European Banking Authority (EBA) Microsoft Exchange Servers Hacked

Paris Looks to Charm London's Brexiles

The European Banking Authority (EBA) has confirmed it has fallen victim to the ongoing Microsoft Exchange attacks.

With a total of four highly valuable zero-day exploits, previously unreported vulnerabilities that give cybercriminals a head start in any attack campaign, the attacks against on-premises Microsoft Exchange servers were always going to be a big deal. Those initial attacks, which prompted Microsoft to publish an emergency out-of-band security update, were attributed to a nation state-sponsored group identified as HAFNIUM. The nation in question is China. However, Microsoft has now confirmed that it “continues to see increased use of these vulnerabilities in attacks targeting unpatched systems by multiple malicious actors beyond HAFNIUM.”

As I reported on March 6, credible sources were suggesting that the attacks against vulnerable Microsoft Exchange servers were thought to have compromised ‘hundreds of thousands’ of servers, more than 30,000 in the U.S. alone.

One of those attacked outside of the U.S. was the European Union’s banking regulator, the European Banking Authority. On March 7, the EBA issued a statement confirming that it had “been the subject of a cyber-attack against its Microsoft Exchange Servers.”

While stating that a full investigation was underway, the EBA went on to add: “As the vulnerability is related to the EBA’s email servers, access to personal data through emails held on that servers may have been obtained by the attacker. The EBA is working to identify what, if any, data was accessed. Where appropriate, the EBA will provide information on measures that data subjects might take to mitigate possible adverse effects. As a precautionary measure, the EBA has decided to take its email systems offline. Further information will be made available in due course.”

Further information was, indeed, made available by way of an update on March 8. “The EBA investigation is still ongoing and we are deploying additional security measures and close monitoring in view of restoring the full functionality of the email servers,” it read. “At this stage, the EBA email infrastructure has been secured and our analyses suggest that no data extraction has been performed and we have no indication to think that the breach has gone beyond our email servers.”

“The exploitation of the 0days in question required some specific conditions and thus raises questions what exactly happened at the EBA,” Ilia Kolochenko, chief architect at ImmuniWeb, said. “Another key question is when exactly the EBA was compromised?” Kolochenko points out that if the intrusion happened after the disclosure but prior to the emergency patch, the vulnerable systems should have been immediately disconnected to prevent exploitation in the wild. “The EBA is likely not the last victim of this hacking campaign,” he warns, “and more public authorities may disclosure incidents stemming from exploitation of the same vulnerabilities.”

I have approached the EBA for further comment.

Meanwhile, Mark Bower, a senior vice-president at comforte AG, said that “the capacity for attackers to extract sensitive data from emails, spreadsheets in mailboxes, insecure credentials in messages, as well as attached servers presents an advanced and persistent threat with multiple dimensions.”

Although it should be reiterated that, at this point in the investigation, the EBA is saying that “no data extraction has been performed and we have no indication to think that the breach has gone beyond our email servers.” Bower, like Kolochenko, warns that more incidents will be reported. “Affected entities and their supply chain partners will see a persistent secondary impact as a result over a long period of time,” he said.

I’ll leave the final word to John Hultquist, vice-president of analysis with Mandiant Threat Intelligence. “Though broad exploitation of the Microsoft Exchange vulnerabilities has already begun, many targeted organizations may have more to lose as this capability spreads to the hands of criminal actors who are willing to extort organizations and disrupt systems.

The cyber espionage operators who have had access to this exploit for some time, aren’t likely to be interested in the vast majority of the small and medium organizations. Though they appear to be exploiting organizations in masses, this effort could allow them to select targets of the greatest intelligence value.”

Update March 9

The EBA has now published a third update, which I reprint here in full:

“The European Banking Authority (EBA) has established that the scope of the event caused by the recently widely notified vulnerabilities was limited and that the confidentiality of the EBA systems and data has not been compromised.

Thanks to the precautionary measures taken, the EBA has managed to remove the existing threat and its email communication services have, therefore, been restored.

Since it became aware of the vulnerabilities, the EBA has taken a proactive approach and carried out a thorough assessment to appropriately and effectively detect any network intrusion that could compromise the confidentiality, integrity and availability of its systems and data.

The analysis was carried out by the EBA in close collaboration with the Computer Emergency Response Team (CERT-EU) for the EU institutions, agencies and bodies, the EBA’s ICT providers, a team of forensic experts and other relevant entities.”

I’m a three-decade veteran technology journalist and have been a contributing editor at PC Pro magazine since the first issue in 1994. A three-time winner of the BT Security Journalist of the Year award (2006, 2008, 2010) I was also fortunate enough to be named BT Technology Journalist of the Year in 1996 for a forward-looking feature in PC Pro called ‘Threats to the Internet.’ In 2011 I was honored with the Enigma Award for a lifetime contribution to IT security journalism. Contact me in confidence at davey@happygeek.com if you have a story to reveal or research to share.

Source: European Banking Authority (EBA) Microsoft Exchange Servers Hacked

.

.

More Contents:

Microsoft Email Server Hacked? Cyber Attack Hits 30,000 US Organizations
technostaan.in – March 6
Microsoft Corporation was hit by a cyberattack that affected 30,000 US organizations. Small businesses and the Government were the victims of this attack.
1
MINECRAFT HACK FREE DOWNLOAD UNDETECTED 2021
p2pconnects.us – March 3
[…] to download minecraft client, wurst client, hacking, how to install wurst client, how install mod, server, hacked, wurst client download, how to download wurst client, minecraft griefing, griefing, tutorial […]
0
TwitLonger — When you talk too much for Twitter
http://www.twitlonger.com – February 17
[…] or dignity when being apart of servers including: Putting racial slurs, and pretend-having your server hacked, and a bunch of other annoying mischievous things (see here: https://i […]
0
Pune: NCP accuses PCMC officials, BJP of multi-crore fraud in name of setting Covid care centres | Cities News,
indianexpress.com – February 16
[…] Read |Pune-based private company’s server hacked, duped of Rs 1 […]
4
Quick tutorial CSS tip: How to show source code the easy way – DEV
dev.to – November 24, 2020
[…] I did use this in HTML slidedecks in the past with the result of getting my server hacked […]
N/A
The downfall of firewalls. Leveraging Crowd Power to recreate… | by philippe humeau | Nov, 2020
crowdsecurity.medium.com – November 17, 2020
[…] An IP that was behaving aggressively yesterday was probably used by a server hacked by someone recently […]
N/A
It: Gaiba municipality central server hacked
http://www.databreaches.net – November 11, 2020
The following is a Google translation: The Municipality of Gaiba informs all interested parties (residents and non-residents) that on the night of 6.11.2020 it…
N/A
Trump Campaign Site Hacked – What We Know & Lessons Learned
http://www.wordfence.com – October 28, 2020
[…] IV: Origin server hacked via FTP or SSH – Low Probability This is the least likely scenario since the attackers would nee […]
N/A
U.S. Center for SafeSport server hacked, sensitive documents potentially exposed –
theathletic.com – October 7, 2020
U.S. Center for SafeSport server hacked, sensitive documents potentially exposed
2
UL Foundation server hacked
http://www.katc.com – September 30, 2020
A server containing UL Foundation data has been hacked, officials said in an email sent to members today. The hack, which was of Blackbaud, a data management software vendor, may have compromised “names, addresses and other contact information” of alumni members, the letter states. The email was sent by John Blohm, vice president of university advancement and CEO of the UL Foundation. “Blackbaud has confirmed that your credit card information, bank account information and Social Security numbers were not compromised, since this database does not store such details,” the letter states. “Further, Blackbaud does not believe the information that was possibly exposed in the breach can be used for identity theft or financial fraud.” The email states that “Blackbaud, in conjunction with the FBI and other law enforcement agencies, conducted a full inquiry and found no evidence that the cybercriminals who gained access to the data shared it in any way. Your information was not made public or otherwise disseminated and was not misused.” It does not say when the hack occurred. The email states that “Blackbaud has already implemented several changes to strengthen its data protection and reduce the risk of future incidents.” Anyone affected doesn’t have to do anything, but it’s always a good idea to “remain vigilant,” the email says.
3
Michigan government server hacked #GSH – Pastebin.com
pastebin.com – August 14, 2020
Michigan government server hacked, over 20+ city/town websites hacked […]
1
Ghost Squad Hackers take over Michigan government websites
http://www.onyxmodsllc.com – August 13, 2020
[…] “Michigan government server hacked, over 20+ city/town websites hacked […]
1
Three Idaho State Websites Are Vandalized by Hackers
http://www.govtech.com – July 28, 2020
[…] “Idaho government server hacked with #FreeAssange message,” the tweet said […]
1
‘Free Julian Assange’: Trio of Idaho state websites taken over by hackers
http://www.eastidahonews.com – July 27, 2020
[…] “Idaho government server hacked with #FreeAssange message,” the tweet said. Idaho government server hacked with #FreeAssange message […]
24
State of Idaho server hacked by ‘ghost squad’
idahonews.com – July 27, 2020
A group calling itself Hacked by Ghost Squad Hackers has apparently hacked a State of Idaho server. There’s a message on the screen that reads, “Free Julian Assange. Journalism is not a crime. ” So far, CBS2 News has confirmed the state’s Parks and Recreation page and the Stem Idaho page have been…
272
Nepal Telecom Server Hacker arrested by CIB
http://www.nepalitelecom.com – July 17, 2020
[…] How was the Nepal Telecom server hacked? According to CIB, Deuja used untraceable internet technology to illegally access the company’ […]
1
‘It was as though we were sitting at the table’ – cartel server hacked – Herald.ie
http://www.herald.ie – July 9, 2020
An encrypted communications server that was hacked by European police forces and led to millions of messages between criminals being intercepted was also used by the Kinahan cartel.
