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The Best Marketing Podcasts That Will Make You a Better Marketer – Rob Steffens

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Marketing is a discipline that is part art, part science, and always changing. Being an effective marketer requires constant study.

You need to learn new techniques, learn about new channels, and experiment with various strategies. Today, thanks to the internet, as a marketer you have access to more in-depth and current information than ever before.

From blog articles to free webinars, how-to videos on YouTube, and podcasts, the information you need to become a better marketer is only a few mouse clicks away. Whether you’re a grizzled veteran or new to the industry, podcasts are a great source for keeping up with the latest information, tips, tricks, and hacks for effective marketing.

Podcasts are portable, easy to access and a great way to learn during your commute, over lunch, or in the car on the ride home.

Here are some of the best marketing podcasts available online that are sure to make you a more effective marketer:

1. The GaryVee Audio Experience

Any list about marketing podcasts absolutely needs to include bestselling author, celebrity, and thought leader Gary Vaynerchuk.

The GaryVee Audio Experience, his podcast show, includes a wide selection of formats, including Vaynerchuk’s keynote speeches, segments from DailyVee (his daily vlog series), and my favorite kind of episode — #AskGaryVee.

Listeners submit questions, and then Vaynerchuk and a panel of ever changing celebrity guests answer them. If you’d like to see more, head over to Vaynerchuk’s YouTube channel to see a behind the scenes take on the show.

2. Louder Than Words

Host John Bonini started his podcast to inspire anyone in a creative position.

Louder Than Words is focused on project managers, creative leaders, writers, designers, and basically anyone who is a creator.

Bonini interviews remarkable, well-known people in a casual way that gets them to open up about their creative processes.

3. Copyblogger.fm

This weekly podcast focuses pretty heavily on copywriting, but it also covers topics like SEO, email marketing, digital marketing, and more.

It’s an interview format with a thought leader on the topic. It’s the kind of podcast that no matter what the subject is, you’ll be learning from the best in the field.

4. Marketing Over Coffee

If you like to listen to your podcast over coffee…well here’s the perfect candidate!

Marketing Over Coffee is more informal than some other podcasts, but it turns informality to its advantage by creating a podcast that is perfect in the background, while still teaching you stuff!

This podcast originates in a Boston coffee shop, and when you listen, you can sense it in the way it’s presented. Give it a listen.

5. The Tim Ferriss Show

From the bestselling author of The Four Hour Workweek, this podcast is chock full of great information that you’d expect from Ferriss if you’re at all familiar with his work.

He’s constantly cited as one of the best podcasters out there, period! Regardless of genre, if you’re not listening to it, then you’re definitely missing out!

6. Marketing School

This podcast, hosted by Neil Patel and Eric Siu, is a great one for those just starting out with digital marketing.

It’s short, just 10 minutes per episode, but religiously listening to these 10 minutes every day can get your business to the next level. Each podcast is filled with actionable marketing advice that can help you learn the ins and outs of digital marketing, fast!

7. Call to Action Podcast

It’s possible to delight your customers through every stage of their buying journey. The Call to Action podcast delivers top notch content marketing tips through interviews with thought leaders.

You’ll gain plenty of actionable tips for improving your conversion rates and user experience. This podcast is perfect for marketers looking to increase productivity and conversion rates.

8. HBR IdeaCast

If you’re seeking information on the general trends in business and the media, the Harvard Business Review (HBR) Ideacast is the podcast for you.

Featuring the latest thinkers in business, including CEOs, project managers, startup founders, professors, and more, host Sarah Green Carmichael gets straight to the point.

While episode topics aren’t only centered around marketing, you’ll gain insight on a number of advanced topics like design, architecture, and more. You’ll also hear from prominent thinkers in business and management.

These eight podcasts run the gamut in marketing, featuring advice on effective content creation and interviews with thought leaders on important topics, like SEO, design, copywriting, and improving conversion rates.

Podcasts are a portable learning tool that allows you to learn on your own time, on any device. If you want to improve you marketing tool kit, these eight podcasts are among the best out there.

Whether you listen in the tub or on the train, these podcasts give you plenty of actionable information from industry leaders to up your marketing game!

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The 7 Best Presentation Software Tools For Entrepreneurs – Alejandro Cremades

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Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides.

This is something I was reminded when I covered the pitch deck template that was created by Silicon Valley legend, Peter Thiel (see it here) where the most critical slides are highlighted, as well as when I provided a commentary on a pitch deck from an Uber competitor that has raised over $400M (see it here).

Today’s startup entrepreneurs don’t just need to have a great concept and team and know the right data to include in a pitch deck, but need to be able to commission or create a slick looking deck that scores with investors, and be able to present in multiple scenarios.

You might need to fire off your deck over the web, be able to show it off on a mobile device, present it live in person to a group of angel investors, or take it on TV to a show like Shark Tank.

So, for those who a tired of seeing the same old Microsoft PowerPoint formats and aren’t Apple Keynote fans, what other options are there?

With the above in mind, there are now plenty of tools that you can use to help you with putting together your presentation. Below is a list with the best tools that are currently available for entrepreneurs.

1) Google Slides

Those seeking a low cost, easy to use pitch deck solution for creating and sharing may not need to look any further than their free Google tools.

Google Slides offers a simplified web-based PowerPoint style tool which can be used to quickly make and share decks. This solution offers a great tool for collaborating with co-founders and advisors, as well as easier sharing via email or directly online.

The style options are definitely more limited than in PowerPoint, but there are some tracking abilities if you set it up right. One great advantage here is being able to upload and edit PowerPoint files and download and convert back and share in PowerPoint if desired.

2) Canva

Canva has been gaining traction as an easy to use online tool for creating social media images, ads and designing print materials. It can also be used to create pitch deck style presentations. Canva has some attractive templates, and is known for its filters and ability to create consistent branded filters.

The downside to Canva according to some users is unreliable functionality, huge file sizes, and features being moved from the free plan to paid and pro plans. Test it before using and factor in that you may need to pay to upgrade.

3) Prezi

PC World ranks Prezi as the most innovative of the best presentation software companies in 2018. For just $7 a month you get a dynamic and unique presentation sharing tool that can really help you stand out. The premium plan will run you $59 a month for all the best features. Great for those who serious about storytelling. Check it out for neat zoom in and out features. Just don’t get bogged down or lost in the presentation and fail to get the point across.

4) SalesHandy

SalesHandy is one of the solutions floated on Quora for those who want to see what’s happening after they hit send on their deck.

If you’re the type of entrepreneur who is going to be laying awake at night watching your inbox to see if you get any responses or you’re a data geek who wants every metric possible to keep honing and improving your deck, then check it out.

Among the tracking capabilities are the ability to:

  • Get instant notifications when your deck is viewed
  • Track the locations of deck viewers
  • Set an expiration date on your sharing links so your deck isn’t floating around forever
  • Find out how many times an investor opens it, and which slides they spend time on
  • Capture viewer details
  • Split test versions of your deck
  • Know where in your deck you are losing prospective investors

5) DocSend

DocSend is another presentation tool which gives startups detailed data on deck viewers like SaleHandy. DocSend also provides an online viewer so you never have to worry about downloads, as well as online voice meeting and screen share tools for presenting virtually.

6) Haiku Deck

Haiku Deck is gaining more awareness. Worth checking out for the free trial. Features include 40M plus royalty free images, Apple app, ability to embed YouTube video, and ability to add audio narration and record as video for virtually presenting in your sleep.

7) Slidebean

Slidebean has become of the best known alternatives to PowerPoint among the new startup crowd. It does offer some great looking out of the box templates, and seems to be in tune with the startup ecosystem. The pessimists may just be a little wary of the fact the site has a heavy focus on upsells like professional design services, which sometimes is a red flag that the product isn’t as DIY friendly as made out to be.

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