Economy Week Ahead: Inflation, Jobless Claims, Retail Sales

The outlook for the global economy darkened as a stream of data from Europe and Asia suggested growth faltered in the third quarter, hobbled by world-wide supply-chain snarls, sharply accelerating inflation and the impact of the highly contagious Delta variant.

U.S. inflation accelerated last month and remained at its highest rate in over a decade, with price increases from pandemic-related labor and materials shortages rippling through the economy from a year earlier.

The Labor Department said last month’s consumer-price index, which measures what consumers pay for goods and services, rose by 5.4%

The gap between yields on shorter- and longer-term Treasury’s narrowed Wednesday after data showed inflation accelerated slightly in September, fueled by investors’ bets that the Federal Reserve may need to tighten monetary policy sooner than expected. Measures of inflation in China and the U.S. highlight this week’s economic data.

China’s exports, long a growth engine for the country’s economy, are expected to increase 21% from a year earlier in September, according to economists polled by The Wall Street Journal. That is down from a 25.6% gain in August. Meanwhile, inbound shipments are forecast to rise 19.1% from a year earlier, retreating from the 33.1% jump in August.

The International Monetary Fund releases its World Economic Outlook report during annual meetings. The latest forecasts are likely to underscore the relatively quick economic rebound of advanced economies alongside a slower recovery in developing nations with less access to Covid-19 vaccines.

China’s factory-gate prices for September are expected to surge 10.4% from a year earlier, a pace that would surpass its previous peak in 2008, according to economists polled by The Wall Street Journal. Higher commodity costs have led to the rise in producer prices this year, but so far that hasn’t fed through to consumer inflation. Economists forecast the consumer-price index rose only 0.7% from a year earlier in September.

September’s U.S. consumer-price index is expected to show inflation remained elevated as companies passed along higher costs for materials and labor. Rising energy prices likely contributed to the headline CPI, while core prices, which exclude food and energy, might start to reflect climbing shelter costs.

The Federal Reserve releases minutes from its September meeting, potentially offering additional insight on plans to start reducing pandemic-related stimulus.

U.S. jobless claims are forecast to fall for the second consecutive week as employers hold on to workers in a tight labor market. The data on claims, a proxy for layoffs, will cover the week ended Oct. 9.

U.S. retail sales are expected to fall in September. U.S. consumers appear to be in decent financial shape, but Covid-related caution, rising prices and widespread supply-chain disruptions are tamping down purchases. The auto industry has been especially hard hit by a semiconductor shortage—separate data released earlier this month show U.S. vehicle sales in September fell to their lowest level since early in the pandemic.

By: WSJ staff

Source: Economy Week Ahead: Inflation, Jobless Claims, Retail Sales – TechiLive.in

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5 Product Marketing Strategies to Get Customers to Take Action

1

When it comes to , has a significant impact on individual purchasing decisions, but ultimately it is the products that create an overall impression. Brand marketing is an important component in raising your brand’s prestige and overall favorable perception, but customers want to be part of the picture and feel that is as much about them as it is about the brand. Smart product marketing engages consumers and focuses on products or services that will be useful to them. Your brand will only be as strong as the customers who feel a strong connection to what you are offering. These five strategies will help you revamp your product marketing strategy.

1. Research new products with existing data

A product launch can be as exciting as the announcement of a personal milestone, but the sad fact is that most will fall short of their expected goals. You can save yourself and your company from disappointment by leveraging the data you already have about your customers and visitors to refine the products and features you are offering. Existing data will tell you your leads’ buying and browsing habits, what they click on and which emails they open. This data should give you significant clues on creating products and features that will get a response and create a successful product launch.

Related: 4 Strategies That Drive Brand Loyalty

2. Increase demand with existing customers

It is important not to underestimate the value of repeat . Not only are people more likely to take action and purchase a product if someone they know is using it, but drumming up repeat business is easier on your marketing budget. According to the Harvard Business Review, marketers spend between five and 25 times less to secure purchases from repeat customers than from new customers. Providing excellent customer service is one of the keys to keeping customers long-term. Another strategy is to offer them special promotions and deals to reward their loyalty.

