15 Brand Marketing Manager Irvine, CA, USA Planet Technology is seeking a Brand Marketing Manager on a contract to hire basis, with a  […]  Brand Marketing in cultural development, promotions and key partnerships to execute culturally  […]N/A

Breakfast w/ Brand, Marketing & Comms Specialists http://www.joinclubhouse.com – TodayThursday, February 11 at 8:00am GMT with Brett Goldhawk, Dominic South, Marc Elmer, Annica Wainwright, Jessica Wicks, Sonya Gonzalez Mier, Shelley Harrison, Isabel Lydall, Paul Doran, Richard Medley, Fran Bridgewater, Leonie Jackson, Nick Raeburn.N/A

HOT JOBS & COOL JOBS: DIGITAL MARKETING MANAGER TAMPA FL USA http://www.e-physician.info – Today[…] Apply Now>> 12 Brand Marketing Manager Saint Petersburg, FL, USA […] Apply Now>> 35 Marketing Account Coordinator – Brand Marketing GURU Clearwater, FL, USA Marketing, client relations, sales, advertising, management) * Exceptional […]N/A

Uber Technologies (UBER) Q4 2020 Earnings Call Transcript http://www.fool.com – Today[…] like Europe, we are continuing to lean into delivery opportunities, including with incremental brand marketing spend, customer acquisition spend, as well as investments in our growing grocery and other ne […]1

Race Ahead CLE | Promotional Products and Apparel | Brand Marketing | Anaheim, CA – Home http://www.promoplace.com – TodayRace Ahead CLE. Best selection of promotional items, apparel and corporate gifts. Let us earn your business with our 1st class service and low prices.3

Enterprise Content Strategist at Citizens jobs.citizensbank.com – Today[…] cost and resource availability Lead paid social media content marketing efforts for community and brand marketing programs and partners closely with social distribution teams to ensure successful execution o […]N/A

Kelly Linkous (she/her) on LinkedIn: Build Your Career with Confidence. http://www.linkedin.com – Today[…] RealSelf is seeking a Director of Marketing Strategy to define and deliver our Consumer and Brand marketing strategy and OKRs […]0

HOT JOBS & COOL JOBS: DO YOU LOVE STRETCHING OTHERS…SO DO WE! LIVINGSTON LIVINGSTON NJ USA

The Secrets of Viral Marketing: Optimizing Your Content for Engagement

Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content to amplify your message. Viral marketing is basically WOM (Word of Mouth) on steroids that also increases the trustworthiness of your message when shared by friends.

However, viral marketing is a myth when it comes to building a sound digital marketing strategy. Yet, I hear this all the time from clients and prospects;

I want you to create a viral marketing campaign that’ll really send my brand over-the-top

The myth of viral marketing

OK, first, I can’t guarantee a post, white paper, image, infographic or another piece of content will go viral and no one else can either. Nobody can guarantee an action will generate viral marketing and, if they say they can, make them back it up with some money. In other words, require a substantial discount if their efforts don’t generate viral marketing results.

Of course, I can use elements “likely” to make a post go viral (and we’ll discuss these later in this post), but I wouldn’t want to bet real money on the whims of social media folks because any number of factors conspire to reduce the virality of your marketing strategy, including many that aren’t under your control.

A good example of a campaign that went viral is Roto Rooter’s Pimped Out John contest, depicted in the image below. The image is so outlandish, folks just HAD to talk about it. Users shared the heck out of the image, commented snarky things that generated more comments, and even the media picked up on the outlandish elements of this contest, garnering an estimated $1 million in free publicity according to the Marketing Director, who was surprised with the unexpectedly high results of the campaign.

Virality

Rather than perpetuating the viral marketing myth, let’s talk about virality — that’s the advice of successful journalist, Benny Johnson of Buzzfeed.

In his presentation, Benny said you can never predict which content will go viral (hence why I suggest the strategy of creating viral marketing is a myth). You can’t form a marketing plan around something so idiosyncratic.

