How Video Marketing Will Grow Your Business Into Profit

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You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.

According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.

In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.

Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!

For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.

Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.

Stay Top of Mind

People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).

Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!

Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!

As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.

We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.

Reinforce Your Brand and product Messaging

Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.

Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.

As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.

When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.

When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.

Capture their attention, engage them with value, and offer the opportunity to purchase.

Reach a Wider Audience

Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.

As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.

When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.

Demonstrate Your Value and Gain Buy-in

When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.

Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.

Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!

When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.

Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.

When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.

Capture interest with Video Marketing Ads

Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.

With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.

Need Help with Video Marketing in 2020?

The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.

The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.

If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.

To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.

Source: https://blog.thatagency.com/video-marketing-will-grow-your-business-in-2018

 

DISCOVER How You Can AUTOMATE FB Video Ads & Get EVERGREEN & CONSISTENT Leads & Sales FAST

Before even running your ad campaign, you first need to learn about the “flows” which are the general game plans. This way, you’re not just giving money to Mark Zuckerberg and then crossing your fingers, hoping and praying that your ads will work. And because some of you might be using the FB ad platform for the first time, I also added the basics such as creating your FB page and Business Manager account inside – plus on how to get access to your partner’s or client’s page/s as well (great if you want to provide this as a service).

I know you already saw this word gazillion times and it might already bore you. But really, if you want to have a very successful ad campaign, you need to do a proper research. Here, I also showed how to “spy” on the currently winning ads so you don’t have to “reinvent the wheel” by having to do the guess work and test a lot of things. All you have to do is copy what is working and apply them in your own ads.

This is actually the secret that gurus are hiding from you. Here, you can learn how to setup automated video ad campaigns for high ticket type of products. And when I say “automate,” I really mean setting things up once then you can go on vacation and the ad will be running for you, giving you results while doing whatever you want!

  • Get FAST results, without having to rely on SEO and crazy algorithm change
  • GROW your social following and widen your reach to attract more people who are VERY interested with your offers
  • Create almost set and forget AUTOMATED campaigns that can give you results in many months to come, even if you’re away.
  • EASILY retarget your video viewers and website visitors to make them come back and grab your offers
  • Become an instant AUTHORITY in your niche by reaching out to your target audience and make them LOVE what you can offer to them 
  • If you want, you can even build your own FB video ad agency, and offer this as a service to business owners! 

Source: Social Video Ads Zoo

RankReel – New 5-in-1 Whitehat SEO Software Suite Sends Videos to the Top of Google (and keeps them there in 2019 and beyond

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A breakthrough “all-in-one” cloud app that puts your videos in front of thousands of local and online customers for free without advertising or any knowing anything about SEO.You’ve bought the expensive video creation tools, now get the only tool you need to safely send you and your client’s videos to the top of Google and YouTube permanently.

IT’S SAFE… Unlike all the other tools, RankReel uses whitehat methods to safely get your video to the top of the search results and stay there without getting your videos removed or your channel deleted.

IT’S EASY… Just tap a few buttons to uncover the keywords, tags and even the type of content you need to dominate your local niche for clients or your own business… then click a few more buttons to automatically optimize your video and get authority backlinking opportunities so that it rises to the top like clockwork.

IT’S ALL-IN-ONE… RankReel is packed with 5 brand new and powerful modules of technology to boost your video rankings fast all from one simple dashboard.

Swipe the best tags your competitors are using to rank #1 in YouTube and Google for yourself. This suggests short & longtail (longer word) tags. It will also allow users to enter any video youtube URL into the search and it will pull the best tags that YouTube video is using.

Select one of RankReel’s local niche categories, enter the business name, contact info, and location you are trying to rank… and RankReel will autogenerate a high ranking YouTube title and description for your video right on the spot.

Find synonyms and categories relating to any keyword to help rank your videos “horizontally”. This gives broad ideas of what to rank for that relate to the given keyword or niche instead of just a targeted focus like Google Keyword Planner and other tools provide.

