Apple Vs Facebook Who Will Win The Data Privacy War?

Apple Vs. Facebook – Who Will Win The Data Privacy War?

Did you know the average app includes six third-party trackers that collect and share your online data?

The war over data privacy continues to heat up in the tech world. Two of the world’s biggest technology companies, Apple and Facebook, are taking very different approaches to user privacy, and their decisions are having ripple effects throughout the tech community.

Apple’s New Transparency Requirement

Apple’s new App Tracking Transparency feature, which will automatically be enabled on iOS in early spring, forces app developers to explicitly ask for permission from users to track and share information for cross-platform ad targeting.

With App Tracking Transparency, Apple requires every iOS app to ask you upfront if they’re allowed to share your information with data brokers and other networks, so they can serve mobile ads to you and measure your response to those ads.

After this change is in place, you’ll see a notification the first time you launch any new app on your phone, explaining what the proposed third-party tracker is used for, and whether you want to approve or reject the tracking and sharing of your data.

Facebook CEO Mark Zuckerberg criticized Apple’s new changes publicly, saying they were specifically put in place to put Facebook at a disadvantage. Zuckerberg says Apple is Facebook’s biggest competitor.

But while Apple is adding more privacy features to give its users more control, Facebook is moving in the other direction.

The Thin Line Between WhatsApp and Facebook

Facebook recently announced changes to the WhatsApp Privacy Policy that have some users outraged.

Right now, WhatsApp has some features that allow users to communicate with businesses through WhatsApp chat—and some of those businesses are hosted by Facebook. According to the new policy, messages between the prospect or customer and the business they’re communicating with could be collected and shared with the larger Facebook ecosystem.

That means Facebook and its advertisers could potentially use customer service chats or transaction receipts for marketing and advertising purposes.

The content of users’ individual chats will continue to be encrypted, so they cannot be seen by the company. The data within those chats will not be harvested or shared with third parties. Nonetheless, Facebook faced a huge backlash against the new rules after the announcement, prompting them to publish an FAQ page to clarify the policy and reassure upset WhatsApp users.

The pushback was big enough that Facebook decided to delay the rollout of the new rules (originally slated for February) to May 15th. In mid-May, WhatsApp users will need to accept the new Privacy Policy terms, or lose access to their accounts.

For many WhatsApp users, this announcement was a distinct reminder that WhatsApp users are now Facebook customers, and over time, Facebook will be moving information between the two platforms more often, in the name of “interoperability.”

Transparency: Winning Hearts and Minds in the Tech World

Apple and Facebook often take different approaches to user privacy. More and more, Apple seems to be taking steps to be more transparent and to protect user data, including regulating app developers in their ecosystem.

Meanwhile, Facebook has trouble gaining the trust of many of its users, and the common assumption is that the company prioritizes the needs of its advertisers over the privacy of its users.

Clearly, the market is sensitive to privacy issues, and they want companies to be more transparent – as evidenced by the backlash to Facebook’s recent WhatsApp announcement.

In the long run, I believe the companies that are more transparent with their users and take a stand to protect data privacy will be the ones who succeed – but only time will tell.

Follow me on Twitter or LinkedIn. Check out my website.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

Source: Apple Vs. Facebook – Who Will Win The Data Privacy War?

.

.

Only on “CBS This Morning,” Facebook CEO Mark Zuckerberg and his wife, philanthropist Priscilla Chan, invited us into their home. They have never allowed a TV camera crew inside before. Gayle King was able to see first-hand who this couple is outside their Facebook lives. They discussed raising their two young daughters and how family inspires the work they do. Watch “CBS This Morning” HERE: http://bit.ly/1T88yAR Download the CBS News app on iOS HERE: https://apple.co/1tRNnUy Download the CBS News app on Android HERE: https://bit.ly/1IcphuX Like “CBS This Morning” on Facebook HERE: http://on.fb.me/1LhtdvI Follow “CBS This Morning” on Twitter HERE: http://bit.ly/1Xj5W3p Follow “CBS This Morning” on Instagram HERE: http://bit.ly/1Q7NGnY
.
.
More Contents on Data Privacy:
Technology for Change Week Asia
events.economist.com – Today
[…] The fallout from the Cambridge Analytica data scandal raised important questions about data privacy and how companies use social media data for political and commercial gain […]
45
MySecurity TV – MySecurity Marketplace %
mysecuritymarketplace.com – Today
[…] Taskforce Recommendations and Dr Sushmita Ruj, Senior Research Scientist, Data61 discussing a new data privacy preserving tool fuelled by AI, called Personal Information Factor (PIF) […]
N/A
Senior Information Technology Cyber Security Analyst – London – Technojobs
[…] vendor risk, examining vendor contracts for terms of service, understanding third-party risk, and data privacy issues […] such as COBIT, NIST (800-53, cybersecurity), ISO, ITIL, PCI, GLBA, GDPR, HIPAA, and other data privacy and security standards and regulations […]
0
Marketing Communications Engineer – Java at JP Morgan, London, £Market Rate
contracts.contractspy.co.uk – Today
[…] ensures data quality, enforces governance and measurement, and complies with GDPR and other strict data privacy requirements […]
0
NetApp : Accelerate your storage—first the cloud, then to infinity and beyond | MarketScreener
[…] NetApp Cloud Compliance service provides automated controls for data privacy regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privac […]
0
Remote Work Policy Template For Improved Productivity
[…] in the employee handbook, including attendance, code of conduct, confidentiality, PTO, and data privacy and security […]
1
Forensic Services and Integrity Services | EY – India
[…] handling of company data and are supported by dedicated resources from EY General Counsel’s Global Data Privacy team […]
0
odoo12-addon-privacy ·
pypi.org – Today
[…] 0) Released: Feb 19, 2021 Provides data privacy and protection features to comply to regulations, such as GDPR […]
N/A
AI, Blockchain & IoT- A Tech Consortium of the Future
[…] The blockchain identity system often has to comply with data privacy rules, as with traditional centralized systems […] Data privacy is particularly advantageous in the IoT sense […]
6
Crwe World | ING to leave Czech retail banking market by end-2021
crweworld.com – Today
[…] the effects of cyber-attacks and changes in legislation and regulation related to cybersecurity and data privacy, (18) changes in general competitive factors, (19) the inability to protect our intellectua […]
0
Virginia Senate Passes Consumer Privacy Law
[…] bills to watch in 2021: Florida HB 969 (HB569) – On February 15, Governor Ron DeSantis announced a data privacy bill similar to the CCPA […] Takeaway States across the country are contemplating ways to enhance their data privacy and security protections […]
N/A
Creating a Privacy-Aware Data Culture with Alation Data Catalog and BigID | Alation
The technological and regulatory environments are changing rapidly, making governance and data privacy a priority […] Yet, despite the urgency, enterprises struggle to get a handle on data privacy — lacking organizational alignment, the ability to scale from policy to usage, and visibility an […] cataloging and privacy classification, have partnered to bring automation and scale to governing data privacy […]
N/A
Parler Interim CEO Mark Meckler Talks Relaunch, Data Privacy & Building A New Independent Tech Stack | American Thought Leaders
rumble.com – Today
Parler Interim CEO Mark Meckler Talks Relaunch, Data Privacy & Building A New Independent Tech Stack | American Thought Leaders American Thought Leader […]
15
Global Data Alliance Applauds Strong Focus on Data Flows in New EU Trade Strategy | BSA | The Software Alliance
[…] RELATED CONTENT Virtual Event: APEC Data Privacy Subgroup Meeting BSA’s Jared Ragland presents to the delegates of the Asia-Pacific Economi […] Jared Ragland presents to the delegates of the Asia-Pacific Economic Cooperation (APEC) forum’s Data Privacy Subgroup (DPS) during their virtual meeting […]
0
Telecom News | Latest Telecom Industry News, Information and Update: ET Telecom
telecom.economictimes.indiatimes.com – Today
[…] India’s data policy should help export of services, software to grow: IBM Chairman The future of Data Privacy Officers in India Reviews Vivo V20 review: Good mid-range camera smartphone with premium look […]
599
Best VPN for watching the NFL in 2021: How to watch the NFL in the UK
mashable.com – Today
[…] 99/month See Details Data privacy can be an issue with VPNs, especially when they aren’t clear on what they’re doing with you […]
3
Comprehensive State Privacy Laws On The Move, How Should Organizations Evaluate Them? | Jackson Lewis P.C. – JDSupra
[…] Finally, data privacy and security laws increasingly reach third-party service providers to covered organizations eithe […]
0
Virginia Passes Consumer Privacy Law; Other States May Follow | Jackson Lewis P.C. – JDSupra
[…] bills to watch in 2021: Florida HB 969 (HB569) – On February 15, Governor Ron DeSantis announced a data privacy bill similar to the CCPA […] Takeaway States across the country are contemplating ways to enhance their data privacy and security protections […]
N/A
Samsung One UI 3.1 Features: These new changes come to your smartphone »
[…] Remove location data: Privacy of the user is an important factor for the company and with One UI 3 […]
0
Corporate Counsel – Shelton, CT Job at Hubbell in Shelton, Connecticut
[…] corporate compliance issues and regulatory matters, including, without limitation, antitrust, data privacy and sales; Participating in the design and development of corporate policies, procedures, an […]
0
From CSR to ESG: How to Kickstart Your ESG Program in 2021 | NAVEX Global – JDSupra
[…] Social benchmarks address how companies respond to the complex and evolving issues like data privacy, pay equity, health and safety, diversity and inclusion, social justice positions, and employe […]
0
Contact
Thank you for your interest in Teleperformance’s services. An Interaction Expert will contact you shortly. To complete the form, please start by filling out the reason for your contact. Data Privacy Information Please provide your contact information to enable us to send you further information about our services and research.  All information is processed in accordance with our Privacy Policy.
N/A
Global Big Data Conference
[…] This approach is a new take on data privacy and a growing megatrend […]
3
State data privacy laws
An overview of state policies on data privacy, including highlights on landmark privacy laws and recent action on data breach notifications.
1
Cybersecurity in Medical: Cybersecurity Trends
[…] All healthcare organisations should seek ongoing training programmes for data privacy, protection, and cybersecurity […]
N/A
Privitar
To celebrate Data Privacy Day we are delighted to invite you to this in-depth fireside chat featuring renowned privacy leader Michelle Dennedy, co-author of the Privacy Engineer’s Manifesto and former senior data privacy leader at Cisco, McAfee/Intel Security, Oracle and Sun Microsystems. Michelle will draw on her experiences working on complex global data and privacy…
N/A
11th Circuit Says Standing in Data Breach Case Requires Actual Harm | Robinson+Cole Data Privacy + Security Insider – JDSupra
Last week, in Tsao v. Captiva MVP Restaurant Partners, LLC (Captiva), the U.S. Court of Appeals for the 11th Circuit held that data breach claims arising from increased risk of future…
N/A
HOT JOBS & COOL JOBS: ENTRY LEVEL PARALEGAL / LEGAL ASSISTANT / ADMINISTRATIVE ASSISTANT ENGLEWOOD CO USA
[…] The firm has been consistently on the cutting edge of legal developments, and is a leader in the data privacy and cyber security space […]
0
ESOMAR Council Candidates – ESOMAR, the global insights community
[…] GDPR and data privacy is one topic, but another threat is that the GAFA get into an oligopolistic situation i […] 000 clients, brands, MR agencies and 300 Scientific Research Institutions, I know about data privacy and standards in operations […]
N/A
Paytm Money opens F&O trading for all at Rs 10, receives over 1 lakh early access requests
opinionexpress.in – Today
[…] All this and a lot more would be available with absolute data privacy to keep investors’ personal data safe with bank-level security […]
1
Measurementality Series | IEEE SA
standards.ieee.org – Today
[…] goal of our series, “defining what counts in the algorithmic age,” guests will discuss issues like data privacy for children, data agency for all, and how metrics like the United Nations Sustainable Developmen […]
N/A
MyDigital to transform Malaysia digitally by 2030
[…] Muhyiddin also stressed that cybersecurity and data privacy are among the government’s primary focus in realising the country’s vision of digital technology […]
0
Criminal Information Analyst/Investigator | Government Jobs
[…] Maintain confidential data and comply with data privacy requirements […]
0
Whatsapp says new privacy policies not going anywhere
[…] To the extent that users started switching to alternatives that offered data privacy […]
N/A
Covid-19 pandemic gives rise to telehealth services across Gulf
[…] new concept to the local market and, initially, there were some concerns over reliability and data privacy,” said Dr Mohamed AlGassab, operation director at Cura Healthcare, a telemedicine startup in Saud […]
0
Data Privacy Software Market Size, Segmentation, Growth Challenges by Manufacturers – Egnyte, DPOrganizer, Salesforce, CrashPlan, SAI Global, Aptible, Teramind DLP, OneTrust, HPE, Alteryx, DtaGrail, Box Zones, Netwrix Auditor – Atlantic Financial Management
[…] of the current market size, drivers, trends, opportunities, challenges, and key segments of the Data Privacy Software market. Further, the report explains various definitions and classifications of Data Privacy Software industry, applications, and chain structure. Continuing with the data above, the Data Privacy Software report gives different marketing strategies by distributors and major players […]
N/A
HOT JOBS & COOL JOBS: COMPUTER NETWORK ENGINEER OXNARD CA USA
[…] Apply Now>> 2 Staff Data Privacy & Security Engineer Carpinteria, CA, USA D […]
N/A
Our credentials — Corporate
mydex.org – Today
[…] Mydex has worked hard to gain certification and recognition based on stringent data privacy procedures, and continue to work with leading organisations in the field of personal data and ope […]
0
ESG as a Consideration in Vendor Procurement » Citco
citco.com – Today
[…] a history of good governance and experience in maintaining good governance standards data and data privacy practices corporate accountability safeguards such as KYC and AML policies and oversight committees […]
N/A
McGuireWoods Expands Digital Health Team With Partners in Houston and Chicago | McGuireWoods
[…]   Linna represents healthcare providers and healthcare technology companies on M&A, data privacy and security, and regulatory matters […]
N/A
Your Office Is Now Everywhere. Give Your Team The Tools To Succeed – Soliton Systems, Inc.
[…] implementation, and low maintenance guarantees secure data access complies to internal and external data privacy policies […]
N/A
Connected Car Technology: Five Keys for Acceleration | Jabil
[…] Much of this resistance is due to concerns about security and data privacy […]   Automakers Must Respect Data Privacy There are two types of data being gleaned […] While the growing data is an unusual issue for automakers to wrestle with, the industry recognizes data privacy concerns and the need to anonymize all data […]
N/A
Quick guide on radiology image pre-processing for deep learning applications in prostate cancer research
[…] amounts of data, which can be limited in medical imaging applications due to the concerns over data privacy as well as the paucity of annotation (labels) in supervised learning […]
0
Machine Learning & Training Data: Sources, Methods, Things to Keep in Mind
labelyourdata.com – Today
[…] arise: it’s important to ensure that treatment and management of your training data comply with the data privacy regulations and standards […]
0
The Digital Download – Alston & Bird’s Privacy, Cyber & Data Strategy Newsletter – February 2021 | Alston & Bird – JDSupra
[…] begins detailing its regulatory and enforcement priorities, it faces a new challenge on the health data privacy and security front […] Department of Health and Human Services’ (HHS) interpretation of two key data privacy and security regulations, and required the agency to consider penalties assessed against othe […]
N/A
Customers unify hybrid and multicloud IT operations with Azure Arc | Azure Blog and Updates | Microsoft Azure
azure.microsoft.com – Today
[…] However, organizations still need to maintain customer data privacy and in compliance with their data sovereignty regulations […]
22
Expiration Date Tracking Software | Contisoft Technologies LLP
contisofttechno.com – Today
[…] ● RenewalHelp’s robust security feature maintains data privacy and security of the data […]
N/A
The 3 Compliance Aspects For Passive Predictive Monitoring Device Success
[…] Address All Relevant Privacy Requirements Data privacy is top of mind for many consumers […] Regulatory, data privacy, and safety aspects can easily be overlooked during development, but they are key to a successfu […]
N/A
WhatsApp isn’t giving up on new privacy policy, will launch fresh drive to convince users
theprint.in – Today
[…] However, the updates were met with intense backlash by users, who raised concerns about data privacy […]

