12 Creative Ways To Use Instagram Live To Build Brand Presence

Instagram Live is one of the latest additions to one of the most popular social media networks today. Instagram already boasts hundreds of millions of users. The live format is one that several social media networks (including Instagram’s parent company, Facebook) have been exploring.

The Live space opens up the network to a different type of content—a combination of videos (which we already know have high engagement numbers) and the allure of getting a glimpse into someone’s personal life. While this feature tends to be more popular with individuals, brands can capitalize on it, too, with a bit of research and strategizing.

To help, these 12 members of Forbes Business Council discuss some of the creative ways they see businesses using Instagram Live to grow their brand presence and reach out to customers.

1. Schedule Q&As

People love reality TV and the use of live videos in business can provide instantaneous connection with customers. Integrating this tool in your business can maximize exposure and profits. Schedule Q&As to bring viewers online, update on new offerings and showcase team members’ personality and quirks. The more regular you do lives, the more connections you’ll be making and the more raving fans you’ll create. – Coraline Dufroux, Innova Services Group

2. Host Questionnaires

Hosting an Instagram Live questionnaire is one of the best ways to engage your audience. A special trick to having the best live questionnaire is posting an Instagram story about six hours before going live with the question box feature. This will allow your audience to ask questions beforehand and when you go live there is a feature to bring up all of these questions for everyone to see! – Luke Lintz, HighKey Agency Inc. MORE FOR YOUA CMO’s Road Map To Leading In The Post-Covid Era13 Great Tips For Using Visual Content In Marketing16 Critical Steps When Updating Your Company’s Marketing Funnel


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3. Use The Collaboration Feature

One way businesses can increase their brand awareness using Instagram Live is through the collaboration feature. Companies can use it to partner up and cross-promote with other brands and influencers by going live on campaigns together. This way, both brands can engage with their respective viewers on Instagram Live and potentially gain new quality followers. – Amy Bourne, Brad’s Deals

4. Leverage Guest Appearances

With the shift to a remote work lifestyle, a lot of brands have started using Instagram Live for collaborations and guest appearances. This gives guests an opportunity to share their knowledge and speak about how the work they are doing relates to the brand’s audience. This kind of content helps brands grow because it attracts a new audience and is different from the content they usually produce. – Emma Rose Cohen, Final

5. Host Employee Interviews

One idea is to host an interview with one of your employees on Instagram Live. This is an opportunity to share your organization’s culture and add a human touch to your business, both of which can improve customers’ engagement with your brand. Let customers watching the Live ask questions as this will pique interest and add transparency. – Adam Harvey, Proofed

6. Create Interactive Live Demos

One creative way businesses can use Instagram Live to grow their online brand and presence is by providing live demonstrations that are interactive rather than only educational and content-based. During this time particularly, individuals want information that they can immediately benefit from, e.g., meditation, yoga, cooking and other wellness-related activities. – Dr. Jaquel Patterson, Fairfield Family Health

7. Engage In Bilateral Conversations

Studies indicate that millennials and Gen Zers want brands to engage them online. Consumers want experiential, not simply promotional videos. Instagram Live empowers brands to engage in bilateral conversations versus the standard one-way megaphone. Consumers also want to be heard, not told. Use Instagram Live not to broadcast, but to engage in a meaningful way to build customer loyalty and retention. – Scott Amyx, Astor Perkins

8. Use It As A Storytelling Platform

It’s a great storytelling platform as it has no time limitations and allows you to receive real-time feedback. Viewers can comment during the broadcast, so it’s a fantastic way to get a read on your audience. It’s also casual, so no need for fancy production. Just point and shoot! Consider using this option to expand your brand story, promote upcoming events and test new kinds of content. – Jessica First, Kilter

9. Enhance The Connection With Clients

Now is an excellent time to utilize Instagram Live more than ever before. Most companies are working remotely during this time, and creating human connection has become an essential daily need in all of our lives. Instagram Live is a great way to enhance the connection with clients and customers. Connecting with your customers through avenues like this organically grows your presence and brand. – Brittany Harrer Dolin, The Pocketbook Agency

10. Increase Engagement With Followers

When customers tune into a live video on Instagram, they are choosing to interact with the streamer. It’s important for companies to recognize this opportunity to engage by sparking discussions with the viewers. One way to do that is through rewarding valuable feedback communicated by fans with exclusive offers and coupon codes. Building communities and creating enthusiastic and loyal customers. – Ibrahim Ibrahim, iBoostReach

11. Share Your Journey

Being vulnerable and sharing your journey as a business owner makes your audience turn into loyal customers through the empathy they feel and the connection they have with your real business journey. For example, you could talk about manufacturing challenges or design decisions on social media marketing or about landing a huge contract and all the “feels” you’re going through. It’s priceless! – Silvia Mah, Ad Astra Ventures

12. Showcase Your Personal Life

Part of the brand is personality. We had a lot of success promoting an off-Broadway play with actors using Instagram Live to show fans their morning commute and work outside of the theater. You don’t need to be an actor with this approach. CEOs and other leaders can showcase their personal life with similar IG Live situations. Let your customers connect with your leaders via personal stories. – Mark Macias, MACIAS PR Check out my website.

Expert Panel®

 Expert Panel®Forbes Business Council is an invitation-only, fee-based organization for successful entrepreneurs and business leaders.

