CEO Ben Silbermann on Why Pinterest Has a Responsibility to Make the Internet a Better Place

The internet is a messy place where not everyone has the best intentions. What role tech companies have in responding to that reality has become one of the central questions in business. For Pinterest CEO Ben Silbermann, the role his company–and other online brands–ought to play is quite clear.

“I think the lesson that everyone’s learned over the last few years is that if you want positive things to come out of internet technology, they have to be deliberately engineered that way,” Silbermann said Tuesday on stage at this year’s National Retail Federation’s annual conference and expo in New York City.

While Silbermann didn’t explain who he meant by “everyone,” anyone paying attention likely was thinking about Facebook and other big tech companies that have taken a more hands-off approach to dealing with bad actors. As a site where most users are there to pin pretty pictures and do the internet-equivalent of window shopping, Pinterest has not been at the center of conversations about the tech industry’s role in handling misinformation in politics. Still, the company has faced its own dilemmas around how much to control what users see on its platform–and more often than not, Silbermann said, Pinterest intervenes.

He explained that in Pinterest’s early days, he and his team hand-picked people to join the service. Back then, Pinterest tried to influence the behavior of the small group of users by sending them an email explaining the rules and etiquette of the service and hoping people led by example. Things have grown much more complicated since then. Now Silbermann and his team are faced with how to encourage that same good behavior among 320 million global users.

“If you care about the well being of the people who use your service, you have to care about the content and the things they do on that service,” Silbermann said.

As an example, he said that a few years ago, his team noticed a growing number of users searching Pinterest for information on vaccines and other medical issues. Silbermann said that’s when the company made the decision that, as a starting point, Pinterest would not surface vaccine content when people looked for it because the company couldn’t verify that the information on its platform was credible.

Over the last year, Silbermann said the company has decided to take a proactive role in surfacing content only from top public health organizations like the Centers for Disease Control and Prevention when people search for pins on vaccines.

Screenshot via Anna Meyer

Similarly, Silbermann cited Pinterest’s approach to handling users’ searches for content around anxiety, depression, stress, and other mental health topics. Last year, the company decided to surface pins featuring wellness activities, such as breathing exercises and meditation, in response to those searches by U.S. users (international users will start to see similar results this year). Before, users might have surfaced only generic quotes about happiness and perseverance when searching something like “work stress.” Pinterest also has disabled searches around certain terms it has deemed harmful, such as “self harm,” “bulimia,” and “thinspiration,” according to a Wired report last year.

With hundreds of millions of users, staying on top of disturbing trends in searches–and coming up with the best response to them–is no easy task. Pinterest says that it works with organizations that specialize in relevant fields to come up with approved, trustworthy content on hot-button issues. Still, it’s a huge responsibility to be in the position of deciding what’s appropriate and what isn’t.

For his part, Silbermann acknowledged the enormity of the task–and suggested he wouldn’t do it any other way.

“We think that content actually has an impact on people’s lives. And so if you don’t take some responsibility for what people see, you’re at some level responsible for the downstream consequences,” Silbermann told the audience Tuesday.

By Anna MeyerWeb producer,

Source: CEO Ben Silbermann on Why Pinterest Has a Responsibility to Make the Internet a Better Place


How To Grow Your Pinterest Niche Page With Board Commander Without Lifting a Finger


When it comes to traffic, Pinterest is a hidden gem that’s only getting bigger.Board Commander is cloud based, meaning it works online. All you need to access Board Commander is a computer or mobile device with internet access.

It’s what you NEED to be using in 2017 to drive traffic and profits, simple as that.

Pinterest Is REALLY A Discovery Platform… Here’s Some Facts That Will Show Pinterests’ Untapped Traffic & Profit Potential:

Pinterest has over 150 MILLION active users and is the fastest growing social media site based on member signups, Over 2 MILLION pinners save shopping pins daily and growing, 93% Of Users Say They Use Pinterest To Plan Purchases and Pinterest shoppers spend an average of $80 per purchase compared to $40 from Facebook users

So now I’m sure you can see WHY I’ve been able to siphon so much traffic from Pinterest with ease…and why this is an untapped mother lode for anyone who needs autopilot, quality traffic.

Once I perfected it, my Pinterest strategy was working wonders. It involves a special way of using pins to get traffic that no one will tell you..,

Still, there was one big problem.It was taking me FOREVER to grow my followings, use pins in my secret way to grow my traffic…

I needed something automated that would do it for me so I could know my traffic and profits were growing on autopilot while I spent my time doing other things.

That’s when I spent months getting a brand new automating software built…

And when it was done, the results were astounding…


Here’s How Board Commander Is Going To Build Your Following TODAY So You Can Get Traffic & Profits
Works in 2 Steps

              Set Up The System

                                                                           Enjoy The Passive Traffic


Never Worry About Paid Traffic Again

We’re going to be honest with you. SEO takes FOREVER. Paid traffic only works if you have a huge budget… and until now, these were your only options.

Now Anyone Can Finally Drive Traffic For Free..On Autopilot

The software builds your following and drives traffic for you wherever you want to send it. Plain and simple!

Comes With Full High End Training

Included with the software is a high end traffic training from Stefan that outlines exactly how he’s driving hundreds of thousands of free page views on autopilot, how to scale it and how to build a passive income with ease.

So Here’s Everything You’re Getting Today:

1: Board Commander High End Traffic Training
2: Board Commander Automatic Traffic Software
3: Exclusive Board Commander Mastermind
4: Premium Bounce Baby software
5: Our $33,000 Turnkey Profit Machines Case Study

So You’ve Seen The Proof… And the POWER of Board Commander..

So Do You REALLY Want To Miss Out on Having Board Commander Working for YOU?!
How Many Followers Will You Have by This Time Tomorrow? Well, Zero if you Miss Out.

We believe in giving you methods that will work for a long time – not some fly by night garbage. Rest assured Board Commander, both the method and automating software, can bring you traffic and profits in niches of your choosing very easily.

%d bloggers like this:
Skip to toolbar