12
Alexandre BLANC Cyber Security posted on LinkedIn
http://www.linkedin.com – June 3, 2020
[…] in/eWq6jZe “THE VOLLGAR CAMPAIGN: MS-SQL SERVERS UNDER ATTACK” Is your server hacked? Check this out, another years old attacks, active since May 2018, uncovered only recently […]
1
Cisco server hacked by exploiting SaltStack Vulnerabilities.
vednam.com – May 31, 2020
Cisco Server Hacked is mainly exploited by the two vulnerabilities and that was mainly fixed.The point of how this fall happens on cisco devices.Read…
1
6 tips on how to secure your email server
hostio.solutions – May 30, 2020
[…] Therefore, having your email server hacked has a lot of risks, each having a different impact: When spam lands in your subscribers’ inboxes it […]
2
Mitigating and securing hacked WordPress sites | Alkanyx Software Marketplace
alkanyx.com – April 13, 2020
[…] The reason I’m writing this article is because a couple weeks ago, I got a staging server hacked, that was hosting some old, un-updated wordpress installations […]
11
AMD’s Big Navi and Xbox Series X GPU ‘Arden’ Source Code Stolen and Leaked
http://www.tomshardware.com – March 26, 2020
[…] ” The hacker claims she found the unencrypted information in a computer/server hacked via exploits […]
2
Charlatans, Conspiracists And The Trump Boys Seize On Iowa Debacle
talkingpointsmemo.com – February 4, 2020
[…] A Short History Of @DNC: – Openly rigged elections/delegates against Bernie in ‘16 – Server hacked, *proving* that DNC rigged elections against Bernie – Paid for foreign interference in 2016 wit […]
80
Rolandsmartin: “1.17 TSU names acting prez; GA election server hacked; Poll: Blacks say #45 is racist; Women’s March”
http://www.pscp.tv – January 18, 2020
1.17 TSU names acting prez; GA election server hacked; Poll: Blacks say #45 is racist; Women’s March…
1
It’s Friday, the weekend has landed… and Microsoft warns of an Internet Explorer zero day exploited in the wild • The Register
http://www.theregister.co.uk – January 18, 2020
[…] ” Georgia election server hacked in 2014 A new revelation has emerged in the battle over paperless voting systems in the US state of […]
8
It’s Friday, the weekend has landed… and Microsoft warns of an Internet Explorer zero day exploited in the wild • The Register
http://www.theregister.com – January 18, 2020
[…] ” Georgia election server hacked in 2014 A new revelation has emerged in the battle over paperless voting systems in the US state of […]
N/A
Special Olympics Hacked for Phishing Emails | | IT Security News
http://www.itsecuritynews.info – December 31, 2019
Special Olympics of New York, a nonprofit organization that provides sports training and competition to more than 67,000 children and adults with intellectual disabilities, had its email server hacked and later used to launch a phishing campaign against previous donors. The malicious email was camouflaged as an alert of an impending transaction that purported to […]   Advertise on IT Security News. Read the complete article: Special Olympics Hacked for Phishing Emails
1
Special Olympics New York Hacked to Send Phishing Emails
http://www.bleepingcomputer.com – December 31, 2019
[…] organization focused on competitive athletes with intellectual disabilities, had its email server hacked around this year’s Christmas holiday and later used to launch a phishing campaign against previou […]
1
Hunter Biden Counterfeiting Involved Burisma, Crowdstrike, Filing Claims
pjmedia.com – December 30, 2019
[…] by mainstream media outlets as a conspiracy theory — that when CrowdStrike investigated the DNC server hacked in 2016, the company took them to Ukraine to hide them […]
821
Hunter Biden Accused of $156M Counterfeiting Scheme With Burisma, CrowdStrike, Legal Filing Claims
pjmedia.com – December 30, 2019
[…] by mainstream media outlets as a conspiracy theory — that when CrowdStrike investigated the DNC server hacked in 2016, the company took them to Ukraine to hide them […]
31
Internet Gov Weekly Brief (W1Y20): UN to draft treaty on cybercrime; California’s new data privacy law; Brazil fines Facebook; Microsoft takes down 50 domains; 18 central banks on digital currencies; ECB announces EUROchain | Internet Governance News
internetgov.news – December 27, 2019
[…] organization focused on competitive athletes with intellectual disabilities, had its email server hacked around this year’s Christmas holiday and later used to launch a phishing campaign against previou […]
13
Remember when MSM tried to claim that Trump being spied on was a “conspiracy theory” – Investment Watch
http://www.investmentwatchblog.com – December 21, 2019
[…] Paid $972,000 To Law Firm That Secretly Paid Fusion GPS In 2016 FBI docs: Study found Clinton email server hacked IG report – www […]
8
Virus Bulletin :: Newsletter
http://www.virusbulletin.com – December 19, 2019
[…] 2019: Stalkerware, VB2019 programme, Ryuk and LockerGoga, Emotet and Trickbot, Ocean Lotus, spam server, hacked home routers, etc […]
1
How to Manually Delete a WordPress Plugin Using FTP
seo-gold.com – December 8, 2019
[…] and someone manages to acquire your Filezilla XML file they have all your login details! I had a server hacked a while ago and reasonably confident they got the login details (they logged directly into site […]

 

6 Proven Ways Social Media and Ecommerce Can Boost Sales

Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure.

In addition to growing brand image and building relationships with customers, you can also leverage the power of social media and ecommerce to increase your online sales. So what are the best social media and ecommerce tactics that can be used to increase sales?

Why advertise on social media?

Advertising has been around for a much longer period of time than social media. It has been reaching consumers via TV, radio, even billboards for decades now. So why is advertising on social media so integral to a business’ success now?

The main factor behind the sudden growth in social media advertising is quite an obvious one. The vast growth of the platform means that more and more of a brand’s target audience are available in one place. However, this isn’t the only element pushing brand’s towards an online advertising campaign.

Another decisive factor is the specificness of social media advertising. People willingly give social media large quantities of information on their background and daily lives. This means it is easier for a business to target the exact type of person they want to reach with an advert, and tends to lead to increased success at the same time. This is especially true when you leverage social proof marketing.

In fact, social media ads are possibly some of the most refined there has ever been, reaching customers in niches never previously thought of. And with each platform offering different ways to connect with consumers, social media advertising is well worth taking advantage of.

Know the right networks to target

When social media is mentioned, most people think of Facebook. However, Facebook is not the only platform you can promote your online business on; there are other networks with high volumes of users you should consider too.

Knowing the platform where your audience spends most of their time will help you come up with a marketing strategy that suits the network. It will also help you to directly engage with your main social media audience, and improve the relationship between your brand and your customers.

Here are the main networks and their suitable audience:

Facebook

As one of the largest platforms in terms of customer base, Facebook is great for brand recognition, especially with younger generations. It is a platform that allows your ads to be seen by the most substantial numbers, whilst it also allows you to interact with customers with ease through messenger and your page.

Online businesses can benefit from Facebook by focusing on strategies that help them improve their brand exposure. In addition, you can also boost sales by using retargeting ads and advertise to those who have previously shown interest in your brand or your products.

Instagram

Instagram is ideal for brands who priotorize visual advertising, due to its focus on images, videos and other visual content. It is also the perfect platform for bridging the gap between consumer and brand, due to the interactivity of the site. You can communicate with customers through various mediums on Instagram, including stories, your page, and influencers.

Through influencers, Instagram allows you to make extensive use of celebrity endorsement. Influencers can give your products the extra boost they need during an ad campaign, to really push sales through the roof. You just have to make sure you choose an influencer that is truly representative of your brand and product, otherwise their use could end up having a detrimental effect on your brand, and campaign.

Twitter

Twitter is great for growing your brand name thanks to the popularity of hashtag usage. You can use it to run competitions such as giveaways, or simply to draw attention to your campaigns.

In addition to hashtag campaigns, you can also run standard feed advertising campaigns. These campaigns can be used alongside the hashtag campaigns to maximise their effectiveness.

Pinterest

This is a great platform for brands that sell beauty products. This is because research has shown the majority of Pinterest’s frequent users are women. Similar to Instagram, Pinterest allows brands to focus on the visual side of advertising so a detailed use of images is vital for success.

As you can see, different platforms attract a type of audience, thus requiring a different approach with your marketing strategy. Prior to deciding where to market your products, it is important that you learn where your audience is most active when online. Once you have this information, you can come up with a marketing strategy that will boost your online presence, sales, and brand recognition.

Use the right ads

There are a wide range of advertisement possibilities when it comes to social media marketing. And with each platform offering different capabilities, it is important to find the right way to reach your audience.

A good example of the variety of options on offer, is Facebook. Facebook offers extensive detail in their targeted ads, which is for finding new prospects who fit your demographics.

However, Facebook doesn’t offer this in one form. You can choose to use an ad in a video, within the users feed, or even use sponsored posts.

Instagram, which is now run by Facebook, also offers a wide range of options. Stories are a fantastic way to draw your audience closer to your brand, and allow you to use engagement techniques through video, polls, and more. If you want to show your audience what goes on behind the scenes, and the products you offer, stories are ideal.

On the other hand, Instagram also offers standard feed posts similar to that of Facebook, or sponsored content within posts, such as an influencer wearing a jacket from a brand that is then tagged.

One of the most effective advertising tactics to use across platforms is retargeting advertising.

Retargeted advertising is essential reaching back out to customers who come to your website but do not finish performing an action. For instance, a customer might have added a product to their cart, but failed to finalise that purchase.

Retargeted ads encourage your prospect to get return to a store, or website and complete their purchases. Big draws for customers tend to be limited promotional offers, or discounts.

Remember to check out how your retargeted ads are performing on each platform and make adjustments appropriately.

To create a successful social media campaign, you need to think carefully about the ads that are more likely to appeal to your prospects. Each brand will have a different audience, therefore there is no perfect strategy that covers every brand.

Use relevant hashtags

It’s with the help of hashtags that most platforms classify a wide range of posts into different sections. Using relevant hashtags will improve your website’s organic traffic as more of your target audience will come into contact with your posts.

With hashtags, the important thing to do is to spot what’s trending in your niche, and integrate those hashtags into your posts.

While this is a great way of expanding your brands reach, do not overdo it. You may incorporate a few hashtags in your posts, and they will have a largely positive effect. However, if you overdo it, you risk being labelled as spam. This will have a detrimental effect in both long term and short term.

Hashtags can also be implemented within your advertising campaigns. They can help to give your posts a clear narrative for your customers to follow. In addition, they can also draw one person into the entire campaign, even if they only come across one hashtag, and choose to click it.

All in all, hashtags can be a great way to depict your brand through social media. They can help to highlight your brand values, whilst taking up very little budget. They can also help your campaigns to increase in longevity and impact.

Use giveaways

Who doesn’t like free things? Giveaways and competitions are a fantastic way to draw in the crowds to your website. Contests can get people interested in your brand with just one short campaign, and also give you an opportunity to get people signed on to your newsletter.

By encouraging people to sign on to a newsletter, or to enter their details when joining a campaign, you can collect all important customer information. This could allow you to retarget them with offers in the future, or simply to remind them to join further initiatives that could create further interest.

Pro tip: Remember to make sure that any individual who stands to win must like or follow your page. This will expose them to the brands posts in the future.

Work with influencers

In most cases, influencers are people who have a sizable following on social media. You can use these influential people to promote your product to their audience online.

When deciding on which influencers to reach out to, it is important that you consider whether or not their following fit your target audience demographics.

For instance, if you are in the men’s clothing brand, ideally you will want to look for male influencers who discuss fashion, or similar products. Whilst you wouldn’t want to target a female gaming influencer, as her following would likely be the opposite of what you need.

It is also worth considering whether you want to work with micro-influencers, who generally do not have a mass following, or someone with a much larger group of followers.

It is worth noting that influencers with larger followings tend to have less specific demographics. You may be exposed to more engagements and clicks, but it is less likely that they will be relevant. Conversely, micro-influencers tend to have a more specific audience who share similar interests, which means they may have a better ROI.

Encourage your customers to leave reviews on social media

Social media is rapidly turning into a platform where people go to search for reviews of products and brands, prior to making a decision on a purchase.

A recent study showed that 91% of respondents were influenced to buy something by positive online reviews. This shows the importance of encouraging happy customers to post their reviews regarding your store on your social media profiles. It also highlights how a positive review could be the difference between someone buying, and someone not buying a product from you.

However, this is not an overnight task. You have to actively encourage customers to share their experience after buying from you.

Many customers will choose not to leave reviews, even with your encouragement. Therefore, it could also be worthwhile to offer something in return for a review, such as a discount on a future purchase, or early access to new products. Incentives can not only get you the review you were seeking out, they may also encourage a customer to use your brand again, especially if their review is actually positive.

You can also make reviewing easier for customers by embedding a share button on your thank you page or even a note with the delivery of their purchase. By making it easier to review the product, customer reviews will become more frequent, and brand engagement may even increase.

Final thoughts on Social Media and Ecommerce

If you are looking to improve your social media advertising, following these six tactics will help you on your way to success. By building brand recognition, trust and general awareness you will be able to bridge the gap between your brand and the customer. This will encourage purchases in both the short term, and the long term, whilst also helping you to better understand those who show interest in your brand.

Once your social media efforts are paying off, it’s time to measure your results and see how you can improve your online presence and sales even more. Jamie’s article does a great job in explaining how you can get started with tracking and measuring your social media ROI. Check it out!

Jacques van der Wilt

 

By: Jacques van der Wilt

Jacques van der Wilt is the founder and CEO of DataFeedWatch, a leading global feed management and optimization solution that helps online merchants optimize their product listings for 1,000+ ecommerce channels in more than 50 countries.

Source: 6 Proven Ways Social Media and Ecommerce can Boost Sales | Bulkly

.

.

More Contents:

Learn how to run a self-help group from a Social Saheli
pluc.tv – Today
[…] a 100 women from self-help groups have been trained by Social Saheli in mobile storytelling and social media marketing to grow and expand their businesses […]
1
Home
Raindrop Comms offers virtual assistance, social media, marketing & communications, providing an alternative to the costliness of recruiting & hiring staff.
N/A
Badminton Shoes Market Share, Size & Trend | Industry Analysis 2018-2028
industrytoday.co.uk – Today
[…] Sensing the aforementioned, manufacturers in the badminton shoes market are modifying their social media marketing tones to boost sales […]
0
Social Media Marketing
ducodigital.com – Today
[…] What’s Included In Social Media Marketing? Our social media marketing service includes an initial marketing consultation from our Director Darren Winter, who has an M […] What’s Included In Social Media Marketing? Packages including social media marketing training for teams and individuals are also available, please enquire for an accurate cost […]
N/A
Why Tracking Pixels Are Important for Home Builders (and how to use them!)
blog.marketingninjas.com – Today
[…] With this piece of code, you can seamlessly integrate your paid and organic social media marketing efforts to your website for real-time tracking […]
N/A
You will get linkedin marketing and leads generation for your business
[…] customers? Do you have tons to supply , but don’t know where to start? Do you feel overwhelmed by social media marketing and paid advertising? -I’ll be by Your Side to help you and- -I’m here to Help You make an Onlin […]
0
HOT JOBS & COOL JOBS: PPC SPECIALIST SEM / PPC PAID MEDIA IRVINE CA USA
[…] Apply Now>> 27 Social Media Marketing Specialist Irvine, CA, USA Social Media Marketer Job Description: Seeking driven individuals t […]   SEO/SEM, database marketing, email marketing, social media marketing ad space and audience  […]
N/A
Cardano Blockchain To Take The Lead In Scalability With Hydra – The Migration Begins…
markethive.com – Today
[…] The next tech social media, marketing, and broadcasting giant, Markethive, has also moved to the Cardano blockchain from Ethereum […]
0
⭐How To Make Money On Fiver
en.avision.org – Today
[…]   Visit Fiverr Social Media Marketing The demand for SMM is rising day by day […] Depending on your experience, you can make money in a reasonable amount by selling your social media marketing services […]
1
An Ultimate 2021 Guide for Yoast SEO
searchgnext.com – Today
[…] This will also help you with social media marketing which will eventually help in your SEO as well […]
0
Digital Marketing Internship in Ghaziabad at Indian Tech-Marketing Company –
jobviewtrack.com – Today
[…] Indian Tech-Marketing Company Job description: for social media & websites Skill(s) required Social Media Marketing WordPress Digital Marketing Search Engine Optimization…, blogging & social media 2 […]
N/A
Process Automation: Automated. for HyperAutomation.
amelia.com – Today
[…] started a new company today, would you prefer to buy different “best of breed” products for your social media, marketing, sales, and customer support needs and integrate them all after the fact, or would you invest in […]
N/A
What Is The Job Market Really Like Right Now? | Social Hire
social-hire.com – Today
[…] The Social Hire team never just do social media marketing […]
N/A
Lessons Learnt: Doing Business Internationally + Surviving A Downturn | Social Hire
social-hire.com – Today
[…] Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals […]
N/A
Youtube Channel Promotion Strategy | YouTube | SEO | Link Building | Content Marketing | Keyword Research | Freelancer
[…] for 500 Subscribers⭐⭐ ⭐⭐YT LIKE & VIEW $30CAD for 1000 views ⭐⭐ ⭐⭐ TARGETED VISITORS ONLY ⭐⭐ ⭐⭐ Social Media Marketing(SMM)⭐⭐ ✅ CONSIDER IT DONE✅ We will provide you with 100% permanent and organic au More $250 CAD i […]
N/A
Semrush
Grow your online visibility. On all key channels. From just one platform. 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing to help you attract and grow your audience online faster. Start your free trial
150
Social Networking: All You Need to Know
[…] From a business perspective, it is equivalent to social media marketing, or using social media networks to communicate with existing and new leads and customers […] Here are three things to keep in mind as you develop your social media marketing plan for 2021: Create Useful and Engaging Content Your social media marketing efforts will be only as successful as your content […]
1
Social Media Advertising Agency in Gloucestershire
[…] What is Social Media Marketing? Social media marketing is the process of increasing website traffic or brand attention through using these platforms […] Top Rated Social Media Marketing Companies Near Me We think of ourselves as one of the greatest marketing and advertising specialist […]
N/A
Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]
[…] Also, with a successful social media marketing strategy, you can generate more sales […] (Pandemic Effect) Your social media marketing strategy needs to target and baby boomers […]
N/A
Android App Development — 2 | Android | Mobile App Development | Java | iPhone | Android Wear SDK | Freelancer
[…] say about your app developer system and method for producing high revenue with your company and the social media marketing $20 USD / hour (0 Reviews) 0 […]
N/A
How to Put Your Social Media on Lockdown | Social Hire
social-hire.com – Today
[…] Marketing Drives Results for Small Businesses, 3 Guidelines for Young Startups Starting out with Social Media Marketing, The Advantages of Leveraging Social Media for Business, and 5 Content Marketing Mistakes That Will […]
17
157 Positively Resilient Ways to Win your Job with Networking | Social Hire
social-hire.com – Today
[…] We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their socia […]
N/A
10 Best Practices for Social Media Etiquette
bulk.ly – Today
[…] This content is perfect for social media marketing, as you can delve into a topic, give your followers information about your product and conclud […]
N/A
HOT JOBS & COOL JOBS: MARKETING MANAGER LAKESIDE TX USA
[…] Apply Now>> 9 Social Media Marketing Manager Haslet, TX, USA Manage all social platforms including Facebook, Twitter, and Instagram […]
N/A
The Social media marketing Daily
paper.li – Today
A selection of articles, blog posts, videos and photos recommended by Prisca Kumako…
N/A
Digital Marketing Intern in Nasr City, Cairo | WUZZUF
wuzzuf.net – Today
[…] days ago Similar opportunities Digital Marketing – InternOkhtub – Smart Village, Giza9 days ago Social Media/Marketing InternNexus Analytica – Shorouk City, Cairo6 days ago Social Media Marketing Special […]
3
Agency Partners platform
What can an Agency Partner help you with? Our Agency Partners are skilled marketers who have excelled at helping their clients grow. Being long-time Semrush users, they also know how to make the most of the data and tools we provide. Rely on an Agency Partner to supplement your team and take a shortcut to better marketing results. Search Engine Optimization Content Marketing Marketing Strategy Social Media Marketing Analytics & Data Science Advertising
75
Best Practices for WooCommerce Follow-Up Emails (+ 3 Workflows to Test)
[…] Zakowicz, Director of Content at Omnisend, has nearly 15 years of experience in email, mobile, and social media marketing […]
N/A
6 Proven Ways Social Media and Ecommerce can Boost Sales
bulk.ly – Today
[…] Use The Right Ads There are a wide range of advertisement possibilities when it comes to social media marketing […]
N/A
Senior Social Media Manager – Code Red Esports
hitmarker.net – Today
[…] Key Responsibilities: Carry out social media marketing services for Code Red’s clients: day-to-day management of their social channels, creative ideatio […]
N/A
HOT JOBS & COOL JOBS: MEDICAL MARKETING WEST PALM BEACH FL USA
[…] West Palm Beach, FL, USA Beautiful Medical Spa and Anti-Aging Center looking for an In house Social Media Marketing, Creative Graphic Designer with Sales and Marketing experience for our 2 facilities […]  This job offer is not available to social media “marketing” companies or an individual seeking to  […]
N/A
HOT JOBS & COOL JOBS: DIGITAL MARKETING STRATEGIST MILWAUKEE WI USA
[…] This individual will be responsible for developing and executing strategic omni-channel digital and social media marketing programs for the company and our clients […]
0
HOT JOBS & COOL JOBS: DEVELOPMENT MARKETING DIRECTOR BRIGHTON MI USA
[…]  Social Media Marketing: 1-3 years Required license or certification: * Valid Drivers License […]
N/A
HOT JOBS & COOL JOBS: SENIOR SOCIAL MEDIA MARKETING MANAGER SAN DIEGO CA USA
FIND THE PERFECT JOB! keywords location distance 1 Senior Social Media Marketing Manager San Diego, CA, USA As the SR. Social Media Marketing Manager, you’re responsible for our marketing and relationship lifecycle across social channel […]  Some experience with video content creation and social media marketing * Some experience managing  […] Apply Now>> 15 Social Media Manager San Diego, CA, USA This role is that of a social media marketing strategist, creative, and manager who has great communication skills and follow-through […]
N/A
HOT JOBS & COOL JOBS: ENTRY LEVEL MARKETING BRAND AMBASSADOR TITAN FANS WANTED NASHVILLE TN USA
[…]  Experience and understanding of social media marketing are highly preferred […]
0
What We Do –
wolfinteractive.co.uk – Today
[…] From Facebook advertising and social media marketing, to content marketing, SEO and SEM – Google Adwords and beautiful website design mixed wit […] carefully planned and executed advertising campaigns offer the optimal return on investment (ROI) SOCIAL MEDIA MARKETING Great digital marketing can bring remarkable success to your business, creating devoted bran […] a difference! Call for advice 0800 288 4763 What we do Website design Search engine optimisation Social media marketing Digital advertising Corporate photography Brand + print design Useful links About us Blog Terms […]
N/A
Digital Marketing and Jump Rope Expert Geraldo Alken Tells A Story Of Courage Leading To Success – Press Release – Digital Journal
[…] marketing, website design, content creation, search engine optimization, email marketing, and social media marketing […]

Key Elements of Effective Social Media Videos

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.

The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.

About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.

With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.

To do so, you need to create stellar videos. How can you do so? You need to understand the key elements of a social media video. What are these key elements, you ask? Let’s take a look at them.

Main Elements of a Social Media Video

Here are the main elements of a social media video that can help improve engagement.

1. The Social Platform

When you’re creating any video for social media, it’s important to know which platform you’re creating it for. Why?Because each social platform has different audiences, and what may appeal to users on one platform might not on another.

TikTok and Instagram are platforms where you’d typically have millennials or Gen Z. On the other hand, on Facebook and Twitter, you can find a wider user base. So, it’s crucial to tailor your videos for each of these platforms.

Similarly, what may work on all of these platforms may not work on LinkedIn at all as it’s a professional social networking platform. And that’s not all. Each platform also has a different set of video formats that work the best on them.

Facebook vs. Instagram video formats

For instance, if you’re uploading a video to Facebook, you’d likely upload a landscape version of the video for Facebook Watch. On the other hand, if you’re creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be challenging. However, by using tools like Boosted, you can simplify this task as the tool will automatically size all the videos you create based on the dimensions that work best on the social platform of your choice.

Pro Tip: It’s equally important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video Length

The length of the video is an important parameter that you need to be mindful of. While scrolling through feeds, users may not devote a lot of time to your video unless it catches their attention.

That’s why you need to ensure that the most impactful parts of your video are right at the beginning. The idea is to hook the user to your video so that they watch the rest of it.

But wait, there’s more.

The platforms that you upload your videos to impact the video length as well. For instance, if you’re uploading a video to Instagram, you’ll be faced with multiple options.

How long should Instagram videos be?

If you’re posting a video on Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you’re uploading it to Reels, the video needs to be 30 seconds long. However, IGTV videos can be as long as 60 minutes.

So, while developing your video, make sure that you know where you’re going to post it so that you can drive social engagement through it.

3. Video Graphics

The graphics that you use in your videos are equally important.These visuals can help you captivate the attention of your audience. That’s why you need to do everything that you can to ensure that they appear exactly like you want them to.

With nearly 70% of YouTube watch time coming from mobile devices, it’s clear that you need to design your videos for mobile devices.But how?For starters, you should try to use simple video graphics that can be easily viewed on mobile devices. Also, you need to ensure that the various elements within your video are spaced well enough for the viewers to be able to distinguish them.

The same applies to video thumbnails. When you create them using a tool like Canva, make sure that you check how they will look on smaller screens. In addition, mobile devices may not always be connected to WiFi. Many users may be using data to browse the internet and watch videos.

However, while people are on the move, data speeds might fluctuate. As a result, they may not be able to stream videos at the speeds that they would typically get over WiFi.

If your video file size is large, it’s likely that the video may not load well. When this happens, your viewers may move on to the next post. After all, no one likes to wait a long time for videos to load.

How can you avoid this?

You can create videos that have smaller sizes. This will make it easier for the viewers to stream them.

To ensure that all of these things are taken into consideration while creating videos, ensure that your content marketing strategy outlines the steps needed to be taken for mobile devices.

4. Video Sound

As mentioned above, most people watch videos on mobile devices. And when they do, it’s highly likely that they will be on the move or in public places too. In such a situation, not everyone uses earphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the US watch videos on mobile devices without sound in public places. But here’s the thing — 25% of them even watch them without sound when they’re in private places.

So, if you want your video to appeal to this huge chunk of your audience, you need to ensure that it gives the same effect without audio. While you’re designing the video, try adding subtitles or text to get the message across without any sound.

Pro Tip: Before you upload the video, go through it without the audio. Try to see if it’s still equally engaging. If so, you can go ahead and upload it.

Final Thoughts

Creating social media videos can help increase your reach and drive engagement. However, to craft videos that can do so effectively, it’s critical to understand the key elements of these videos and use them to your advantage.

You need to design your videos based on the platform and also change the dimensions accordingly. Also, it’s equally important to decide on the video’s length as it’s dictated by the format in which you’re going to upload it.What’s more?

The video graphics need to be designed for mobile devices, as most videos are watched using mobile devices.Finally, a huge number of people watch videos without sound. So, you must ensure that the videos appear equally engaging without it too.

By: Shane Barker

.

.

Market & Hustle

Grow your business with a FREE Social Media Strategy Template: 🌟 DOWNLOAD HERE: https://bit.ly/3iYW53i Join Market & Hustle Academy Today at: 🚀 https://bit.ly/34SzdPh Subscribe to Market & Hustle on YouTube: 🚀 http://bit.ly/2NFjub1

.

How We Help:

Information:

Content Marketing

4 Higher Education Content Marketing Examples that Any School Can Implement

Zontee Hou

Social Media Marketing, Social Media Research

The 4 Best Practices of Healthcare Social Media Marketing for 2020

Lauren Teague

Content Marketing, Greatest Hits

How to Build a Content Calendar (Plus a Free Template)

Anna Hrach and Jamie Griffiths

Fake Accounts Are Constantly Manipulating What You See on Social Media Here’s How

1

Social media platforms like Facebook, Twitter and Instagram started out as a way to connect with friends, family and people of interest. But anyone on social media these days knows it’s increasingly a divisive landscape.

Undoubtedly you’ve heard reports that hackers and even foreign governments are using social media to manipulate and attack you. You may wonder how that is possible. As a professor of computer science who researches social media and security, I can explain – and offer some ideas for what you can do about it.

Bots and sock puppets

Social media platforms don’t simply feed you the posts from the accounts you follow. They use algorithms to curate what you see based in part on “likes” or “votes.”

A post is shown to some users, and the more those people react – positively or negatively – the more it will be highlighted to others. Sadly, lies and extreme content often garner more reactions and so spread quickly and widely.

But who is doing this “voting”? Often it’s an army of accounts, called bots, that do not correspond to real people. In fact, they’re controlled by hackers, often on the other side of the world. For example, researchers have reported that more than half of the Twitter accounts discussing COVID-19 are bots.

Fake accounts like this are called “sock puppets” – suggesting a hidden hand speaking through another identity. In many cases, this deception can easily be revealed with a look at the account history. But in some cases, there is a big investment in making sock puppet accounts seem real.

For example, Jenna Abrams, an account with 70,000 followers, was quoted by mainstream media outlets like The New York Times for her xenophobic and far-right opinions, but was actually an invention controlled by the Internet Research Agency, a Russian government-funded troll farm and not a living, breathing person.

Sowing chaos

Trolls often don’t care about the issues as much as they care about creating division and distrust. For example, researchers in 2018 concluded that some of the most influential accounts on both sides of divisive issues, like Black Lives Matter and Blue Lives Matter, were controlled by troll farms.

More than just fanning disagreement, trolls want to encourage a belief that truth no longer exists. Divide and conquer. Distrust anyone who might serve as a leader or trusted voice. Cut off the head. Demoralize. Confuse. Each of these is a devastating attack strategy.

Even as a social media researcher, I underestimate the degree to which my opinion is shaped by these attacks. I think I am smart enough to read what I want, discard the rest and step away unscathed.

Still, when I see a post that has millions of likes, part of me thinks it must reflect public opinion. The social media feeds I see are affected by it and, what’s more, I am affected by the opinions of my real friends, who are also influenced.

The entire society is being subtly manipulated to believe they are on opposite sides of many issues when legitimate common ground exists.

I have focused primarily on US-based examples, but the same types of attacks are playing out around the world. By turning the voices of democracies against each other, authoritarian regimes may begin to look preferable to chaos.

Platforms have been slow to act. Sadly, misinformation and disinformation drives usage and is good for business.

Failure to act has often been justified with concerns about freedom of speech. Does freedom of speech include the right to create 100,000 fake accounts with the express purpose of spreading lies, division and chaos?

Taking control

So what can you do about it? You probably already know to check the sources and dates of what you read and forward, but common-sense media literacy advice is not enough.

First, use social media more deliberately. Choose to catch up with someone in particular, rather than consuming only the default feed.

You might be amazed to see what you’ve been missing. Help your friends and family find your posts by using features like pinning key messages to the top of your feed.

Second, pressure social media platforms to remove accounts with clear signs of automation. Ask for more controls to manage what you see and which posts are amplified. Ask for more transparency in how posts are promoted and who is placing ads. For example, complain directly about the Facebook news feed here or tell legislators about your concerns.

Third, be aware of the trolls’ favorite issues and be skeptical of them. They may be most interested in creating chaos, but they also show clear preferences on some issues.

For example, trolls want to reopen economies quickly without real management to flatten the COVID-19 curve. They also clearly supported one of the 2016 US presidential candidates over the other. It’s worth asking yourself how these positions might be good for Russian trolls, but bad for you and your family.

Perhaps most importantly, use social media sparingly, like any other addictive, toxic substance, and invest in more real-life community building conversations. Listen to real people, real stories and real opinions, and build from there. The Conversation

By: Jeanna Matthews, Full Professor, Computer Science, Clarkson University

Source: https://www.sciencealert.com/

bevtraders-2

%d bloggers like this: