How People Analytics Can Help You Change Process, Culture, and Strategy

It seems like every business is struggling with the concept of transformation. Large incumbents are trying to keep pace with digital upstarts., and even digital native companies born as disruptors know that they need to transform. Take Uber: at only eight years old, it’s already upended the business model of taxis. Now it’s trying to move from a software platform to a robotics lab to build self-driving cars.

And while the number of initiatives that fall under the umbrella of “transformation” is so broad that it can seem meaningless, this breadth is actually one of the defining characteristic that differentiates transformation from ordinary change. A transformation is a whole portfolio of change initiatives that together form an integrated program.

And so a transformation is a system of systems, all made up of the most complex system of all — people. For this reason, organizational transformation is uniquely suited to the analysis, prediction, and experimental research approach of the people analytics field.

People analytics — defined as the use of data about human behavior, relationships and traits to make business decisions — helps to replace decision making based on anecdotal experience, hierarchy and risk avoidance with higher-quality decisions based on data analysis, prediction, and experimental research. In working with several dozen Fortune 500 companies with Microsoft’s Workplace Analytics division, we’ve observed companies using people analytics in three main ways to help understand and drive their transformation efforts.

In core functional or process transformation initiatives — which are often driven by digitization — we’ve seen examples of people analytics being used to measure activities and find embedded expertise. In one example, a people analytics team at a global CPG company was enlisted to help optimize a financial process that took place monthly in every country subsidiary around the world. The diversity of local accounting rules precluded perfect standardization, and the geographic dispersion of the teams made it hard for the transformation group to gather information the way they normally would — in conversation.

In core functional or process transformation initiatives — which are often driven by digitization — we’ve seen examples of people analytics being used to measure activities and find embedded expertise. In one example, a people analytics team at a global CPG company was enlisted to help optimize a financial process that took place monthly in every country subsidiary around the world. The diversity of local accounting rules precluded perfect standardization, and the geographic dispersion of the teams made it hard for the transformation group to gather information the way they normally would — in conversation.

So instead of starting with discovery conversations, people analytics data was used to baseline the time spent on the process in every country, and to map the networks of the people involved. They discovered that one country was 16% percent more efficient than the average of the rest of the countries: they got the same results in 71 fewer person-hours per month and with 40 fewer people involved each month.

The people analytics team was surprised — as was finance team in that country, which had no reason to benchmark themselves against other countries and had no idea that they were such a bright spot. The transformation office approached the country finance leaders with their findings and made them partners in process improvement for the rest of the subsidiaries.

It’s unlikely the CPG company would have been able to recognize and replicate these bright spots if they had undertaken transformation with a top-down approach. And, perhaps more importantly, it involved and engaged the people on the ground who had unwittingly discovered a better way of doing things.

In bottoms-up cultural transformation initiatives, the how things are done is equally or more important than what is done. Feedback loops and other methods of data-driven storytelling are our favorite way that people analytics makes culture transformation happen. Often times, facts can change the conversation from tired head-nodding to curiosity. One people analytics team in an engineering company was struggling to help develop the company’s managers, for example. Managers often perpetuated a “sink or swim” culture that didn’t fit the company’s aspirations to be an inclusive, humane workplace.

The data analysis found that teams whose managers spent at least 16 minutes of one-on-one time with each direct per week had 30% percent more engaged direct reports than the average manager, who spent just 9 minutes per week with directs. When they brought that data-driven story to the front lines, suddenly a platitude was transformed into a useful benchmark that got the attention of managers. In this way, data storytelling is a lightweight way to build trust among stakeholders and bring behavioral science to culture transformation.

Top-down strategic transformation is often made necessary by market and technology factors outside the company, but here people analytics is a critical factor for execution. A people analytics team can serve as an instrument panel of sorts to track resources, boundaries, capacity, time use, networks, skill sets, performance, and mindsets that can help pinpoint where change is possible and can measure what happens when you try it.

One people analytics team at a financial services company was trying to help the CEO manage growth while he worked to instill a new culture in which departments would be asked to run leaner and more competitive in the market – “scrappy” and “hungry” were terms that often came up. As the transformation accelerated, teams were asked to do more with less, generate more data, and make decisions faster. Amid this, department leaders began to hear anecdotes about burnout and change fatigue and questioned whether the pace was sustainable.

