How To Increase Sales and Traffic With eCommerce Mobile App Development

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There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchases of everything from drinks to apartments. That’s so simple, efficient, and profitable that no buyer can stay aside from such an attractive offer. As a result, the popularity of eCommerce apps has also grown. According to the latest statistics, more than 90% of the time mobile users spend on mobile software.

And almost 80% of people have an experience with online shopping. So developing an app does really make sense. This is your opportunity to increase traffic, sales, and revenue in the end. If you haven’t launched a mobile app for your project yet then hurry up to do it. While you doubt your rivals attract customers, sell their goods, and get insane profits. And if you have already developed mobile software for your company then take care of its promotion. Make people want to install and use your app. Try these tips to make your eCommerce mobile apps truly popular and efficient.

Follow the Requirements of ASO

The basic principles of App Store Optimization are called to promote your application in the App Store and Google Play. By using proper keywords, adding informative descriptions, placing relevant screenshots, and so on you will allow users to find your software among thousands of other apps.  By increasing your recognition, you’ll notice a higher amount of downloads.

In general, ASO is powerful enough to guarantee the following benefits:

– increase retention rate. It demonstrates that the number of active users installing your app is much higher than the number of those customers who have uninstalled it;

– scale the loyalty of users. Paid ads also boost your mobile app traffic but organic search forms a loyal community of people truly interested in using your software for a long time;

– further app improvement. By getting feedback from your users you will be able to detect bugs and get rid of them efficiently.

Take Advantage of Email Marketing

Newsletters and promotional emails aren’t dead in marketing meaning, as you may think. No matter new and original advertising tools, email marketing is still known as one of the most efficient and low-cost tools to reach desired goals. By sending regular emails and newsletters you are able to share with subscribers new information about your sales, promote special offers, gift them with personal discounts, and so on.

A customized landing page is a great mobile eCommerce platform to promote your shopping offers. It helps in brand recognition so potential buyers can find out more about your company. In addition, powerful CTA elements will intrigue users and motivate them to try your software for a better shopping experience.

All you need is to create a one-page website with a detailed description of your app’s features and advantages. Don’t forget to add downloading links so the visitors of your landing page can easily reach your software.

Promote Your Apps on Social Media

Depending on the type of your business, you may be interested in investing more funds in SMM marketing. It means you need to grow the number of subscribers and share with them viral content. Such an approach is powerful because an average user spends approximately 2 hours and 27 minutes on social media every day.

If you have a successful account on social media platforms you should definitely promote your app. There are many ideas on how to encourage your subscribers to do it. For instance, you can explain the beneficial eCommerce app features and customers’ benefits. Launch a relevant hashtag and let people share their opinions about your offer. Thanks to using the power of your social media accounts, you can make your app popular too.

Launch Referral Marketing

Have your friends ever shared with you any link, product, or app? This is an example of referral marketing. It means the recommendation of something to other people for a bonus. Person A only needs to have a unique affiliate link or code to share it with user B. After user B installs your app, user A will receive a reward.

As you can see, the mechanism of referral marketing is very simple. No need to invest funds in software ads – your users will be your ambassadors for free. As a result, you can reach your planned goals: increase the number of app installs, save money on advertising campaigns, scale your loyal community, etc.

Try to Work with Influencers 

Influencer marketing isn’t a new thing. You can contact social media personalities with great bases of subscribers for cooperation. Such influencers may advertise your mobile eCommerce app without noticeable signs of traditional advertisement. That’s the point of native marketing: by working with influencers you’ll make your ads look like friendly recommendations.

As a result, online buyers will be much more excited to purchase your products using your mobile software. Once the social media personality shares a recommendation with them, they may rely on it and give your offer a chance.

Develop Your Business with a Mobile App

A mobile app is a key to massive sales nowadays. It allows you to reach new target audiences, motivate your loyal customers to make orders, improve conversation rate, increase brand recognition, build better relationships with customers and, finally, reach your business goals.

It seems you can generate mobile app sales. It’s possible that your app isn’t good enough to bring you desired results. Then you must improve it to make its features and interface user-friendly. But if your software is great but traffic and sales leave much to be desired then rely on the listed above tips. Make a step forward in your eCommerce success now and your business will demonstrate better results soon.

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Source: Increase Sales and Traffic With eCommerce Mobile App Development

The Secrets Of A Successful Social Media Strategy For Startups

The age of social media has disrupted conventional ways of advertising and transformed the way that businesses reach consumers. In recent years, social media itself has undergone radical changes. Mike Mandell is a leading lawyer on social media thanks to the popularity of his legal tips and entertaining posts. Here he shares his advice for startups and their founders.

Alison Coleman: Why is it so important for startups to develop a great social media strategy for their business?

