How To Have A Healthy Relationship With Social Media

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What are some best practices for fighting FOMO, loneliness, or anxiety related to social media? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. 

Answer by Antigone Davis, Director, Global Head of Safety at Facebook, on Quora: 

Scientific research demonstrates that strong relationships are a primary driver of human well-being and satisfaction in people’s lives. More than economic circumstances, career success, or other factors, meaningful relationships determine our feelings of happiness and fulfillment, connect us to loved ones, and unite us with those in our communities.

When people can’t break away from social media or primarily use it passively, their interpersonal relationships can suffer. When people constantly compare their lives to those they see online, it can erode self-esteem. And when people become isolated from their friends, families, and colleagues, it can create feelings of loneliness – the very antithesis of relationship and a serious risk to well-being.

At Facebook, we’ve been working hard to develop products that improve well-being. Our product efforts can be broadly classified into a few key areas:

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  • Focus on meaningful interactions: Relationships tend to be key drivers of well-being. Interacting one-on-one with with people that you care about is a great first step. Some other things to consider:
  • Check out Groups: Interacting with others who share your interests online is often an effective way to feel more connected and to build community.
  • Reach out directly: Rather than posting content, if you’re feeling down, it’s often better to reach out individually to friends individually – it’s a great way to catch up and connect with someone one-on-one.

Attend events: Social media platforms provide countless ways for people to organize locally and meet new friends. Try it.

This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter and Facebook. More questions:

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Source: How To Have A Healthy Relationship With Social Media

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5 Powerful Examples Of Social Media Customer Care – Alina Gorbatch

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Social media customer care doesn’t sound like something worth an entire article. After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What else is there to do? Unfortunately, it turns out that most of us don’t do even that. Social media customer care suffers from a sheer lack of attention. Research shows that brands reply to only 11% of customers…….

Read more: https://www.jeffbullas.com/social-media-customer-care/

 

 

 

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How Social Media Can Change Your Business – Pj Germain

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Going viral is almost everyone’s dream. If your company goes viral you make more sales because more eyeballs are looking at you. Social media has taken branding to a whole new level because it’s easy to reach everyone around the world no matter where you are. Also because of all the content, you can bombard your fans/customers with, such as promotional videos or exclusive discounts and events coming up…..

Read more: http://pureresiduals.com/how-to-free-traffic-social-media/

 

 

 

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What Your Business Should And Shouldn’t Publish Online

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Gone are the days when social media was used solely for connecting friends and family. Social media has now become the norm for all types of businesses to market and sell their brand. Yet even in the current social media climate, businesses still struggle to fully use online mediums successfully.

As a founder and CEO of two successful online businesses, I have first-hand experience of what works (and what doesn’t) in the social media business world. My experiences and mistakes can help both young entrepreneurs and well-established brands alike create and cultivate their successful online businesses.

Understand Your Audience

As I planned my social media strategy, one of the first lessons I learned was how important it is to understand your audience. The more I knew about my audience’s age, occupation, motivations and worldviews, the more I was able to create and time posts that resonated with them. And the questions I find useful to ask myself as I engage with my social accounts are: “In what ways am I helping my audiences? How does my product improve the lives of my audience?”

Remember that social networks, such as Facebook and Twitter, aren’t simply broadcast media. They are engagement media, which means they are also listening networks. I use several methods to listen to my audiences, including Google analytics and staying on top of trending hashtags and social mentions. I also regularly conduct YouTube and Twitter searches. I have found that these tools help me understand what my readers are interested in and predict what content may spark their imagination.

Understand Your Social Media Platforms

I have also learned that I need to tailor my social media strategies according to the social channel I am using. Because each social media platform has its own unique traits, your content and strategy may work for one platform and not another. For example, I experimented using image-heavy content on all of my social media channels. While images were successful on Instagram and YouTube, they were less successful on Twitter.

By way of illustration, on one of my sites, we posted this following fact on all of our media accounts: “On average, cats spend two-thirds of every day sleeping. That means a nine-year-old cat has been awake for only three years of its life.” Although we posted the fact on Facebook, Instagram and Twitter with the same image, it received more likes and shares on Facebook and Instagram than it did on Twitter. This isn’t to say that you should never use an image on Twitter. Once again, listen to your audience. If you think an image will help connect you with your audience on Twitter, then use an image.

Understand Post Timing And Frequency

Along with knowing your audience and the dynamics of social media platforms, a successful business will know when to post. I have found that even high-quality messages posted at the wrong times will go nowhere. In contrast, a high quality-quality message posted at the right time can lead to more shares and likes. For example, I created very high-quality Pinterest posts, but I haphazardly posted them. The result was a mediocre Pinterest account.

Gone are the days when social media was used solely for connecting friends and family. Social media has now become the norm for all types of businesses to market and sell their brand. Yet even in the current social media climate, businesses still struggle to fully use online mediums successfully. As a founder and CEO of two successful online businesses, I have first-hand experience of what works (and what doesn’t) in the social media business world. My experiences and mistakes can help both young entrepreneurs and well-established brands alike create and cultivate their successful online businesses.

Frequency: 1-10 times per month

Do: Incorporate value-added benefits and paid advertising; demonstrate value through a mix of coupons, special offers and new product announcements; always post interesting, timely and relevant content; treat social media profiles as an alternative storefront

Don’t: Post mediocre content that will drive away customers

Social media allows business owners an opportunity to get in front of both current and potential customers. By tailoring your social media strategies across different platforms and timeframes, you can curate an engaging narrative that users will find useful and memorable.

The trick to finding success may actually be consciously deciding where not to be and why. Striking a balance between content, content platform and content frequency can be a bit daunting at first. But taking a look at your overall objective and developing a game plan can easily help you take your business to the next level online.

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