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The First 5 Minutes of Microsoft’s Surface Presentation Included 4 Expert Public Speaking Skills

Microsoft Chief Product Officer, Panos Panay, unveiled new products on Wednesday that generated a lot of buzz. The products including Surface tablets, laptops and the company’s new smartphone, the Surface Duo. But it was the first five minutes of the presentation that caught my attention.

Last year Microsoft CEO Satya Nadella put Panay in charge of all the company’s hardware devices. Panay’s also one of the best presenters I’ve seen in years–in any company. Panay used four advanced storytelling, presentation and speaking techniques that will make you a more effective communicator. Here, I’ll take a deeper look at what he did.

1. Don’t start with products.

People don’t buy products; they buy feelings. The best presenters establish a feeling before explaining a product’s features and demos. Panay established the theme of his presentation in the first two minutes. He showed a video of his daughter, Sophia, playing the piano. He said,

“In order for Sophia to play her best, that piano has to be ready. It has to be tuned perfectly. The bench has to be the right height, her sheet music at eye level.”

Panay was making the point that when the instrument–the technology– is right, it allows Sophia to unleash her creative talent. “When all the pieces line up, you can stop thinking. You’re just inspired to play better.” Panay has just made an emotional connection with the audience and framed the products as much more than new hardware–they’re instruments to help them unleash their inspired creativity.

2. Tell customer stories.

Panay’s first slides showed photos of several people–real customers with inspiring stories. For example, he showed a picture of Steve Gleason, a former professional football player diagnosed with ALS. Gleason is an advocate for Microsoft’s products that help people living with disabilities. Another photo showed Collete Davis, a race-car driver who runs her career like a startup–using Microsoft hardware, of course.

As humans, we’re wired for stories. We think in story, talk about stories, and enjoy information delivered in narrative form. Tell more stories to win people over.

3. Use multimedia to engage the audience.

Stories are engaging, as are photos and videos. We are not wired to engage with text and bullet points on slide. And that’s why there were no bullet points in Panay’s presentation. In fact, the first slide with text appeared ten minutes into the presentation–and even then, it was only one sentence.

Most presenters don’t use video, but they should. People love video. Research shows that videos and images are far more engaging than text alone. But communicators are often reluctant to insert videos into their presentations as Panay did when she showed his daughter playing piano.

Neuroscientists have found that visual and verbal information are encoded in different parts of our brain. University of Washington molecular biologist, John Medina, has addressed the phenomenon in his research. Simply put, Information that’s presented in text, pictures and video for is more richly encoded. Adding a video is more likely to stamp your idea on another person’s brain.

4. Connect with the audience.

Panay uses a speaking style that requires confidence and practice. You can see him in action in the video of the event. From time to time, Panay steps off the stage and walks among the audience members as he delivers information about the products. He’s not relying on notes or a prompter as he does so. Panay hits his marks and makes it look effortless because he’s put in the practice time to make the presentation great.

Delivering a great presentation doesn’t come naturally to most people. Presentations that leave a strong impression on the audience requires creativity and practice. When you get access to an expert like Panos Panay, it’s worth investing the time to watch his performance.

By: Carmine Gallo Keynote speaker and author, ‘Five Stars: The Communication Secrets to Get From Good to Great

Source: The First 5 Minutes of Microsoft’s Surface Presentation Included 4 Expert Public Speaking Skills

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Watch as Microsoft Chief Product Officer Panos Panay talks about the importance of technology fading to the background and how these products can help you achieve more. Microsoft products, a symphony of technology between Windows, Surface, Office and AI, are designed to amplify your ideas, get you into your flow and let you build what’s in your mind and heart. Like an instrument, our products, our technology fades to the background so you can focus on your craft. Learn more at http://msft.social/PPTech

 

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Perpay Is an Amazon-Style Marketplace That’s Just for People Living Paycheck to Paycheck

Meet Beverly. She’s worked at UPS for 10 years. She has one to two kids and is earning $40,000 to $50,000 per year. She has limited or no access to credit and can’t handle an unexpected expense of more than $500. And her fridge just broke.

Chris DiMarco knows Beverly well; she’s a hypothetical representation of the target customer for Perpay, the fintech company he launched in 2014. DiMarco co-founded the Philadelphia-based Perpay, along with David Hayne, with the goal of helping people who struggle with debt better afford unplanned big-ticket purchases.

On Perpay’s Amazon-style shopping site, users can buy items from brands like KitchenAid and LG–basically anything you can find at Best Buy or Walmart, DiMarco says. They pay for purchases over time with deductions from each paycheck.

Instead of charging interest to make money, Perpay operates like other e-commerce marketplaces: It buys items wholesale from distributors and sells them at a markup. The model is paying dividends. With more than one million users to date, Perpay’s revenue has grown 18,166 percent over three years to $22.5 million in 2018–helping it land No. 5 on Inc.‘s annual tally of the fastest-growing private companies in the U.S.

A light bulb moment

This isn’t DiMarco’s first time on the Inc. 5000. In 2015, his previous venture, Lamps.com, a Philadelphia-based e-commerce site that primarily sells lamps and other lighting equipment, landed on Inc.‘s list at No. 161. While the 12-person company pulled in north of $3 million in revenue that year, DiMarco got the urge to start another company, so he stepped down as CEO.

His idea for Perpay came from examining Lamps.com’s HR benefits. Various providers promise to reward employees with items like discounted movie tickets, among other goods. Vendors clearly had large enough profit margins to afford discounts, and were choosing which companies could access them. DiMarco wondered if he could make a direct-to-consumer version.

He posed the concept to Hayne, his childhood friend who was the COO of Free People, a women’s apparel brand owned by Urban Outfitters that Hayne’s father founded in 1970. Hayne, Lamps.com’s first investor, was intrigued.

The pair started by identifying common financial stresses in people’s lives to find their ideal customer. Working backward, they stumbled onto the Perpay marketplace concept; both men had worked in the retail world, but neither had any formal experience with the rent-to-own industry, which differs from the layaway model by allowing customers to obtain the goods they want immediately and pay for them over time.

Perpay’s offices in Philadelphia.Hannah Yoon

Still, the more they thought about the idea, the more they liked it: a “white knight” alternative to rent-to-own vendors that cater to vulnerable consumers, often charging them extremely high interest rates and fees. One example: Rent-a-Center, the massive Plano, Texas-based rent-to-own furniture and electronics business, regularly charges customers up to three times a retail item’s list price or tacks on other fees that are roughly equivalent to triple-digit annual percentage rates, according to a 2017 NerdWallet investigation. (Rent-a-Center did not respond to several requests for comment and verification.)

Perpay also charges more than traditional retailers, on average. A Ring Video Doorbell 2 on Perpay currently costs $259.99 plus $12.99 shipping. The same item on Best Buy’s website is $199.99 with free shipping, and comes with a free Amazon Echo Dot.

While Perpay enjoys an A-plus rating on the Better Business Bureau’s website, it has drawn a number of complaints about its pricing. To that, DiMarco says: “We’re very comfortable with our pricing, because it’s so much fairer than the alternative.”

Perpay may also levy fees on users who don’t pay on time. The company’s terms and conditions list a $35 charge each time a customer delays a payment. DiMarco counters that the company has never actually levied that $35 fee, and that the language is “standard legal verbiage” recommended by the company’s lawyers. The clause, he says, exists for legal protection–and he’s considering removing the fee entirely. Even so, he adds: “If you follow our rules, you’ll be fine.”

A place for all

Perpay could make sense for a specific segment of users, says Graciela Aponte-Diaz, a policy director at the Durham, North Carolina-based Center for Responsible Lending. Those who live in states with fewer financial regulations, like California, for instance, might consider it as an alternative to payday loans, which are small, short-term unsecured loans. Payday lenders in the state have been known to charge some of the highest interest rates in the country, adds Aponte-Diaz. By contrast, Perpay may be less attractive for those in high-regulation states like New York, as it faces tougher competition from providers.

DiMarco insists his product has a place in any employed and credit-challenged person’s household, and he says that Perpay more closely competes with rent-to-own vendors than payday lenders. “All situations are different,” he says. “We just work with the customer on what the best approach is.”

Some customers, for example, need to find alternative methods of payment if they get fired or change jobs midway through paying for an item. Perpay employs a full-time staffer dedicated to solving those issues–solutions range from allowing customers to pay installments with debit cards to putting accounts on hold–and recently instituted automated tools to help manage payment reschedulings.

That kind of individual attention may prove challenging as Perpay continues to scale. DiMarco’s short-term goal is to add more marketplace categoriesthe company recently added tires and baby equipment to its catalog. His long-term goal is to create stronger relationships with wholesale distributors so he can lower Perpay’s prices. He also expressed interest in expanding Perpay’s scope. One idea: a Perpay-backed credit card, with which consumers’ Perpay history could help improve their real-life credit. Currently, using Perpay does not affect users’ credit, for better or worse.

“The ultimate goal would be to improve somebody’s credit to the point where they actually are a prime borrower,” DiMarco says. “Can we do that today? No. But we’d like to keep providing more products to our best customers.”

Clarification: An earlier version of this article contained a reference the inclusion of which overemphasized the significance of Perpay’s terms and conditions statement regarding its ability to edit or otherwise alter online reviews. The reference has been removed. While the company can edit or otherwise alter third-party reviews, the company doesn’t, nor does it plan to. 

By: Cameron Albert-Deitch

 

 

Source: Perpay Is an Amazon-Style Marketplace That’s Just for People Living Paycheck to Paycheck | Inc.com

Instant Product Lab PRO – Newbie-Friendly Cloud Based Software Creates High Quality Info Products You Can Sell In Just 60 Seconds

With this amazing app you can Build Your E-mail List With The Digital Products created from The Instant Product Lab, Just Access The Instant Product Lab and Choose The Subject For Your Digital Product, Create Your Digital Product In Under 60 Seconds and finally Get Instant Viral Traffic With Your Digital Product To Get Sales. Get traffic by creating ebooks and sharing them on PDF sites like Slideshare, Boost your opt-ins by creating simple giveaway reports in just 60 seconds, Create simple eBooks and give them away with your affiliate links inside for EASY profits and Repurpose existing content you already have to quickly create multiple eBooks in just minutes…….

Read more: http://instantproductlab.com/wearelive/

Instant Product Engine V.2 – How To Create Unique Profit Pulling Products Customized With Your Title In Less than 10 Minute

If you’ve been around the IM industry for any length of time, you know there is a lot of hype in the marketplace. Certain marketers like to play with your emotions… as they pitch their latest and greatest product. Most of the time, you don’t get even a fraction of what is promised. But once in a blue moon, something REVOLUTIONARY comes along. Something that really lives up to it’s promise.

Instant Product Engine gets your internet marketing business up and running so fast, you’ll wonder how you survived all this time without it!So… If you’re still trying to get your first product set up online for sale, this will shorten the time it takes by leaps and bounds and save you thousands of dollars. As you’ve seen, in a matter of minutes, you will have your own unique personally branded product to sell… with a sales page and a squeeze page… and with everything setup and ready to go……

Read more: http://v2.instantproductengine.com/special/

How To Combine Page Building, Video Hosting, Polls, Surveys, Memberships & User Tracking Under One Roof

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After processing 100’s of Millions of dollars in sales, we realized that the biggest reason why most people fail is complexity, running costs and getting third party applications to work together…

Trying to get multiple applications to work together and talk to one another is a nightmare and of course, if just one application fails then everything fails and you lose money…

This is not a sensible way to run a business – it’s a problem waiting to happen. And if something goes wrong – you have to work out what service has failed while handling angry customers, which kills your brand .

  • Upload your products from ANY platform … OR use the system to create products from scratch easier and faster than ever before
  • You can select from 10 stunning themes for your membership  sites. Each include all the pages you’ll need and are completely customizable
  • DFY sales pages are included, the “smart sales page generator” crawls your product content,  then creates custom sales pages based on the specific details of your product

     

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AUTO BOOST YOUR PROFITS

With Automated Cross Sells of All Your Products …We know that most sellers have more than one product or course. It makes perfect sense for all your other products to be offered to your clients automatically in your members area.  This allows you to maximize your profits with no extra effort.

GET YOUR OFFERS TO MARKET FASTER

With Done For You Pages & Page Builder … Our rapid responsive page builder works in all areas of the platform.  To make your life even easier, you can simply edit any of our professional templates and get your product to market faster – allowing you to focus on growing your business and looking after your customers.

NO HOSTING HEADACHES

We Host Your Pages, Videos & Files With Unlimited Traffic… No need to purchase expensive hosting. No worrying about security/server updates and no need to monitor your bandwidth – we have you covered with our rapid, state-of-the-art hosting.  We host everything for you… your pages, your videos & your downloads… so you have no surprise bills. You can even map up to 5 of your own domains directly to 5 different membership sites.

IMPROVE YOUR SERVICE

With Quizzes, Surveys & Satisfaction Forms…Estimated cost of feature $197

Gather valuable customer feedback & data to better serve your customers, increasing long term customer value. You can even test and score your users knowledge to help guide users to the right training & to see what they learned from your products.

ELIMINATE DISPUTES & UNDERSTAND YOUR AUDIENCE

With Live User Data …You can monitor and check the progress of every customer right inside the admin area. Our system tracks multiple data points, follows where the customer has been, what they have downloaded & what videos they have watched.  It also informs you where most of your customers came from, providing needed insight to adjust your audience demographics and reduce ad spend.

SEAMLESS INTEGRATION WITH JVZOO &  WEBINAR PLATFORMS

We have built super easy integration with both JVZoo & popular webinar platforms. Just follow the simple on screen wizards & prompts and you’ll be set up in seconds.

SEAMLESS INTEGRATION WITH TOP APPS & AUTORESPONDERS

We have also made it crazy simple to integrate with your favorite apps

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How To Sell Products By Applying Facebook Messenger Into Sell In Messenger

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With this amazing tool you can Sell on Fb Messenger on Auto Pilot even while you sleep, Read and Reply to Messages Without visiting FB Messenger (Right inside Sell in Messenger Dashboard), Ability to Import Products from Shopify/WooCommerce Sites in 1 Click and Add Your Own Products Manually and  Start Selling via FB Messenger.

You will Maintain Customer Purchase history and Profile handy right inside the messenger as well as Building  Beautiful and  Engaging Conversations with your Customers with in In-Build Facebook Messenger Lead Generation Tool.

It Works with all Kind of Websites I.e: WordPress, Shopify,Optimizepress, Leadpages, Clickfunnel, Convertri and Others and Convert your Chat Visitors into FB Messenger Leads.

Bots are working 24 hours to Get Sales, Acquire Leads, Convert them into Customers, Pitch-In Upsells Example: Artificial Intelligent Enabled Chatbox on Websites and  Skype Bots. Time is Changing, So Do Marketing Strategies, Marketing Channels, Traditional Methods are not working like in past.

  • Add Categories which you can assign to series of products. You will be able to make funnel/flow of messages based on these categories/tags.
  • Add Products or Import in 1 Click from Shopify Stores, WooCommerce or Any eCom Stores Platform. Assign categories to products while adding it or in editing mode.
  • Add Categories which you can assign to series of products. You will be able to make funnel/flow of messages based on these categories/tags.
  • This is Funnel of Messages. You can set one flow for the purchase of one product, series of products, website visitor, introduction to a new customer And 100s of different scenarios. This feature will set your business on automation to large extent.
  • Chat with website visitor & prospects right inside SellInMessenger dashboard

All the other Facebook Messenger software programs could ONLY convert Facebook fans into Facebook Messenger subscribers – Less Coverage and Less Impact On business Growth

ONLY Sellin Messenger Converts Your Website Visitors Into Messenger Subscribers [Unique, Innovative, Fresh & Powerful Technology] Sellin Messenger is Epitome Of How to Squeeze Maximum Out of Messenger (Very 1st of It’s kind Of Messenger App Ever Made)

Sellin Messenger has been approved by Facebook with all necessary API permissions to perform every action inside the software. Sellin Messenger is a fully cloud-based solution and will work on any operating system. All you need is an internet connection and you’re good to go.

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eCommerce Institute – Changing Business Landcape To Scale Your Growing Industry

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This is one helluva eCommerce course. It goes above and beyond other eCommerce products by actually teaching people how to earn 6 to 7 figures. Although it’s 75 minutes long, your customers can consume this course in bite-size chunks as it’s broken down into 30 quick videos.

But what I like is that you don’t have to download any videos if you don’t want to.That’s because your done-for-you Members Area already has the videos uploaded and embedded for you. Of course, you’ll also get access to the video files if you want to edit and rebrand the videos.

Section 1: The eCommerce Formula
Video a – The formula explained
Video b – Picking your niche
Video c – Researching your niche
Video d – How to find suppliers
Video e – Creating a brand
Video f – Traffic part 1
Video g – Traffic part 2 (this is where I show you how a 16-year-old kid made $18,000 in one day)
Section 2: Where to find 100 Million products you can dropship
Video a – What is dropshipping?
Video b – Where to find over 100,000,000 products you can dropship
Video c – Benefits of this dropshipping source
Video d – Tips on how to sell products from this source – Part 1
Video e – Tips on how to sell products from this source – Part 2
Video f – How to automate the dropshipping process
Section 3 – Examples of hot selling products and how to find your own winning products
Video a – How to find products that have the potential to generate 6 and 7 figures
Video b – Products that have brought in between $100k and over $1mil in ecommerce stores
Video c – A hot selling lightweight product
Video d – A hot selling controversial item
Video e – Who would’ve thought this would be a hot seller online?
Video f – A hot selling product in almost any niche
Video g – Catchy products that are hot sellers
Video h – Other examples of hot selling products
Section 4 – More tips
Video a – How to scale your business to 7 figures
Video b – Make 7 figures from one product (How to sell high ticket products)
Video c – General Store vs Niche store
Video d – How To Increase Customer Value
Section 5 – How to make money without any eCommerce Store or Amazon (this is not affiliate marketing)
Video a – Intro
Video b – The method explained
Video c – Product research
Video d – Product suppliers
Video e – The funnel
Video f – Traffic
For example, aside from a done-for-you salespage, you’ll also get a done-for-you Members Area with videos already uploaded and embedded for you so you don’t have to upload them to your server.

It teaches:

—–Where to find over 100 million products at rock-bottom prices
—–How to sell high-ticket products and where to find them
—–How to automate your business
—–A secret formula you can use to build your business
—–Which is better, general online stores or niche online stores
—–How a 16-year-old kid made $18k in one day while spending the day in school
—–How to scale your business to 7 figures

These are the main components of your funnel:

—–Done-for-you lead generation page (this gives away a video that will get your leads interested in the main product)
—–Done-for-you Thank You page for your lead magnet (this page will entice your leads to go buy your main product)
—–Done-for-you salespage (show this to your leads immediately after opting in or in your follow-ups)
—–Done-for-you Members Area for main product (All 31 training videos already embedded for you)

INSTANT-ACCESS

 

No Sales System

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These programs allow users to download the search assistant software, in return users can download some kind of free software like a screensaver. These programs have been used by Blackhat marketers to short circuit the normal way google adsense works, at least in a sense. Ewen Chia suggests you use bitorrent sites to market these programs by uploading fantastic pictures with a link you put in the picture – a watermark that points to the download site. Autopilot Profits is a handy-step blueprint to set up small niche sites. Super Affiliates had lots of very good info videos that can really help you through all the annoying technical stuff you have to first learn as a newbie.

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T-Shirt Titan 2.0

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T-Shirt Titan 2.0 consists of 6 software tools and hours of video training to dominate TeeSpring by advertising on Facebook. You get 2 new tools:

A tool to easily design new T-shirts based upon proven niches, professions and slogans (1-Click Designer) , and a tool to select the best segments to advertise to on Facebook (Social Formula Tool).

But you also get the 4 original software tools to: (1) Find niches and t-shirt designs on major platforms (Tee Searcher), (2) Generate t-shirt concepts from proven quotes/designs (Idea Maker), (3) Automatically design templates (Auto Designer) and (4) Facebook ad creation by using model images wearing t-shirts in beautiful background scenes (Auto Model tool).

It consists out of 2 new software tools and extra training:

  • 1-Click Designer. With this tool you can easily create your own T-shirt designs without any designer experiences needed. Just select your niche (over 100 niches to select from) and enter your keywords into the 4 selection boxes (profession, object, verb and adjective). Hit enter and you got a bunch of ready to upload T-shirts designs for selling on any T-shirt platform you want (TeeSpring).
  • Social Formula Tool. This is a great (adobe Air desktop) tool (for both PC and Mac) to easily select the best performing segments (age groups and gender) from your running Facebook ad campaigns. Hence you can adjust your ad campaign and focus solely on those high converting segments. With a few clicks you download your Facebook campaign report (as csv file), upload it into the software and see how your campaign performs in each gender/age segment. You can even render the formula yourself and change the rules/percentages or use your favorite currency.

 

What’s included with T-Shirt Titan 1.0?

  • The Tee Searcher that lets you find proven t-shirt designs on eBay, Zazzle, Facebook & many others.
  • The Idea Maker that auto generates over 100 proven design ideas in any niche in under 60 seconds.
  • The Auto Designer that automatically generates ready-to-upload PNG design images in seconds.
  • The Auto Model tool that lets you automatically create Facebook ad images that get dirt-cheap clicks.
  • Over 8 hours of Training videos, covering niche selection, finding designs and Facebook ads management.
  • A Quick Start Guide that shows you how to get started within minutes.

 

100 designs x 150 niches in 4 clicks

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