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Bobby Krieger

Instagram live has been the surprise break out feature of 2020, everyone is live on Instagram right now because of the outbreak so NOW is the time to tune in. Check out this video where I give you all the Tips & Tricks you need to go live on Instagram now! 👇 Click The Link Below To Get Going Live On Instagram Check List ►► https://m.me/2117746011820009?ref=w99…​ ———————————————————————————– 💛 FOLLOW ME ON INSTAGRAM FOR DAILY EXCLUSIVE TIPS ►► https://urlgeni.us/instagram/TheInflu…​ ———————————————————————————– ⚡ Join The Notification Squad (Get Live Updates + Text Me…Yes Actually Me, Whenever!) ►► http://bit.ly/332ZZS6​ ———————————————————————————– JOIN OUR FB GROUP ►► facebook.com/groups/BuildingInfluenceOnInstagram ———————————————————————————– 📧 Teamomni@omni-influence.com ———————————————————————————– Resources From Video: ———————————————————————————– #BobbyKrieger#Socialmediamarketing#Instagram

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The Balance Between Your Personal & Work Life Is Simple To Be Successful At Work: Live

The Organization for Economic Cooperation and Development (OECD) conducted a study to determine which countries offered their workers the best balance between personal life and work life . The researchers considered a number of factors including average work hours , personal time, and number of working moms. In the end, the Netherlands took first place with a rating of 9.3 out of 10, while several countries in America ended up presenting a very bad rating.

Not being able to balance work and life can put your health at risk. In fact, many studies have shown that people who work long hours and do not have time for themselves have a 33 percent greater chance of having a heart attack, and a 13 percent greater risk of cardiovascular disease. Fortunately, there are many ways to balance your personal and business life to protect your health .

Put into practice the following tips that will change your life:

1. Get rid of unnecessary activities

Many entrepreneurs work longer hours than they should because they are wasting their time on unnecessary or low-value activities. Find out if this is your problem by recording every minute of your time for a few days. Then review what you wrote down and identify the activities that do not add value.

Eliminate distractions like checking social media or taking personal calls while you work. These activities may not take you more than a couple of minutes, but they add up. You should also analyze if you are wasting a lot of time on activities that someone else could do. For example, if you are wasting time going to the supermarket, maybe you could hire someone to do it or order the supermarket at home.

Getting the most out of every minute of the day is essential to find the balance between work and personal life. By cutting back on non-value-added activities like distractions and errands, you can work fewer hours and take care of your health.

2. Schedule social activities on a recurring basis

Studies have shown that having an active social life is important for health. People who isolate themselves from others increase their chances of dying sooner by fifty percent. But making time for social activities can be tricky, especially when you’re trying to grow a business. One way to overcome this is by scheduling recurring social activities with your closest friends.

For example, plan to have one dinner a month with a group of friends. Put this activity on your calendar, and now you can organize your work schedule around dinner, and not the other way around. This strategy is effective because it forces you to make time to disconnect and have fun with your friends. Think of this social activity as a meeting with an important client, something you can’t cancel regardless of how busy you are.

3. Learn healthy ways to cope with stress

Being an entrepreneur is stressful. No matter how many activities you cut off your list or how often you see your friends, you can’t escape stress. Chronic stress has a negative impact on your mind and body, which can lead to dangerous health conditions such as cardiovascular disease or high blood pressure. But this does not mean that living under stress will shorten your life expectancy. The key to finding a balance between work and health is learning to manage stress.

Get into the habit of taking a step back from stressful situations, just for a few moments to calm down and collect your thoughts. For example, let’s say a client sends you an email demanding something almost impossible. If you feel like your heart is racing and your blood is starting to spike everywhere, get up from the computer and take a walk, even through your office. If you can go for a walk, do it to calm the thoughts that were accumulating in your head. Going for a walk, even for a few minutes, reduces stress and brings clarity to the head.

Dr. Michael Galitzer, author and physician, recommends entrepreneurs to practice deep breathing to relieve stress. Put one hand on your stomach and one on your chest. Begin to breathe deeply from the abdomen to fill your lungs with air. As you slowly breathe in and out, focus on how your abdomen rises and falls. This will make you focus on something other than what is causing you stress and it will be easier to calm you down. Inhale for a count of four, hold the breath for another four seconds, and then exhale for a count of four. Using one of these methods to deal with stress can calm your mind so that you are better prepared to handle the situation that stressed you out.

As an entrepreneur, you are most likely not used to putting yourself first. But it is important to understand that doing so does not mean putting your business aside. By following these tips, you can find the perfect balance between your work and your health, and be more successful than ever in the business world.

By: Brendan M. Egan Founder & CEO of Simple SEO Group

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Practical Wisdom – Interesting Ideas

In today’s video, we are going to share with you, tips you can use to achieve a balanced life. Whether it’s your work, family or any other area in your life you need a balance in, these tips should help you achieve them. #Work&Living More Videos: 10 Legit Ways To Make Money And Passive Income Online – How To Make Money Online – https://www.youtube.com/watch?v=EAj0Z… 10 Signs You Were Born To Be Rich – https://www.youtube.com/watch?v=N0gtV… HOW THE RICH HIDE THEIR MONEY AND PAY NO TAX – https://www.youtube.com/watch?v=tXou5… 7 Types Of Income Of An Average Millionaire – How To Become Rich – https://www.youtube.com/watch?v=lPNN_… 10 Steps To Financial Freedom – How To Be Good With Money – https://www.youtube.com/watch?v=ihne3… References: http://bit.ly/2PHFMM8 Music: (Dreams) by Bensound.com Practical Wisdom – Interesting Ideas

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