Productivity Tips

7 Costly Mistakes That Can Be Avoided By Brand Research

Branding strategies can make or break an organization. There’s a lot that goes into developing a successful brand, and the best companies around the world put substantial time and effort into brand development and image. Creating a successful brand requires time and research commitment and is an ongoing strategy that can yield amazing results.

However, small businesses at the start of their inception can potentially create crucial branding mistakes during their initial stages of development that costs them a lot of customers, money, and time. Even major brands make big branding mistakes, like Nintendo’s Virtual Boy and Amazon’s Fire Phone.

Brand research services for positioning strategies, brand mapping, and perceptual mapping can help you, whether you’re a small business or a long-time market player, to avoid pitfalls and the costly mistakes of failed brand positioning.

Common Branding Mistakes by New Businesses and Entrepreneurs

Do you remember Nintendo’s Virtual Boy in 1995? You might not because it’s one of Nintendo’s biggest failures in the history of the company. It didn’t offer what it promised, a true VR experience, resulting in incredibly low sales and quick removal from the market. What about Amazon’s Fire Phone in 2014? It only lasted one year because of its limited availability and features that didn’t resonate with audiences. Even major companies like Nintendo and Amazon have to be careful about product or service branding that can tarnish their reputation and result in massive profit loss.

Even small branding mistakes can cost a company. Not only will your efforts and time spent towards planning to be lost, but you will have cost your business a lot of money and even potentially tarnish your reputation permanently, which can be completely devastating for the longevity of a brand.

Below are seven mistakes that you can avoid when it comes to brand positioning so that you learn more about them and avoid them altogether:

Lack of Competitor Research
You have to learn about your competitors if you want to be successful. How do they position their brand? What types of products and services do they offer? How are they perceived in their respective industry? How are they succeeding? Do you have a potential opportunity in the market where they do not? You don’t want to identically replicate your competitor’s strategies. But you do have to learn everything there is to know about the successes and failures of your competitors so that you know how to uniquely position yourself in the market.
Brand Messaging Doesn’t Suit Target Audience If you can’t develop a brand message that fits with your target audience, nobody is going to buy from you. You have to learn everything about your target audience like demographics, what they like to buy, where they shop, what times of the day or times of the year do they make purchases related to your offerings, what colors motivate and drive them to make purchases, what parts of the world are they located, how does culture affect purchasing, and many more.
Failed Market Study
Effective market research needs to be obtained about how people are reacting to your brand, products, or services. Survey analysis can be obtained to further your market research and understanding, or a complex study of social media research and analysis can help you to understand how people review or perceive you in the market. If you don’t analyze feedback from your customer base, you will be making a costly mistake in your brand research initiatives.
Association or Dissociation with Events and Motives Just because you want to create a product or service or build your brand around a particular design or niche space in the market, doesn’t mean it will be successful. You can’t just build and sell tablets just because iPad’s are popular, create a bottled water company because you feel people will always need to drink water, or design makeup and cosmetics because there is a popular trend in that space this year. You have to delve deeply into your brand research strategy to truly understand the reasoning behind purchasing decisions and product and service popularity.
Inconsistent Corporate Identity Everything about your brand identity has to make sense, from the colors that you choose to represent your company, to the logo and fonts that you use throughout your campaigns, to the style of writing, tone and messaging that you implement to speak to and reach audiences. Everything has to remain consistent so that people understand your brand values and what you are offering them. If you fail, you could spend a lot of time rebranding and causing confusion to your audience and miss a lot of opportunities.
Poor Product Packaging

Product packaging is the first thing people see when looking at your brand, whether they are online or physically in store locations. Everything from materials, graphics, size, shape, and color all are important elements of packaging designs. You could spend a lot of money rebranding your packaging if your product performs poorly. On the other hand, you might spend money rebranding your packaging when it isn’t even necessary and have to revert back to the way it was. Effective brand research is going to help you understand the best elements and packaging designs that will help your company thrive.
Making the Wrong Impression If you are selling premium services, you don’t want to use commodity branding. You will deter audiences from your brand. There is a reason why so many fast food restaurant chains use the colors red and yellow, like Burger King, MacDonald’s, Wendy’s, and Carl’s Jr., and software companies use blue and black like Intel, IBM, Apple, or Google. People associate certain attributes to particular products and designs. People won’t understand what you are offering them if you make the wrong impression. Pay particular attention to detail and use the right research and analysis to make a lasting impression that makes sense with audiences.

