Advertisements

3 Effective And Low-Cost Marketing Strategies

Business team working together on whiteboard at brick wall in office

While marketing in today’s digital world provides many more options for businesses, it also makes it more difficult to know where and how to spend your marketing dollars. And when startups are competing with larger companies who have extensive marketing budgets, it can be especially intimidating to figure out how to win over consumers. Let’s take a look at how businesses can implement low-cost marketing strategies that still get results.

Pivotal Relationships Are Key 

Instead of attending low-budget networking event after event, give your time and attention to strategic functions that could lead to beneficial partnerships. Invest in attending high-caliber conferences or becoming a member of trusted organizations.

Also, be sure to research which organizations or groups the high profile individuals in your industry are a part of, and see if you can join those communities. You can use social media platforms, such as LinkedIn or Twitter, to reach out and engage with movers and shakers as well. This can increase the chances of meeting and developing pivotal relationships with individuals who have leverage in your industry. Above all, make sure you’re adding value to the people you meet as opposed to asking for favors or advice.

1.png

Focus On The Product And Service

Word-of-mouth marketing is extremely powerful and effective, and that’s because it isn’t easy to obtain and isn’t a marketing ploy that a corporation has carefully crafted. Word-of-mouth marketing impressions result in five times more sales than paid media impressions. Not to mention that consumers are more likely to trust and buy from a brand recommended by a friend.

But without a rock solid product or service, and a near-flawless customer experience, it is difficult to get people to tell their friends about your brand. Hosting focus groups, or using feedback software like SurveyMonkey or TypeForm can help you pinpoint what customers would like to see changed about your product. And it’s important to pay attention to reviews on sites like Google and Yelp to see where your product or service could be refined.

Word-of-mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales.

That’s why it’s important to always be listening and improving – by doing so, you may find your customers do all the advertising for you.

Be Flexible, Yet Calculated

A great deal of the digital advertising rat race is caused by brands constantly hopping on the latest marketing trends just because others are doing it. Seeing competitors running Facebook ads doesn’t mean you should throw money into Facebook advertising the very next day. For one, the ad may not be converting as well as you suspect. Secondly, every brand is different. And lastly, getting a potential customer’s attention can be very challenging on a platform like Facebook where users are scrolling through to catch up with old friends or simply share a life update.

Be flexible and open to experimenting with new and creative ways to advertise your company – but also be meticulous in your ROI calculations. This way, you’ll know which avenues to double down on the next time you’re putting together your marketing budget. You might find your referral system is driving 90% of your company’s leads every month, which implies you can pump the brakes on more traditional forms of advertising.

If you have the right connections and your product solves a big enough problem, you might even find that you don’t need to advertise at all – the key is to find out what’s best for your business.

2.png

When all your ducks are in a row in terms of advertising – creative concepts, prospect targeting, brand messaging, high-quality imagery and crisp copy, advertising can work wonders for a company of any type.

Marketing and advertising works, which is why the U.S. digital advertising industry alone is valued at $192 billion. Yet, if you’re strategic and crafty enough, and focus exclusively on relationship-building, your product, and word-of-mouth marketing, your company can significantly minimize advertising spend.

Follow me on Twitter. Check out my website.

I am the CEO of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women. It’s Studio 15’s mission to promote and collaborate with other female-owned businesses and to support female entrepreneurs in developing countries through a partnership with Kleos MFG, a non-profit organization.

Source: 3 Effective And Low-Cost Marketing Strategies

This is where the fun starts. Fetching products without the need for an API. No more time consuming processes of waiting for product advertising API approvals  before you can  get your affiliate stores live and start selling… with the Automation Hub built into Affiliate Hub Builder, including the groundbreaking Ten Second Setup technology, you’re up and running right faster than you can imagine.

Building an affiliate store used to be a painful and oftentimes expensive process, but now it is easier than ever with Affiliate Hub Builder. You can use our premium WordPress themes to build a one-click premium store with minimum effort and have the best quality storefront — optimized to sell — available in seconds, not weeks or months!