Mike Mandell: In the past, companies had to spend years amassing a large following to have any hope of a substantial number of views. Today, short-form video content, 15 to 30 seconds in length, is the cutting edge. Quickly produced videos can launch a business into the spotlight overnight, or even faster.

By studying what captured the public’s attention, companies can follow up with more viral content on a consistent basis, keeping their brand relevant and vital. Social media represents a quantum leap in identifying niche markets. Algorithms know things about users that they might not know themselves. As the software learns more about individuals, its ability to influence them only grows.

Coleman: Many startup founders lack the time, resources, and budgets to create valuable viral content; how can they compete?

Mandell: First, let’s talk about budgets. With the dominance of short-form content, it’s not necessary to have one. Posting consistent, quality content alone can create a huge audience for your work. That said, even a shoestring budget can go far on social media. Allocating a few hundred bucks to boosting your posts would allow you to experiment until you see enough leads to justify the time and effort.

The beauty of this system is that cost scales with your success. If you’re making money, you’ll eventually want to hire staff to handle your social media. Businesses can do this more cheaply than they might expect. A million young people ache for these jobs, and they don’t expect a fortune in salary. They want in the game. That’s it. Keep in mind that these skills are learnable, as well. Consider offering paid internships.

Coleman: What tips do you have for startups for building a winning social media presence that pays dividends?

Mandell: Build an inventory before you launch. Have 10 to 20 videos on hand as a cushion. Avoid making your topics too time-sensitive, if you require your ‘rainy day’ fund for later, rather than sooner. Keep a list of your thoughts. You’d be surprised how often you can forget a brilliant idea if you don’t record it. Listen to followers and consumers; they’ll tell you what they want. On social media they leave comments. Read these and let the feedback, both positive and negative, guide your future content.

The algorithms favor consistency, and part of maintaining your audience is ensuring followers know when to expect something new. If you release new content on Monday and Friday, then do that consistently. Even consider letting subscribers know you’ll be going away on vacation for a week. If your content isn’t seeing sufficient returns, consider taking a hard look at its appeal from an audience-centered perspective.

Coleman: What’s the key to going viral?

Mandell: Firstly, you don’t need to go viral to have a successful social media presence. The key is engagement, not the number of views or your follower count. The more people engage with your content, the farther along you are in creating a community of supporters who love your brand.

Focus on that. I’d rather have 1,000 followers who engage with me all the time than 500,000 who never comment. People want to do business with someone they feel connected to, and social media provides you with that opportunity. A tight-knit audience that has ‘buy-in’ will do more for you than a huge passive following.

When it comes to creating viral content, the keys are to innovate, engage with followers, produce solid material, and release it on a consistent schedule. Most importantly, persist. One of the quickest ways to fail involves assuming you’ll strike gold, failing to do so, and quitting. Building a following on social media can be a grind. Luck does indeed play a role. But the longer you push, the luckier you are bound to get.Coleman: What are the common social media mistakes made by startups and small businesses, and how can they be corrected?

Mandell: Don’t develop a persona and try to perform. Be genuine. People respond to authenticity. And don’t bandwagon. If you just echo what everyone else is already saying, then you’ll get lost in the shuffle. Most people can tell you are just fishing for likes or followers. Instead, create a purposeful brand and stick to it, even when others shift in another direction. People can change their minds overnight, and they might switch back before you know it. Your consistency will beget their trust.

Be careful what you say. What you put online stays there. This goes for private messages, which someone could screenshot and share on multiple platforms. Finally, long-form content is popular – but only if you have a base audience that wants it. If not, short means short. If it’s not essential to post, remove it.

I’m a freelance journalist, founder of Coleman Media. For the last 20 years I’ve covered business stories for national and international online and

Source: The Secrets Of A Successful Social Media Strategy For Startups

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Hundreds Of Billions Lost As Major Cryptocurrencies Including Bitcoin, Ethereum, Solana, Cardano Tumble In Crypto Crash

Hundreds of billions has been wiped from the cryptocurrency market Tuesday amid a market-wide crash that has seen the prices of major cryptocurrencies—including bitcoin, ethereum, cardano and solana—plummet and fall sharply from near record highs this week.

The price of bitcoin plummeted to around $60,500 Tuesday morning, down 8% from 24 hours before, according to CoinGecko.

Most major tokens—including ethereum, XRP, cardano, solana and dogecoin—experienced similarly steep drops over the last 24 hours, falling between 7% and 10%.

Of the four most valuable cryptocurrencies by market capitalization—excluding the biggest, bitcoin, and tether, a stablecoin pegged to USD—ether fell 9.6% to around $4,300, Binance’s BNB 8.9% to $590, solana 7.5% to $225 and cardano 9% to $1.90.

XRP, polkadot, dogecoin and shiba inu coin—the next largest cryptocurrencies by market cap, excluding another stablecoin, USD Coin—fell 9.3%, 12.4%, 8.8% and 6%, respectively.

