The evolution of social media has given brands the opportunity to connect with their audience like never before. For us, this means the ability to further our brand presence and voice, drive sales, and direct traffic all through utilizing our social media channels as an extension of our site. Building a successful social media content […]
Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds. The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has […]
Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing […]
Mike Schmidt Entrepreneur Leadership Network Writer Founder home August 31, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Many people think we’re at the peak of the “creator economy,” pointing to supply saturation, overvalued tech startups and creator burnout as their central arguments. But I think we’re at the beginning. After […]
Netflix acknowledged Disney, WarnerMedia, and NBCUniversal are among its main global competitors. But it reserved its praise only for TikTok. In a July 16 letter to shareholders (pdf) tied to the company’s second-quarter earnings report, Netflix mentioned TikTok as a serious competitor for the first time. Then it offered plaudits for the Chinese-owned video app—something […]