It’s no Longer news that the more products you can list on your store the greater your chances of bigger and better commissions. Gone are the days where you can only join overrated affiliate networks that only allow you to fetch products with their API.What happens to your local ecommerce stores that are not part of the big affiliate networks but provides deeplinks. With Affiliate Hub Builder you can now fetch products from 28+ local stores effortlessly.

Advertisements

5 Confessions Marketers Are Afraid To Admit, Even To Themselves

As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time.

It also held me back from taking on client work for YEARS.

But thankfully, I also learned that I’m not alone. In fact, most marketers can probably tell you at least one or two things that cause them anxiety when it comes to marketing. Here are 5 of the most common.

1. Can I actually market?

Can I Actually Market for marketing confessions

The kind of SEO results you want to be able to send to a client.

Maybe you’re looking at all the shiny emails in your inbox, trying to figure out how email marketing works, how SEO works, and it just seems like it’s too much. So you think to yourself, “I can’t do this.”

One of the biggest fears for marketing newcomers was echoed by Margo Aaron, founder of The Arena, the first virtual coworking space for solopreneurs.

“I hear from marketers all the time and it’s their biggest fear: Can I actually market?  

They develop niche expertise, like design or editing or SEO or headlines. But actually getting more customers into a funnel or increasing sales (or just awareness) for their clients – that creates impostor syndrome.

I definitely had this when I was consulting. It’s part of what’s been so fun about being on my own, I get to control the entire funnel and can actually judge my chops on their own merit (whereas with clients, you might control the website copy or design, but you’re not responsible for sending it traffic).” – Margo Aaron

Let’s get this straight. No one is born out of the womb knowing how to market. It’s a skill that we all have to learn, and it’s possible. It’s also always changing.

You don’t even have to go back to business school (unless you want to) because the internet is a goldmine of marketing resources. Find a course that teaches digital marketing skills or hire someone who can help you and teach it to you.

The other thing is that doing things for other people is HARD. I don’t care if you’re doing copywriting or mowing a lawn. Sure, I can mow my own lawn, but if somebody else is paying me for it (and paying me well), can I do it to their satisfaction? Maybe not.

The problem is that many people get stuck in the learning phase. Why? Fear. Every time you learn something, go try it out and see if it works for you. This is the only way that I know of to truly learn and get over fear and the imposter syndrome that many entrepreneurs suffer from.

2. I’m a spammer

“That they’re one of those spammy marketer types that everyone not so secretly HATES.” – Kaleigh Moore

I get it. You don’t want to come off as the person spamming everyone’s inbox or be the person behind the website with all the pop-ups. But there are tactful ways to get people’s attention without annoying them.
I’m a Spammer for marketing confessions

Please don’t be this guy. Do this instead.

Take for instance the businesses or person whose emails you can’t wait to read when you see them in your inbox. You don’t roll your eyes but instead, you’re excited to read them. What sets them apart from everyone else? TRUST.

They offer value, they delight, they sound like real people. They teach you something new or interesting. They are not pushing a sale every time they send you something.

When you give – whether that’s offering tips, resources free guides etc., and you are consistent – people will naturally show up at your doorstep when you have something to sell because by then, you’ve already won their trust.

And remember: attract, don’t chase. Chasing is what you do when people are running away. Chasing is what causes us to look for tools to do our jobs for us.

3. I want this tool to do my job for me

“If I buy this tool, it’ll put my marketing on autopilot.” – Me for my entire career, including the horrible purchase below.
I Want This Tool To Do My Job For Me for marketing confessions

But seriously, am I the only one who bought this?

If I asked you to write out the top three marketing “tools” you’ve wasted money on, you’d probably have to think for a second. Not because you don’t have three, but more because you have over ten and you’re just trying to rank them.

We’ve ALL bought tools hoping they’d do our jobs for us: make starting new relationships, getting sales, etc. easier.

The great thing about marketing in the 21st century is that there are many tools to help us automate tasks. We can schedule Twitter or Facebook posts for several weeks in advance or program promotional materials to be sent out automatically.

But this doesn’t mean we should try to put all our marketing on autopilot and pray for the best, especially when you’re just getting started.

No current clients or customers? You don’t need an outreach tool.

No social media followers? You don’t need a post scheduler.

In both of the above cases, you just need to start talking to people.

Most of the people trying to sell you on the dream of entrepreneurship are also trying to sell you some sort of product or tool. You don’t need them.

The world of marketing is always changing which means the strategies you use today will change next year or in less time, so while automation helps, it’s best to devise a strong strategy and keep yourself aligned with it.

And even with the right tools, the human part of marketing is absolutely necessary. Trends change, algorithms get rewritten, comments need responses, but what will set you apart from the rest is you. Your unique voice and perspective is a huge part of your marketing strategy whether you know it or not. And it cannot be replaced by any tool.

4. I’m just selling this to make money

I’m Just Selling This To Make Money for marketing confessions

“Depending on which side of the fence they fall on… That they might be selling something to get a financial leg up rather than something they’re 100% passionate about. Which, by the way, I don’t think there’s anything wrong with that, but sometimes I think those of us who don’t want to be a ‘sleazy marketing person’ go too far to the other side and think everything we sell has to save the world”. – Caroline Zook, Wandering Aimfully

The reason why many marketers struggle with this one is that subconsciously or consciously, we’ve been taught money is the end all, be all. Whether you believe that or not, it still doesn’t dismiss the fact that we all need money to survive.

service@paypal for marketing confessions

I realized this was true when I got on the email list of a famous joint venture (JV) marketer. He’s famous for setting up big affiliate programs and bringing a ton of affiliates on board.

Ever see a big launch where it seems like everybody was promoting a product? That’s probably him behind the scenes. But, what I didn’t realize is that most of the people promoting the product had never even seen it.

He’d sent out videos and slide decks and landing pages that told you all the giveaways they were doing for top affiliates and how to set up your affiliate account, but when I asked to see the product…

he told me it wasn’t even done being produced.

I asked how people could be promoting it without ever seeing the product and he could not, after five more emails, understand why I’d have a problem with that.

Authenticity matters more than ever in marketing so next time you promote a product (or even your own product) consider whether it’s making the world better for other people, or just yourself.

5. I wouldn’t buy what I’m selling

I Wouldn’t Buy What I’m Selling

That’s right, many marketers aren’t even sure about the prices they charge their clients. One marketer confessed he still struggles with pricing. Asking for $10,000 for a consulting agreement when he wouldn’t purchase that himself is a weird paradox for him. He KNOWS that the training he’d provide or the work he’d do is part of a larger six-figure budget in both cases.

“Even though I’d never buy this for myself, it’s still priced correctly. Yep. They’ve budgeted for exactly this. It’s priced at or below market it’s a good option logically but the emotion is what it is.” – Kade Dworkin

There are two main reasons why marketers feel this way:

  1. Lack of confidence in their own skills.
  2. Confusion about what the market rate is.

In order to overcome the first one, you must remember all you’ve accomplished in order to get to where you are today. This means the number of years you worked in a related field, the number of years you spent in school, or even just the soul-searching part of your life that brought you here. Those were all not easy things to get through but I don’t have to tell you that. Factor this in when you are coming up with your prices.

Second, If you don’t know what your competitors are charging, you’re missing out on crucial information. Find out what they’re charging. Do this for several people and you’ll have a good idea of where your rates should be, which should help you stop questioning yours.

You need to know that there are people in need of the skills you have who are willing to pay for it. Do not water down your commodities for clients who will not appreciate it.

The bottom line

Business marketing can be scary especially if you’re just starting out, but don’t let the professionals who’ve been in the game a lot longer scare you. Everyone had to start somewhere and just like any skill, the more you do it, the easier it gets.

Amazing talents or products do speak for themselves but in our overcrowded market today, you need to do marketing to lift it up, otherwise, no one will be able to hear you.

The best piece of advice I can offer is this: continue learning, and try what you learn.

Don’t be afraid to admit and confront these confessions.

That’s the only way you’ll truly get over your fears. Just remember that your skills and talents are unique and someone is looking for them. And when you find those people, charge what you’re worth but also deliver the heck out of the results.

By: Jeff Bullas

Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

Source: 5 Confessions Marketers Are Afraid To Admit, Even To Themselves

John Crestani

153K subscribers
💵 VIEW MY FREE TRAINING https://goo.gl/7tUaEq ★☆★ WHAT MY TRAINING SYSTEM INCLUDES ★☆★ 🔱 1-ON-1 COACHING 🔱 AUTOMATED ONLINE BUSINESS SYSTEM 🔱 TRAINING COURSE 🔱 LIVE WEEKLY TRAININGS 🔱 COMMUNITY 💰 SIGNUP https://bit.ly/2EfUKAk ★☆★ FOLLOW ME BELOW: ★☆★ 👽 YOUTUBE — https://goo.gl/xEqkAG 👽 FACEBOOK — http://bit.ly/2oqyVsX 👽 LINKEDIN — http://bit.ly/2HO8gOQ 👽 ANGEL LIST — http://bit.ly/2oDKnkm 👽 SNAPCHAT — @johnaffiliate 🎭 PRESS INQUIRIES CONTACT support@johncrestani.com

 

DISCOVER How You Can AUTOMATE FB Video Ads & Get EVERGREEN & CONSISTENT Leads & Sales FAST

Before even running your ad campaign, you first need to learn about the “flows” which are the general game plans. This way, you’re not just giving money to Mark Zuckerberg and then crossing your fingers, hoping and praying that your ads will work. And because some of you might be using the FB ad platform for the first time, I also added the basics such as creating your FB page and Business Manager account inside – plus on how to get access to your partner’s or client’s page/s as well (great if you want to provide this as a service).

I know you already saw this word gazillion times and it might already bore you. But really, if you want to have a very successful ad campaign, you need to do a proper research. Here, I also showed how to “spy” on the currently winning ads so you don’t have to “reinvent the wheel” by having to do the guess work and test a lot of things. All you have to do is copy what is working and apply them in your own ads.

This is actually the secret that gurus are hiding from you. Here, you can learn how to setup automated video ad campaigns for high ticket type of products. And when I say “automate,” I really mean setting things up once then you can go on vacation and the ad will be running for you, giving you results while doing whatever you want!

  • Get FAST results, without having to rely on SEO and crazy algorithm change
  • GROW your social following and widen your reach to attract more people who are VERY interested with your offers
  • Create almost set and forget AUTOMATED campaigns that can give you results in many months to come, even if you’re away.
  • EASILY retarget your video viewers and website visitors to make them come back and grab your offers
  • Become an instant AUTHORITY in your niche by reaching out to your target audience and make them LOVE what you can offer to them 
  • If you want, you can even build your own FB video ad agency, and offer this as a service to business owners! 

Source: Social Video Ads Zoo

Ad Zone Central

Hi there, it’s Dave Mosher in Dallas-Fort Worth, TX again to announce the official launch of MyVIPContacts. It’s UNLIMITED EVERYTHING for only 10.97/mo.

UNLIMITED Autoresponders
UNLIMITED Ad Trackers
UNLIMITED Rotators
UNLIMITED Splash-Pages
UNLIMITED Digital Downloads
12 Life-Time Gold Safelist Upgrades

ALL for just 10.97/mo for a Pro Upgrade

Full Access to 80+ Editable Capture-Pages – INCLUDED!

Full Access to the Smarketo Funnel App – INCLUDED!

Full Access to the ProMarketerApp Funnel System- INCLUDED!


Pro Members earn 5.00/mo in referral commissions!

NEW 2,000.00 CASH Prize Contest Is LIVE!

If we reach 500 Pro Subscribers by July 3rd, 2019, we’re giving away 2,000.00 in CASH PRIZES!!!

If we hit 500 Pro Subscribers AFTER July 3rd, 2019, we’re giving away 1,000.00 In CASH PRIZES!

You MUST be a Pro Member to participate!

500 Pro Subscribers By July 3rd, 2019:

1st Prize: 1000.00

2nd Prize: 500.00

3rd Prize: 250.00

4th Prize: 150.00

5th Prize: 100.00

500 Pro Subscribers AFTER July 3rd, 2019:

1st Prize: 500.00

2nd Prize: 250.00

3rd Prize: 125.00

4th Prize: 75.00

5th Prize: 50.00

If you like fast and free advertising,
you will love this one too..

Introducing Ad Zone Central – Hot & Responsive ad site
from admin John Woodhead

What’s really cool is that you can easily earn ads,
points and ca*sh. Get your Ads seen.

All new members get a very generous ad pack,

plus check out the great upgrade offers.

Let Ad Zone Central Take the pain out of your campaigns.

Check it out now!
Claim Your FREE JV Upgrade.Use Promo Code ZONE

PS once inside the members area take a look at other members offers.

Please Verify Your Email When Joining.

Source: http://adzonecentral.info

 

Pundi X Debuts XPhone That Allows Users Switch From Blockchain To Android Anytime They Want

https://www.pivot.one/share/post/5c7bd779016de75c302f26a6?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

Appportunity – How To Start An App Business With No Programming Knowledge Or Whatsoever

You need to learn this “secret” in today’s new commerce economy – micro-transactions. It simply means this, people are happily spending the $0.99’s and $1.99’s all day long, regardless of whether there’s a recession or not. Obviously, those who can “predict” the future are going to make fortunes for themselves. I mean, you’ve heard stories of marketers who make $100,000 from this opportunity alone. The proof is already in our faces. And the truth is, it’s happening so fast. But the good news is it’s not too late for you to be a part of this “Internet reborn”. It’s like getting to start all over again at the ground floor opportunity – having the “second chance” to make it big. This time, it’s yours to take. Read more

Mobile Apps in India Require 45% More User Permissions for No Good Reason

https://www.pivot.one/share/post/5c109109016de714c7617fa5?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

Mobile Agency Apps – How You Can Tap Into The Insanely HOT Market By Selling Amazing Professional In Demand Mobile Apps

Your Complete  ‘Done For You’ Solution To Click, Build Amazing Apps – Includes Amazing Software, Ready Made Sales Video pages and much more. Social Media Is here to stay. We integrate with Facebook, Instagram, Twitter and Flickr. Point and Click integration. Encourage Repeat Business with Loyalty Card and Coupons. These are incredibly popular with food places but can be used in multiple industries. Send or schedule a push message to everyone who has downloaded your app. Target by Area. Provide clients with their own white label area and Create beautiful appointment forms – perfect for service based business. Collect leads in app with opt in forms…….

Read more: https://mobileagencyapps.com/

The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

1.jpg

Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Progressive Apps Builder – Convert Website Visitors Into Your Mobile App User & Send Them Push Notification Messages Directly On Their Smartphones

Progressive Apps is fast loading best mobile app version of your website which works better than traditional mobile apps or even website . Progressive Apps are favored by Google, Microsoft and Apple In Recent Updates. Turn Your Website Visitors In App Users With Over 95% Open rate, Broadcast Push notification messages to 100s of 1000s Of Visitors In 1 Click, Increase business revenue and growth up to 3 Times, Works better than traditional mobile apps or even website, Create Apps that loads lightning fast – Better than website and Traditional mobile apps and Directly Install the app from the browser……

 

Read more: https://jvz1.com/c/202927/315523

%d bloggers like this:
Skip to toolbar