The losses come as part of a wider rout in the cryptocurrency market, which is now worth some $2.76 trillion, according to CoinGecko, down 8.6% from the day before.

The crash comes less than a week after bitcoin hit a new record high, jumping just above $69,000. This came as part of a wider rally following a market crash earlier this year, a response to an intensifying regulatory crackdown in China and growing concerns over bitcoin’s environmental impact.

The crash wiped many of the gains made throughout the pandemic, when the volatile market thrived due to numerous factors including an influx of retail investors, more options to trade digital currencies and the popularity of meme stocks and tokens driven by online forums on sites like Reddit and celebrity endorsement.

It’s not clear why the cryptocurrency market is crashing, though there are several factors that could contribute. Chinese authorities renewed efforts to crackdown on cryptocurrency mining Tuesday, slamming the energy consumption and carbon footprint of the process. China’s earlier crackdown on mining saw cryptocurrency miners flee the country en masse, many of whom landed in the U.S. Another possible reason could be responses to President Joe Biden’s infrastructure bill, which includes provisions for potentially regulating and taxing cryptocurrency.

Follow me on Twitter. Send me a secure tip.

I am a London-based reporter for Forbes covering breaking news. Previously, I have worked as a reporter for a specialist legal publication covering big data

Source: Hundreds Of Billions Lost As Major Cryptocurrencies—Including Bitcoin, Ethereum, Solana, Cardano—Tumble In Crypto Crash

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U.S. Claims Top Spot For Bitcoin Mining As Miners Flee China Crackdown — Here Are The World’s Biggest Mining Hubs (Forbes)

Costelloe, Kevin (November 29, 2017). “Bitcoin ‘Ought to

“Central banker takes stab at bitcoin ‘bubble

Silcoff, Sean (February 13, 2018). “OMERS-affiliated Ethereum Capital offering pinched, but not pulled, following choppy markets and cryptocrash”. The Globe and Mail. The Woodbridge Company.

Scan QR Code Menus With a Side of Caution, Say Privacy Experts

Restaurant patrons who’ve grown accustomed during the pandemic to whipping out their phones to access menus using QR codes should understand the implications for their personal data, say privacy and cyber-security experts.

That’s especially important given some restaurant owners are finding electronic menus efficient and cost effective, and that they may hold onto the practice even after COVID-19 is more contained.

It’s not the QR code itself that collects customer data, said Dustin Moores, a privacy lawyer with nNovation LLP in Ottawa.

“What the QR code does is it sort of acts as a web link to a web page. So when you scan a QR code on your phone, in all likelihood it is going to send you to either the restaurant’s website, or to the website of a service provider that’s being used by the restaurant,” he told Cost of Living producer Jennifer Keene.

“What’s happening is we’re replacing a very sort of innocuous object, a restaurant menu, with a website that comes with all the sort of tracking technologies that you see in modern e-commerce today.”

A marketing device

Bringing up an online menu on your phone doesn’t mean you’re handing data such as your birth date and banking details to bad actors on the internet.

The more immediate implication is that it gives your local pub, or the platform they use, new knowledge of your behaviours and preferences that it can use to better sell to you.

“If you’re a returning customer to to one of these restaurants that use the QR code technology, they might be able to say, ‘Hey, we know that Jennifer ordered the Caesar salad last time; let’s put it at the top of our menu this time because we know that she likes it,'” said Moores.

The restaurant could also use the information it has gathered to upsell customers, such as suggesting the customer add chicken to that salad, he said. Ot it could try to influence your choices by offering a discount on the dish you enjoyed last time.

Moore said it’s also likely that the QR code will take you to a website that uses third-party cookies that can be used to track your web browsing habits. “Let’s say it was a Hungarian restaurant that you visited. Well then other Hungarian restaurants in the area might start advertising to you all of a sudden,” he said.

An issue of consent

Moore said his biggest legal concern about the spike in use of QR code-enabled menus is consent.

“I think what might get lost on a lot of restaurant owners is that, like every other business in Canada, they’re subject to our privacy laws,” he said. “Whenever a business collects, uses or shares personal information in the course of commercial activities, they need to have people’s consent to do that.”

Cyber-security expert Yuan Stevens, policy lead for technology, cyber-security and democracy at Ryerson University’s Leadership Lab, said the security concerns related to QR codes remain “fairly hypothetical.”

“I have not yet found any cases in Canada of QR codes being used for stealing data or violating your privacy,” she said. “But I also think it is useful to keep in mind what concerns we should be aware of as technology becomes ubiquitous.”

Someone who wants to direct you to a malicious website could “fast track” that process using a QR code, said Stevens. “Phishing and scams are already happening. And QR codes would just be another conduit to that.”