Virality, to a large extent, is beyond your control because it depends a lot on serendipity, as I mentioned earlier. You might publish 100 pieces of really great content only to have some mediocre piece go viral, blowing all your notions that you control virality. Among the uncontrollable factors that contribute to virality, are:

  • It’s a slow news day. I often see some virality around the holidays, when fewer brands publish content.
  • Your post appeals to someone very influential. For instance, one of my posts caught the attention of Mari Smith, a Facebook influencer, for some unknown reason and she retweeted the content. Views of that piece of content when through the roof. The same thing happened recently when Google Analytics chose a post about their platform to retweet (see the Retweet below and pardon the bad crop job), despite ignoring numerous similar posts published before and after.
  • Your post gets featured on an important site or covered in the media. Whenever my post gets featured on the front page at Business 2 Community, website visits spikes.

Certainly, creating great content increases the chances that your content goes viral, but it’s no guarantee.

The ROI of viral marketing

But, the bigger question is: When content goes viral, does it HELP your brand?

And, too often, the answer is: NO!

This brings me to the topic of today’s post: Myths about social media.

Next to the definition of myth in the dictionary, you’re likely to find the viral marketing myth. The viral marketing myth, believed by most digital marketers is so pervasive, I’ve even seen marketing materials touting the firm’s viral marketing prowess. Well, let me say emphatically, viral marketing is a myth!

Now, that doesn’t mean that some content doesn’t go viral — it does. For instance, I published a post on a client’s blog, shared it on his Facebook wall, and got a 1000% increase in website views when the post when viral. Dissecting the success of this post, I found it contained both a provocative title and a captivating image. The post struck a chord that MADE readers want to know more.

Of course, views aren’t conversions so we didn’t see a big shift in that critical metric.

Read More…..

By Angela Hausman

.

Social Media Worldwide

A viral campaign on social media is simply posts that have been shared many, many times from one social media user to another. And, the results of a viral campaign can be extraordinary in terms of increasing brand awareness, leads and sales. Although post engagement in terms of comments and likes is still very powerful, nothing on social media is as powerful as shares because it means that your post is potentially seen by the friends or followers of the person who has shared the post.

More Contents:

American Prospect | The Vineyard of the Saker thesaker.is – Today[…] of drilling on Federal lands, will increase the cost of energy which will act as a regressive tax on those who can least afford it […]N/A

Special Whisky Releases | Justerini & Brooks http://www.justerinis.com – Today[…] Price Tax Cardhu   2008 Cardhu Read More Speyside 1x70cl 0 8 £70 […]0

Newest Books, Movies & Music – Top Choices in the Elmont Memorial Library for January 27, 2021 wowbrary.org – Today[…] New tax laws and changes in the marketplace offer challenges to the financial landscape that investors have […]0

Redemptions From Equity Funds Suggests Greater Investor Awareness: PGIM India MF http://www.moneycontrol.com – Today[…] For example, all retirement products offered by mutual funds should get tax benefits as are enjoyed by other products […] A BAF helps investors buy low and sell high in a tax-efficient manner and achieve a smoother experience of earning better risk-adjusted return compare […]N/A

Fire services align across Victoria, Saanich and Oak Bay | District of Saanich http://www.saanich.ca – Today[…] and leveraging economies of scale, resulting in cost effective service delivery and best use of tax dollars […]0

The Best 5 Brokers for Trading EUR/GBP http://www.wikijob.co.uk – Today[…] All you need is your name, address and tax number, and the system will automatically verify your identity […] WikiJob does not provide tax, investment or financial services and advice […]0

How to design an effective carbon tax http://www.hhs.se – TodayWatch the interview with Per Strömberg and Gustav Martinsson about their findings from a recent research project on the Swedish carbon dioxide tax. Their project evaluates the effectiveness of the Swedish tax introduced in 1991. It also provides important lessons on the effects of taxation design, both in Sweden and internationally. How to design an effective carbon tax0

