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Engagermate

 

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ENGAGERMATE is the worlds ONLY tool that will open the flood gates to organic traffic & will have your account engaging 24/7. iT drives you free, organic traffic by engaging with your target market 24/7. Watch the automatic reciprocation of engagements come back to you daily as your accounts go viral.

Engagermate will like and follow hundreds of photos from users in YOUR target market a day, while unfollowing users for you that are not engaged in your content! Follow users based on hash tags you enter. E.g. If I enter #tennis I will follow users who have posted pictures with the hash tag tennis.

Have your instagram account follow the FOLLOWERS of ANY page you choose (Even your competitors). Instantly follow people who have ENGAGED with any profile you choose(the most active fans). It lets you unfollow users who don’t follow you back and unfollow users who Instaeasy followed only (which will ensure anyone YOU have followed will still be there).

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Engagermate allows users to send users an INBOX of their choice the moment they follow their profile – this is the first tool EVER to allow this. It actually tracks WHERE your fans come from, allowing you to engage with the content that your customers ACTUALLY are.

Source: http://engagermate.com/payspecial/?aid=1

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5 Powerful Examples Of Social Media Customer Care – Alina Gorbatch

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Social media customer care doesn’t sound like something worth an entire article. After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What else is there to do? Unfortunately, it turns out that most of us don’t do even that. Social media customer care suffers from a sheer lack of attention. Research shows that brands reply to only 11% of customers…….

Read more: https://www.jeffbullas.com/social-media-customer-care/

 

 

 

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How Social Media Can Change Your Business – Pj Germain

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Going viral is almost everyone’s dream. If your company goes viral you make more sales because more eyeballs are looking at you. Social media has taken branding to a whole new level because it’s easy to reach everyone around the world no matter where you are. Also because of all the content, you can bombard your fans/customers with, such as promotional videos or exclusive discounts and events coming up…..

Read more: http://pureresiduals.com/how-to-free-traffic-social-media/

 

 

 

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The Future of Social Media Education – Laura Tierney

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Teens build relationships with friends through FaceTime and group chats. They nurture friendships with compliments on Instagram and Snapchat. They stay in touch with friends and family overseas with messages on WhatsApp. Social media is just how they socialize these days.

Students are spending an average nine hours each day on their screens, according to Common Sense Media, and social media has become one of the greatest influences on our children’s happiness, health, safety, and future success, according to other reports. Many of the parents and school leaders I’ve talked with initially just wanted social media to go away, but now that it’s here to stay, some adults and students are beginning to see it as a powerful and positive tool.

According to The Social Institute’s 2017–2018 Social Media Survey with nearly 4,450 students from independent schools, more than 80 percent of fifth- through 12th-graders said they believed that social media can have a positive impact on their world, whether that means their school or local community, state, or country.

This is why many independent schools are adopting a proactive, growth-minded, and sustainable approach that empowers students, parents, and educators to positively navigate social media. They strengthen their reputations, protect their privacy, follow positive role models, and more. This new approach better aligns with a school’s mission and values, supporting students’ health and wellness. The future of social media is bright, and it’s one where we empower and equip, rather than scare and restrict.

The Current Landscape for Schools

Since social media really took off 10 years ago, few institutions or parents have found a relevant, effective solution to helping kids navigate the world of posts, texts, and selfies. Why? There are three current issues at play: what schools teach about social media, who teaches it, and how it’s taught.

Schools continue to approach social media education as a matter of digital citizenship. Common Sense Media defines digital citizenship as the ability to “think critically, behave safely, and participate responsibly in our digital world.”

We all want students to have digital skills, but telling students to use “digital citizenship” when using technology is like telling them to use “proper navigation” when driving a car. In the world of social media, relevance is everything, and “digital citizenship” is simply not relevant.

Furthermore, most schools use a top-down approach in which adults teach students. Of course, this happens for nearly every school subject, why not social media? The problem again lies with relevance.

According to the 2017–2018 Social Media Survey, 100 percent of students said they believed they know more about social media than their parents or school faculty. How are schools and parents supposed to teach something teens believe they know better (and likely do)?

Lastly, digital citizenship is often taught by adults strictly through “don’ts.” Don’t post this, and don’t share that. Don’t join that app, and don’t post anything you wouldn’t want your grandmother to see. However, imagine if a coach only taught how not to throw a ball or how not to shoot it. Players wouldn’t know what to do. Students are not being taught what to do on social media.

This relevance-lacking, top-down, don’ts-driven approach is failing our students. Students are progressing through school unequipped to navigate life with a phone in their hand. They are overwhelmed by the pressures of cyberbullying. They are being rejected by colleges because of racist Facebook posts. Sleep deprivation among teens is rising because they can’t put their phones away at night. Nude photos of teens are shared around school. Tweens are committing suicide because they’re cyberbullied.

As long as students feel like they are being lectured, they will tune out. They will fall victim to the same landmines, and this negative cycle will continue, potentially tarnishing the reputation of both students
and schools.

The Future of Social Media Education

We must refine social media education with a positive and proactive approach. The Social Institute works with several independent schools to implement such an approach and empowers students, parents, and faculty. We are halfway through a three-year strategic partnership with Ravenscroft School (NC) and have learned four best practices.

Integrate the curriculum. Rather than putting “digital citizenship” in a corner, Ravenscroft integrates social media life skills into its school’s advisory program, which encourages character development, health, and wellness. The school weaves lessons throughout its advisory program, which promotes “leading self,”
“leading with others,” and “changing your world.”

Students learn to have their social media profiles represent their true self and character. They learn to use empathy when engaging with and posting about others. And because social media is a student’s microphone to the world, sixth- through 12th-grade students learn how to use platforms to spark positive change. The program resonates with students because it supports their belief that there is no distinction between your “real self”
and “digital self.” It’s simply “you” and your ability to have high integrity and character—with or without a device in your hand.

Use a bottom-up approach. Rather than using a top-down approach, in which students are lectured by adults, Ravenscroft students co-lead the program. Student focus groups help develop materials and lesson plans, ensuring they are most relevant to the apps and behaviors students witness online. It’s effective because younger students admire the older student-leaders, and student-leaders help set the standard around social media use at the school. With a train-the-trainer approach, Ravenscroft’s 11th- and 12th-grade student-leaders are now learning to teach sixth- through 10th-grade students, parents, and faculty about positive social media use. It’s a team approach.

Focus on the do’s. Rather than harping “don’t do this” and “don’t share that,” we have found that reinforcing the actions to take allows students to strengthen their reputations, better handle the challenges, and change their worlds for the better. In Ravenscroft’s #WinAtSocial program, students learn seven Social Standards—including “protect your privacy like you’re famous,” and “use your mic for good.” (See “Gold Standards,” below.)

Assemble a cross-departmental team. The power of social media impacts nearly every administrative department. Susan Perry, Ravenscroft’s assistant head of school for student affairs, says, “Our students and parents have longed for a sustained, systemic message about how to connect conversations and educate about technology and social media. Our work with our faculty, students, and parents allows us to have an ongoing, supportive, and educational dialogue about how to leverage social media for respectful outcomes. We feel our commitment to community health must include such a systemic educational approach to understanding the potential positive impact social media can bring.”

How We Get There

As one of the most powerful influences on a child being happy, healthy, and successful, social media needs to be a priority. Schools have the opportunity to get ahead of the game. It starts with administration teams determining why it’s a priority and championing a holistic approach to educating students, parents, and faculty. The upfront work is hard, but the impact is remarkable—these are lifelong skills that students require.

Once schools make the commitment, there will be less helicoptering and more huddling. Less fear and more trust. Less bullying and more empathy. Fewer fire drills and more high-fives. Less negativity and more positivity. The future of social media education is bright, and it’s one where students are empowered and hold one another to high standards, whether online or off.  ▪

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Five Reasons Social Media Is A Powerful Tool In Your Marketing Strategy – Noah Mithrush

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As a modern marketer, you likely often find yourself within the social media realm managing multiple accounts on various sites. It can feel daunting. If you are in charge of your organization’s social media marketing efforts, you know and understand that being “social” can have a big impact on the buyer journey. But not everyone really grasps why, as social media still carries the connotation of being a hobby or a time waster when you’re bored, rather than a lucrative channel for nurturing prospects and publicizing content.

To bring to light the powerful impacts of social media that often get overlooked, here are five reasons why social should be part of your strategy when competing in today’s digital landscape:

1. It’s a feeding ground for industry insights.

What better way to gather information from your target audience than to listen to real, candid conversations that your prospects are having? With social media management tools like Hootsuite and Sprout Social, you have the ability to listen in on trending conversations happening within your target market. This is a great way to find your next blog topic. And one of the best parts is that this can all be accessed for free.

4. It gives you street cred.

If you aren’t active on social media or don’t have accounts altogether, your company is asking for a slow death. Okay, that may be a bit of a stretch, but you are making things much harder for yourself — especially when your audience and every one of your competitors are already there. If you aren’t on social, you are seen as outdated or even nonexistent. Many consumers validate a company based off of their profiles. Ask yourself, are you a company that you would want to follow?

5. You can do more for less.

The reach that you get on social media from posting quality content alone is hard to replicate anywhere else. Add in some spend for advertising to push your campaign and you have a highly targeted ad running for low cost, compared to most other marketing channels.

Of course, you have to put all this in context for what works for your organization. A business-to-business software company is not going to have the same strategy and approach to social as a busines-to-consumer company in retail. Take the time to develop the right strategy for your audience. The effort will be worth it.

2. You become human.

As the business environment changes, we have to adapt to the changing expectations of our consumers. One of the trends that social media has caused is the expectation for companies to be more human. Reviews, comments and word of mouth have forced brands to be more candid on social platforms. These voices should not be ignored, as consumers give them more weight than any paid advertisement. Welcome to the world of influencers and social commerce: People validate and buy from other people. Consumers often self-educate and make up their minds before they step foot in a store or before your salesperson picks up the phone.

3. It makes cold-calling cool.

Many people say that cold-calling is dead. However, I wouldn’t totally agree — it just requires a new approach. With professional networks like LinkedIn, you can prospect in a whole new way, from joining relevant groups to commenting on posts to engage with leads in a non-intrusive way. When you do connect, it’s a whole new experience from both sides of the conversation. Maybe you’ve connected with your prospect and engaged them in a conversation by commenting on a post of theirs. You can bet those engagements make a difference in whether or not they answer your call or open your email.

4. It gives you street cred.

If you aren’t active on social media or don’t have accounts altogether, your company is asking for a slow death. Okay, that may be a bit of a stretch, but you are making things much harder for yourself — especially when your audience and every one of your competitors are already there. If you aren’t on social, you are seen as outdated or even nonexistent. Many consumers validate a company based off of their profiles. Ask yourself, are you a company that you would want to follow?

5. You can do more for less.

The reach that you get on social media from posting quality content alone is hard to replicate anywhere else. Add in some spend for advertising to push your campaign and you have a highly targeted ad running for low cost, compared to most other marketing channels.

Of course, you have to put all this in context for what works for your organization. A business-to-business software company is not going to have the same strategy and approach to social as a busines-to-consumer company in retail. Take the time to develop the right strategy for your audience. The effort will be worth it.

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4 Strategies to Get Your Content Seen and Drive Engagement

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Every effective website starts with a strong design and quality content. However, if you really want to maximize the effectiveness of your site, you’ll want to use social media to drive engagement. If you’re only providing opportunities for passive consumption, you aren’t tapping into your visitors’ desire to participate in your content.

The good news is that you can use social media to drive engagement. After all, that’s what social networks are for – enabling people to interact with content and spread it to their friends and contacts. By leveraging these existing tools, you can create more participation on your website and see better results from your marketing.

In this article, we’ll explain the importance of engagement, and discuss why social media is such a crucial tool on your website. Then we’ll show you four ways to get the ball rolling. Let’s begin!

Why social media engagement is so crucial

When you first create your website, you’ll likely put a lot of effort into its design and functionality. This is an important step, and will start you off on the right foot. However, your work is far from over, even when your site is looking great and running perfectly. If you see your site as a passive marketing tool, you won’t get the best results from it.

After all, your audience will largely be made up of internet-savvy visitors who expect more than just quality content from you – they’re looking to be engaged. In fact, 80% of marketers consider engagement to be the most vital metric for evaluating marketing success online, rating it as more influential than audience size or website traffic. Treating your audience as passive consumers means you’re missing out on opportunities to see how they’re connecting to your brand, and to foster stronger relationships.

Just what is engagement in this context? In a nutshell, it’s anything your audience does actively to communicate with or respond to you. This can be leaving comments on your blog posts, sharing your content, participating in surveys and giveaways, asking questions, and so on. While some of this can occur through your website or other channels, the most effective method is to use social media to drive engagement.

About 30% of both millennials and Generation Xers engage with a brand on social media at least once a month – yet 89% of social media messages to brands go unanswered. Audiences are clearly interested in engaging with you through these platforms, but not all companies answer back. If you not only respond, but encourage that engagement and foster real conversations, you have a chance to stand above the crowd.

64% of marketers have reported that increasing their audience engagement through social media played a vital role in the success of their marketing strategy. If you want to do the same thing, you’ll need to find ways to use social media to drive engagement.

How to use social media to drive engagement on your website

You can view your website and social media accounts as separate channels – or you can integrate them for a stronger effect. This way, you’ll be able to funnel audience members back and forth between your company’s site and profiles, increasing the amount of content they view.

Plus, adding social elements to your website makes it easier to use social media to drive engagement. Let’s talk about four ways you can get started with this approach.

1. Add social sharing buttons to your content

Use Social Media to Drive Engagement - Share Buttons CodeinWP

The first method we’ll introduce is the simplest – adding social media sharing buttons to your website. This provides visitors with an effortless way to spread your branding and content to their own networks. It’s a method of offering engagement opportunities without getting in your audience’s face about it, which many will appreciate. After all, too much aggressive promotion is the biggest reason people stop following brands on social media.

Social sharing buttons can drive quite a bit of traffic to your social media accounts from your website. In one analysis, it was found that up to 20% of tweets to large media companies such as the New York Times and Wall Street Journal came from their Twitter share buttons. These buttons tend to perform best when placed on individual content people might want to share, rather than on general website pages. So they’re most effective when used in combination with a company blog, updates, or news articles.

Fortunately, there are plenty of easy ways to add this feature to your website. If you’re using WordPress, many plugins will get the job done (and some themes include this option as standard). We’d recommend giving Social Share Buttons a try, since it’s free and quite customizable. Just remember to look out for users who are sharing your content, and respond to them when possible. This way, you can keep the conversation and engagement going.

2. Share your posts on social media sites

Use social media to drive engagement - A Twitter post from WordPress.

Along with enabling your audience to share your content, it’s a smart idea to distribute it to social media yourself, as the WordPress team does in the Twitter status shown above. That way, you can reach a far larger audience than simply those who come to your website. You also get extra mileage out of your content, leveraging the same pieces to use social media to drive engagement across multiple platforms.

Finally, sharing your content on social media is a smart way to encourage participation and conversations. 71% of those who have had a positive experience with a brand via social media will likely recommend it to their friends and contacts. The more content you put out, the greater number of opportunities you’ll have for these kinds of connections.

Frankly, if you aren’t sharing your blog posts and other content on social media, you’re missing a valuable opportunity.

The way you go about sharing your content may vary, but in general you’ll start by choosing a few key platforms to focus on, then setting up a schedule for posting. There are lots of tools that can help, and you can even automate the process to save time. For more information, you can check out our previous guide on the subject.

3. Create more ‘shareable’ content

Use social media to drive engagement - Kissmetrics video

Once you’ve enabled your visitors to share your website’s content themselves, and have set up a schedule for posting it to social media, it’s time to think about creating pieces specifically for social platforms, like the video shown above. After all, long blog posts are not always the most effective type of content to share. If you have any experience with social media, you know that most lend themselves to much shorter fare.

Some of the best types of ‘shareable’ content include (but are not restricted to):

No matter what types of content you choose to focus on, remember that the key to a smart social media marketing strategy is variety. Try to create and share a number of different content types, to attract different types of audience members and play to the strengths of specific platforms.

Pro Tip: You can combine strategies two and three by adapting blog posts into new social media content.

4. Curate useful content

Use social media to drive engagement - An example of content curation.

Our last suggestion is to try creating curated content on your website, and sharing it via social media, as shown in the above snapshot of the Slashdot home page. A curated post gathers content from various other people on the internet, bringing it together in one convenient place to share with your audience. You could collect images, blog posts, quotes, news stories, statistics, or anything else that strikes your fancy.

If you’ve never created this type of content before, now is the time to get on board. 76% of marketers already use this strategy, sharing curated posts on social media where it is most effective. In fact, you can use social sites both to gather and share the content you curate. The marketers who have found curation successful have also reported a number of benefits. These include increased perceived authority and visibility, and more engagement.

Curated content will look different depending on who is creating it and what their goals are. However, there are a few key things to remember. First, you should always attribute each piece of content to its original creator, providing a link if possible. Second, remember that the curated content should be interesting and informative to your audience. For more help getting started with this strategy, you can find plenty of useful guides online.

Final advice

Social media is an invaluable tool when it comes to marketing your business. When you use social media to drive engagement in tandem with your website, it can enable visitors to connect to your content more fully. As a result, you’ll start seeing improved results and a more invested audience.

To recap, here are four ways you can use social media to drive engagement on your website:

  1. Add social sharing buttons to your content.
  2. Share your posts on social media sites.
  3. Create more ‘shareable’ content.
  4. Curate useful content.

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