She said some restaurants are using QR codes to gather contact tracing information as well as for menus.

With the drive to reduce contact with surfaces and each other, QR codes have increased in popularity during the pandemic, said Stevens, particularly in China, where their use increased six per cent between 2019 and 2020.

Stevens notes that last month a benevolent hacking group already alerted the public that it had been able to hack the Quebec government’s new vaccine passport system, which led to 300,000 QR codes being exposed. The developer resolved the issue within 24 hours, but it’s good to be aware that there are privacy and security tradeoffs that come with using technology, she said.

QR-code enabled vaccination verification systems are now in place in Manitoba and New Brunswick, and will be in Ontario as of Oct. 22.

Jenny Burthwright, owner of Jane Bond BBQ in Calgary, said her business introduced QR code menus in the fall of 2020 when they’d been “ripping through” paper menus while trying to keep COVID-safe.She plans to keep the higher-tech system in place post-pandemic.

“There’s a very obvious cost savings to it,” she said. “With the rising costs of everything, we considered that, and also environmentally just wanted to move away from that paper.

Restaurants are also finding it easier and faster to update an online menu than a printed one, said Olivier Bourbeau, a vice-president of Restaurants Canada, the industry association representing food-service employers.

Being able to quickly add or remove a menu item, or update the price of the dish, is particularly useful given the complexities of running a food-service business during this crisis, including rising food costs and supply-chain problems that delay delivery of ingredients.

Those advantages will likely mean many restaurants will keep the QR-code system in place, Bourbeau said.

Protective measures

To mediate the risks associated with leaving a digital trail every time you order a brisket sandwich or a poke bowl, there are some precautions consumers can take, according to cyber-security expert Stevens.

The same principles that you’d apply to avoiding phishing and other online scams generally also apply to using QR codes, she said.

“Be careful of offers that seem too good to be true. Don’t give sensitive information over email or phone to untrusted sources. Be careful what you click on.”

Treat a QR code with the same care as an email attachment, and keep your eyes peeled for printed QR codes that look like they’ve been duplicated — one stuck on top of another, said Stevens.

It’s worth taking the time to check with your host or server to make sure the QR code you’re about to use is legit, she said.

“You want to be really careful that the QR code you’re scanning is actually the restaurant’s, otherwise you could be misled. And that’s when you’d be scammed.

By Brandie Weikle. Produced by Jennifer Keene.

Source: Scan QR-code menus with a side of caution, say privacy experts | CBC Radio

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How to Turn Your Company’s Purpose Into Action

The best advice is easy to understand, but difficult to execute, according to Marshall Goldsmith, executive coach and author of Triggers, Mojo, and What Got You Here Won’t Get You There.

In a virtual keynote address to Inc. 5000 honorees this week, Goldsmith explained that while coaching leaders at companies such as Ford, Pfizer, and the Mayo Clinic, he learned that it’s easy to dismiss the simplest of leadership strategies because they sound too easy. But it’s often the simple strategies that make the biggest difference for founders because they’re easier to commit to long-term.

“You’re a CEO, you’re a very busy person, you don’t have a lot of time. If I gave you stuff that sucks up too much of your time, you’re not gonna do it anyway,” Goldsmith says, adding that this tried-and-true method is still one worth teaching today because of its proven success.

Here, Goldsmith shares a simple method to becoming a more effective leader.

1. Get in the habit of asking for input.

Goldsmith argues that leaders don’t ask one simple question enough: How can I be better? Leaders should get in the habit of asking how they can be a better manager, team player, and salesperson. Many times, your employees and peers will point things out to you that aren’t even on your radar.

Something he learned from management consultant Peter Drucker stood out to Goldsmith when it comes to asking for feedback. “He said, ‘The leader of the past will have to [explain] to leaders of the future when they ask why we manage knowledge workers when they know more than we do,” Goldsmith says. In other words, never stop learning from your employees and peers.

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2. Listen to the input–don’t debate it.

Once you ask for input, Goldsmith says to fight every urge to give your opinion and to instead listen intently. Whatever feedback you get, take notes, say thank you, don’t judge, and don’t make too many promises. Instead, Goldsmith suggests you say, “I’m going to involve you and the others involved and follow up with you.”

One important thing for leaders to keep in mind is that leadership is not a popularity contest, and therefore you shouldn’t feel obligated to satisfy everyone. “You never promised as a leader to do everything people suggest,” Goldsmith says. “You promised to ask and listen.

3. Follow up.

This is where you act on what you promised. The key to making change, according to Goldsmith, is that you have to follow up and stick with it.

“You don’t get better when you listen to a speech. You don’t get better because you read a book,” he says. “You have to work at it, follow up and stick with it.”

By: Teresa Xie, Editorial intern, Inc.@resate_z

Source: How to Turn Your Company’s Purpose Into Action | Inc.com

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