To address this, the people analytics team provided their CEO with a dashboard showing the number of hours that knowledge workers were active for in different teams. When an entire team is over-utilized, he knows they can’t handle more change, while under- or unevenly utilized teams might be more receptive. He can also slice the dashboard by tenure, to learn whether recent hires have been effectively onboarded before approving new hire requests to absorb extra work.

As organizations increasingly look to data to help them in their transformation efforts, it’s important to remember that this doesn’t just mean having more data or better charts. It’s about mastering the organizational muscle of using data to make better decisions; to hypothesize, experiment, measure and adapt. It’s not easy. But through careful collection and analysis of the right data, a major transformation can be a little less daunting – and hopefully a little more successful.

By: Chantrelle Nielsen & Natalie McCullough

.

.

AIHR – Academy to Innovate HR

What is People Analytics and how is it different from HR Analytics, Workforce Analytics, or Talent Analytics? What has made it so popular all of a sudden and why should you be excited about it? What is the ROI of People Analytics? These are the questions that will be answered in this video!

For more, related information, check out our HR analytics + digital human resources management courses and certification programs: 🎓 Learn everything you need to drive data-driven decision-making in HR (certificate program) 💥 https://bit.ly/3c6UQN8 🎓 Get the skills you need to use technology to make HR more effective (certificate program) 💻 https://bit.ly/2VjsdGm Have a greater strategic impact with data as an HR Business Partner 🎯 https://bit.ly/2vZou6a

Can’t decide? You can access all our courses and certificate programs with our full academy license 👩‍🎓 https://bit.ly/2w4k9P1 👋👋 P.S. Follow us on LinkedIn for the latest HR Analytics developments! https://www.linkedin.com/school/aihr/

More Content:

HBR Store
About HBR
Manage My Account

How To Help Your Clients With Website Content Strategy

For small and medium-sized organizations, content is usually the trickiest part of putting together a website. That often results in it being the one thing web designers are left waiting for when trying to finish off a project. Even if the overall design and functionality are a go, a lack of content halts progress.

Over the years, I’ve found myself asking why this is such a challenge. But after seeing it time and again, a few things have become clear.

First, clients are generally not content creators. Most don’t sit there and write on a daily basis. Therefore, they don’t necessarily know what to say. Or, even if they have some talking points, they might struggle in articulating them.

Then there is also the obstacle of time. People who are busy running their business or non-profit may simply have trouble finding a few hours to concentrate on writing. Content strategy takes a back seat to other tasks.

This presents an opportunity for web designers to come in and save the day. With a little help, we can get the processes of creating and organizing content moving in the right direction.

Focus on the Most Important Details

If you’re redesigning or completely rebuilding an existing website, some of the hard work may be done for you. You can look to that content for clues regarding what’s important.

Even if that existing content is messy, it can still be useful. Search out the key selling points and discuss them with your client. Present them as a means to achieve their goals for the project.

Each organization will have their own unique message to share. An eCommerce shop, for example, may want to talk about their attention to detail when it comes to customer service. Meanwhile, a medical practice will want to concentrate on their expert staff and specialties. This type of information can prove vital in content creation.

The goal is to help your client to narrow their focus. Having a better understanding of the task at hand can provide them with confidence. They’ll be better positioned to produce compelling content.

Provide Visual Guidance

Another way to help clients develop a successful content strategy is through visualization. We do this by providing templates or prototypes that outline the various sections of a page.

This offers an immediate form of guidance that your client can reference when writing. They’ll have a better idea as to the desired length of content, along with how to make it easy to digest. It takes a lot of guesswork out of the process.

Of course, they may not exactly stick to the standards you’ve set. But that’s not the point. It’s more about getting them to think in terms of how that content will be seen by users. Even if they’re not initially thrilled with the mockup, you can work together on finding the right balance.

Another side benefit is that this trains clients to take a more consistent approach. In practice, this means that although the content may change from page to page, the format doesn’t. Users won’t be treated to succinct descriptions on the Services page while being expected to read a meandering, 20-paragraph opus on the About Us page.

By providing visual guidance, clients can simply fill in the blanks. It’s more efficient and less stressful.

Promote Common Sense and Ease-of-Use

When it comes to organizing content, things can get out of hand in a hurry. And they often become extreme.

Some clients may insist on cramming a massive amount of information onto a single page. Others could be just the opposite, with secondary pages that contain no more than a sentence or two. Neither of these strategies is likely to be a hit with users.

Thankfully, a little education can go a long way. When discussing content organization, focus on these fundamental questions:

  • How easy is it for users to navigate?
  • Is all the content on a particular page truly relevant?
  • What is the overall point of the content, and, is it obvious to the user?
  • Should a long page be split up into multiple sub-pages?
  • Are we missing any key information?
  • What’s best for SEO?

By asking these questions, you have the opportunity to fill your clients in on the finer points of a user-first approach. The answers should lead everyone in the right direction.

Write It Yourself

There are certain clients who may never become comfortable with writing and organizing content. Or they may just be unlikely to get around to doing the work. This is not only fine, but it’s also an opportunity for web designers.

By offering to write the content yourself, you will take some pressure off your clients – not to mention make some extra money. It could be a win-win situation.

You may find clients who are very happy to delegate this responsibility and pay you for it. In addition, it allows them to act in more of an editorial role. They can review what you’ve done and then collaborate with you to make the content the best it can be.

However, your work will likely be better received if you put in that initial research. As mentioned above, have a discussion about the most important messaging points. This will ensure a smoother process and better end result.

A Proactive Approach to Content Strategy

As with other areas of web design, being proactive with content is often key to a successful project. Keep in mind that your clients are most likely looking to you for some guidance. Therefore, your expertise and leadership may be just what they need to move forward with confidence.

And, just maybe, it means you won’t have to wait around nearly as long for that content to arrive.

By: Eric Karkovack

Related Posts

Related Tags

The Digital Project Manager

How to get website content from clients without a headache? This is an age-old question that a lot of DPMs in our community are asking. Today, Alexa and I break down the approach we use to get the right files, on time, in the right format, when we manage website projects. Related Resources: When you’re done with this video, make sure you check out these related resources: Podcast: How To Get Website Content From Clients (With James Rose From Content Snare) https://thedigitalprojectmanager.com/… Podcast: How To Project Manage A Corporate Website Build (With Rich Butkevic) https://thedigitalprojectmanager.com/… Article: Deliver Your Next Website Project On Time With These 5 Tricks https://thedigitalprojectmanager.com/… DPM Membership: https://thedigitalprojectmanager.com/ Follow us on social: Facebook: https://www.facebook.com/thedigitalpr… Instagram: https://www.instagram.com/thedigitalpm/ LinkedIn: https://www.linkedin.com/company/1809… Twitter: https://twitter.com/thedigitalpm

8 Common CBT Based Therapies & How They Could Power Up Your Mental Health

image

It starts where everything starts: a Google search. Which leads to a Psychology Today directory. And from there you write down a few names. Some people located near your office. A couple maybe near home.

Things cascade. It’s like the If You Give a Mouse a Cookie story, but it’s If You Give a Guy Some Mental or Emotional Distress. It begins as a panic-struck Sunday afternoon scrolling through streams of psychotherapists, certified counselors, licensed social workers, all with any number of credentialing acronyms at the ends of their names.

You ask a friend or two. Ask who they see, what they like. One sees a doctor who just doles out scrips. That’s too cold, and not what you need. Another builds sessions off pulling a card from a tarot deck. Which is just a little too hippy-dippy. But their preferences help you define yours.

Who do you want to actually talk to? Someone who looks like you? Another man? Around the same age? Or someone totally different from you and the people you spend time with. Maybe an older woman who could be a stand-in for one of your mom’s old work colleagues. A Janet or a Caroline.

So you write a few inquiries, laying out what’s bothering you. They ask to get on the phone with you. “I would put the onus on them to organize the conversation,” says Avi Klein, a licensed clinical social worker and Men’s Health advisory board member. “That would start to give you a sense of how they work.”

Suddenly, you’re coordinating times and a private place to take the call. You try to take account of billing—if they’re in network or not. You check your insurance plan. And if their hours fit with your schedule. If the logistics line up, you keep going.

“Ask them to explain why their approach will work,” says Klein. “You should share a sense of a road map and what the expectations are.” If they’ll be direct and action oriented. Or if they’ll have you journal or fill out worksheets. If they’ll just sit and let you vent for 45 minutes.

The most important part of that consultation or phone call “is your sense of them,” says Klein. “Do you like them? A good working relationship is one of the biggest determining factors in successful therapy outcomes.”

And maybe you don’t follow up with one of them. Or you make an appointment, and just the one appointment. It’s fine. You’re testing people out. Tell them that. They get it. Then you leave one consultation feeling pretty good. You carve space in your schedule, and clear it with your insurance, and plan for next week.

Because once you get a hint of how much better you could feel, you find a way to make it work. —Matt Goulet

image

There are hundreds of therapy techniques, some employed by trained professionals and some, like “puppet therapy,” that aren’t. Clifford N. Lazarus, Ph.D., helps us select the most effective methods.

image

“I would encourage people to seek out practitioners of cognitive behavioral therapy,” says Lazarus. Focusing on corrective thoughts and actions, behavioral therapy aims to provide everyday strategies for the stresses and anxieties of the here and now. But avoid “monotherapy”—an approach that employs only one method. Choosing a behavioral treatment is like mixing a cocktail: It should include techniques tailored to the individual. These are some of the more common CBT-based approaches you’ll likely come across.”


Assertiveness Training/Interpersonal Effectiveness

  • Helps you: Learn to say no without feeling guilty. It also helps you express your feelings and desires in a responsible manner.
  • Best for: Those looking to express themselves in healthier ways.

Cognitive Restructuring

  • Helps you: Shift your thinking from negative and self-defeating patterns to more realistic and adaptive ones.
  • Best for: Those managing invasive and stressful thoughts.

Behavioral Activation

  • Helps you: Identify and correct behaviors that are driving depression. For example, you’re withdrawing and disconnecting from enjoyable activities.
  • Best for: Those whose depression prevents them from engaging socially.

Emotional Regulation

  • Helps you: Bring your emotional experience to a better baseline.
  • Best for: Those whose emotions interfere with healthy functioning.

Exposure Therapy

  • Helps you: Overcome your fear or anxiety by doing exactly what the name suggests: being exposed to its source.
  • Best for: Those with intense phobias or other anxiety disorders.

Mindfulness/Meditation

  • Helps you: Foster nonjudgmental awareness of the present, yourself, other people, your thoughts, and your emotions.
  • Best for: Those wanting to keep their mindset in the present and manage stress.

Somatic Therapy (Exercise/Yoga)

  • Helps you: Set your focus on the body and movement. “Physical exercise is probably one of the most powerful stress relievers and anti-depressants,” says Lazarus.
  • Best for: Those wanting to improve their mind and body as well as their mood.

Social Skills Training/Communication Training

  • Helps you: Better interact with those around you by developing skills like active listening and assertive expression.
  • Best for: Those working on sociability or suffering from social anxiety.

image

Psychoanalytic Therapy

Also known as: psychodynamic therapy

The oldest (and perhaps now antiquated) technique, it involves tackling unresolved conflicts in your past and gaining insight through psychoanalysis. If a therapist uses the word analysis in his or her online profile, this is what you might be getting, says Lazarus. Think Freud, couches, and discussions of your childhood. Really, it’s still a thing.

Best for: The overly introspective, intellectuals.

Humanistic Therapy

Also known as: person-centered, existential, gestalt

Popular in the late ’50s, this practice focuses on providing a safe and supportive environment to explore your thoughts and feelings. The therapist won’t challenge your ideas or give you any recommendations but will instead listen and allow you to work through your issues verbally.

Best for: People who want passive, nondirective, sounding-board therapy.

Source: Which Form of Therapy Is Best for You?

10.9K subscribers
In this Your Health segment, William Regenold, MD, CM, associate professor of psychiatry at the University of Maryland School of Medicine and psychiatrist at the University of Maryland Medical Center joins Donna Jacobs, senior vice president for community health, University of Maryland Medical System, and Jamal Lewis, a former NFL running back, to focus on men and mental health and why men may be hesitant to seek help when it comes to their mental health. For more information, go to: umms.org/communityhealth

Advertisement

Mental Health, The Not So Widely Talked About Problem That Needs To Be On Every Company’s Agenda In 2020

We Are Experiencing A Mental Health Crisis

  • One in five Americans manage a diagnosable mental health condition in any given year.
  • Up to 80% of people will manage a diagnosable mental health condition in their lifetime.
  • On average, individuals must wait up to 25 days for a psychiatry appointment; waiting comes at significant cost to both the employer and health plan.[i]

Putting off care for behavioral health needs can increase medical spend by up to 300%.

For Employers, Worker Productivity And Retention Are At Extreme Risk

Mental health conditions significantly impact workforce productivity; over 200 million workdays are lost due to mental health conditions each year — the equivalent of $16.8 billion lost in employee productivity. By putting off behavior health needs, medical spend can increase by up to 300%. Unsupported mental health conditions cause employee absenteeism and presenteeism, which are responsible for costing US businesses billions annually, resulting from clear losses in productivity, engagement, and retention. According to Mind Share Partners’ “Mental Health at Work 2019” report, 50% of Millennial and 75% of Generation Z workers reported having left a job due (at least in part) to mental health reasons.[ii]

Virtual Care Provides A Scalable And Lower-Cost Delivery Vehicle For Mental Health Support

With the market facing staffing shortages, new offerings including virtual coaching platforms have emerged and gained traction. Enrollment for virtual health support for mental health is on the rise, and Forrester predicts that in 2020, one out of 11 mental health visits will be delivered virtually.

To improve both the member and employee experience, and reduce attrition, health insurers and employers must invest in offering access to behavioral health support, including access to virtual care services as a delivery vehicle — a significantly more economically palatable option. A mobile-first approach catalyzes and supports on-demand access to drive higher rates of engagement. Mobile-first also enables those employees and members most in need of care to gain access to mental health support 24x7x365.

A paradigm shift in the perception of mental health must occur within your organization. Human capital management can start catalyzing this transformation by:

  1. Surveying the workforce. Begin with an employee engagement and satisfaction survey to gauge the employee experience (EX) with a focus on burnout, stress, and happiness at work. These indicators will provide a pulse on where your organization stands and a baseline to measure future programs, initiatives, and technologies against. Be prepared to act on what really matters to employees. Set up a continual EX feedback loop to enable an agile approach to improve the mental well-being of employees. See Forrester’s report, “The Employee Experience Imperative,” for ways you can go beyond a survey to build a business case and improve EX across the org.
  2. Finding a virtual care technology partner. Partner with a vendor that not only has a leading product offering and human-to-human support but also the ability to educate and train the workforce to better manage and bring awareness to their mental health. Begin an RFP or, even better, a POC process to discover virtual care technology vendors offering on-demand mental health services. Examples of vendors working with employers and health plans in the space include Ginger, Lyra, Spring Health, Talkspace, Happify Health, and Modern Health.
  3. Creating the right cultural shift. Culture change cannot occur without coming from the top down. Get executive buy-in and task organizational leaders with creating an “open” atmosphere around mental health. Employees should feel encouraged to discuss stress, anxiety, and depression with their superiors and know their superiors are invested in helping them overcome those feelings.

Want to see our other four big predictions for 2020? Check out the full predictions report here. Want to discuss potential vendor partners for your needs? To understand the major dynamics that will impact firms across industries next year, download Forrester’s Predictions 2020 guide.

This post was written by Senior Analyst Arielle Trzcinski, and originally appeared here.

Follow me on Twitter or LinkedIn. Check out my website.

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

Source: Mental Health, The Not So Widely Talked About Problem That Needs To Be On Every Company’s Agenda In 2020

22.2M subscribers
Is Mental Health important​ in the workplace? Tom explores all things related to workplace mental health, including mental health in school workplaces, in this insightful video. Tom helps employers figure out mental health at work. He reviews workplaces, trains managers and writes plans. Since 2012 he has interviewed more than 130 people, surveyed thousands and worked across the UK with corporations, civil service, charities, the public sector, schools and small business. Tom has worked with national mental health charities Mind and Time to Change and consults widely across the UK. He lives in Norfolk and is mildly obsessed with cricket and camping. He runs Bamboo Mental Health, an organisation dedicated to improving how employers support their people on mental health. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
%d bloggers like this: