7 Costly Mistakes That Can Be Avoided By Brand Research

Branding strategies can make or break an organization. There’s a lot that goes into developing a successful brand, and the best companies around the world put substantial time and effort into brand development and image. Creating a successful brand requires time and research commitment and is an ongoing strategy that can yield amazing results.

However, small businesses at the start of their inception can potentially create crucial branding mistakes during their initial stages of development that costs them a lot of customers, money, and time. Even major brands make big branding mistakes, like Nintendo’s Virtual Boy and Amazon’s Fire Phone.

Brand research services for positioning strategies, brand mapping, and perceptual mapping can help you, whether you’re a small business or a long-time market player, to avoid pitfalls and the costly mistakes of failed brand positioning.

Common Branding Mistakes by New Businesses and Entrepreneurs

Do you remember Nintendo’s Virtual Boy in 1995? You might not because it’s one of Nintendo’s biggest failures in the history of the company. It didn’t offer what it promised, a true VR experience, resulting in incredibly low sales and quick removal from the market. What about Amazon’s Fire Phone in 2014? It only lasted one year because of its limited availability and features that didn’t resonate with audiences. Even major companies like Nintendo and Amazon have to be careful about product or service branding that can tarnish their reputation and result in massive profit loss.

Even small branding mistakes can cost a company. Not only will your efforts and time spent towards planning to be lost, but you will have cost your business a lot of money and even potentially tarnish your reputation permanently, which can be completely devastating for the longevity of a brand.

Below are seven mistakes that you can avoid when it comes to brand positioning so that you learn more about them and avoid them altogether:

  1. Lack of Competitor Research
    You have to learn about your competitors if you want to be successful. How do they position their brand? What types of products and services do they offer? How are they perceived in their respective industry? How are they succeeding? Do you have a potential opportunity in the market where they do not? You don’t want to identically replicate your competitor’s strategies. But you do have to learn everything there is to know about the successes and failures of your competitors so that you know how to uniquely position yourself in the market.
  2. Brand Messaging Doesn’t Suit Target Audience If you can’t develop a brand message that fits with your target audience, nobody is going to buy from you. You have to learn everything about your target audience like demographics, what they like to buy, where they shop, what times of the day or times of the year do they make purchases related to your offerings, what colors motivate and drive them to make purchases, what parts of the world are they located, how does culture affect purchasing, and many more.
  3. Failed Market Study
    Effective market research needs to be obtained about how people are reacting to your brand, products, or services. Survey analysis can be obtained to further your market research and understanding, or a complex study of social media research and analysis can help you to understand how people review or perceive you in the market. If you don’t analyze feedback from your customer base, you will be making a costly mistake in your brand research initiatives.
  4. Association or Dissociation with Events and Motives Just because you want to create a product or service or build your brand around a particular design or niche space in the market, doesn’t mean it will be successful. You can’t just build and sell tablets just because iPad’s are popular, create a bottled water company because you feel people will always need to drink water, or design makeup and cosmetics because there is a popular trend in that space this year. You have to delve deeply into your brand research strategy to truly understand the reasoning behind purchasing decisions and product and service popularity.
  5. Inconsistent Corporate Identity Everything about your brand identity has to make sense, from the colors that you choose to represent your company, to the logo and fonts that you use throughout your campaigns, to the style of writing, tone and messaging that you implement to speak to and reach audiences. Everything has to remain consistent so that people understand your brand values and what you are offering them. If you fail, you could spend a lot of time rebranding and causing confusion to your audience and miss a lot of opportunities.
  6. Poor Product Packaging

    Product packaging is the first thing people see when looking at your brand, whether they are online or physically in store locations. Everything from materials, graphics, size, shape, and color all are important elements of packaging designs. You could spend a lot of money rebranding your packaging if your product performs poorly. On the other hand, you might spend money rebranding your packaging when it isn’t even necessary and have to revert back to the way it was. Effective brand research is going to help you understand the best elements and packaging designs that will help your company thrive.
  7. Making the Wrong Impression If you are selling premium services, you don’t want to use commodity branding. You will deter audiences from your brand. There is a reason why so many fast food restaurant chains use the colors red and yellow, like Burger King, MacDonald’s, Wendy’s, and Carl’s Jr., and software companies use blue and black like Intel, IBM, Apple, or Google. People associate certain attributes to particular products and designs. People won’t understand what you are offering them if you make the wrong impression. Pay particular attention to detail and use the right research and analysis to make a lasting impression that makes sense with audiences.

How Brand Research Can Help

Brand marketing research is integral to the success of organizations in the modern world. In fact, no business out there that is successful in today’s market leaves home without brand research.

Brand research improves your competitiveness, visibility, and messaging and can help your business take a strategic position in the market using proven data from effective research and analysis services. Here are some of the major benefits of effective brand research:

  • Integrated Metrics: You can see the impacts of your project decisions and forecasts with measurable and tangible results.
  • Allocate Market Spend: Understand how to make investments that will lead to successful outcomes.
  • Identify Competition: You can not only find out who your competition is, but you can find out how and why they are successful in the market, or even discover how to position your brand in areas where your competition is lacking.
  • Develop Accurate Strategies: Create informed decisions built on a foundation of research and analytics with a better understanding of market developments, pricing, and positioning.
  • Capture Target Audience: Better understand consumer behavior and create effective marketing and advertising strategies.
  • Brand Perception: Truly understand how audiences feel and react to your brand, products and services.

Effective Brand Research for Organizations Across Industries

Research Optimus (ROP) has top research and analyst specialists who are tenured in market research, business research, customer analysis, and brand research services that provide the required insights to take the appropriate steps towards building effective and long lasting business brand awareness, brand marketing, and positioning strategies. Apart from services like market research, product research, and risk analysis, contact our team today to jump start or further advance your journey into brand research and obtain the targeted insights you need to avoid branding mistakes.

By: https://www.researchoptimus.com/

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Decision Analyst

An introduction to brand strategy, and the tangible and intangible elements that make up a brand. And a brief discussion of the questions of to ask in order to focus and improve your brand strategy. Learn More: https://www.decisionanalyst.com/servi…

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UBIQUITII – MULTIPLE Social Media Platform Reposter

UBIQUITII is a cloud-based app that allows you to post your content or post on multiple social media platforms with just a one click. Here, the best part about the UBIQUITII is that you can connect unlimited social media accounts. In short, this tool can help you to get more leads and sales with your social media profiles.

Honestly speaking, I have never seen such an amazing tool like UBIQUITII in this industry.The vendors behind the product Danny & Kimberly Vries are known for amazing products and they have very high reputation in this industry. With UBIQUITII you can connect your YouTube, Instagram, Facebook, Twitter, Pinterest, LinkedIn accounts.

What you get inside UBIQUITII

  • One-Click Posting on Facebook pages, Facebook groups, Instagram, Linkedin, Twitter, Pinterest, and YouTube (plus Reddit) 7 Social Media Platforms
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  • Reach 6.7 Billion Active users on Major Platforms
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  • 5GB File Manager for Media Upload
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  • Allows you to manage all your social media profiles from one single dashboard
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With UBIQUITII Commercial License, you obtain the right to sell any product on your social media campaigns, from low ticket to high ticket products. You also obtain the Right to Sell your own account so you can make a rockin’ return on your investment today

 

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How To Have A Healthy Relationship With Social Media

Frustrated mixed race teen girl received unpleasant message

What are some best practices for fighting FOMO, loneliness, or anxiety related to social media? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. 

Answer by Antigone Davis, Director, Global Head of Safety at Facebook, on Quora: 

Scientific research demonstrates that strong relationships are a primary driver of human well-being and satisfaction in people’s lives. More than economic circumstances, career success, or other factors, meaningful relationships determine our feelings of happiness and fulfillment, connect us to loved ones, and unite us with those in our communities.

When people can’t break away from social media or primarily use it passively, their interpersonal relationships can suffer. When people constantly compare their lives to those they see online, it can erode self-esteem. And when people become isolated from their friends, families, and colleagues, it can create feelings of loneliness – the very antithesis of relationship and a serious risk to well-being.

At Facebook, we’ve been working hard to develop products that improve well-being. Our product efforts can be broadly classified into a few key areas:

Image result for amazon gif advertisements for winter clothing
  • Focus on meaningful interactions: Relationships tend to be key drivers of well-being. Interacting one-on-one with with people that you care about is a great first step. Some other things to consider:
  • Check out Groups: Interacting with others who share your interests online is often an effective way to feel more connected and to build community.
  • Reach out directly: Rather than posting content, if you’re feeling down, it’s often better to reach out individually to friends individually – it’s a great way to catch up and connect with someone one-on-one.

Attend events: Social media platforms provide countless ways for people to organize locally and meet new friends. Try it.

This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter and Facebook. More questions:

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Source: How To Have A Healthy Relationship With Social Media

Image result for amazon gif advertisements for winter clothing

Why Brands Have To Manage Follower Expectations On Social Media – Jayce Redford

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It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly mocking – and all in good nature – the England and Tottenham Hotspur striker Kane, all hell broke loose and it’s found its way going right up to the manager, Pochettino.

It wasn’t just storm in a Tweet-cup, either. Kane recently had the gumption to claim that he had managed to get the slightest of touches on the ball after a shot from his teammate Christian Eriksen, and therefore attempted to – for want of a better phrase – steal the goal away from the Dane.

Unfriendly behaviour

So it might not be the most friendly behaviour from the England man: taking a goal off your teammate is to rob him of a statistic at the end of the season, it may even have denied him a goal bonus either from the team or his sponsors. But it’s also a good thing in footballing terms to see a striker who is so hungry for goals, awards and records that he puts on the blinkers and singularly focuses on scoring as many goals as he possibly can. Kane currently has odds of 7/1 to be the top goal scorer of the 17/18 season

Because of this, though, Kane was gently mocked. When you’re such a high-profile, Premier League footballer that’s par for the course: you can’t really say or do anything without someone, somewhere, analysing it. And when it becomes a running joke, you’re the butt of all the jokes for a little while.

That seems fair enough: it happens to all top footballers at least once, and they mostly laugh it off. You need thick skin to be a top player these days, but we shouldn’t think of this as bullying – just a light-hearted about a piece of contemporary popular culture. Like any other meme, really.

Official account

But where we really get into the weeds is the bit where we start to consider what official accounts of old, prestigious organisations should be doing on social media.

Clearly, everyone needs a Twitter account these days. It’s a way for brands and celebrities to interact with the public. For football clubs and leagues, it’s necessary to engage with their fans, and indeed the more likes and shares they get the more ‘fans’ they can claim to have. And if they can show their reach is big, they can sign bigger and better deals with sponsors.

Is that what was going on here?

We know that brands and other big accounts tend to try to muscle in on the big events. If they can stay relevant, that’s important, but if they can become part of the story even better. When Iceland beat England at Euro 2016, frozen food retailer Iceland became a viral news story after their social media team pounced on the result and supported the Icelandic national team for the remainder of the tournament.

Hitting the numbers

The thing is, these days there is at least some sort of strategy behind every ‘official’ social media post. Long gone are the days when the intern was let loose on the Twitter account because no one else cared. Now every post is strategised over – maybe not in real time when you’re trying to react to a breaking news story, but there will at least have been a meeting about tone and tactics before the weekend started.

But it begs the question of why the FA would want to go down the more light-hearted route. They are the oldest football governing body in the world – of course they’re seen as old and starchy. And so when they try to be down with the kids, it’s hard for them to hit the right notes and people find it difficult to swallow.

Of course – as mentioned – this is all part of a wider strategy. This wasn’t simply a rogue post that was out of line with what the FA are trying to do on social media. Indeed, it’s firmly in line with their drive to connect with younger audiences on social media. From advertising campaigns aimed at that demographic to innovative uses of Instagram polls and account takeovers like they did for the Wigan v Manchester City FA Cup game a few months ago in an earlier round, they are changing the tone of their brand and doing it fairly successfully.

Just not successfully enough to get away with a ‘banter’ post like this one, it seems.

It shows once again that you have to bear in mind the expectations that your followers have of you on social media, and if you don’t give them what they expect it’s jarring and appears wrong. And when you do that, you’re going to get criticized.

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Why Ongoing Video is Essential for Social Media

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Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021.

It’s clear that if your brand doesn’t start incorporating video in some way, you’ll be left behind. Let’s take a look at why video has become an essential part of social media. 

Marketing Trends Mimic User Trends 

The reason a video marketing strategy is suddenly so important is simple: Successful digital marketing meets users where they are. Email marketing, for example, came about when email exploded as a feature within the daily lives of most internet users.

The same thing is happening with video marketing. A study by Digital Information World shows 55 percent of social media users watch video daily. Furthermore, video will account for over 80 percent of all internet traffic by 2019.

There is a good chance competitors in your niche are already using video to reach consumers. Giving the consumer what they want is an essential part of any marketing campaign, and today’s consumer wants video.

Video Provides a Higher ROI than Other Content Formats 

Given the popularity of video among the average user, it is no surprise brands are getting a higher ROI out of their video marketing strategy than other strategies in their marketing mix. Statistics like the following prove why video is essential for social media marketing: 

  • 90 percent of users have found a product video useful in making a purchase (Hubspot)
  • Video can increase landing page conversions by up to 80 percent (Unbounce)
  • 64 percent of people are more likely to buy a product after watching a video (Hubspot)

Many companies use videos to explain features and benefits of their products or services. Rather than depending on a salesperson to get this information in-store, users get it directly from the company—and instantly. Most consumers today compare brands and products before making a purchase. Giving as much information to the consumer, in easy to consume packaging like videos seems like a no-brainer.

Most social media sites—YouTube, Facebook, Twitter, LinkedIn and Instagram—offer brands the option to ‘go live.’ Live Streaming is revolutionizing the way we create and consume content. All platforms allow brands and consumers to engage in real time, and creators can’t edit out mistakes. This vulnerability goes a long way in establishing trust with the consumer.

Brands are also able to give a behind-the-scenes look to consumers, creating relationships like never before.

Expiring Video Allows You to Build Trust Through ‘Behind-the-Scenes’ Content 

Today’s social media user is all about creating and consuming expiring content. Snapchat generates an average of 10 billion video views daily. Direct messages on the platform expire after two views, while posts to a user’s story expire after 24 hours. Instagram has copied this format for their version of the story feature.

A lot of brands are using expiring video to give behind-the-scenes peaks into the inner workings of their brand. For some, this means letting employees take over the company Snapchat or Instagram to showcase what their typical day looks like. Other brands use expiring video to show a product’s production process.

Now that you understand why video is essential for social media marketing, brainstorm some ways you can use these forms of video to build your own video marketing strategy.

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