3. Spy on your existing competitors

Although it is crucial to focus mainly on your customers, to keep an edge and stay on your customers’ radars, it is imperative to know what your competitor is doing and how they are performing. This is not difficult to do and can be as intuitive as paying attention to their performance on , how many likes they are getting and what strategies they are using. Using to track what happens after a click can help give you more information on how to update your own strategies. Ensure the sample size you are evaluating is large enough to give you a full picture of what actions to take in closing the gap between you and your competitors.

 

Related: 3 Reasons You Should Spy on Your Competition

4. Improve your existing listings

Your listings don’t just convey information about the product. A good listing lets your customer know why he or she needs the product. Revise product listings to emphasize convenience, time savings, reliability and . In addition, incorporating valuable keywords in the listings can make sure your they are seen by those who are most likely to make purchases — the people who are searching and ready to buy. Keywords can also drive traffic from those who are just browsing the web looking for more information about a product, and an attractive and catchy listing can transform an inquiry into a purchase.

5. Dare to take huge risks

It is worthwhile to achieve a balance between obeying the data and knowing when to take risks. If you are knowledgeable about the risks, you can go out on a limb now and again, especially if your intuitive move is in line with the kind of thing your customers respond to. Past failures, such as lackluster product launches, can be a strong indication of where you can go with future efforts. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking any risks,” says none other than Facebook CEO Mark Zuckerberg.

Related: 5 Brand Marketing Tips Every Brand Can Learn From the NBA

If your product listings aren’t getting the response expected, there are many ways you can fine-tune your approach. involves the big picture, but getting specific and offering customers things they clearly value can move the needle more quickly. Updating data on a constant basis is essential, but using data you already have provides a valuable roadmap to developing and improving your products and features. Leveraging success with your existing customers is an effective way to get repeat business, especially if you encourage them to refer your product to others.

Gathering information about competitors on social media and by using AdWords can give you pointers on how to update your offerings and enrich your marketing strategies. Even the phrasing of your listings can be dry and uninspiring or can create an immediate desire to acquire your product or service. In addition, using keywords has the ability to automatically attract potential customers to your listing. Finally, don’t be afraid to follow your intuition and take educated risks when you feel you have a clear picture of what your customers want.

By: Alon Ghelber Entrepreneur Leadership Network Writer

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Looking For Home & Garden Equipments? Try Amazon Home Products Page & Enjoy

Organization ideas for every room

Amazon.com’s Home & Kitchen store is stocked to outfit your home with every basic need, plus a whole lot more. Shop featured categories in Kitchen & Home to find the most commonly sought items including Furniture & Décor; Kitchen & Dining; Bedding & Bath; Patio, Lawn & Garden; Vacuums, Cleaning & Storage; and Kids’ Furniture & Décor.

Plus, great deals in Heating, Cooling & Air Quality, Irons & Steamers, Artwork, and special Seasonal Décor. Whether you are decorating a brand new home or apartment, or just freshening up the basics, Amazon.com’s Home & Kitchen store has everything you need at everyday low prices and free shipping on qualified items.

Say goodbye to aches and pains with this kneeling pad and garden seat. Perfect for gardeners with bad backs, this foldable seat comes with two sets of tool pouches, so you can hold all of your essentials right by your side.

What Reviewers Are Saying: “My husband is quite impressed with the design, durability and ease of use. He stated, ‘The Arthritis Foundation should jump on sharing this product.'”

we’ve all done it: give ourselves permission to buy something we want—but don’t need. Especially for individuals still a ways off from retirement, a vacation home may seem like the perfect reward for all the long hours, even if it is a stretch financially. But think of how much we’ll end up saving when we retire here!

Source: http://amazon.com

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