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Microsoft Faces Immense Pressure After CES Success

Microsoft Event

With this year’s CES now at an end, we have a good idea where manufacturers and designers see the future. Success will be found in all things that fold. All across the Las Vegas Convention Center were the concept laptops which flexed and folded like Optimus Prime in Transformers.

Which puts a huge amount of pressure on Microsoft. It needs to deliver a version of Windows that will allow the hardware to live up to all the gambles made in Vegas by the end of 2020.

Let’s take a look at the CES successes powered by Microsoft’s Windows 10.

Intel produced a concept device, obviously to show what its chips can do with new laptop forms, but the fact that it was showing off the new form as a foldable laptop with a single screen taking up the screen, bending round the inside hinge, and then down over the space normally associated with the keyboard is a clear indication that this is a route it is comfortable with.

How about two of Dell’s examples; the ‘Concept Duet’ which shows a twin screen no physical keyboard design, and the ‘Concept Ori’ which is closer to a tablet design that can hinge upwards into a laptop style angle.

While Asus didn’t go for a flexing screen, the Asus ZenBook Duo also works on two screens, although here the second screen shares the bottom half of the laptop design with a physical keyboard.

The there’s Lenovo’s Thinkpad X1 Fold, which does go with the full screen that curves into thing when closed just as a normal laptop.

But there’s a literal twist to all of these innovative laptops. At CES they were all running Windows 10 Pro, a workmanlike solution at this early stage but not refined to make a seamless foldable or dual screen device feel like magic.

Luckily Microsoft has an answer in Windows 10X.

Windows 10X was announced in October 2019 alongside the dual screened Surface Neo as the operating system that would power this device – and it would allow for an ecosystem of devices from Microsoft’s partners. I suspect this is one of the key reasons that the announcement of Windows 10X happened in Q4 2019… it placed Microsoft publicly in the driving seat of foldable laptops it used the Surface brand to continue pushing innovative form factors and software, and its announcement created a tacit agreement to its partners that it would be ready by the end of 2020,.

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All this amounts to pressure. The early announcement of Windows 10X, coupled with the Surface Neo release window of Q4 2020 has created a hard deadline for the OS team to deliver not just to the Surface team at the Redmond Campus, but to Microsoft’s key hardware partners who have shown their hand at CES.

Microsoft has always looked forwards into the future but it usually remains behind closed doors until everything is cooked. With multi- and folding-screen technology, it has decided to share that future vision today. Let’s hope that Microsoft has thought carefully about delivering to that timetable.

Now read how the Surface team have beaten Apple’s iPad team in one key area…

Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.

Source: Microsoft Faces Immense Pressure After CES Success

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The First 5 Minutes of Microsoft’s Surface Presentation Included 4 Expert Public Speaking Skills

Microsoft Chief Product Officer, Panos Panay, unveiled new products on Wednesday that generated a lot of buzz. The products including Surface tablets, laptops and the company’s new smartphone, the Surface Duo. But it was the first five minutes of the presentation that caught my attention.

Last year Microsoft CEO Satya Nadella put Panay in charge of all the company’s hardware devices. Panay’s also one of the best presenters I’ve seen in years–in any company. Panay used four advanced storytelling, presentation and speaking techniques that will make you a more effective communicator. Here, I’ll take a deeper look at what he did.

1. Don’t start with products.

People don’t buy products; they buy feelings. The best presenters establish a feeling before explaining a product’s features and demos. Panay established the theme of his presentation in the first two minutes. He showed a video of his daughter, Sophia, playing the piano. He said,

“In order for Sophia to play her best, that piano has to be ready. It has to be tuned perfectly. The bench has to be the right height, her sheet music at eye level.”

Panay was making the point that when the instrument–the technology– is right, it allows Sophia to unleash her creative talent. “When all the pieces line up, you can stop thinking. You’re just inspired to play better.” Panay has just made an emotional connection with the audience and framed the products as much more than new hardware–they’re instruments to help them unleash their inspired creativity.

2. Tell customer stories.

Panay’s first slides showed photos of several people–real customers with inspiring stories. For example, he showed a picture of Steve Gleason, a former professional football player diagnosed with ALS. Gleason is an advocate for Microsoft’s products that help people living with disabilities. Another photo showed Collete Davis, a race-car driver who runs her career like a startup–using Microsoft hardware, of course.

As humans, we’re wired for stories. We think in story, talk about stories, and enjoy information delivered in narrative form. Tell more stories to win people over.

3. Use multimedia to engage the audience.

Stories are engaging, as are photos and videos. We are not wired to engage with text and bullet points on slide. And that’s why there were no bullet points in Panay’s presentation. In fact, the first slide with text appeared ten minutes into the presentation–and even then, it was only one sentence.

Most presenters don’t use video, but they should. People love video. Research shows that videos and images are far more engaging than text alone. But communicators are often reluctant to insert videos into their presentations as Panay did when she showed his daughter playing piano.

Neuroscientists have found that visual and verbal information are encoded in different parts of our brain. University of Washington molecular biologist, John Medina, has addressed the phenomenon in his research. Simply put, Information that’s presented in text, pictures and video for is more richly encoded. Adding a video is more likely to stamp your idea on another person’s brain.

4. Connect with the audience.

Panay uses a speaking style that requires confidence and practice. You can see him in action in the video of the event. From time to time, Panay steps off the stage and walks among the audience members as he delivers information about the products. He’s not relying on notes or a prompter as he does so. Panay hits his marks and makes it look effortless because he’s put in the practice time to make the presentation great.

Delivering a great presentation doesn’t come naturally to most people. Presentations that leave a strong impression on the audience requires creativity and practice. When you get access to an expert like Panos Panay, it’s worth investing the time to watch his performance.

By: Carmine Gallo Keynote speaker and author, ‘Five Stars: The Communication Secrets to Get From Good to Great

Source: The First 5 Minutes of Microsoft’s Surface Presentation Included 4 Expert Public Speaking Skills

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Watch as Microsoft Chief Product Officer Panos Panay talks about the importance of technology fading to the background and how these products can help you achieve more. Microsoft products, a symphony of technology between Windows, Surface, Office and AI, are designed to amplify your ideas, get you into your flow and let you build what’s in your mind and heart. Like an instrument, our products, our technology fades to the background so you can focus on your craft. Learn more at http://msft.social/PPTech

 

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