Key Elements of Effective Social Media Videos

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.

The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.

About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.

With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.

To do so, you need to create stellar videos. How can you do so? You need to understand the key elements of a social media video. What are these key elements, you ask? Let’s take a look at them.

Main Elements of a Social Media Video

Here are the main elements of a social media video that can help improve engagement.

1. The Social Platform

When you’re creating any video for social media, it’s important to know which platform you’re creating it for. Why?Because each social platform has different audiences, and what may appeal to users on one platform might not on another.

TikTok and Instagram are platforms where you’d typically have millennials or Gen Z. On the other hand, on Facebook and Twitter, you can find a wider user base. So, it’s crucial to tailor your videos for each of these platforms.

Similarly, what may work on all of these platforms may not work on LinkedIn at all as it’s a professional social networking platform. And that’s not all. Each platform also has a different set of video formats that work the best on them.

Facebook vs. Instagram video formats

For instance, if you’re uploading a video to Facebook, you’d likely upload a landscape version of the video for Facebook Watch. On the other hand, if you’re creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be challenging. However, by using tools like Boosted, you can simplify this task as the tool will automatically size all the videos you create based on the dimensions that work best on the social platform of your choice.

Pro Tip: It’s equally important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video Length

The length of the video is an important parameter that you need to be mindful of. While scrolling through feeds, users may not devote a lot of time to your video unless it catches their attention.

That’s why you need to ensure that the most impactful parts of your video are right at the beginning. The idea is to hook the user to your video so that they watch the rest of it.

But wait, there’s more.

The platforms that you upload your videos to impact the video length as well. For instance, if you’re uploading a video to Instagram, you’ll be faced with multiple options.

How long should Instagram videos be?

If you’re posting a video on Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you’re uploading it to Reels, the video needs to be 30 seconds long. However, IGTV videos can be as long as 60 minutes.

So, while developing your video, make sure that you know where you’re going to post it so that you can drive social engagement through it.

3. Video Graphics

The graphics that you use in your videos are equally important.These visuals can help you captivate the attention of your audience. That’s why you need to do everything that you can to ensure that they appear exactly like you want them to.

With nearly 70% of YouTube watch time coming from mobile devices, it’s clear that you need to design your videos for mobile devices.But how?For starters, you should try to use simple video graphics that can be easily viewed on mobile devices. Also, you need to ensure that the various elements within your video are spaced well enough for the viewers to be able to distinguish them.

The same applies to video thumbnails. When you create them using a tool like Canva, make sure that you check how they will look on smaller screens. In addition, mobile devices may not always be connected to WiFi. Many users may be using data to browse the internet and watch videos.

However, while people are on the move, data speeds might fluctuate. As a result, they may not be able to stream videos at the speeds that they would typically get over WiFi.

If your video file size is large, it’s likely that the video may not load well. When this happens, your viewers may move on to the next post. After all, no one likes to wait a long time for videos to load.

How can you avoid this?

You can create videos that have smaller sizes. This will make it easier for the viewers to stream them.

To ensure that all of these things are taken into consideration while creating videos, ensure that your content marketing strategy outlines the steps needed to be taken for mobile devices.

4. Video Sound

As mentioned above, most people watch videos on mobile devices. And when they do, it’s highly likely that they will be on the move or in public places too. In such a situation, not everyone uses earphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the US watch videos on mobile devices without sound in public places. But here’s the thing — 25% of them even watch them without sound when they’re in private places.

So, if you want your video to appeal to this huge chunk of your audience, you need to ensure that it gives the same effect without audio. While you’re designing the video, try adding subtitles or text to get the message across without any sound.

Pro Tip: Before you upload the video, go through it without the audio. Try to see if it’s still equally engaging. If so, you can go ahead and upload it.

Final Thoughts

Creating social media videos can help increase your reach and drive engagement. However, to craft videos that can do so effectively, it’s critical to understand the key elements of these videos and use them to your advantage.

You need to design your videos based on the platform and also change the dimensions accordingly. Also, it’s equally important to decide on the video’s length as it’s dictated by the format in which you’re going to upload it.What’s more?

The video graphics need to be designed for mobile devices, as most videos are watched using mobile devices.Finally, a huge number of people watch videos without sound. So, you must ensure that the videos appear equally engaging without it too.

By: Shane Barker

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Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages. 

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories 

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos. 

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on Instagram, seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most 

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another. 

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.  

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live 

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or engagement that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in! 

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts. 

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

By: Jennifer Spencer / Entrepreneur Leadership Network VIP

8 Social Media Engagement Hacks // Social Media Engagement Ideas // Social Media Engagement Strategy. Wondering how to boost your engagement on social media without ads? Struggling with low engagement on social media and low reach after the new Facebook algorithm? Looking for social media hacks and social media engagement hacks to boost your business? Want MORE people to see your social media posts?

In this video, I’ll show you 8 Social Media Engagement Hacks to help you boost your social media engagement, get more people to see your social media posts, and get more organic engagement on social media for your business. Here’s What You’ll Learn In This Video: How to use Social Media Engagement Hacks to boost your visibility How to Get More Comments On Your Social Media Posts How to Get More Likes on your social media posts How to use Facebook Group How to Get more followers on social media Other Videos You Might Like: How to Create Custom Audiences in Pinterest Promoted Pins https://youtu.be/-lOPemBgQco =====Want more Marketing insights and strategies? Connect with us for more free content, resources, and training==== http://MarketingSolved.com http://facebook.com/mrktgsolved http://facebook.com/groups/marketings… http://pinterest.com/katherinesulli http://twitter.com/mrktgsolved http://twitter.com/mrskatsulli http://instagram.com/marketingsolved

20 Ways to Make Money as a Social Media Influencer

Mike Schmidt Entrepreneur Leadership Network Writer Founder home August 31, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own.

Many people think we’re at the peak of the “creator economy,” pointing to supply saturation, overvalued tech startups and creator burnout as their central arguments. But I think we’re at the beginning. After building a technical product that has facilitated thousands of influencer marketing activations, I can assure you that technology has a long way to go to help existing and aspiring creators achieve their financial goals.

One-third of kids between the ages of 8 and 12 aspire to be either a vlogger or a Youtuber. Kids are no longer aspiring to be doctors, lawyers, engineers; many kids want to become creators on social media. Social media exposure seems to be influencing kids’ future career aspirations.

Pair that with the facts that Youtube made $15 billion last year, with nearly half of that going to content creators. Youtube is the social content forerunner; whenever there is economic opportunity, creators will go. It’s no surprise that Tiktok unveiled a $200 million fund for creators and Instagram is going to start sharing revenue with creators on IGTV. That said, Instagram has a long way to go given that they made $20 billion in revenue last year and barely shared any with creators.

Related: 10 Ways to Kick Start Your Career As Beauty Influencer

The barriers to entry are nearly zero. Networks reward content creation and more macroeconomic trends such as ecommerce support the growing digital economy.

Here are 20 strategies to help you grow your career as a content creator.

1. Put keywords that can help identify your interests in your bio so that search engines pick up your profile

There are a lot of influencer and publisher search engines, including more prominent platforms like Google. Search engines aren’t magic; they need something to anchor their decisions. If you help them index your page, you will show up when brands are looking for you. If you’re a mom with three kids, put that in your bio! Do you have a French bulldog? Put that in, too! Imagine if you’re a brand or agency. PR teams look for specific things and they will use tools to search for particular keywords.

2. Don’t buy followers or pay for likes on your posts

This one should be straightforward, but a majority of brands have bot detection services at their disposal. If they determine that your account has a lot of bots following you or engaging with your content, it will be too much risk for them to partner with you.

3. Pick a category that has a lot of ad dollars and optimize your content for that category

PR managers and talent managers are continually searching for new talent to prospect and pitch. If you’re in a popular category, it’s likely to get more results. The most desired influencer advertising categories are animals, lifestyle, travel, beauty and fitness. 

Related: How to Become a Travel Influencer on Instagram?

4. Delete old branded content 

Many brands look for conflict of interests and brand saturation in your feed. You’ll want to remove old branded content. Modern influencer marketing tools can also tell brands and agencies the percentage of how much sponsored content you have. If you have a double-digit percentage of sponsored content in your feed, it could be a major turn-off.

5. Tag and show other influencer friends in posts 

Brands and agencies love when you know other influencers — they see it as a two-for-one deal. You also benefit from getting more shares and organic traffic.

6. Run ads to gain followers

Many aspiring creators don’t have a lot of followers in the beginning. Instead of doing the follow and unfollow trick or buying likes, followers and comments, buy targeted ads to get your channel to at least 3,000 followers.

Many search engines don’t track influencers with less than 3,000 followers. You’ll need to pay to play here, but rest assured that creators who do this well eventually make money. If your career is to be a social influencer, invest in your business.

7. Include your pet

The animal category is the highest sought-after category for influencer marketing. Most brands lean on the pet and animal category to hit their growth targets when numbers are sluggish. Pet content gets the most clicks and PR specialists know that. You’ll notice many brands like Ford sprinkle in a dog here and there — now you know why.

Related: 10 Ways How Brands and Influencers Can Grow Their Social Media Presence

8. Make your content consistent

Brands love predictability. Use the same filters, styling and story formats. If you’re looking to work with big brands and agencies, they like to know you are safe to market with. Think about what brands want. They want to drive sales and awareness, so work backward on what you think will make your content appealing in these scenarios.

9. If you’re new to the content game, create at least 20 posts

PR reps will be very scrutinous when evaluating your page and longevity is something they’re looking for. If you’re starting fresh, post frequently at the start. When you cross the 20-posts milestone, start staggering your posts so you don’t come across as spammy. If you’re cleaning up your feed, delete anything that’s not on spec.

10. Remove any NSFW content

Some of the largest spenders in the influencer marketing category are consumer packaged goods brands, and they have strict brand safety guidelines. One post that doesn’t align with their philosophies will get you vetoed from their upcoming campaigns.

11. Create a business account on Instagram

Brands and agencies can often only see your posts if you have a business account. You may lose out on a potential deal if you don’t have one. Furthermore, if you do get a deal, they will likely ask you to connect your account with an analytics service and in doing so you will need to create a professional account.

Related: The Future of Influencer Marketing Post Covid-19

12. Make sure your contact information, including a business email, is in your bio

Search engines index text on your page and parse our email addresses. The more information you put here, the easier it will be for brands to reach out to you. Search engines also show accounts higher if they have contact information. This is so brands and agencies can have a better experience when reaching out.

13. Reach out to influencer marketing platforms

Find influencer marketing platforms and reach out to them to ensure your data is displayed correctly. A lot of deals are passing through these tech platforms and you want to make sure you are appropriately represented. Many modern platforms will let you connect your accounts, fill in personal details and more.

14. Put your birthday month or your horoscope in your bio 

Ecommerce teams love to send influencers gifts. It’s a very strategic move for creators to include their birthday month or a horoscope in their bio because brands often look for unique ways of engaging influencers. Remember, brands are trying to get in touch with you as much as you are trying to get in touch with them.

15. Have a secondary social channel

Having more than one channel to promote on will help you in the long run, but the main reasons you want to invest in this early on is because brands love when you have a multi-channel strategy. Another benefit is that search engines parse this data and link your other social connections to their databases. The best channels to invest in are Instagram, Tiktok, Youtube and blogs.

Related: Now Is the Ideal Time to Invest in Influencer Marketing

16. Find a niche and be different

Do research, create a spreadsheet of creators in your space and be unique. Update your competitive sheet every month.

17. Survey your audience every month

Learn about what your audience loves and be customer-obsessed. Engage with your customers in new ways and try to connect with them. The hardest thing for creators being more disciplined in this category. It’s not just responding to comments — it’s jumping on a videoconference and asking your fans when they love about your content.

18. Go live

Nearly every digital platform is trying to disintermediate TV. Live content is the toughest to produce and therefore the most sought-after. Social platforms will do everything they can to promote it. If you were a product manager at Facebook, what would you do? Send more notifications? Promote more content? Host AMAs, do live contests and have giveaways. It doesn’t need to be fancy — just try something!

19. Be nice

This seems obvious, but creators lose deals with brands because they aren’t easy to work with. This doesn’t mean you have to do everything that brands ask all the time. It just means that creators should engage in business matters professionally — after all, this could be your job!

20. Don’t use hashtags

Unless you’re working on a campaign with an instructed hashtag, avoid it. People know what spam tagging looks like and it looks desperate.

Related: 6 Ways How Entrepreneurs and Influencers Can Work Together to Build A Powerful Brand

By: Mike Schmidt – Entrepreneur Leadership Network Writer

For The First Time Netflix Name Checked TikTok As a Major Competitor

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Netflix acknowledged Disney, WarnerMedia, and NBCUniversal are among its main global competitors. But it reserved its praise only for TikTok.

In a July 16 letter to shareholders (pdf) tied to the company’s second-quarter earnings report, Netflix mentioned TikTok as a serious competitor for the first time. Then it offered plaudits for the Chinese-owned video app—something Netflix does not typically do for its traditional rivals in Hollywood.

“TikTok’s growth is astounding,” the letter stated, “showing the fluidity of internet entertainment.”

Since launching worldwide in 2018, TikTok has become one of the most popular apps in the world. It was the most downloaded app in the Apple App Store in both 2018 and 2019. Nearly half of its users are between the ages of 16 and 24—and about 90% of those users say they use the app every day. Last month, TikTok hired Disney’s head of streaming, Kevin Mayer, as its new CEO.

Netflix has long included a section in its earnings reports on competition, providing a window into the company’s thinking about which competitors it views as potential obstacles to growth. In 2014, the streaming service said its primary competition was traditional TV (including networks like CBS and HBO). A year later, Netflix began listing Hulu and Amazon in that group of rivals.

Over time, Netflix’s idea of its competition has expanded to include pretty much anything that takes place on screens: YouTube, Facebook, and even video games. “We compete with (and lose to) Fortnite more than HBO,” the company said in 2018.

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But, other than YouTube, Netflix has not considered the most popular social media and video apps to be threatening enough to single them out. It has never name-checked Instagram, Snapchat, or Twitch in its earnings reports, for instance. (Nor has it ever bothered to acknowledge the existence of Quibi. Poor Quibi.)

That makes it all the more significant that Netflix is now lumping TikTok with Disney and other entertainment behemoths.

As of now, all of TikTok’s bite-sized, shareable videos are user-generated. There is no scripted Hollywood content made exclusively for the service. But Mayer’s hiring, coupled with the app’s immense popularity with young people around the world, means it could eventually compete directly with Netflix for access to the top talent.

Even if it decides to stick with only user videos, TikTok is still occupying a big chunk of consumers’ finite screen time—time Netflix would much prefer they spend watching Stranger Things or Floor Is Lava.

The good news for Netflix is TikTok definitely will not be making any deals with Hollywood studios if it is banned in the United States. Because of its ties to China, the app has already been blacklisted in India, while the US is now mulling a similar ban over security concerns.

Also positive for Netflix is that it is still winning its original crusade: the streaming TV wars. In the same earnings report, the company announced it added another 10 million subscribers this quarter to go along with almost 16 million last quarter—its two best quarters ever. Its stock is vastly outperforming those of its Hollywood television and film competitors, who are hamstrung by the coronavirus-induced theater and theme park closures.

But another global entertainment war has already reached Netflix’s shores, and it poses an even bigger threat to its quest to become the world’s go-to source for all things entertainment. Every minute the next generation spends TikTok-ing instead of binge-watching is more time their media consumption habits change.

By Adam Epstein

Source: https://qz.com

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