3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

SEMetrix – Uncover The Essential SEO Metrics & Data That is Required for EVERY Successful SEO Campaign

When carrying out any SEO, or ‘backlink building’ campaign, it is important that you have access to vital metrics.  Metrics that will allow you to determine the quality and calibre of a website, in which to get a backlink from, or utilize as part of your ‘SEO Campaign’. Whether you are looking to build backlinks, submit a new article or press release, publish a ‘Guest Blog Post’, or even submit a PDF document to a directory.  It’s essential to identify these metrics.

There are over 1 billion websites online, and to achieve the best ranking results with your ‘SEO Campaigns’, you must utilize the best, most authoritive sites… and avoid the low quality, spammy sites. SEMetrix will provide you with the most important SEO metrics for any website or URL that you enter. It’s as simple as pasting in your URL(s) and clicking a button.

If you carry out SEO campaigns for your OWN websites, or even for your client’s websites, you’ll know that you need to access these metrics. However, to do this you would normally need to sign up for EXPENSIVE monthly subscriptions. Multiple ones! This can rack up to hundreds of dollars per month, and for the small to medium ‘SEO’ enthusiast / business, this can be out of their reach.

SEMetrix Provides you with the perfect solution, without the hefty costs! With our cloud-based software you can invest in credits that you can use any time you wish – and it will work out FAR cheaper for you, than signing up to costly subscriptions with the major platforms.

By zoning in on the highest quality sites for your ‘SEO Campaigns’, you’ll create a strong, natural backlink profile, that will shoot yours, or your client’s sites to the top of Google.

Source: SEMetrix

Petes WP Blog Creator

Crushing Local SEO just got Easier, see proof inside. [Video]
Another Must Have Local SEO Tool. Yay It’s LIVE Pete’s new WPCreator Software is Here NEW – 3rd In Pete’s SEO Software Series for $1, Results will blow you away.Targeting Local SEO has never been easier, New Software $1.

The 3rd software in Peter Drews extremely powerful Local SEO Series is now in Beta release.

His first was the Google Site Generator.
Then he followed that up with his Mass Blog creator.
And now…

Introducing!!

His latest and greatest

“WPCreator”.

To date we are sending tons of powerful links to our own websites while ranking our Google Properties..

Now we’ve added MORE social signals into the mix.

Check out Petes latest video where he shows you why WordPress Blogs rank so strong in Google by adding these extra social signals to your own website will help it greatly in terms of ranking itself.

See this case study where he targets the most expensive Top suburbs in Brisbane in the SEO Niche, so If he can do it in the most competitive markets, imagine what you can do in your markets.

I say the most competitive niche, because the sites he’s competing against are created by the people paid to rank the websites in your market, these are the best of the best in terms of Ranking in Google, and with Petes software, he’s beating them easily by investing only a few minutes of his time.

In this video you’ll see how many top Page 1 rankings he achieved. Many No1’s using only minutes of his time as you’ll see..

He shows you why WordPress.com ranks so well in Google. Then runs the software and shows the results. With some nice SEO Tips and Tricks in there also.

You supply:

* The List of Keywords you’d like to rank for.

* An aritcle related to your product or service

* Address of the business you are promoting, or location where you’d like to get ranked.

* One or MORE YouTube Video URL’s. The software embeds your video in the blog, with your article content wrapped around it. Really highlighting the product or service you are promoting.

* Image content. Select a folder with one or more images in it. If more than one, the software will randomly choose one of the images in this folder so you can create unlimited “Unique” Blogs from one original project.

* Links to sites you want/need more social signals from.

The Software does everything, including getting your content to Rank In Google

Source: Peter Drew’s New WpCreator JV Invite $1 Trials convert like Crazy

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