Find search volume, Average Monthly global, Suggested Bid, Competition and Confidence based on the given keyword. This gives perfect keyword ideas that can be used to boost the SEO rank of the post/blog/article.

Spy on the top 10 videos for any keyword and see key metrics you can optimize to beat out their ranking like length of video, channel subscribers, likes, links in the description, and more.

It shows you how difficult it will be to outrank these videos with easy to understand red, yellow, and green indicators.Just like YouTube competition, spy on the top 10 links for any keywords and see what it takes to beat them out to rank on page #1 with easy red, yellow, or green indicators.

Source: https://www.rankreel.io/yes/

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4 Principles of Marketing Strategy – Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above.

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Envidio 2.0 The Fastest Way to Add a Professional Design & Sophisticated Look To Your YouTube Video

Arif Chandra

Envidio 2.0 is a stop DFY solution that comes fully loaded with all the tools you need to create professional animated video with stunning graphics that will help sell your products and services like no other. This incredible tool will help unleash the full power of your videos. Envidio 2.0 Youtuber Thingss are perfect and comprehensive video template tool perfectly designed for Youtube & all video content platforms.

With Envidio 2.0 Youtuber Thingss, you can make a video that is fast and easy. It’s best for YouTubers, vloggers, digital advertisers, marketers, visual content creators, agencies and more!

Envidio 2.0 Youtuber Things is another product made by the collaboration between Arif Chandra and his developer team. It is expected by the critics to become another groundbreaking success. Let this Envidio 2.0 Youtuber Things Review shows you how this program can benefit you

Envidio 2.0 Youtuber Things Review – Features & Benefits

When you buy Envidio 2.0 Youtuber Things, here is a list of benefits you will get inside:

– Well organized Youtuber video templates

– Youtuber, bloggers, vloggers, Videographers, filmmakers, Instagram, Facebook, Twitter users can use this pack to create powerful videos like top YouTube artists.

– Can be used template for Youtube, Instagram TV, Facebook, and other

– Supported any resolution up to 4k

– Simple controls let you quickly adjust text, image, font, & color.

– Engage your audience into likes, share and subscribe to your video channel.

– Very easy to edit

– Easy to understand video tutorials included.

– Your personal library which makes your video channel unique

– Easy color change.

– Fully editable text layers.

– User-friendly templates structure.

– Essential Graphics Youtube package.

– More than 200+ unique animated compositions.

– Over 200+ Essential Graphics Youtube package with Sound FX

– Simple and easy to comprehend the design.

– Fast Render.

– Sound Fx Included.

– Fully Editable (shapes, icons, mockup).

– Simple and easy to comprehend the design.

You need to use powerpoint to edit the templates. Simply ореn your роwеrроіnt software, сlісk and rерlасе with уоur own соntеnt. Unfortunately, regarding the compability, Envidio 2.0 Youtuber Things won’t work with keynote, this is just work with powerpoint, Envidio 2.0 Youtuber Things – work best with powerpoint 2013, if you’re using office 2007 or 2010 it still works, open but some effect and layout will not working perfectly.

Рrе-mаԁе videos are fаntаѕtіс. Іt helps ѕаvе time and money іnсrеԁіblу. Аѕ а marketer, І have tо create videos frеquеntlу but І һаvе to аԁmіt that І am not ѕо good аt that. Spending money оn lеаrnіng how tо use vіԁео-сrеаtіng software іѕ also а big рrоblеm to mе. Envidio 2.0 Youtuber Things is, tо bе һоnеѕt, a rеlаtіvеlу trusted tool іn рrоvіԁіng pre-made vіԁеоѕ. I also sell videos сrеаtеԁ bу Envidio 2.0 Youtuber Things tо mу clients and earn quіtе а bіg fortune from tһаt. Commissions bооѕt, sales іnсrеаѕе, more frее tіmе for mу children…Envidio 2.0 Youtuber Things rеаllу ѕаvеѕ my lіfе.

Source: https://www.envidio.com

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