We Need to Change How We Share Our Personal Data Online in the Age of COVID19

1

A few months into the coronavirus pandemic, the web is more central to humanity’s functioning than I could have imagined 30 years ago. It’s now a lifeline for billions of people and businesses worldwide. But I’m more frustrated now with the current state of the web than ever before. We could be doing so much better.

COVID-19 underscores how urgently we need a new approach to organizing and sharing personal data. You only have to look at the limited scope and the widespread adoption challenges of the pandemic apps offered by various tech companies and governments.

Think of all the data about your life accumulated in the various applications you use – social gatherings, frequent contacts, recent travel, health, fitness, photos, and so on. Why is it that none of that information can be combined and used to help you, especially during a crisis?

It’s because you aren’t in control of your data. Most businesses, from big tech to consumer brands, have siphoned it for their own agendas. Our global reactions to COVID-19 should present us with an urgent impetus to rethink this arrangement.

For some years now, I, along with a growing number of dedicated engineers, have been working on a different kind of technology for the web. It’s called Solid. It’s an update to the web – a course-correction if you will – that provides you with a trusted place or places to store all your digital information about your life, at work and home, no matter what application you use that produces it. The data remains under your control, and you can easily choose who can access it, for what purpose, and for how long. With Solid, you can effectively decide how to share anything with anyone, no matter what app you or the recipient uses. It’s as if your apps could all talk to one another, but only under your supervision.

There’s even more that could have been done to benefit the lives of people impacted by the crisis – simply by linking data between apps. For example:

What if you could safely share photos about your symptoms, your fitness log, the medications you’ve taken, and places you’ve been directly with your doctor? All under your control.

What if your whole family could automatically share location information and daily temperature readings with each other so you’d all feel assured when it was safe to visit your grandfather? And be sure no-one else would see it.

What if health providers could during an outbreak see a map of households flagged as immuno-compromised or at-risk, so they could organize regular medical check-ins? And once the crisis is over, their access to your data could be taken away, and privacy restored.

What if grocery delivery apps could prioritize homes based on whether elderly residents lived there? Without those homes or the people in them having their personal details known by the delivery service.

What if a suddenly unemployed person could, from one simple app, give every government agency access to their financial status and quickly receive a complete overview of all the services for which they’re eligible? Without being concerned that any agency could pry into their personal activity.

None of this is possible within the constructs of today’s web. But all of it and much more could be possible. I don’t believe we should accept the web as it currently is or be resigned to its shortcomings, just because we need it so much. It doesn’t have to be this way. We can make it better.

My goal has always been a web that empowers human beings, redistributes power to individuals, and reimagines distributed creativity, collaboration, and compassion.

Today, developers are creating exciting new applications and organizations are exploring new ways to innovate. The momentum for this new and vibrant web is already palpable, but we must not let the crisis distract us. We must be ready to hit the ground running once this crisis passes so we are better prepared to navigate the next one. To help make this a reality, I co-founded a company, called Inrupt, to support Solid’s evolution into a high-quality, reliable technology that can be used at scale by businesses, developers, and, eventually, by everyone.

Let’s free data from silos and put it to work for our personal benefit and the greater good. Let’s collaborate more effectively and innovate in ways that benefit humanity and revitalize economies. Let’s build these new systems with which people will work together more effectively. Let’s inspire businesses, governments, and developers to build powerful application platforms that work for us, not just for them.

Let’s focus on making the post-COVID-19 world much more effective than the pre-COVID-19 world. Our future depends on it.

BY TIM BERNERS-LEE

bevtraders-2

%d bloggers like this: