Tag: productivity booster

Productivity Tips to Help You Work Smarter in the New Year

Here are some highlights from Amy Landino‘s appearance on Agorapulse’s weekly Facebook Live show. You can also view the entire show if you like (and which we recommend!).

Onward to the productivity tips!

1. Broaden Your Creativity

“See what you can make fly, so that you can observe the results of it and then any success that you have, duplicate that or figure out what that looks like.”

Establish a steady (not frantic) pace

“When you have a content goal, and let’s say it’s to have a weekly show on YouTube, which is industry standard. If you started weekly, you’re doing really well. As a matter of fact, YouTube would tell you to start with once a week. Don’t do more than that!”

Try new things

“I like to compare it to carpool karaoke on the set. On these night shows that we start to see on YouTube that work, it’s because you test them on the show. That’s their testing ground, and then what ends up flying ends up being their huge success online.

“That could also be true for the actual show itself, like what they become known for …

“Maybe you become known for a segment, but you have to build that segment out.”

2. Write Out Everything  

“The procedure for that for me is we have to write everything.”

Embrace documentation

“Obviously, everything has to be documented, from all the talking points that we need and any other basis we have to cover it or sponsor it or stuff like that.

Establish deadlines

“And then we’re reverse-engineering what the deadlines are. When is the video to go out? When does it need to go to certain approvals? What days are those approvals? When do you film? When do you edit?

“Everything is just a reverse-engineering of a deadline.”

3. Schedule, Schedule, Schedule

Reverse engineer deadlines to avoid feeling overwhelmed

“And so I do like to look at what are all the deadlines for a month and then reverse engineer the filming. If I can do at least two videos in one day to make the most of hair and makeup, it pays off for me because I don’t have to go crazy and get ready to film so many times in a month.

“That takes a lot of careful planning and making sure that you’re covering your bases and making the time.

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Use your time wisely

“Scheduling is a very big passion in my life. I believe we can all make better use of the time that we have.

“And so if you want the content to be good, I do think it needs to be timely.

“It’s amazing how even a video that’s very well-planned, sometimes just when it’s made too far in advance, even on my channel, it just doesn’t fly the same way as it would if it was like this idea that we came up with and got out like traditional YouTube culture.

Give yourself enough time

“But you do need to give yourself enough time to create it.

“So maybe not looking too far in advance but looking at a monthly level or from a monthly viewpoint of what are we trying to get done and when are we going to do it, especially if you’re hiring people to get this kind of stuff done for you.

“You’re definitely going to want to schedule that as well. So it’s pretty obvious that you would then have to schedule whatever you have to do as it pertains to that content.

“But going on a week to week basis with those videos would be really difficult if you’re thinking, we’re going to do this again, I gotta do this, again, I gotta do this.

“Again, if you can kind of knock out for marketing and content creation, just a certain period of time in that month, and then all the other logistics to follow, just have to get done in time for the deadline, you’re in pretty good shape.

“So I do a lot of batching whenever possible.”

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4. Take Notes and Outline

“The places I spend my time are Evernote for a lot of outlining and note-taking.

Amy Landino productivity tips for social media managers

“But Instagram and Twitter and YouTube are like my main situations because absolutely everything that I’m doing has to do with the feedback that I’ve been getting from my community.

“There’s no reason to write a book unless people want it. There’s no reason to create a video unless there’s some way to convey a message or a tool or a tactic that people wanted.

Practice the art of listening

“And so I have to be listening to all the time. Otherwise, I’m just creatively dead because I specifically make my videos for a specific person and for a specific community, so I need to go to them a lot, especially when a video goes out.

“You watch and see, like, what spawned from this conversation like, Where do we go from here? What follow up questions are to be had? Because that’s probably a great follow-up to this video.”

5. Embrace Talking About the Same Thing a Lot

“I think one of the hardest things for people when they’re creating content is getting out of their head about talking about the same thing all the time.

“I actually love getting that comment from like the random troll every once in a while, like, Oh, my gosh, you talk about the same thing all the time.

“My answer to that is: Yeah because I’m an expert.”

Cultivate your expertise

“So if you are feeling that you’re talking about the same thing a lot, you’re an expert.

“And people usually need to hear what you’re saying a lot for you to make a change if that’s the type of content that you create.

“No matter how many times I feel like I’ve said something, there’s always another way to put it. Because I still get the same types of questions all the time.

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“The reality is everybody thinks that their problems are different from everybody. We all think our problems are special and different. But when you really break it down, we’re all talking about the same issues.”

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6. Give Yourself at Least 15 Minutes Every Morning

“At least allocate 15 minutes to start your day on your terms. You’re going to be better off for the rest of the world because they’re going to be pulling at you for the rest of the day.

“So I’m unbelievably passionate about having my ‘me time’ in the morning. I’m an introvert; I just need that moment because I know that I have to be on the rest of the day. It’s just a part of the gig. And so I take that for myself.

“You just have to find what works for you and that was probably the final passion behind this book was everything online is really outlining what you should be doing in the morning. I don’t like the word ‘should.’ I shut down when people save them.

“And so to me, it’s what works for you, and just covering the bases.

“Get that little bit of time it might just take for you to feel like you’re up for that day, and make the work around what your season of life is at that moment.”

By: Veronica Jarski

In Conclusion

Social Pulse Weekly brings you incredible marketing experts and today’s latest social media news and developments. Tune in every Friday at 2PM ET to keep your finger on the pulse of social media.

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Brian Tracy

The most successful and wealthiest people all practice the habits I am about to share with you on a daily basis. Adding these daily success habits to your own routine will contribute greatly to your achievement. http://bit.ly/2wHVsEs If you want to set yourself up for success, you must create an effective to-do list. Use my ABCDE Method Checklist to plan your days and weeks more efficiently than ever before. Click the link above to download my ultimate prioritization tool for free. “There is never enough time to do everything, but there is always enough time to do the most important thing.” @BrianTracy (Click to Tweet: http://ctt.ec/9bdah) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg

Why Freelancers Are Good For Your Company – Irene Corchado Resmella

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More and more companies are hiring freelance writers nowadays. Some companies need to increase their content production and their current team can’t cope with the workload. Others are expanding into new markets and struggle to find writers in other languages willing to relocate. Likewise, many start-ups rely on freelance writers during the early stages of their business before they can set up an in-house team.

Whatever your case may be, you may be asking yourself whether working with freelancers is a good idea. While setting up an in-house content team has numerous advantages, freelancers can bring many good things to your company – from more productivity to added-value. You can even save money!

If you’re not sure about working with freelance content writers, here are four good reasons to do so.

It will boost your productivity

The more writers you have, the more content you produce. It’s a no-brainer. However, the process of hiring full-time employees is time-consuming and expensive, and in-house writers aren’t generally as productive as freelancers. Writing is a creative activity that requires high levels of concentration, and that’s when the flexibility that comes with freelancing helps. Freelancers can choose where and when to work.

They don’t waste time sitting at their desk waiting for the creative muse to show up. If they aren’t inspired or feel stuck, they can take a long break, hit the gym or go for a walk and return to the text with a fresh mind. By maximising the times when they are most creative, their productivity improves, and a productive freelancer can produce more content than a stressed or overworked in-house writer.

Working with the right freelancers will add value

Freelance marketplaces are full of amateur self-proclaimed writers looking for some extra cash to top up their income. That’s why they’re cheap, and that’s why the risk of receiving sloppy articles is high, so choose your writers wisely. Look for professionals, not hobbyists; subject experts, not generalists.

To get maximum value, hire writers with a strong personal brand, and social proof. Building a portfolio is key for writers and they normally share the (credited) content they produce. A writer specialising in your field who has an active online presence and a large following will help your content reach a relevant audience and increase exposure for free. This is a value-added collaboration which will certainly pay off, so think about it as an investment and budget accordingly.

Their flexibility can be your lifesaver

In-house content writers aren’t flexible as far as time is concerned. They need to attend meetings and do everything thrown at them content-wise. If something isn’t finished by 5pm it won’t be finished until well into the next day. Having a freelancer at hand will help you fit in small urgent projects at odd hours, even if you need to pay a bit extra.

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Freelancers can also be your lifesaver during peak periods or emergencies. Think about your in-house content team being overloaded with seasonal content projects, too many people being off work at the same time, or an important piece of content for your imminent campaign launch being ‘forgotten’. Misunderstandings and mistakes can happen, too, so a freelancer is your best bet here.

You will save money

Hiring freelancers isn’t always more expensive than setting up a team in-house. Not only that, but it can even be cheaper and help you save money, as you won’t have to cover the costs associated with employees.

I’m referring to taxes, for example. You don’t have to worry about taxes, as freelancers pay their own. Likewise, you don’t have to win them over offering pension schemes, gym membership cards or insurance. Moreover, you won’t pay for wasted time. Let’s face it – office writers don’t stay focused for eight hours, but you still pay them a full-time salary. With freelance professionals, you only pay for projects completed.

Another advantage is that experienced freelancers don’t need training. Companies setting up an in-house team often go for junior writers. By training them they save a bit of money on salaries, as they can pay them less than to senior writers. What they often forget is that they could be saving money and time by hiring experienced freelancers instead. External writers won’t be paid a full-time salary and your trainers’ time will surely be better spent doing something else, like managing the content strategy. So, choose content writers who are subject experts, set up an initial chat on Skype to go over the basics and provide a detailed briefing and a style guide. That’s all they need.

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