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How Brands Are Taking Social Media Into the Real World to Connect With Us

The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy Scandinavians with parkas and backpacks that could stand up to the region’s frigid temperatures and rugged terrain. Now, nearly 60 years later, you’re as likely to spot Fjällräven’s iconic fox logo on a backpack in Brooklyn as you are on a trail in the Arctic Circle. Fjällräven didn’t change, but it’s marketing tactics did.

The brand’s transformation was a conscious one. Fjällräven didn’t want to be seen as just another clothing brand; it wanted to inspire fierce devotion among its customers. That drive to differentiate was behind the creation of Fjällräven Polar and Fjällräven Classic, a pair of bespoke excursions that lets customers experience the brand in the wild. Both have been a huge success, attracting new customers while giving established ones something novel to be excited about. In an increasingly digitized world, physical experiences can create a visceral link between consumer and brand, and savvy companies are making that bond a priority through every channel possible.

THE EXPERIENTIAL FEEDBACK LOOP

The demise of brick-and-mortar retail has been greatly exaggerated. So says Scott Lachut of retail consulting firm PSFK. He points to digitally native brands that are discovering the appeal of physical stores to potential customers. “There’s a direct-to-consumer luggage company that found a 40% lift in website sales wherever they open a new store,” Lachut says. “They’ve realized they can capture passersby by having them come in, speak to an expert, have an experience, and test out a product before they buy it online.”

Those bridges are becoming even more central to social-media strategies as retailers start to realize that throwing money at Facebook and Instagram without a comprehensive plan can result in diminishing returns. “Brands are moving into physical spaces almost as a marketing channel,” Lachut says. “A lot of discovery is happening online, but that’s starting to draw people into stores where they can walk out with a product and share with their respective audiences right away.” Think of it like a feedback loop: A customer discovers a product on Instagram, visits the store in person, snaps a picture of the product, and then shares it on Instagram, starting the cycle again. The physical amplifies the digital.

ANALYZE, CUSTOMIZE, REPEAT

Brands are awash in data, and the smart ones are funneling information about customers into innovative marketing approaches. Artificial intelligence and machine-learning techniques are being applied to old-school social-media strategies, with brands feeding what they know about their patrons-;and potential patrons-;into algorithms that can make interactions more personal and human.

“As machine learning and AI become more generally available, retailers can create smart digital interactions,” says Jeff Neville, executive vice president of BRP, a retail-transformation consultancy. He cites the rise of chatbots as a prime example of AI becoming more mainstream in retail. “There isn’t a script that the chatbots are following. They’re listening and then they’re responding as best they can.” By extending that logic and technology to the rest of a brand’s footprint, companies can provide customized experiences across the board. “Maybe it creates a unique branded landing page depending on the situation, or if I go in store it might create an in-store experience through an app,” Neville adds.

Data remains the best conduit between the physical and digital worlds. The more you know about your customers, the more customized, personalized experience you can give them, both on- and offline. Neville likens it to a return to the “good old days” of retail, with a digital twist: “I worked with a merchant who told me, ‘I remember when it was just my grandfather in the shoe store with his customers, and he knew everybody-;knew their parents, their kids’ names, what they liked, where they lived.’ I think we’re close to digitizing that one-on-one conversation.”

Targeted social-media marketing is just one of the advanced services Mailchimp offers in its all-in-one marketing platform. Find out more here.

By: MailchimpView

Source: How Brands Are Taking Social Media Into the Real World to Connect With Us

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Share it: http://on.fb.me/10Qxxhx | Tweet it: http://clicktotweet.com/x6V15 Social Media and all the Brands and Companys, who try to get you to like them and try to get into a “conversation” with you. We imagined, what it would feel like if Brands behaced in Real Life, like they do on Facebook. If you like our funny videos, subscribe to our Channel and follow us on http://facebook.com/youjustdontdo and http://twitter.com/youjustdontdo . This video got inspired by an episode of Build & Analyze (RIP) with Marco Arment and Dan Benjamin.

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How To Curate All The Content You Need In Your Business With Curation Lab

 

If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business.

Understandably…companies either outsource (content creation), hire full-time content writers…

…or just give up on creating quality content marketing plan for their business.

Which path will you take?

The first to go out of business are the ones that don’t have a content marketing SYSTEM in place.

Leaving out content marketing from your marketing strategy is suicidal for your business.

The second ones to go bust are the ones that outsource content creation on platforms like Fiverr and UpWork. As they say – when you pay peanuts, you will get monkeys! Most businesses that rely only on these platforms either end up paying too much, or pay too little for bad content quality. Which results in terrible content marketing.

Check how expensive these services can get:

So paying $500 for an article…

…or paying someone $125 per hour for content writing is not really financially recommended.

You can also choose to hire these people as freelancers, but to begin with, you will not be their only client.

…and at prices like these, they will soon run your bank empty, even before you start getting paid as an affiliate or product creator.

Why waste money when you can use our system?

…and it’s time to reveal this system to you:

Create UNLIMITED Content For Yourself And Your Clients…

The system that I want to share with you is – Content Curation.

More specifically – content curation on your blog and social media, to drive traffic and sales.

Now I know you’ve seen other people talk about this before.

You have probably even TRIED it, but not as successfully as you would like.

Well, we do something different.

We have introduced AUTOMATION into the system, so we don’t need to search everywhere for worthy content to curate.

In 3 simple steps, here’s how this system works:

  • You INSTANTLY find content that is trending or going viral (no need to hire people to do this, our system does it for you)
  • You share it on social media and your blog with a single click (no need to do manual copy and pasting!), and
  • You stack up campaigns so that you continue to get traffic, automatically! And you move FAST!

This is EXACTLY what these influencers were doing.

They were using expensive tools like BuzzSumo to find this trending and relevant content. Some even had teams of 5 to 10 people working AROUND THE CLOCK to curate viral content from RSS feeds, and other websites online.

Then, they were using this content to get more engagement and profits.

Upon realization, and looking at what existed in the market…

My team and I got to work and created a POWERFUL tool that was based on the SAME concept as BuzzSumo, but not as expensive.

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Source: How To Curate All The Content You Need In Your Business With Curation Lab | Online Marketing Tools

Engagermate

 

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ENGAGERMATE is the worlds ONLY tool that will open the flood gates to organic traffic & will have your account engaging 24/7. iT drives you free, organic traffic by engaging with your target market 24/7. Watch the automatic reciprocation of engagements come back to you daily as your accounts go viral.

Engagermate will like and follow hundreds of photos from users in YOUR target market a day, while unfollowing users for you that are not engaged in your content! Follow users based on hash tags you enter. E.g. If I enter #tennis I will follow users who have posted pictures with the hash tag tennis.

Have your instagram account follow the FOLLOWERS of ANY page you choose (Even your competitors). Instantly follow people who have ENGAGED with any profile you choose(the most active fans). It lets you unfollow users who don’t follow you back and unfollow users who Instaeasy followed only (which will ensure anyone YOU have followed will still be there).

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Engagermate allows users to send users an INBOX of their choice the moment they follow their profile – this is the first tool EVER to allow this. It actually tracks WHERE your fans come from, allowing you to engage with the content that your customers ACTUALLY are.

Source: http://engagermate.com/payspecial/?aid=1

How Social Media Can Change Your Business – Pj Germain

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Going viral is almost everyone’s dream. If your company goes viral you make more sales because more eyeballs are looking at you. Social media has taken branding to a whole new level because it’s easy to reach everyone around the world no matter where you are. Also because of all the content, you can bombard your fans/customers with, such as promotional videos or exclusive discounts and events coming up…..

Read more: http://pureresiduals.com/how-to-free-traffic-social-media/

 

 

 

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Fan Page Robot – Autopilot Your Social Media Pages With Viral Content Generator

With the whole world connected to each other through a computer, this is the best marketing arena. Most people spend a lot of time on Social media. Connecting with each other through wireless media. There couldn’t be a better spot to connect with them.With more than 2 billion active people on Facebook, it is the biggest marketing website. The Fan Page Robot is the one thing you need to find your audience, get followers, likes, sale and even some great visitor revenue. You might want to think that it does not work, well, it does and in the advanced setting, it can even reply to your guests! But for the basics, it’s going to handle your Facebook page….

Read more: https://fanpagerobot.com/?discount=jvzoo&aid=

Social Media Content Management: How to save time sharing quality content on social media – Ruby Rusine

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For most people, it’s somewhat a non-issue to let time pass them by as there’s still another tomorrow to try. But for busy business owners and project managers, lost time is tantamount to money lost. If you are a business no matter the size, it’s likely that you devote a good part of your day scheduling content for your brand’s social media profiles along with other sundry tasks you need to do…..

Read more: http://socialsuccessmarketing.com/how-to-save-time-sharing-quality-content-on-social-media/

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you
https://www.paypal.me/ahamidian

 

 

Pixamattic – A Powerful Artificial Intelligence Turns Designs Into Dozens Of Content Media

 

Pixamattic PRO Artificial Intelligence Automation Software by Brett Ingram is the Best Artificial Intelligent Designer and Social Media Automation That Turns A Blank Canvas Into Stunning, Ready-To-Post Designs In Just One Click That Designed For You And Your Brand Automatically, So You Can Attract, Engage And Convert Your Leads Into Sales And Paying Customers. Pixamattic empowers you to publish and communicate unlimited and gorgeous visual messages the way your customer want, today. You can have your first viral campaign ready and getting you new leads and sales in just 60 seconds…

Read more: https://pixamattic.com/new/

Five Reasons Social Media Is A Powerful Tool In Your Marketing Strategy – Noah Mithrush

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As a modern marketer, you likely often find yourself within the social media realm managing multiple accounts on various sites. It can feel daunting. If you are in charge of your organization’s social media marketing efforts, you know and understand that being “social” can have a big impact on the buyer journey. But not everyone really grasps why, as social media still carries the connotation of being a hobby or a time waster when you’re bored, rather than a lucrative channel for nurturing prospects and publicizing content.

To bring to light the powerful impacts of social media that often get overlooked, here are five reasons why social should be part of your strategy when competing in today’s digital landscape:

1. It’s a feeding ground for industry insights.

What better way to gather information from your target audience than to listen to real, candid conversations that your prospects are having? With social media management tools like Hootsuite and Sprout Social, you have the ability to listen in on trending conversations happening within your target market. This is a great way to find your next blog topic. And one of the best parts is that this can all be accessed for free.

4. It gives you street cred.

If you aren’t active on social media or don’t have accounts altogether, your company is asking for a slow death. Okay, that may be a bit of a stretch, but you are making things much harder for yourself — especially when your audience and every one of your competitors are already there. If you aren’t on social, you are seen as outdated or even nonexistent. Many consumers validate a company based off of their profiles. Ask yourself, are you a company that you would want to follow?

5. You can do more for less.

The reach that you get on social media from posting quality content alone is hard to replicate anywhere else. Add in some spend for advertising to push your campaign and you have a highly targeted ad running for low cost, compared to most other marketing channels.

Of course, you have to put all this in context for what works for your organization. A business-to-business software company is not going to have the same strategy and approach to social as a busines-to-consumer company in retail. Take the time to develop the right strategy for your audience. The effort will be worth it.

2. You become human.

As the business environment changes, we have to adapt to the changing expectations of our consumers. One of the trends that social media has caused is the expectation for companies to be more human. Reviews, comments and word of mouth have forced brands to be more candid on social platforms. These voices should not be ignored, as consumers give them more weight than any paid advertisement. Welcome to the world of influencers and social commerce: People validate and buy from other people. Consumers often self-educate and make up their minds before they step foot in a store or before your salesperson picks up the phone.

3. It makes cold-calling cool.

Many people say that cold-calling is dead. However, I wouldn’t totally agree — it just requires a new approach. With professional networks like LinkedIn, you can prospect in a whole new way, from joining relevant groups to commenting on posts to engage with leads in a non-intrusive way. When you do connect, it’s a whole new experience from both sides of the conversation. Maybe you’ve connected with your prospect and engaged them in a conversation by commenting on a post of theirs. You can bet those engagements make a difference in whether or not they answer your call or open your email.

4. It gives you street cred.

If you aren’t active on social media or don’t have accounts altogether, your company is asking for a slow death. Okay, that may be a bit of a stretch, but you are making things much harder for yourself — especially when your audience and every one of your competitors are already there. If you aren’t on social, you are seen as outdated or even nonexistent. Many consumers validate a company based off of their profiles. Ask yourself, are you a company that you would want to follow?

5. You can do more for less.

The reach that you get on social media from posting quality content alone is hard to replicate anywhere else. Add in some spend for advertising to push your campaign and you have a highly targeted ad running for low cost, compared to most other marketing channels.

Of course, you have to put all this in context for what works for your organization. A business-to-business software company is not going to have the same strategy and approach to social as a busines-to-consumer company in retail. Take the time to develop the right strategy for your audience. The effort will be worth it.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

8 Ingredients Every Piece of Shareable Content Has – Rob Steffens

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In an ideal world, every piece of content you create would get shared. Here on the Web in 2018, though, things are a little bit … different.

With millions of websites already active and countless thousands of new content pieces going live every day, though, even the best content needs every advantage it can get to become truly shareable.

Luckily, the most successful shareable content all has certain traits in common. If you develop all of your content with these in mind, you’ll enjoy much more social engagement now and later.

Let’s take a gander at the seven top traits of the most shareable content:

1. A Compelling Headline

Your headline is the most important part of any piece of content – it determines whether users will click.

The best way to brainstorm here is to whip up a batch of ten headlines or so before you pick one. A/B testing the headlines on your posted content can also help.

2. Visuals and More Visuals

Experts claim that when it comes to shareable content, infographics win hands down: They’re shared about 3X more than other content types.

Even conventional blog posts benefit from eye-catching imagery, embedded video, and other non-text touches.

3. A Worthwhile Hook

When you clicked on this article, you knew what you were getting: Tips on shareable content.

Readers need to know at a glance how each piece of content will help them, so make it easy for them. Avoid clever headlines and long, meandering introductions.

4. Strong Organization

Most shareable content is very easy to scan, because, well, people don’t read on the Internet.

They want to be able to skip straight down to the most valuable information for them. List-based posts with bullet points or short paragraphs are the most effective here.

5. Readable Text

Content can be interesting without being Shakespeare. Generally speaking, you should keep things simple and use jargon only when you have to.

It doesn’t hurt to have a little variety in your sentences, but your meaning should always be obvious.

6. A Call to Action

Most people simply won’t take the next step – whatever it might be – unless it’s spelled out. Your content should always have a clear call to action.

To maximize the power of your shareable content, that CTA should focus on … you guessed it … sharing.

7. An Easy Way to Share

Hopefully, your prospects are logged into LinkedIn or Twitter all the time. Still, you should make sharing as easy as possible for them.

The fewer clicks, the better. There are many great ways to incorporate social sharing buttons into your site design – just be sure they’re not too intrusive.

8. Some Social Media Backing

Okay: Your shareable content doesn’t need to have a whole social campaign behind it. But it helps, since people are more likely to share content they encounter on their own social feed.

Sharing content to influencers the day of its release and a week later can supercharge your shares.

So, there you have it: 8 quick and dirty techniques for more shareable content.

Even if social sharing isn’t exactly the cornerstone of your inbound marketing campaign, it’s still worthwhile to consider it in your content planning. Even a marginal increase in social shares can add thousands of hits to your content every quarter.

Just like organic search traffic, this social traffic compounds over time to provide momentum and visibility to your future content marketing campaigns. Plus, social signals are growing in importance in SEO and other measures of website success.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

 

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