6 Proven Ways Social Media and Ecommerce Can Boost Sales

Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure. In addition to growing brand image and building relationships with […]

How Brands Are Taking Social Media Into the Real World to Connect With Us

The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy Scandinavians with parkas and backpacks that could stand up to the region’s frigid temperatures and rugged terrain. Now, nearly 60 years later, you’re as likely to spot Fjällräven’s iconic fox logo on a backpack in Brooklyn as you […]

How Heavy Use Of Social Media Is Linked To Mental Illness

MAY 20th will mark the end of “mental-health awareness week”, a campaign run by the Mental Health Foundation, a British charity. Roughly a quarter of British adults have been diagnosed at some point with a psychiatric disorder, costing the economy an estimated 4.5% of GDP per year. Such illnesses have many causes, but a growing […]