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How To Have A Healthy Relationship With Social Media

Frustrated mixed race teen girl received unpleasant message

What are some best practices for fighting FOMO, loneliness, or anxiety related to social media? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. 

Answer by Antigone Davis, Director, Global Head of Safety at Facebook, on Quora: 

Scientific research demonstrates that strong relationships are a primary driver of human well-being and satisfaction in people’s lives. More than economic circumstances, career success, or other factors, meaningful relationships determine our feelings of happiness and fulfillment, connect us to loved ones, and unite us with those in our communities.

When people can’t break away from social media or primarily use it passively, their interpersonal relationships can suffer. When people constantly compare their lives to those they see online, it can erode self-esteem. And when people become isolated from their friends, families, and colleagues, it can create feelings of loneliness – the very antithesis of relationship and a serious risk to well-being.

At Facebook, we’ve been working hard to develop products that improve well-being. Our product efforts can be broadly classified into a few key areas:

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  • Focus on meaningful interactions: Relationships tend to be key drivers of well-being. Interacting one-on-one with with people that you care about is a great first step. Some other things to consider:
  • Check out Groups: Interacting with others who share your interests online is often an effective way to feel more connected and to build community.
  • Reach out directly: Rather than posting content, if you’re feeling down, it’s often better to reach out individually to friends individually – it’s a great way to catch up and connect with someone one-on-one.

Attend events: Social media platforms provide countless ways for people to organize locally and meet new friends. Try it.

This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter and Facebook. More questions:

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Source: How To Have A Healthy Relationship With Social Media

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How Brands Are Taking Social Media Into the Real World to Connect With Us

The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy Scandinavians with parkas and backpacks that could stand up to the region’s frigid temperatures and rugged terrain. Now, nearly 60 years later, you’re as likely to spot Fjällräven’s iconic fox logo on a backpack in Brooklyn as you are on a trail in the Arctic Circle. Fjällräven didn’t change, but it’s marketing tactics did.

The brand’s transformation was a conscious one. Fjällräven didn’t want to be seen as just another clothing brand; it wanted to inspire fierce devotion among its customers. That drive to differentiate was behind the creation of Fjällräven Polar and Fjällräven Classic, a pair of bespoke excursions that lets customers experience the brand in the wild. Both have been a huge success, attracting new customers while giving established ones something novel to be excited about. In an increasingly digitized world, physical experiences can create a visceral link between consumer and brand, and savvy companies are making that bond a priority through every channel possible.

THE EXPERIENTIAL FEEDBACK LOOP

The demise of brick-and-mortar retail has been greatly exaggerated. So says Scott Lachut of retail consulting firm PSFK. He points to digitally native brands that are discovering the appeal of physical stores to potential customers. “There’s a direct-to-consumer luggage company that found a 40% lift in website sales wherever they open a new store,” Lachut says. “They’ve realized they can capture passersby by having them come in, speak to an expert, have an experience, and test out a product before they buy it online.”

Those bridges are becoming even more central to social-media strategies as retailers start to realize that throwing money at Facebook and Instagram without a comprehensive plan can result in diminishing returns. “Brands are moving into physical spaces almost as a marketing channel,” Lachut says. “A lot of discovery is happening online, but that’s starting to draw people into stores where they can walk out with a product and share with their respective audiences right away.” Think of it like a feedback loop: A customer discovers a product on Instagram, visits the store in person, snaps a picture of the product, and then shares it on Instagram, starting the cycle again. The physical amplifies the digital.

ANALYZE, CUSTOMIZE, REPEAT

Brands are awash in data, and the smart ones are funneling information about customers into innovative marketing approaches. Artificial intelligence and machine-learning techniques are being applied to old-school social-media strategies, with brands feeding what they know about their patrons-;and potential patrons-;into algorithms that can make interactions more personal and human.

“As machine learning and AI become more generally available, retailers can create smart digital interactions,” says Jeff Neville, executive vice president of BRP, a retail-transformation consultancy. He cites the rise of chatbots as a prime example of AI becoming more mainstream in retail. “There isn’t a script that the chatbots are following. They’re listening and then they’re responding as best they can.” By extending that logic and technology to the rest of a brand’s footprint, companies can provide customized experiences across the board. “Maybe it creates a unique branded landing page depending on the situation, or if I go in store it might create an in-store experience through an app,” Neville adds.

Data remains the best conduit between the physical and digital worlds. The more you know about your customers, the more customized, personalized experience you can give them, both on- and offline. Neville likens it to a return to the “good old days” of retail, with a digital twist: “I worked with a merchant who told me, ‘I remember when it was just my grandfather in the shoe store with his customers, and he knew everybody-;knew their parents, their kids’ names, what they liked, where they lived.’ I think we’re close to digitizing that one-on-one conversation.”

Targeted social-media marketing is just one of the advanced services Mailchimp offers in its all-in-one marketing platform. Find out more here.

By: MailchimpView

Source: How Brands Are Taking Social Media Into the Real World to Connect With Us

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Share it: http://on.fb.me/10Qxxhx | Tweet it: http://clicktotweet.com/x6V15 Social Media and all the Brands and Companys, who try to get you to like them and try to get into a “conversation” with you. We imagined, what it would feel like if Brands behaced in Real Life, like they do on Facebook. If you like our funny videos, subscribe to our Channel and follow us on http://facebook.com/youjustdontdo and http://twitter.com/youjustdontdo . This video got inspired by an episode of Build & Analyze (RIP) with Marco Arment and Dan Benjamin.

5 Powerful Examples Of Social Media Customer Care – Alina Gorbatch

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Social media customer care doesn’t sound like something worth an entire article. After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What else is there to do? Unfortunately, it turns out that most of us don’t do even that. Social media customer care suffers from a sheer lack of attention. Research shows that brands reply to only 11% of customers…….

Read more: https://www.jeffbullas.com/social-media-customer-care/

 

 

 

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6 Social Media Marketing Trends You Need Implement, Stat | Mastering Facebook, Google+, Twitter

Source: 6 Social Media Marketing Trends You Need Implement, Stat | Mastering Facebook, Google+, Twitter

7 Things You Should Stay Away While Doing Social Media Marketing

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Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide Web, digital media trends and rapidly growing social media users, there are infinite possibilities and everyone can easily launch a business and enjoy success.

Today, billions of people are online at a time on social media for various reasons. Although they are divided by the platforms, with advanced connectivity they are all interrelated with each other. This provides a unique chance for any big or small business to operate with little operational investments and develop social media marketing campaigns to expand their businesses.

According to our experience and multiple other types of research, marketers agree that social media marketing is the best way to enhance brand awareness. However, this is not the case with every business running a social media marketing campaigns. There are multiple examples of businesses that have not been able to achieve their desired goals.

But we cannot ignore the fact that its business and marketing individuals who are to blame for their failures, rather than social media platform itself, as there are more success stories than there are failures. A failure can be because of a poor marketing strategy, campaign planning, targeting the wrong audience or even working in the wrong season. You need to design an effective marketing and business strategy for social media marketing in order to get something from it.

It is imperative to avoid common mistakes that determine the outcome of your social media marketing strategy. For an instance, you are running an online travel agency and you want to promote cheap Copenhagen flights. But your social media marketing team made a simple mistake of targeting the wrong audience. This can play heavily against your strategy and in the end, you won’t get your desired results.

There are many mistakes that you are prone to making while launching a marketing campaign over social media. Following are 7 things that you should try to avoid while doing social media marketing of your business. We hope this article will help you diagnose the flaws of your social media marketing and you can find some success for your hard work.

Overlooking data

You simply cannot expect your business to flourish and see success without any business plan or marketing strategy. You should always determine what actions to take or strategy to make so that you can work out the data and information that is needed to process.

Fortunately, data gathering isn’t that difficult today as it was some years ago, due to the availability of multiple tools and analytics websites. You can easily acquire information on the target audience, keyword traffic, and much more. So try not to overlook data when planning your social media marketing strategy.

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Becoming irrelevant

Becoming irrelevant with your social media posts and blogs can always hurt your customer base and reaches. People will start doubting your business intentions and dedication, which can result in un-following your social media pages. Although you can add a little humour to your articles, blogs, and posts to develop the interest of people, it is imperative to never become too irrelevant. Too much irrelevancy and going off topic can also hurt your organic search engine rankings, as Google’s algorithm is always on the watch.

Using automatic means to communicate with customers

Although it may seem like a little practice to use automatic response on chats, to speed up communication with followers and potential clients; we highly advise not to do so. You should always approach your followers with your own replies, and attend their complaints or queries with a proper customer service approach. If you run a small business on any social media platform, try to attend that customer issue personally through a chat box. In this way, your followers can be satisfied and there is a great chance for them to become your permanent customers.

Being obscure

When running an online business, you need to avoid being obscure. Transparency in business helps you to develop a relationship of trust with your followers. Social media is the best way to show your work and products to your followers and it is also an opportunity to gain loyal customers with your transparency.

Obsolete and invalid content

Always post relevant and new content on your blogs, and share them on your social media for more reaches and readers. Never post an outdated, obsolete or invalid content on your social media, no matter what is the purpose behind it, as nobody appreciates out of date information, which is of no use. However, this doesn’t apply to the content that is evergreen and factually relevant.

Avoiding criticism

Negative or positive, criticism should always be welcomed on social media. It provides you a chance to know the taste of your followers, which you can use to your advantage. You can also work on that criticism, by addressing it and making sure all the concerned people are satisfied. This will only result in the favor of your organization.

Insensitive stories

Nowadays the majority of the social media platforms are offering stories and live streaming option to all their users. This feature has numerous benefits for every online business, big and small to increase its exposure. However, you should always avoid controversy by creating insensitive and careless stories. Everything on social media regarding your business contributes to the image of your brand. So be extra careful with every social media story or any other feature.

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3 Very Important Ways Blockchain Technology Will Save Social Media Marketing

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You probably heard about the hot water Facebook is in. The eyebrows raised over the way Cambridge Analytica and Facebook used consumer data is a definite red flag for everyone on social media. However, there may be a savior for social media via blockchain technology.

Facebook is the most widely used social media network with over two billion monthly active users. The social media giant is also in trouble for mishandling millions of users’ consumer data.

 Consumer data was often collected like this . . .

The unsavory attention Facebook is getting has caused the company to make some big changes in the way it does business. These changes are ultimately causing issues for content marketers.

Changes to how data is used and privacy policies affecting marketers and businesses that leverage social media include:

  • No more Facebook Messenger chatbots (at least for the time being)
  • Stronger restrictions on Facebook data
  • Decrease in the number of organic posts for businesses
  • Decrease in the collection of mobile user data

These new policies may alter the very fabric of social media. It is also a blow to content marketers who use Facebook to target consumers via ads.

Won’t New Social Media Policies Favor Users?

The troubling news of how Facebook misused user data has caused a stir in the digital marketing space. The big question is can social media be saved? Well, chances are, people will continue to use social media.

Social media networks like Facebook, Twitter, Instagram, Pinterest, and other social channels allow people to connect with friends, family, topics, and issues they care about. This is what makes social media so powerful.

With little surprise, the changes to social media policies after the Facebook situation had severe consequences for marketers. For example, cost per thousand impressions (CPM) has skyrocketed to 77 percent as impressions drop significantly.

Problems for users are also possible. In theory, many would think that stricter user data privacy policies would return power to users. Not really.

Yes, there are benefits for consumers, but social users may also be bombarded with a slew of non-targeted ads under new policies. This could also open up consumers to more malware attacks via ads.

Is there a solution? Can social media be saved in a way that benefits both consumers and marketers? The answer to both is absolutely. Enter blockchain technology and decentralization.

How Blockchain Technology Will Save Social Media for Consumers and Marketers

The relationship between blockchain technology and social media is nothing new. In fact, much of blockchain and cryptocurrency popularity can be attributed to social media through networks and forums.

Ironically, the technology social media helped reach the masses will be the technology to save it. How? The obstacles social media is struggling with can be overcome using blockchain technology.

Blockchain technology can return control of personal data and browsing history to users while still allowing marketers to still deliver targeted ads. It is a win-win way to ensure debacles lie the one Facebook is currently recovering from will never happen again.

What is the catalyst blockchain technology serves up that social media is in desperate need of? Decentralization! Here are a few ways decentralizing social media will make the difference.

1. Transparent Open Source Social Networks

Many consumers have got a bad taste in their mouth when it comes to centralized institutions. Facebook, Twitter, and Google are networks that can be censored by the government and have algorithm biases in place to direct consumers toward the content they consume.

However, blockchain technology is all about decentralization. It will take out the centralized bias and oversight, thus returning social networks to peer-to-peer interactions. This will make social channels open source and highly transparent.

Steemit is a good example of a decentralized social platform where people can share content via peer-to-peer interactions.

2. Fraud Free Advertising and BAT

Marketers are simply not getting the ROI on ads anymore. Why? Middlemen are selling off inaccurate user data. Marketers are also not the only ones getting middleman consumer data either, so are online scammers.

This has caused a lot of fraudulent ads and malware attacks on consumers. These attacks have led to the rise of ad blockers and other online safety measures, because consumers no longer trust the ads they get.

Blockchain technology can change this. By cutting out the middlemen, users regain control of their browsing data. Marketers can then ask consumers if they would like to share their data with them in return for cryptocurrency like the Basic Attention Token (BAT).

Contrary to what many would think, BAT is good for marketers. Instead of getting inaccurate consumer data from middlemen, they no get data straight from people interested in the products and services they are delivering ads on.

This leads to better ROI for marketers, and less chance of fraud and malware attacks for online consumers.

3. Better Influencer Marketing

Cutting out the middlemen, marketers can decrease operation costs. Where can you invest this saved marketing money? Influencers. You can save on influencer marketing by cutting out middlemen here too. For instance, influencer manager or agency fees can be as high as 30 percent per ad campaign.

Using blockchain technology and its decentralized protocols, you can analyze the true value of influencers as well. From micro-influencers to celebrities, blockchain verification protocols make vetting influencers accurate and easy.

This allows marketers to pinpoint what influencers have the biggest ROI potential, and ensure that the audience they are appealing to is real and not social bots.

Building Better Social Networks with Blockchain Technology

There are plenty of upsides to decentralizing social media. Not only will user data be managed and used better, marketers can get a clearer picture of consumer behavior. This can lead to increased trust via transparency, better influencer marketing campaigns, and most importantly, increased ROI. How can blockchain technology help your social media marketing game?

By: Nick Rojas

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