Productivity Tips to Help You Work Smarter in the New Year

Here are some highlights from Amy Landino‘s appearance on Agorapulse’s weekly Facebook Live show. You can also view the entire show if you like (and which we recommend!).

Onward to the productivity tips!

1. Broaden Your Creativity

“See what you can make fly, so that you can observe the results of it and then any success that you have, duplicate that or figure out what that looks like.”

Establish a steady (not frantic) pace

“When you have a content goal, and let’s say it’s to have a weekly show on YouTube, which is industry standard. If you started weekly, you’re doing really well. As a matter of fact, YouTube would tell you to start with once a week. Don’t do more than that!”

Try new things

“I like to compare it to carpool karaoke on the set. On these night shows that we start to see on YouTube that work, it’s because you test them on the show. That’s their testing ground, and then what ends up flying ends up being their huge success online.

“That could also be true for the actual show itself, like what they become known for …

“Maybe you become known for a segment, but you have to build that segment out.”

2. Write Out Everything  

“The procedure for that for me is we have to write everything.

Embrace documentation

“Obviously, everything has to be documented, from all the talking points that we need and any other basis we have to cover it or sponsor it or stuff like that.

Establish deadlines

“And then we’re reverse-engineering what the deadlines are. When is the video to go out? When does it need to go to certain approvals? What days are those approvals? When do you film? When do you edit?

“Everything is just a reverse-engineering of a deadline.”

3. Schedule, Schedule, Schedule

Reverse engineer deadlines to avoid feeling overwhelmed

“And so I do like to look at what are all the deadlines for a month and then reverse engineer the filming. If I can do at least two videos in one day to make the most of hair and makeup, it pays off for me because I don’t have to go crazy and get ready to film so many times in a month.

“That takes a lot of careful planning and making sure that you’re covering your bases and making the time.

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Use your time wisely

“Scheduling is a very big passion in my life. I believe we can all make better use of the time that we have.

“And so if you want the content to be good, I do think it needs to be timely.

“It’s amazing how even a video that’s very well-planned, sometimes just when it’s made too far in advance, even on my channel, it just doesn’t fly the same way as it would if it was like this idea that we came up with and got out like traditional YouTube culture.

Give yourself enough time

“But you do need to give yourself enough time to create it.

“So maybe not looking too far in advance but looking at a monthly level or from a monthly viewpoint of what are we trying to get done and when are we going to do it, especially if you’re hiring people to get this kind of stuff done for you.

“You’re definitely going to want to schedule that as well. So it’s pretty obvious that you would then have to schedule whatever you have to do as it pertains to that content.

“But going on a week to week basis with those videos would be really difficult if you’re thinking, we’re going to do this again, I gotta do this, again, I gotta do this.

“Again, if you can kind of knock out for marketing and content creation, just a certain period of time in that month, and then all the other logistics to follow, just have to get done in time for the deadline, you’re in pretty good shape.

“So I do a lot of batching whenever possible.”

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4. Take Notes and Outline

“The places I spend my time are Evernote for a lot of outlining and note-taking.

Amy Landino productivity tips for social media managers

“But Instagram and Twitter and YouTube are like my main situations because absolutely everything that I’m doing has to do with the feedback that I’ve been getting from my community.

“There’s no reason to write a book unless people want it. There’s no reason to create a video unless there’s some way to convey a message or a tool or a tactic that people wanted.

Practice the art of listening

“And so I have to be listening to all the time. Otherwise, I’m just creatively dead because I specifically make my videos for a specific person and for a specific community, so I need to go to them a lot, especially when a video goes out.

“You watch and see, like, what spawned from this conversation like, Where do we go from here? What follow up questions are to be had? Because that’s probably a great follow-up to this video.”

5. Embrace Talking About the Same Thing a Lot

“I think one of the hardest things for people when they’re creating content is getting out of their head about talking about the same thing all the time.

“I actually love getting that comment from like the random troll every once in a while, like, Oh, my gosh, you talk about the same thing all the time.

“My answer to that is: Yeah because I’m an expert.”

Cultivate your expertise

“So if you are feeling that you’re talking about the same thing a lot, you’re an expert.

“And people usually need to hear what you’re saying a lot for you to make a change if that’s the type of content that you create.

“No matter how many times I feel like I’ve said something, there’s always another way to put it. Because I still get the same types of questions all the time.

“The reality is everybody thinks that their problems are different from everybody. We all think our problems are special and different. But when you really break it down, we’re all talking about the same issues.”

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6. Give Yourself at Least 15 Minutes Every Morning

“At least allocate 15 minutes to start your day on your terms. You’re going to be better off for the rest of the world because they’re going to be pulling at you for the rest of the day.

“So I’m unbelievably passionate about having my ‘me time’ in the morning. I’m an introvert; I just need that moment because I know that I have to be on the rest of the day. It’s just a part of the gig. And so I take that for myself.

You just have to find what works for you and that was probably the final passion behind this book was everything online is really outlining what you should be doing in the morning. I don’t like the word ‘should.’ I shut down when people save them.

“And so to me, it’s what works for you, and just covering the bases.

“Get that little bit of time it might just take for you to feel like you’re up for that day, and make the work around what your season of life is at that moment.”

By: Veronica Jarski

In Conclusion

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Brian Tracy

The most successful and wealthiest people all practice the habits I am about to share with you on a daily basis. Adding these daily success habits to your own routine will contribute greatly to your achievement. http://bit.ly/2wHVsEs If you want to set yourself up for success, you must create an effective to-do list. Use my ABCDE Method Checklist to plan your days and weeks more efficiently than ever before. Click the link above to download my ultimate prioritization tool for free. “There is never enough time to do everything, but there is always enough time to do the most important thing.” @BrianTracy (Click to Tweet: http://ctt.ec/9bdah) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg

How To Beat Procrastination (Backed by Science) – Darius Foroux – Pocket

Procrastination has been around since the start of modern civilization. Historical figures like Herodotus, Leonardo Da Vinci, Pablo Picasso, Benjamin Franklin, Eleanor Roosevelt, and hundreds of others have talked about how procrastination is the enemy of results. One of my favorite quotes about procrastination is from Abraham Lincoln: “You cannot escape the responsibility of tomorrow by evading it today…….

Source: How To Beat Procrastination (Backed by Science) – Darius Foroux – Pocket

What Does Overwork Do To Our Productivity?

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It seems like employees are busier than ever before, indeed, a paper published last year argued that business was almost a form of status.  A humblebrag that we’re so important we’re over-run with work.

Indeed, a Boston University study from a few years ago found that many of us are fond of exaggerating the number of hours we work.  The research found that such boasting was particularly common among men, whose bold claims of doing 80 hour weeks are often enormous exaggerations, with the reality typically more akin to 50 or 60 hours.

Let’s assume that we are actually getting busier however, rather than making it up to puff ourselves up.  What impact is this having on our productivity and creativity?  That was the question posed by a recent study from Columbia Business School.

The research wanted to test the hypothesis that “if you want something done, give it to a busy person,” whilst exploring the impact business has on our motivation and productivity as individuals, and then collectively as an organization.

Finding the sweet spot

It perhaps stands to reason that there will be a sweet spot for most of us whereby we reach peak productivity and fill our day with useful work, but after which our productivity plummets as our workload swamps us.  That isn’t really what the researchers found however, especially when productivity was viewed through the lens of things such as missing task deadlines.

“Busy people believe that they are masters of using their time efficiency, which in turn makes them feel like productive workers,” the authors explain.  “But missing a deadline is a widely-accepted sign that one has failed to manage his time efficiently, and busy people feel the burden of this failure moreso than people who are not busy, which in turn leads them to complete the missed task quickly.”

This phenomenon doesn’t really materialize in people who aren’t busy, yet who also miss a deadline.  For these employees, they still have a sense of failure, but they weren’t all that motivated to complete the task on time in the first place.  As such, their motivation is largely unaffected (ie still at a low level).

Using time efficiently

Even if busy people miss a deadline however, they are still convinced that they’re using their time effectively.  The sense of business can be used to over-ride the sense of failure they feel from missing their deadline.

“Employers hope that all workers – whether they feel busy or not – will take immediate action to address missed deadlines.  And employers are likely to expect non-busy workers to complete tardy tasks more expeditiously than busy workers, simply on account of the fact that they have more free time.  But our research shows that this is not the case, and that people who feel that they missed a deadline because they were so busy are more likely to complete a task as quickly as possible,” the researchers explain.

It underlines the risks inherent in overloading employees with too much work, but this should not only be regarded as a problem for productivity and engagement however, for overwork also inhibits the innovative capabilities of employees.

A recent study explored things from the other perspective, investigating how employees behave when they don’t have enough work to do, or are under-employed.  As before, the research found that there is a sweet spot.  If workers have insufficient work to do, they get bored and therefore not creative, whereas if they have too much to do, they lack the free time to realize their innovative potential.  Instead, there was a sweet spot whereby they felt sufficiently valued by their employer to be engaged effectively, yet had enough free time to create.

The secret for managers therefore, seems to be helping your employees find that sweet spot.For more, visit adigaskell.org.

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Opinions expressed by Forbes Contributors are their own.
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