SEOlium The Online Search Engine Optimization Laboratorium

Performance of your website remains and is a strong ranking factor and is something which you need to focus on. Time and time again, Google has confirmed that websites which load faster rank better than those which don’t. In particular, this will become a stronger ranking signal as mobile search ranking. Mobile connections tend to be slower in general, thus website which have not been optimized for performance will tend to load even slower on mobile devices.

Speed being a ranking factor makes sense even from a user perspective – a fast, snappy website is a good user experience and the user metrics have now become core at ranking. Slow websites also tend to increase your bounce rate, which will negatively affect your rankings. If you want to optimize your website for speed, follow this easy (but detailed) guide on CollectiveRay which is sure to make your website load faster.

The first and foremost rule in search engine optimization is to offer value, but that is subject to feelings and emotions, hence – it’s always biased. In order to rank well within search engines – you have to provide clear signals that your pages are better than those of your competitors. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is – optimize your content, make sure that everything you own and control is simply excellent.

Also, remember that search engines will rank the most important of the most relevant pages. This means that, for a search query, they will first pick up a set of relevant pages and then display them in result pages according to their importance and notoriety. On-page SEO is all about Creating or Enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will help you too.

Before you start writing any piece of content (including title, meta description, image name etc.), you should know which problem you’re trying to solve, that is – what are people really looking for and which expressions have most search volume. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition.

You can do this research using plenty of tools, but the most popular ones are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends etc.). When analyzing the competition – start by googling for the super-keyword and pay attention to their title, meta description, URLs and headlines and then make sure to create better versions. It is of utmost importance to have great URLs, titles and descriptions, as these are the things that make a search engine result snippet.

Most Shared regularly monitors millions of publishers around the globe and helps you discover social engagement signals and trends. Designed with editorial teams in mind, this tool can be used for a plethora of tasks: article research, journalist/blogger awards, competitive intelligence, media monitoring, marketing materials, donor reports, and more. For a sneak peek, visit Most Shared USA, France, Romania, Moldova, or SEO. Stay informed!

Source: SEOlium – the online search engine optimization laboratorium

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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google. Subscribe ► https://www.youtube.com/AhrefsCom?sub… First, what is SEO and how does it work? SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing. As a business owner, blogger, or website owner, your job is two-fold: First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking. In this video, Sam Oh teaches the a 101 into the world of search engine optimization. There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step). The techniques that are taught in this SEO training include: 1. Keyword research By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month. Often times, the query that you think will be the most popular is often far from the truth. Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages. You’ll also learn what not to do (ie. keyword stuffing). Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about. There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond. https://www.youtube.com/watch?v=3zLBu… 2. On-page SEO On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on. In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization. It will help Google understand what your content is about and help your customers find you. A few of the basic tips include: – Title tags – Meta descriptions – Heading tags (or H1 tags) – keyword usage – content creation – competitor analysis Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond. https://www.youtube.com/watch?v=ZWiNz… 3. Off-page SEO Off-page SEO is often referred to as link building. Link building is the process of getting other websites to link to your web pages. Basically, links act as “votes” or other people vouching for your website. Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google. Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach. I highly recommend watching our video series on competitor backlink analysis and link building here: https://www.youtube.com/watch?v=Io4ug… We also have another playlist on more “advanced” link building. https://www.youtube.com/watch?v=Ovu2Z… There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways. Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge. https://www.youtube.com/AhrefsCom?sub… STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub… Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #SEO #SearchEngineOptimization #SEOTutorial

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