Investing in equities in 2021 http://www.canaccordgenuity.com – Today[…] the debt won’t be wealth taxes like CGT (although this could rise), it will more likely be income tax and VAT which have the biggest contributions […]N/A

Brenna – Fundraising For Children’s Miracle Network Hospitals Dance Marathon events.dancemarathon.com – Today[…] can be a hero for sick and injured kids!   We need you to be a hero For The Kids! Your donation is tax-deductible and will make miracles happen for families who desperately need them […]5

Afropages – Autoroutes à étages et relance du système de régulation du trafic : Des projets réalisables ou simple effet d’annonce http://www.afropages.fr – Today[…] Read more PIB: NUPENG, PENGASSAN fault proposed tax regime The unions say the 10 per cent proposed by the petroleum industry bill for deep offshor […]0

Data Scientist KTP Associate (RGU & AISUS Offshore Ltd) – | RGU | myjobscotland myjobscotland.gov.uk – Today[…] The KTP Associate will benefit from a tax free Personal Development Budget of £4,000 […]N/A

Hexitime- An Idea Worth Spreading – Hexitime hexitime.com – Today[…] If you then need help at a later date, say filling in your tax return, then you can ask for that help and someone else in the timebank with accounting knowledg […]0

HTC One mini 2 – 16GB – unlock (Unlocked) Smartphone GRADED – manortel.myshopify.com – Today[…] 00 Regular price Sale Sold out Unit price /per  Tax included […]N/A

Nonprofits, Transparency, and Staff Support in 2020: Three Case Studies nonprofitquarterly.org – Today[…] social sector, because nonprofits are tax-exempt organizations with missions of public social trust […] with my husband, who took an Enterprise Rose Fellowship, and Casa was the LIHTC [Low-Income Housing Tax Credit] partner, the primary federal funding vehicle for subsidized rental housing […] and commercial] project, was in planning for eighteen years and our first NMTC [New Market Tax Credit, another federal funding vehicle] project […]

Take Five – Police Scotland http://www.scotland.police.uk – Today[…] These may include offering you or your business a government grant or a reduction in your council tax with links contained leading to fake websites designed to obtain your personal and financia […]1

Opinion: Meek Mill, Jay-Z and other big names in sports fight for criminal justice reform http://www.usatoday.com – Today[…] some people, really wealthy people, who give to causes because it looks good or because they get a tax break […]96

HOT JOBS & COOL JOBS: RESEARCH ASSOCIATE III CELL LINE GENERATION BOTHELL WA USA http://www.e-physician.info – Today[…] Apply Now>> 30 Work From Home – Tax Associate Seattle, WA, USA Overview Do you have a minimum of 3 season of paid Tax Preparation experience, with a minimum of 30  […]N/A

Covid-19 vaccination in India: Over 23 lakh healthcare workers immunized so far across country, says health ministry http://www.financialexpress.com – Today[…] NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds […]0

3 Pcs Luxury Patent Leather Handbags Women Bags Designer salestoreuk.com – Today[…] 99 Tax included […]N/A

How Do I Create a Letter of Last Instruction? blog.davidlefton.com – Today[…] Make sure your executor can find important legal documents, such as your will, tax returns, marriage license, Social Security card, birth certificates, trust documents, deeds […]2

Via to Provide On-Demand Rides in Arlington, Texas – Next City nextcity.org – Today[…] that the reason the city has no bus service is because the residents want it that way: Sales tax proposals to fund transit service have gone down to defeat repeatedly, losing in 1980, 1995 an […] when the city declined to renew its contract with DART after voters rejected yet another sales tax hike […]N/A

Maldives Meeru Island Package, Maldives http://www.africastay.com – Today[…] – USD 6 per person per day Green Tax if not indicated on your qoutation […]0Tax Outlook Through the Years http://www.bdo.com – TodayHome > Insights > Tax > Federal Tax > Tax Outlook Through the Years0

Invest in Startups | Equity Crowdfunding – CRYPTO CRYPTO NEWS cryptocryptonews.com – Today[…] it be construed or used as, comprehensive offering documentation for any security, investment, tax or legal advice, a recommendation, or an offer to sell, or a solicitation of an offer to buy, a […]

Prioritizing Your Inbound Marketing Strategies for 2021

Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous years, leaving marketers to dig deep into what they need to do to attract and nurture leads and customers.

2021 will be no different – which shouldn’t make you panic! Part of marketing is doing your due diligence, and we’ve combined resources to come up with some powerful strategies to consider prioritizing in 2021.

SMS Marketing

The popularity of SMS was already accelerating pre-COVID, but the pandemic made the importance of quick, timely, relevant messages more necessary than ever. People needed fast updates on everything, from closures to switches to remote learning. And SMS marketing provided that, plus an average 98% read rate.

SMS marketing is also useful for both leads and customers in non-COVID-related campaigns, as you can implement various campaigns that are engaging to both audiences. For example, for current customers, you can send them text reminders of appointments or meetings. For leads, you may consider sending them branding awareness campaigns or coupons that may encourage them to buy from you.

The best part? With a platform like SMSZap, getting started with SMS marketing is a breeze. You can set up your account in a few minutes, link up with your contacts in HubSpot, and send personalized and engaging messages.

Content Marketing

COVID restrictions sent most people home at one point – to shop or work, or both. This made the demand for digital consumption skyrocket. What does that mean for your efforts in 2021? Your content needs to be high-caliber and plentiful, as well as:

  • Interactive
  • Emphatic
  • Engaging
  • Relevant to current events (2020 saw everything from social change, major elections, and COVID)
  • Made for the diverse crowds

That translates to creating and sharing educational, quality content about your products, services, and your company to your prospects and customers. You can use various resources like blogs, ebooks, infographics, social media, and videos to deliver your messages. No matter what type of content it is, it should address your target audiences’ specific pain points at every stage of their buyer’s journey, including the awareness, consideration, decision, and delight stages.

Video

Video can technically be considered a part of your content marketing – but its importance in our “new normal” isn’t something to shrug your shoulders. People longed for some human connection that they couldn’t get in person. Think about how you can use video in your previously “typical” marketing efforts. Are you switching to more online conferences, events, or webinars? These remote types of content are not going anywhere soon.

Similarly, video is just proven to be a useful tactic. In fact, 79% of consumers reported that a brand’s video convinced them to buy a piece of software or an app. A whopping 92% of those viewers also said they shared videos with others. That alone should help you realize the value of investing in video creation and distribution.

Chatbots and Customer Support Automation

When COVID initially hit, people scrambled to cancel flights, hotels, concerts, trips, appointments; you name it. The importance of a quick and solid customer support experience was integral. But customers weren’t the only ones dealing with the consequences of such an uncertain year. Support agents were hit with an influx of tickets to their helpdesk. Fortunately, chatbots and other customer support automation helped and will continue to in 2021.

Chatbots automate specific tasks and conversations by speaking with a customer or prospect through an easy-to-use interface. They lighten your teams’ workloads by tackling more straightforward conversational functions that are necessary but can eat up time. Advanced customer service automation can offload a large portion of support tickets with a high degree of accuracy. These resources also delight users because more and more people want information as quickly as possible and don’t mind speaking over a chat application.

Social Media

2020 certainly had a prevailing theme, and it was that a lot of people were at home for a good portion of it. Because of this, more people were also on their phones searching for news and updates from their favorite brands. One of the most common places to find this is generally a company’s Twitter, Facebook, Instagram, or LinkedIn.

Brands recognized this too. In fact, social media budgets accounted for 24% of all marketing budgets during the second quarter of 2020. And the momentum kept. There’s tremendous opportunity to ride these coattails and continue engaging and re-engaging with new and existing customers through fun, engaging social media campaigns or advertising.

SEO

When the pandemic subsides, businesses with brick and mortar locations will likely want to send as many people as possible back into their stores. Local search engine optimization (SEO) can help. Try:

  • Optimizing your “Google My Business Page”
  • Including local keywords throughout your website content
  • Strengthening your social media presence and including location-specific content

Position Zero, or Google’s featured snippet, should also take precedence in 2021. As humans become more reliant on technology, they expect the best answer as fast as possible. Position Zero has the most relevant information that answers that user’s question without clicking on any link. Some advice on getting a featured snippet includes:

  • Figure out what your company can get a snippet for
  • Writing out the exact question you’re trying to answer in your website or blog content
  • Use lists or tables
  • Research related questions and answers – any question can lead to another!
  • Create high-quality content that isn’t stuffed with keywords .

Another vital thing to consider when tackling SEO is to remember that people are searching for things differently now. People are asking more questions or phrases rather than just words. They’re also using devices like Alexa or Google Home. Search engines recognize this more nuanced context, meaning, and intent to deliver results, so keep it in mind for 2021. 

By: Kelly Groover

.

.

Clwyd Probert

https://www.whitehat-seo.co.uk/ This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London. This video will show you the best tips for implementing a great inbound marketing strategy. You can download the free eBook here: https://info.whitehat-seo.co.uk/tips-… The full transcript of the video can be found here: https://blog.whitehat-seo.co.uk/inbou… Slides can be downloaded here: https://info.whitehat-seo.co.uk/londo… A summary article covering the main points is available here: https://blog.whitehat-seo.co.uk/tips-… We propose is to start to deploy a strategy to both your sales and marketing activities in your business.

It’s important just to reiterate here that with inbound marketing what we’re essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It’s about just having good social etiquette. I’m, it’s not about interrupting people, it’s about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy. Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below. Details of the next London HUG event #LondonHUG can be found here: https://www.whitehat-seo.co.uk/hubspo…

.

More Contents:

HOT JOBS & COOL JOBS: EXPERIENCE LIFE AND ANNUITIES INSURANCE CONSULTANT WASHINGTON DC USA http://www.e-physician.info – Today[…] Apply Now>> 32 Telesales * Warm Leads* Life Insurance *Entrepreneur Mindset* Washington, DC, USA No experience necessary […]N/A

Entrepreneur Mindset-Reset tracycherpeski.podbean.com – January 14Are you caught in the “Entrepreneur Success Trap” of working all the time? Do you want to take your business from good to amazing, yet can’t seem to find the right balance? Join host Tracy Cherpeski, Executive Coach and Mindset Mastery expert, as she interviews entrepreneurs just like you who are…0

EMOTIONAL INTELLIGENCE CRASH COURSE FOR ENTREPRENEURS 2021® http://www.udemy.com – January 14[…] the instructor of several online courses as well as the author of “The Secret of Now Series,” the “Entrepreneur Mindset Series,” and “The New Age Christian Scrolls” series […]22

Tula Areti Tzoras on LinkedIn: #Leadership #Entrepreneur #mindset http://www.linkedin.com – January 14[…] ⁣ #Leadership #Entrepreneur #mindset #overcomeobstacles #mentalhealth #Letgo #Angelinvestors #events #coaching #onlinecourse […]0

Judy Musgrove – judylm.medium.com – January 13[…] While attractive, you also wonder how do you shift from an employee mindset to the entrepreneur mindset […]N/A

HOT JOBS & COOL JOBS: HIGH DEMAND FOR QUALITY PAINTERS GET NEW CLIENTS IN YOUR AREA LAREDO LAREDO TX USA http://www.e-physician.info – January 12[…]  A story of why YOU are wanting to get into the hearing aid business * An entrepreneur mindset with  […]N/A

Douglas James | Do You Have the Entrepreneur Mindset? on http://www.behance.net – January 12[…] But success most often finds those who adopt the entrepreneur mindset right out of the gate […]0

Reviews | Do You Have the Entrepreneur Mindset? – douglasjamesmarketingreviews.wordpress.com – January 12[…] But success most often finds those who adopt the entrepreneur mindset right out of the gate […] What goes into the entrepreneur mindset, you ask? These qualities […] The entrepreneur mindset is encompassed most in those who shoot for the moon […]0

Douglas James Reviews | Do You Have the Entrepreneur Mindset? thedouglasjames.com – January 12Douglas James Reviews | Do You Have the Entrepreneur Mindset? Talk to any professional in any field […] But success most often finds those who adopt the entrepreneur mindset right out of the gate […] What goes into the entrepreneur mindset, you ask? These qualities […]0

Group Engineering Manager F/H – Data & Machine Learning at Ubisoft gamejobs.co – January 12[…] We’re looking for: an entrepreneur mindset ; a will to build things from the ground up in a collaborative and fast-paced team environment ; […]0

Self Made | Entrepreneur Mindset | HOW TO youtu.be – January 111Online Jobs | Freelance Employment | Outsourcing Services | Programmers | Web Design | Freelancer http://www.freelancer.com – January 11[…] Someone with an entrepreneur mindset please apply […]N/A

Chris Lees – medium.com – January 11My Entrepreneur Mindset A short interview with Entrepreneur, Kirsten Lees, Founder of ThinkFirst (“We prepare your business […]N/A

HOT JOBS & COOL JOBS: JR. IT ACQUISITION SPECIALIST NORFOLK VA USA http://www.e-physician.info – January 9[…] Apply Now>> 33 Mortgage Protection Specialist *Entrepreneur Mindset* Sales Norfolk, VA, USA Clients fill out a form requesting information then the field underwrite […]N/A

Your Mindset Determines Your Business Success – Direct Sales, Party Plan and Network Marketing Companies Member Article By For the Love Of http://www.sassydirect.com – January 9[…]   Remember, You Have The Power To Do This! entrepreneur mindset positive-thinking positive mindset business successful positive attitude

3 Ways To Dominate Your Market

My area of expertise is in leadership development using the philosophy of Lean Six Sigma, in other words “process improvement strategies”. 

Now join me on the journey I call A Tale of Two Companies: One business allowed its workers to be engaged by making improvements that allowed the customer to be first in mind. The second created an environment of “it’s not my job” eliminating employees from using client-first thinking. Now you might ask, “How can the customer not be first?”

Many believe Lean Six Sigma is solely for engineering and manufacturing companies. That’s the first misconception. This managerial approach is built on the premise of eliminating wasteful elements and focusing solely on the customer. Having taken that quick glimpse of Lean, as an entrepreneur, you can now see that this philosophy applies to all businesses. Every business operates in what Lean practitioners call SIPOC, (Suppliers, Input, Processes, Output and Customers). Understanding that small segment of lean thinking will open the door for you to look at the three ways to dominate your market. 

Related: Define Your Brand Identity in 3 Steps

How can I hinder?

Meet Office XYZ, a Dental Facility that has a small staff of 5-7 individuals each having their unique jobs when dealing with patients. I called this facility to make an appointment for my mother and was told they needed to verify her insurance and would call back once they received the approvals. Two weeks went by before I realized I had not heard from anyone regarding the insurance verification.

I called the office and asked to speak with the individual that was to call back, whom we’ll call Kelly. I was informed that Kelly was out of the office and had been ill for the past two weeks. My next question was: “is she the only person that verifies insurance?” The response was affirmative and I then asked to speak with a manager. I was told Kelly was the manager. Let’s stop here because now we enter that well-known rabbit hole of “it’s not my job.”

Related: Trends That Can Move Your Business Forward in 2021

How can I help?

Meet Office ABC, A Pizza Company with a similar-sized staff. One night I called for a pizza. Upon placing the order I was told my meal would be about 30 minutes. Half an hour on a Friday evening? This company operated far differently than the first. When I placed my order something incredible happened, I received a text with the following message:  “We’re making your order. It’s all coming together now. The kitchen staff is busy with your order making sure everything is just right.”

A few minutes later I received this missive: “It’s on the way. The driver has left the store and will be at your location shortly”, followed with, “Delivered! Time to eat. It’s been our pleasure serving you”.And it was within the time promised by the associate. 

The “go and see” mentality

These two very different experiences gave me moment to pause. Did Company XYZ know about the importance of “lean thinking” and did Company ABC know they were using the lean six sigma philosophy in their operations? Did the leader of Company XYZ actually walk the process to see if there were any wasteful elements that allowed their service to lack the three main components of customer first thinking: quality, speed and delivery? And what about Company ABC, did that leader utilize the concept of Gemba, meaning “go and see” to improve their value stream and get to the point where they asked what their customers appreciate?

When exploring Lean Six Sigma’s methodology the first step is to find the root cause for the identified waste. Then you move into seeking what the customer defines as quality, you determine the speed of getting your customer the item or rendering the service and you seek an appropriate method of delivery.

Focusing on the three lean strategies

One can’t assume to know what the clientele defines as quality unless they have actually been asked. In Company XYZ it is evident that no one took the initiative to seek input through surveys, focus groups or used any feedback techniques. There is a concept in the Lean lexicon called (VOC) Voice of the Customer. It simply means find out what your customers want and are willing to pay for. This is where you will find that notion of quality.

In the tale of Company ABC, you can attest to the fact that quality for their customers, myself included, is hot pizza, and being notified as to what’s going on with their order. How did they come to know and implement this into their operations? After receiving such great service I had to call and speak with one of their leaders. I was informed this is how they compete as a reckoning force within the market. 

The need for speed

Being the fastest in your field has a huge impact on your market.  As you can tell from the visit with Company XYZ speed played no major role in what they deemed as important to customers. Two weeks to verify insurance is beyond an acceptable practice. And, by the way, I failed to mention that I did speak with another person, upon request, who did call back within 24 hours to inform me that they did not accept the insurance.  Yet I waited 2 weeks for something that could have saved me both frustration and aggravation. Speed and convenience are major players in our buying experience.

Company ABC, epitomizes the importance of speed. On each text message I received that time stamp of delivery was also listed. Today there are ample services to ensure your customers get items and services in a speedy manner. This company has a system in place that allows employees to know time schedules for various sizes, as well as any increase in time based on selected toppings. Have you looked at your level of quickness, while keeping the high standard of quality appreciated by your customers?

Why is the method of delivery so important to your customers? Is it easy to obtain your product or service? Delivery in its simplest form equates to how a customer receives your product or service. Simple right? Company XYZ’s delivery was neither exceptional nor satisfactory. The level of professionalism of their staff created an angst for the customer and therefore any method of delivery they deemed appropriate was subpar. There was no option as to whether they could email, text me or call me. Based on their performance I don’t think any of those options would have changed the outcome.

Related: Entrepreneurial Takeaways From 2020 to Guide Your Next Big Move

Company ABC created a delivery method that allowed me to select how I wanted to receive the product. They of course deliver in their vehicles, but I had an option to have it delivered to my door and left in an appropriate place, to have them ring the doorbell and I receive it face-to-face or contactless, it’s in the trunk and I come out and retrieve it. This allows the customer to select an option.

We have just visited two companies:  One eliminated waste and the other added to it. Which business are you? 

By: Sheryl Mays Entrepreneur Leadership Network Writer

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Sign Up Now

Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription. Become A Member >>

Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, “Pay What You Want” deals & more. Shop Now

Latest on Entrepreneur

Company

Products

Editions

Jay Abraham

★★★ Jay wants to mentor YOU with his exclusive Mastermind Mentoring Program! Start your journey with Jay here: https://bit.ly/2FbtM2X ★★★ For the first time ever in public, marketing icon Jay Abraham shares his business strategy that he has previously only shared with his high paying clients. He’s going go teach you the concept of Preemptive Marketing so you can instantly stand out in the eyes of your customers and dominate your market. Enjoy the session

Entrepreneur

%d bloggers like this: