Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure. In addition to growing brand image and building relationships with […]
The evolution of social media has given brands the opportunity to connect with their audience like never before. For us, this means the ability to further our brand presence and voice, drive sales, and direct traffic all through utilizing our social media channels as an extension of our site. Building a successful social media content […]
Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds. The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has […]
Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing […]