7 Tips For Licensing Intellectual Property From Brand Owners

Illustration: Getty Images

Do you understand the different ways licensing has the potential to add value to your business? You can create additional revenue streams by licensing “out” the intellectual property you invent and develop. (This is typically what’s known as product licensing.) To help you accelerate the growth of your brand, entrepreneurs should consider licensing “in” others’ intellectual property.

This is what’s known as brand licensing, and the opportunity it poses is massive. In 2018, the global retail sales of licensed merchandise topped $280 billion. I experienced the power of brand licensing firsthand when my guitar pick company Hot Picks became a Disney licensee. Having our guitar picks in the shape of beloved characters like Mickey Mouse enabled us to start selling at Walmart.

Becoming the best-selling small accessory in the music department at Walmart resulted in further retail opportunities, including 7-Eleven. Our sales grew through the roof! To find out about best practices in brand licensing today, I interviewed Jackson Aw, the founder and CEO of Mighty Jaxx, an innovative Singapore-based company that produces designer collectibles and soft goods.

Mighty Jaxx is a licensee of many of the world’s most beloved brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas. Founded in 2012, the company has grown to 150 employees, is valued at $200 million, and ships to 80 countries.

Each Mighty Jaxx collectible — which range from as low as $12.99 to upwards of $800 — features a patent-pending authentication system that merges hardware and software. Collectors are able to register their ownership of their collectable on the blockchain with a simple tap of their phone.

Provenance is particularly relevant for limited edition collectibles, Aw explained, because it allows their value to grow in secondary marketplaces. “When we think about why people collect stuff and like certain things, part of it may be because of the product, its quality and the scarcity of it and whatnot. But above everything, it’s the intellectual property that they love and why they want to buy it,” Aw said.

Here’s what I learned.

1. The first step? Just ask. 

Aw’s team was only five people strong when he sent a cold email to the head of toys at DC Comics, a Warner Brothers’ property, about licensing its characters. At the time, he said, no one took his company very seriously because it was small.

Recognizing that Mighty Jaxx couldn’t compete on volume, he stressed his point of difference — that his collectibles would take classic characters and make them cool to a lifestyle-oriented audience — during their 30-minute in-person meeting.To his disbelief, it worked: They shook hands on a deal, and when he returned to Singapore, a contract was waiting for him.

2. It’s much easier to land your second licensor than your first. 

After securing the partnership of DC Comics, the floodgates opened. This is especially true if you land a high-profile licensor.

3. Hire an experienced intellectual property lawyer to review the finer points of your contract. 

There’s a difference between the business terms of a licensing agreement and the legal terms. Make sure to also seek out an individual who understands how to negotiate the business terms.

4. Look for a sweet spot when negotiating minimum guarantees. 

Minimum guarantees refer to the fee you are legally obligated to pay the licensee, regardless of how many units featuring their IP you actually sell. Warner Brothers was kind to allow Mighty Jaxx to split up its initial payments, Aw said.

5. Expect to pay a higher royalty rate for intellectual property that is trendy. 

IP that is hot generally trends above a 10 percent royalty rate and can garner as much as a 20 percent royalty. Ask yourself, “What’s appropriate for my business right now? What kind of exposure can I let myself get into?”

6. Don’t overlook the power of nostalgia. 

At first, Mighty Jaxx focused on acquiring properties that were likely to resonate with an older audience who had more disposable income.

7. Trust your gut when it comes to assessing the value of new intellectual property. 

It’s almost impossible to gauge whether a new movie, for example, will become a hit, Aw says. Licensing a popular brand onto your product can help you open doors that you wouldn’t be able to alone. Becoming a Disney licensee was one of the smartest things Hot Picks did to grow our audience and our business.

To find out more about brand licensing, I recommend following Brands Untapped, a site that celebrates the creativity of the licensing community.

By Stephen Key

Source: 7 Tips For Licensing Intellectual Property From Brand Owners | Inc.com

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The IRS Goes Undercover As A Bitcoin Trader In $180,000 Sting

On the hunt for tax cheats, fraudsters, money launderers and dark web drug dealers, the Internal Revenue Service (IRS) has sent an undercover agent to work on a market for trading bitcoin, ether and other cryptocurrency.

In a search warrant reviewed by Forbes, the undercover IRS agent went by the name of “Mr. Coins” on LocalCryptos.com, a platform exchanging cryptocurrency for dollars and other fiat currencies. Mr. Coins’ profile, still live at the time of publication, had 100% positive feedback after shifting up to $200,000 in digital money.

But his biggest success may have been to take down an alleged dark web drug dealer, tricking him into sending more than $180,000 in cash to the IRS in exchange for cryptocurrencies, according to the warrant.

In June of last year, Mr. Coins put up an advertisement offering to buy bitcoin via cash by mail and above market prices. All sellers had to do was get in touch over encrypted messaging apps Wickr or WhatsApp.

Shortly afterward, a person going by the name “Lucifallen21” got in touch to inquire about the ad, according to the search warrant. The IRS, without saying how, determined that Lucifallen21 was actually Evansville, Indiana, resident Chase Hite. By July, he’d agreed to buy from Mr. Coins, wrapping up $15,040 in cash in clothes, putting the money in a box and posting it to the agent in exchange for approximately 1.59 bitcoin, according to the government’s account.

More payments came in, with nearly $20,000 posted in August, in exchange for approximately 1.34 bitcoin and 45.2 monero, another cryptocurrency that promises better privacy protections than its rivals, the government said, adding that nearly $65,000 was sent to the agent over following months.

Come March this year, investigators were getting ready to home in on the conclusion to the sting operation. A $28,000 cash package from Hite was intercepted and marked as lost by the Postal Service, according to the IRS, which then monitored calls to the post office, waiting for the suspect to call and complain. Investigators linked this call with a phone number that was paid for by Hite.

Further messages over Wickr indicated Hite was involved in dark web drug sales, claiming to sell “pills and opioids,” as well as cocaine and marijuana, the IRS claimed. As they deepened their relationship, the undercover officer agreed to provide Hite with a loan, by which the suspect would send $54,000 in cash and get $79,000 worth of cryptocurrency in return, according to the search warrant. When that last package arrived, forensics took fingerprints and linked them to Hite, the government added.

Hite was arrested in July and has not yet filed a plea. The charges were filed in the Eastern District of New York. His lawyer declined to comment. LocalCryptos hadn’t responded to requests for comment. The IRS declined to provide more information than what had been filed in court.

The tax collecting agency has a track record of going undercover to snare cryptocurrency-using criminals. Earlier this year, it was revealed that the agency had organized a payment to a service called Bitcoin Fog, which offered to launder money.

The agents said they wanted to launder cryptocurrency they’d earned by selling Ecstasy, according to a criminal complaint, first reported by Wired, in which a Russian-Swedish administrator was charged. And in March, the IRS pretended to be a seller of counterfeit Gucci products sourced from China, asking the defendant in that case to convert bitcoin that they claimed to have acquired in selling the merchandise.

But this latest sting is a rare case where the IRS set up a profile on a cryptocurrency trading platform and created what amounts to a watering hole, with agents just waiting for criminals to dive in.

This story is part of The Wire IRL feature in my newsletter, The Wiretap. Out every Monday, it’s a mix of strange true crime and real-world surveillance, with all the relevant search warrants and court documents for you to pore over. There’s also all the cybersecurity and privacy news you need to read. Sign up here.

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I’m associate editor for Forbes, covering security, surveillance and privacy. I’m also the editor of The Wiretap newsletter, which has exclusive stories on real-world

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Netflix And Boeing Among Today’s Trending Stocks

According to a report from the Washington Post dropped June 12, 1-year inflation is up 5%, while 2-year inflation sits around 5.6%. This has impacted everything from raw materials like lumber and glass to manufactured products. Used cars are up 29.7% in the last year, while gas has shot up over 56%, and washing machines and dryers sit up around 26.5%.

This comes as the global microchip shortage compounds retailers’ problems as they struggle to automate their supply chains. And while the economy (and the stock market) is certainly rebounding from covid-era recession pressures, consumers are stuck footing high-priced bills as both demand and the cost of materials continue to rise. Still, the Fed maintains that prices should stabilize soon – though “soon” may mean anywhere from 18-24 months, according to consulting firm Kearney.

Until then, investors will have to weigh their worries about inflation on the equities and bonds markets against the growing economy to decide which investments have potential – and which will see their returns gouged by rising prices across the board. To that end, we present you with Q.ai’s top trending picks heading into the new week.

Q.ai runs daily factor models to get the most up-to-date reading on stocks and ETFs. Our deep-learning algorithms use Artificial Intelligence (AI) technology to provide an in-depth, intelligence-based look at a company – so you don’t have to do the digging yourself.

Netflix, Inc (NFLX)

First up on our trending list is Netflix, Inc, which closed at $488.77 per share Friday. This represented an increase of 0.31% for the day, though it brought the streaming giant to down 9.6% for the year. The company has experienced continual losses for the past few weeks, with Friday ending below the 22-day price average of $494 and change. Currently, Netflix is trading at 47.1x forward earnings.

Netflix, Inc. trended in the latter half of last week as the company opened a new e-commerce site for branded merchandise. Currently, the store’s offerings are limited to a few popular Netflix tv shows, but the company hopes to increase its branded merchandise branded to shows such as Lupin, Yasuke, Stranger Things, and more in the coming months. With this latest move, the company hopes to expand its revenue channels and compete more directly with competitors such as Disney+.

In the last fiscal year, Netflix saw revenue growth of 5.6% to $25 billion compared to $15.8 billion three years ago. At the same time, operating income jumped 21.8% to $4.585 billion from $1.6 billion three years ago. And per-share earnings jumped almost 36% to $6.08 compared to $2.68 in the 36-month-ago period, while ROE rose to 29.6%.

Currently, Netflix is expected to see 12-month revenue around 3.33%. Our AI rates the streaming behemoth A in Growth, B in Quality Value and Low Volatility Momentum, and D in Technicals.

The Boeing Company (BA)

The Boeing Company closed down 0.43% Friday to $247.28, trending at 9.93 million trades on the day. Boeing has fallen somewhat from its 10-day price average of $250.67, though it’s up over the 22-day average of $240 and change. Currently, Boeing is up 15.5% YTD and is trading at 180.1x forward earnings.

The Boeing Company has trended frequently in recent weeks as the airplane manufacturer continues to take new orders for its jets, including the oft-beleaguered 737 MAX. United Airlines is reportedly in talks to buy “hundreds” of Boeing jets in the next few months, while Southwest Airlines is seeking up to 500 new aircraft as it expands its U.S. service. Alaskan Airlines, Dubai Aerospace Enterprise, and Ryanair have also placed orders for more Boeing jets heading into summer.

Over the last three fiscal years, Boeing’s revenue has plummeted from $101 billion to $58.2 billion, while operating income has been slashed from $11.8 billion to $8.66 billion. At the same time, per-share earnings have actually grown from $17.85 to $20.88.

Boeing is expected to see 12-month revenue growth around 7.5%. Our AI rates the airline manufacturer B in Technicals, C in Growth, and F in Low Volatility Momentum and Quality Value.

Nvidia Corporation (NVDA)

Nvidia Corporation jumped up 2.3% Friday to $713 per share, trending with 10.4 million trades on the books. Despite its sky-high stock price, Nividia has risen considerably from the 22-day price average of $631.79 – up 36.5% for the year. Currently, Nvidia is trading at 44.44x forward earnings.

Nvidia is trending this week thanks to surging GPU sales amidst the global chip shortage, as well as its planned 4-for-1 stock split at the end of June – but that’s not all. The company also announced Thursday that it also plans to buy DeepMap, an autonomous-vehicle mapping startup, for an as-yet undisclosed price. With this new acquisition, Nvidia will improve the mapping and localization functions of its software-defined self-driving operations system, NVIDIA DRIVE.

In the last fiscal year, Nvidia saw revenue growth of 15.5% to $16.7 billion compared to $11.7 billion three years ago. Operating income jumped 20.8% in the same period to $4.7 billion against $3.8 billion in the three-year ago period, and per-share earnings expanded 22.6% to $6.90. However, ROE was slashed from 49.3% to 29.8% in the same time frame.

Currently, Nvidia is expected to see 12-month revenue growth around 2%. Our AI rates Nvidia A in Growth, B in Low Volatility Momentum, C in Quality Value, and F in Technicals.

Nike, Inc (NKE)

Nike, Inc closed up 0.73% Friday to $131.94 per share, closing out the day at 5.4 million shares. The stock is down 6.7% YTD, though it’s still trading at 36.8x forward earnings.

Nike stock has slipped in recent weeks as the athleticwear retailer suffers supply chain challenges in North America. And despite recent revenue growth in its Asian markets, it also continues to deal with Chinese backlash to its March criticism of the Chinese government’s forced labor of persecuted Uyghurs.

In the last fiscal year, Nike saw revenue grow almost 3% to $37.4 billion, up 5.8% in the last three years from $36.4 billion. Operating income jumped 40.9% in the last year alone to $3.1 billion – though this is down from $4.45 billion three years ago. In the same periods, per-share earnings grew 33.7% and 82.8%, respectively, from $1.17 to $1.60. And return on equity nearly doubled from 17% to 30%.

Currently, Nike is expected to see 12-month revenue growth around 10.3%. Our AI rates Nike average across the board, with C’s in Technicals, Growth, Low Volatility Momentum, and Quality Value.

Mastercard, Inc (MA)

Mastercard, Inc ticked up 0.33% Friday to $365.50, trading at a volume of 2.7 million shares on the day. The stock is up marginally over the 22-day price average of $363.86 and 2.4% for the year. Currently, Mastercard is trading at 43.64x forward earnings.

Mastercard has faltered behind the S&P 500 index for much of the year – not to mention competitors like American Express. While there’s no one story to tie the credit card company’s relatively modest stock prices to, it may be due to a combination of investor uneasiness, already-high share prices, and increased digital payments. But with travel recently on the rise, it’s possible that Mastercard will be making a comeback.

In the last three fiscal years, Mastercard’s revenue has risen 3.3% to $15.3 billion compared to $14.95 billion. In the same period, operating income has fallen from $8.4 billion to $8.2 billion, whereas per-share earnings have grown from $5.60 to $6.37 for total growth of 16.4%. Return on equity slipped from 106% to 102.5% at the same time.

Currently, Mastercard’s forward 12-month revenue is expected to grow around 4.7%. Our deep-learning algorithms rate Mastercard, Inc. B in Low Volatility Momentum and Quality Value, C in Growth, and D in Technicals.

Q.ai, a Forbes Company, formerly known as Quantalytics and Quantamize, uses advanced forms of quantitative techniques and artificial intelligence to generate investment

Source: Netflix And Boeing Among Today’s Trending Stocks

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Critics:
The S&P 500 stock market index, maintained by S&P Dow Jones Indices, comprises 505 common stocks issued by 500 large-cap companies and traded on American stock exchanges (including the 30 companies that compose the Dow Jones Industrial Average), and covers about 80 percent of the American equity market by capitalization.
The index is weighted by free-float market capitalization, so more valuable companies account for relatively more of the index. The index constituents and the constituent weights are updated regularly using rules published by S&P Dow Jones Indices. Although called the S&P 500, the index contains 505 stocks because it includes two share classes of stock from 5 of its component companies.

See also:

References:

Aging is Inevitable Why Not Do It Joyfully? Here’s How

It was recently my birthday. It wasn’t a “big” birthday — one of those round-numbered ones that feels like a milestone — but nevertheless it got me thinking about aging.

When I was a kid, growing older felt like an achievement. Each year that passed marked one step closer to adulthood, which for me meant independence and freedom. I remember going to the city with my dad to see plays or go to the Met and seeing a group of women having lunch in a café. It seemed glamorous and exciting to be an adult. I couldn’t wait.

Likewise, I never quite understood the popular antipathy toward old age. At Spencer’s, a novelty store at the Galleria Mall in White Plains where my friends and I would find gag gifts, I was always perplexed by the section of “Over the Hill” merchandise. I mean, my grandparents didn’t listen to my music or play Nintendo with me, but they were cool in their own way — not crusty and out of touch like the caricatures suggested. The geezer jokes and “lying about your age” punchlines that adorned the mugs and t-shirts there seemed to come from another world, one that didn’t make sense to me.

In my 20s and 30s, friends would casually toss around the phrase “We’re so old!” I rolled my eyes. We were so young, I felt, and why should we waste that youth focused on what was already behind us? After all, right at that moment we were the youngest we would ever be.

My 20s were miles better than my teens — more expansive, less cloistered —  and my 30s better than my 20s. I became more confident in my 30s, I got into therapy and dealt with years of childhood trauma, I learned to communicate my needs and be more mindful of the needs of others. I wouldn’t trade the growth of these past decades for fewer lines on my face or grey hairs on my head.

Author Heather Havrilesky wrote: “Growing old gracefully really means either disappearing or sticking around but always lying straight to people’s faces about the strength of your feelings and desires.”

Now that I’m in my 40s, though, aging isn’t some future concept. Just being alive means growing older, so yes, we’ve all been aging since we were born. But at a certain point, the notion of what life will be like in a couple of decades starts to feel more real, and then I start to reflect more on what my current choices mean for that future me.

I look back and wonder what my work-hard-play-hard 20s mean for me now. Could I have had a healthier body today if I had been kinder to it when I was younger? And could being gentler now give me more joy and freedom in the future?

The dominant discourse on aging, especially when it comes to women, revolves around “aging gracefully.” This generally involves looking at least three to five years younger than you actually are, while not appearing to do anything to get that way. It also means “acting your age,” by wearing age-appropriate clothes (mini skirts have an expiration date, apparently), having age-appropriate hair and doing age-appropriate activities — but maybe doing one or two surprisingly youthful things (surfing, maybe, or tap dancing) that don’t seem like you’re trying too hard yet let people know you’re still in the game.

As author Heather Havrilesky writes in her biting essay on the topic, “I think about how growing old gracefully really means either disappearing or sticking around but always lying straight to people’s faces about the strength of your feelings and desires.”

The only way to age and be deemed acceptable is to have lucky genes or to conceal your battles against time underneath a practiced smile.

“Aging gracefully” entails walking a tightrope between a youth-obsessed society, which tells us that our value declines as we age, and a culture that says nothing is as uncool as desperation, the fervent desire for something we can’t have. Marketers stoke our desire for youthfulness as the ticket to remaining relevant, then shame us when our efforts to preserve that youth go awry.

So the person who ages without thought to their appearance is written off as “having given up,” and the one whose face remains 35 forever thanks to the surgeon’s knife is considered a joke, and the only way to be deemed acceptable is to have lucky genes or to conceal your battles against time underneath a practiced smile. It all sounds exhausting, doesn’t it?

And so I’ve been thinking about how we move beyond this damaging — and frankly misogynistic — frame. What if instead of seeing aging as something to defeat and conquer, we were to embrace what gets better with age, and work to amplify these joys while mitigating the losses of youth? I’m not suggesting we paper over the very real challenges, both physical and mental, that come with aging. But can we view these challenges without judgment or shame and instead look for joyful ways to navigate them?

I delved into the research on aging, and here are 8 insights I’ve found that can help us think about joyful ways to feel well as we grow older.

1. Seek out awe 

In a study of older adults, researchers found that taking an “awe walk,” a walk specifically focused on attending to vast or inspiring things in the environment, increased joy and prosocial emotions (feelings like generosity and kindness) more than simply taking a stroll in nature. Interestingly, they also found that “smile intensity,” a measure of how much the participants smiled, increased over the eight-week duration of the study. These walks were only 15 minutes long, once a week, and are low impact, so this is an easy way to create more joy in daily life as we age.

Practiced joyspotters well know the power of attending to joyful stimuli in the environment to boost mood. This study suggests that tuning our attention specifically to things that invoke wonder and awe can have measurable benefits, especially for older adults.

2. Get a culture fix 

A 1996 study of more than 12,000 people Sweden found that attending cultural events correlated with increased survival, while people who rarely attended cultural events had a higher risk of mortality. Since then, a raft of studies (a good summary of them here) has affirmed that people who participate in social activities such as attending church, going to the movies, playing cards or bingo, or going to restaurants or sporting events is linked with decreased mortality among older adults.

One reason may be that these activities increase social connection, deepen relationships, and reinforce feelings of belonging, which are positively associated with well-being. Cultural activities also help keep the mind sharp. While the pandemic has made this one challenging, as things start to open up again, getting a culture fix can be an easy way to age joyfully.

Enriching your environment with color, art, plants and other sensorially stimulating elements may be a worthwhile investment not just for protecting your mind as you age, but also your joy.

3. Stimulate your senses

One of the most talked-about parts of my TED Talk is when I describe my experience spending a night at the wildly colorful Reversible Destiny Lofts, an apartment building designed by the artist Arakawa and the poet Madeline Gins, who believed it could reverse aging.

The idea that an apartment could reverse aging sounds farfetched, but it becomes more grounded when we look at the theory behind it. Arakawa and Gins believed that just as our muscles atrophy if we don’t exercise them, our cognitive capacity diminishes if we don’t stimulate our senses.

They looked at our beige, dull interiors and imagined that these spaces would make our minds wither. And as it turns out, some early research in animals (see also) suggests there might be something to this. When mice are placed in “enriched environments” with lots of sensorial stimuli and opportunities for physical movement, it mitigates neurological changes associated with Alzheimer’s and dementia. While there is some evidence to suggest that this might apply to humans as well, the mechanisms behind this phenomenon are not yet well understood.

That said, we do know that the acuity of our senses declines with age. The lenses of our eyes thicken and tinge more yellow, allowing less light into the eye. Our sense of smell, taste and hearing also become less sharp. So, while you don’t have to recreate Arakawa and Gins’s quirky apartments, enriching your environment with color, art, plants and other sensorially stimulating elements may be a worthwhile investment not just for protecting your mind as you age, but also your joy.

4. Buy yourself flowers 

As if you needed an excuse for this one, but just in case, here you go. A study of older adults found that memory and mood improved when people were given a gift of flowers, which wasn’t the case when they were given another kind of gift.

Why would flowers have this effect? One reason may link to research on the attention restoration effect, which shows that the passive stimulation we find in looking at greenery helps to restore our ability to concentrate. Perhaps improved attention also results in improved memory. Another possibility, which is pure speculation at this point, relates to the evolutionary rationale for our interest in flowers.

Because flowers eventually become fruit, it would have made sense for our ancestors to take an interest in them and remember their location. Monitoring the locations of flowers would allow them to save time and energy when it came to finding fruiting plants later, and potentially reach the fruit before other hungry animals. I have to stress that there’s no evidence I’m aware of to support this explanation, but it’s an intriguing possibility.

Taking it a step further, research has also shown that gardening can have mental and physical health benefits for older adults. So whether you buy your flowers or grow them, know that you’re taking a joyful step toward greater well-being in later life.

There’s something joyful about a mini time warp — maybe it’s revisiting a vacation spot you once loved or maybe it’s a getaway with friends where you banish talk of present-day concerns.

5. Try a time warp 

In 1981, Harvard psychologist Ellen Langer ran an experiment with a group of men in their 70s that has come to be known as “the counterclockwise study.” For five days, they lived inside a monastery that had been designed to look just like it was 1959. There were vintage radios and black-and-white TVs instead of cassette players and VHS. The books that lined the shelves were ones that were popular at the time. The magazines, TV shows, clothes and music were all throwbacks to that exact period.

But these men weren’t just living in a time warp. They also had to participate. They were treated like they were in their 50s, rather than their 70s. They had to carry their own bags. They discussed the news and sports of 22 years earlier in the present tense. And to preserve the illusion, there were no mirrors and no photos, except of their younger selves.

At the end of five days, the men stood taller, had greater manual dexterity, and even better vision. Independent judges said they looked younger. A touch football game broke out among the group (some of whom had previously walked with a cane) as they waited for the bus home.

Langer was hesitant to publish her findings, concerned that the unusual method and small sample size might be hard for the academic community to accept. But in 2010, a BBC show recreated the experiment with aging celebrities to similar effect. Langer’s subsequent research has led her to conclude that we can prime our minds to feel younger, which in turn can make our bodies follow suit.

While it might be difficult to recreate Langer’s study in our own lives, I think there’s something joyful about a mini time warp. Maybe it’s revisiting a vacation spot you once loved, and steeping yourself in memories from an earlier time. Maybe it’s a getaway with friends where you banish all talk of present-day concerns. Maybe it’s finding a book or a stack of old magazines from back then and reading them while listening to throwback tunes.

It’s also worth noting that a control group from the counterclockwise study who simply reminisced about their youth, without using the present tense, did not experience the same dramatic results — so these “mini time warps” may be more for fun than for tangible benefit. But even if you don’t turn back the clock, checking back in with your younger self can be a way to rediscover parts of yourself that you may have lost touch with and bring them with you as you age.

6. Maximize mobility 

Exercise is often touted as a way to stay healthy and vibrant at any age, but one finding that makes it particularly relevant as we get older is that movement has been shown in studies to increase the size of the hippocampus, a part of the brain that plays a vital role in learning and memory. This is important because the hippocampus shrinks as we age, which can lead to memory deficits and increased risk of dementia. In one study of older adults, exercise increased hippocampus size by 2 percent, which is equivalent to reversing one to two years of age-related decline.

In addition to its cognitive effects, movement itself can be a source of joy. The ability to swim, hike, dance and play can be conduits to joy well into our older years. When I struggle to get motivated to exercise, I often think about my future self and how investing in my mobility now can help preserve range of motion and minimize repetitive stress injuries later. Simply put: you have one body, and it has to last your whole life. The more you do now to care for it, the more freedom you’ll have to do the things you love late in life.

As we age, we have a choice: We can either cling to the world as we shaped it and refuse to engage in the new world that kids are creating, or we can adapt to their world and remain curious, active participants.

7. Refeather your nest

Once you start looking at negative tropes around aging, you start seeing more and more of them. Take the phrase “empty nest,” which carries strong connotations of loss and deprivation. Though I’m at the stage where my nest suddenly just became quite full, I love the idea of reframing the “empty nest” into something more joyful.

One of my readers, Lee-Anne Ragan, offers up as a joyful process in the wake of children going off to start their own independent lives. She points out that the idea of an empty nest suggests that there’s nothing left, while refeathering takes a more ecological lens, imagining a kind of regeneration that happens as the home, and the family, transforms into something new. A refeathered nest is a place of possibility, creativity and delight.

8. Stay up on tech

While technology is often blamed for feelings of isolation, some studies show that for older adults, being technologically facile can offer a boost to well-being. One reason is that internet use may serve a predictor of social connection more broadly, and social connection is one of the most important contributors toward mental health and well-being throughout life, but especially in old age.

Other studies suggest that when older adults lack the skills to be able to use technology effectively, it leads to a greater sense of disconnection and disempowerment and that offering training to older adults on technology can promote cognitive function, interpersonal connection and a sense of control and independence.

I’ve often been tempted, when a radically new app or device comes out, to say “That’s for the kids,” and ignore it. With free time so scarce, exploring new tech feels less appealing than digging into one of the books piled up on my nightstand. And anyway, unplugging is supposed to be good for us, right? But technology shapes the world we live in, and those technologies that seem new and fringy in the moment often end up in the mainstream, influencing the ways we communicate, work and access even basic services.

I remember trying to teach my grandmother how to use email. She was someone who never wanted to bother anyone, and I thought that email’s asynchronous communication would be good for her. Instead of calling, she could just send a note and know that she wasn’t interrupting anyone. She tried, but she struggled to learn it. She had stopped caring about technology long before that, and the leap to figure out how to use a computer was too great. Small choices not to engage with a new technology don’t matter much in the moment, but once you get a few steps down the road to disconnection, it can feel intimidating to try to plug back in.

Staying engaged with new technologies doesn’t have to be a burden. It might simply mean saying yes when a niece or nephew invites you play Minecraft or opening a TikTok account just to check it out. You don’t have to master every new app or tool, but being comfortable with new developments can help you ensure you don’t end up feeling helpless or blindsided when the tech you rely on every day changes.

I think a lot about something psychologist Alison Gopnik said when I interviewed her for the Joy Makeover a couple of years ago. She said that each new generation breaks paradigms and overturns old ways of doing things as a matter of course. This isn’t gratuitous — it’s how we move forward as a society.

Each generation of kids will remake the world, and from this we’ll gain all kinds of new discoveries. So as we age, we have a choice: we can either cling to the world as we shaped it and refuse to engage in the new world our kids’ and grandkids’ generations are creating, or we can adapt to their world and remain curious, active participants in it.

This to me is at the heart of aging joyfully. Our goal shouldn’t be to cling to youth as we get older, but to keep our joy alive by tending our inner child throughout our days while also nurturing our connection to the changing world. In doing so, we balance wisdom with wonder, confidence with curiosity and depth with delight.

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Source: Aging is inevitable, so why not do it joyfully? Here’s how |

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References

“Does Human Life Span Really Have a Limit?”. WebMD. 28 June 2018.

How Macy’s And Wanamaker’s Dealt With Two Pandemics, 102 Years Apart

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Will the reopening of Macy’s bring a sense of normalcy back to America’s retail scene? Department stores, formerly regarded as America’s temples of commerce, survived the 1918 pandemic. Can they survive the current one?

There was a time when department stores anchored cities and towns of all sizes. But today they are smaller, fewer and weaker. When governors initially released their individual stay-at-home orders, most retail stores were ordered to close. Businesses that carried health, food and home improvement items were deemed “essential.” Most department stores dropped those lines at least 30 years ago.

On Monday, 68 Macy’s stores, largely located in southern states, opened for the first time in six weeks. The Shops at Willow Bend Macy’s, located in Plano, Texas, was one of those locations. But when the doors were unlocked on Monday, there were no lines. By mid-afternoon, only about 10 shoppers walked the aisles. Registers were quiet and fitting rooms were empty. As some customers chose curbside pickup and others avoided leaving their homes for shirts and sauce pans, Macy’s reopening didn’t appear essential.

Department stores used to be essential. Most merchandise was traditionally available at department stores. Even televisions and washing machines debuted at department stores. Cities couldn’t survive without their stores or their civic leadership. John Wanamaker, one of America’s greatest merchant prices, operated his great emporium right in the heart of Center City Philadelphia. He was a community leader and joined the U.S. fight for victory during World War I.

On September 28, 1918, Wanamaker, along with other dignitaries, threw a huge parade down Broad Street. The goal was to encourage patriotic pride and sell Liberty Loans. Wanamaker planned an American sing-along concert right in his store’s signature Grand Court to kick off the day. Wanamaker even engaged bandmaster John Philip Sousa to lead the program. Wanamaker helped design a memorable event that children would ask for years to come, “Do you remember that day, daddy?”

It was an infamous day. Philadelphia turned the other cheek as over 600 sailors fell victim to the “Spanish Flu” that made its way around the Naval Yard. Even as the influenza became a global crisis, local health officials downplayed any concerns about the Wanamaker-led celebration. Unfortunately, three days later, 117 Philadelphians had died from the influenza and every hospital bed was taken. This severe and sudden flu had the ability to take its victims within a matter of days, even hours. By early November, the figure surpassed 12,000.

None of the department stores closed during the 1918 pandemic. The city shut schools, churches, pool halls, but not the department stores. Wanamaker kept pushing the Liberty Loan Drive and made no public reference to the sickness ravaging Philadelphia. Strawbridge & Clothier, a major Wanamaker competitor, did turn its telephone order room to the Philadelphia Council of National Defense. If anybody felt ill or had concerns, they could dial Filbert 100 and say “Strawbridge & Clothier. Influenza.” They usually were referred to their local fire station for help.

Other cities saw what happened in Philadelphia and grew wary of large spaces, such as department stores. Health departments ordered store operators to provide masks for employees, keep an eye on illness within the store, and maintain clean buildings. Some cities required businesses to wash their sidewalks frequently throughout the day.

Today, as restrictions are relaxed and stores gradually reopen, there are some similarities between 1918 and 2020. Shoppers will likely find store employees wearing masks. They will find buildings that are thoroughly and frequently cleaned. And as stated on Macy’s own website, store employees will have to complete wellness checks before each shift. The immediate death toll after Philadelphia’s 1918 Liberty Loan Parade proved that crowds, whether assembled in Wanamaker’s Grand Court or along Philadelphia’s Broad Street, could create a catastrophe.

Ultimately, the biggest difference between 1918 and 2020 is the role of the department store. Unless department stores can turn the tide and once again become essential to customers and their communities, the COVID-19 pandemic death count will include many familiar retail names.

I’ve been cited in media publications as a department store “historian,” “lecturer,” “expert,” “guru,” “aficionado,” “junkie,” and “maven.” I am an oboist with the Baltimore Symphony Orchestra and grew up in the Philadelphia area. My mother went shopping every day and I fell in love with road trips and department stores, two of her favorite passions. Back in 2009, I took on a personal challenge and wrote a book about Hutzler’s in Baltimore. It went through six printings in six weeks. I have authored nine additional department store history books and lectured at locations such as the New York Public Library, Boston Public Library, New York Fashion Week, the Wanamaker centennial celebration, and the Historical Society of Washington DC. I have contributed to the New York Times, Wall Street Journal, Fortune, and Southern Living. I love telling stories and I stand by my research. I’m also at www.departmentstorehistory.net.

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Cowen’s Oliver Chen on Macy’s decision to raise debt. With CNBC’s Melissa Lee and the Fast Money traders, Guy Adami, Tim Seymour, Brian Kelly and Steve Grasso. For more coronavirus live updates: https://www.cnbc.com/2020/04/16/coron… For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2JdMwO7 » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic
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