How Brand Research Can Help

Brand marketing research is integral to the success of organizations in the modern world. In fact, no business out there that is successful in today’s market leaves home without brand research.

Brand research improves your competitiveness, visibility, and messaging and can help your business take a strategic position in the market using proven data from effective research and analysis services. Here are some of the major benefits of effective brand research:

Integrated Metrics: You can see the impacts of your project decisions and forecasts with measurable and tangible results.
Allocate Market Spend: Understand how to make investments that will lead to successful outcomes.
Identify Competition: You can not only find out who your competition is, but you can find out how and why they are successful in the market, or even discover how to position your brand in areas where your competition is lacking.
Develop Accurate Strategies: Create informed decisions built on a foundation of research and analytics with a better understanding of market developments, pricing, and positioning.
Capture Target Audience: Better understand consumer behavior and create effective marketing and advertising strategies.
Brand Perception: Truly understand how audiences feel and react to your brand, products and services.

Effective Brand Research for Organizations Across Industries

Research Optimus (ROP) has top research and analyst specialists who are tenured in market research, business research, customer analysis, and brand research services that provide the required insights to take the appropriate steps towards building effective and long lasting business brand awareness, brand marketing, and positioning strategies. Apart from services like market research, product research, and risk analysis, contact our team today to jump start or further advance your journey into brand research and obtain the targeted insights you need to avoid branding mistakes.

By: https://www.researchoptimus.com/

Decision Analyst

An introduction to brand strategy, and the tangible and intangible elements that make up a brand. And a brief discussion of the questions of to ask in order to focus and improve your brand strategy. Learn More: https://www.decisionanalyst.com/servi…

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Productivity Tips to Help You Work Smarter in the New Year

Here are some highlights from Amy Landino‘s appearance on Agorapulse’s weekly Facebook Live show. You can also view the entire show if you like (and which we recommend!).

Onward to the productivity tips!

1. Broaden Your Creativity

“See what you can make fly, so that you can observe the results of it and then any success that you have, duplicate that or figure out what that looks like.”

Establish a steady (not frantic) pace

“When you have a content goal, and let’s say it’s to have a weekly show on YouTube, which is industry standard. If you started weekly, you’re doing really well. As a matter of fact, YouTube would tell you to start with once a week. Don’t do more than that!”

Try new things

“I like to compare it to carpool karaoke on the set. On these night shows that we start to see on YouTube that work, it’s because you test them on the show. That’s their testing ground, and then what ends up flying ends up being their huge success online.

“That could also be true for the actual show itself, like what they become known for …

“Maybe you become known for a segment, but you have to build that segment out.”

2. Write Out Everything

“The procedure for that for me is we have to write everything.”

Embrace documentation

“Obviously, everything has to be documented, from all the talking points that we need and any other basis we have to cover it or sponsor it or stuff like that.

Establish deadlines

“And then we’re reverse-engineering what the deadlines are. When is the video to go out? When does it need to go to certain approvals? What days are those approvals? When do you film? When do you edit?

“Everything is just a reverse-engineering of a deadline.”

3. Schedule, Schedule, Schedule

Reverse engineer deadlines to avoid feeling overwhelmed

“And so I do like to look at what are all the deadlines for a month and then reverse engineer the filming. If I can do at least two videos in one day to make the most of hair and makeup, it pays off for me because I don’t have to go crazy and get ready to film so many times in a month.

“That takes a lot of careful planning and making sure that you’re covering your bases and making the time.

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Use your time wisely

“Scheduling is a very big passion in my life. I believe we can all make better use of the time that we have.

“And so if you want the content to be good, I do think it needs to be timely.

“It’s amazing how even a video that’s very well-planned, sometimes just when it’s made too far in advance, even on my channel, it just doesn’t fly the same way as it would if it was like this idea that we came up with and got out like traditional YouTube culture.

Give yourself enough time

“But you do need to give yourself enough time to create it.

“So maybe not looking too far in advance but looking at a monthly level or from a monthly viewpoint of what are we trying to get done and when are we going to do it, especially if you’re hiring people to get this kind of stuff done for you.

“You’re definitely going to want to schedule that as well. So it’s pretty obvious that you would then have to schedule whatever you have to do as it pertains to that content.

“But going on a week to week basis with those videos would be really difficult if you’re thinking, we’re going to do this again, I gotta do this, again, I gotta do this.

“Again, if you can kind of knock out for marketing and content creation, just a certain period of time in that month, and then all the other logistics to follow, just have to get done in time for the deadline, you’re in pretty good shape.

“So I do a lot of batching whenever possible.”

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4. Take Notes and Outline

“The places I spend my time are Evernote for a lot of outlining and note-taking.

Amy Landino productivity tips for social media managers

“But Instagram and Twitter and YouTube are like my main situations because absolutely everything that I’m doing has to do with the feedback that I’ve been getting from my community.

“There’s no reason to write a book unless people want it. There’s no reason to create a video unless there’s some way to convey a message or a tool or a tactic that people wanted.

Practice the art of listening

“And so I have to be listening to all the time. Otherwise, I’m just creatively dead because I specifically make my videos for a specific person and for a specific community, so I need to go to them a lot, especially when a video goes out.

“You watch and see, like, what spawned from this conversation like, Where do we go from here? What follow up questions are to be had? Because that’s probably a great follow-up to this video.”

5. Embrace Talking About the Same Thing a Lot

“I think one of the hardest things for people when they’re creating content is getting out of their head about talking about the same thing all the time.

“I actually love getting that comment from like the random troll every once in a while, like, Oh, my gosh, you talk about the same thing all the time.

“My answer to that is: Yeah because I’m an expert.”

Cultivate your expertise

“So if you are feeling that you’re talking about the same thing a lot, you’re an expert.

“And people usually need to hear what you’re saying a lot for you to make a change if that’s the type of content that you create.

“No matter how many times I feel like I’ve said something, there’s always another way to put it. Because I still get the same types of questions all the time.

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“The reality is everybody thinks that their problems are different from everybody. We all think our problems are special and different. But when you really break it down, we’re all talking about the same issues.”

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6. Give Yourself at Least 15 Minutes Every Morning

“At least allocate 15 minutes to start your day on your terms. You’re going to be better off for the rest of the world because they’re going to be pulling at you for the rest of the day.

“So I’m unbelievably passionate about having my ‘me time’ in the morning. I’m an introvert; I just need that moment because I know that I have to be on the rest of the day. It’s just a part of the gig. And so I take that for myself.

“You just have to find what works for you and that was probably the final passion behind this book was everything online is really outlining what you should be doing in the morning. I don’t like the word ‘should.’ I shut down when people save them.

“And so to me, it’s what works for you, and just covering the bases.

“Get that little bit of time it might just take for you to feel like you’re up for that day, and make the work around what your season of life is at that moment.”
By: Veronica Jarski

In Conclusion

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Brian Tracy

The most successful and wealthiest people all practice the habits I am about to share with you on a daily basis. Adding these daily success habits to your own routine will contribute greatly to your achievement. http://bit.ly/2wHVsEs If you want to set yourself up for success, you must create an effective to-do list. Use my ABCDE Method Checklist to plan your days and weeks more efficiently than ever before. Click the link above to download my ultimate prioritization tool for free. “There is never enough time to do everything, but there is always enough time to do the most important thing.” @BrianTracy (Click to Tweet: http://ctt.ec/9bdah) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg

How To Incorporate Mindfulness Into Company Culture

Nowhere do first impressions count more than with work culture. When candidates come by for that crucial in-person interview, the culture they experience dictates whether or not they look elsewhere. When workers hang up their coat each morning, the environment they step into influences their productivity. Especially on young teams, culture is meaningfully tied to turnover, absenteeism, productivity, morale, and even company growth.

The good news is that a tight-knit culture comes naturally during the startup phase. Employees who get in on the ground floor are often happy to work long hours toward goals they’re passionate about.

As startups grow, their sense of unity and closeness tends to decay. But the solution isn’t to strangle growth; it’s to scale that culture along with the company.

Scaling Culture Through Collaboration

As teams grow and are siloed into departments, employees’ sense of connectedness blurs. As management layers are added, workers may feel further removed from the company’s original mission. Communication and collaboration suffer.

As with most initiatives, the answer to a thinning culture is teamwork. To keep your culture healthy and thriving, consider these four collaboration strategies:

1. Hire for complementary character.

To improve engagement and retention, hire people who fit with the culture you’re trying to maintain. The trick isn’t to hire people who are exactly like you and your teammates; it’s to bring in cooperative people whose character complements the bases you’ve already covered.

If you’ve got a bubbly, extroverted salesperson, perhaps a contemplative marketer is a good match. Collaborative teams need multiple perspectives to draw from.

As with culture itself, first impressions are key. Jot down notes from that first interaction with the person so you can share it with the wider team: Did a candidate come across as a go-getter with a sharp sense of humor? Did she seem honest and helpful?

If the candidate gets the green light from you, bring in a few trusted team members for the final interview. Make sure their first impression matches yours. To encourage genuine responses, tell each person to write down his or her take before sharing it with the wider group.

2. Balance formality and fun.

Even if you hire well, everyone has a different idea of how formal work should be. To salespeople, going to happy hour may feel like part of the job. But if marketing is filling out forms and logging every task, friction between the two teams is bound to develop.

People in different roles operate in different worlds, each with their own goals and discipline-specific jargon. Start with what you share: your purpose and values. Remind everyone why they do the work, even when working together is challenging.

With that sense of unity, start to dig into the processes that get you there: Is swapping memes important to team morale? Perhaps it should be codified as part of your culture. Does logging each project accurately in a spreadsheet keep stress levels low? Do that, too.

Your team has to be both happy and productive. Decide what processes you need to get there, and put them in writing for everyone to follow.

3. Create opportunities for employee connection.

If high-profile projects are the only reasons your workers interact with others outside their team, they’re likely to associate those people with stress and frustration. To avoid this, create opportunities for cross-department engagement.

As much of a buzzword as it’s become, team building still has an important role in your company’s culture. To bridge the gap between departments, CRM provider Ontraport puts together employee peer groups that meet on a regular basis. Regularly exposing employees to others’ perspectives and challenges fosters empathy, making it easier to work through obstacles together when they arise.

Plan extracurricular activities — like lunch-and-learns, volunteering, or even laser tag — involving two or more departments. Give employees the opportunity to get to know each other outside of their roles at work.

4. Celebrate wins together.

When a whole-company project draws to a close, it’s easy to breathe a sigh of relief and move on to the next. Build a sense of camaraderie by taking the time to celebrate those accomplishments, big or small.

A company celebration doesn’t have to be an all-day event or an expensive bonus. Think outside the box. Some of the best ones are free and collaborative. To people nominated by their peers, Stoneridge Software gives “Stoney Awards,” including “Most Likely to Leave a Whiteboard Dirty,” and provides periodic bonus holidays.

Encourage employees to congratulate each other. Distribute company-branded thank-you cards to everyone, not just managers, and challenge everyone to give them all out by a certain date. Tell people to focus not just on outcomes, but also on effort and intention. A sense of appreciation is contagious.

As you grow, you can’t save everything that’s great about being a startup. But no matter how big your company becomes, you can always be a place where people want to work together. And when a candidate or employee walks in and sees that on a Monday morning, it makes all the difference.

Check out my website.

Serenity Gibbons

Serenity Gibbons is a former assistant editor at The Wall Street Journal. The local unit lead for the NAACP in Northern California and a consultant helping to build diverse workforces, Serenity enjoys gathering insights from people who are creating better workplaces and making a difference in the business world.

Source: How To Incorporate Mindfulness Into Company Culture

SAP

62.8K subscribers

Parham Vasaiely and Matt Champion will share practical experience of why mindfulness in the workplace is bringing about a new state of consciousness within their respective organisations. The session will explore why we need mindfulness? How to establish mindfulness in the workplace? And the benefits mindfulness enables at both human and organisational levels. You will also learn how Jaguar Land Rover’s Mindfulness programme is helping them to establish a foundation for an Agile culture and approach.

How To Beat Procrastination (Backed by Science) – Darius Foroux – Pocket

Procrastination has been around since the start of modern civilization. Historical figures like Herodotus, Leonardo Da Vinci, Pablo Picasso, Benjamin Franklin, Eleanor Roosevelt, and hundreds of others have talked about how procrastination is the enemy of results. One of my favorite quotes about procrastination is from Abraham Lincoln: “You cannot escape the responsibility of tomorrow by evading it today…….

Source: How To Beat Procrastination (Backed by Science) – Darius Foroux – Pocket

Always Protect The Downside – Darius Foroux

What’s a big goal or dream that you have? Do you want to start a business? Become a fulltime author? Travel the world? Become financially independent? Change careers?I bet you’ve thought about it, and at some point thought, “I’m not sure I can achieve that.”If you’re anything like me, you always think about risks that are involved with making a big move in life. And that’s not a surprise. We’re collectively risk averse. We truly hate risk. I’ve never met someone who said, “I love to lose everything. But what can we do about our risk aversion? If you think about it, most of us are put off by fear. You think of doing something, consider the risks, and decide not to do it. Here are some examples……….

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Tag: Productivity Tips

Productivity Tips to Help You Work Smarter in the New Year