Key Elements of Effective Social Media Videos

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.

The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.

About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.

With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.

To do so, you need to create stellar videos. How can you do so? You need to understand the key elements of a social media video. What are these key elements, you ask? Let’s take a look at them.

Main Elements of a Social Media Video

Here are the main elements of a social media video that can help improve engagement.

1. The Social Platform

When you’re creating any video for social media, it’s important to know which platform you’re creating it for. Why?Because each social platform has different audiences, and what may appeal to users on one platform might not on another.

TikTok and Instagram are platforms where you’d typically have millennials or Gen Z. On the other hand, on Facebook and Twitter, you can find a wider user base. So, it’s crucial to tailor your videos for each of these platforms.

Similarly, what may work on all of these platforms may not work on LinkedIn at all as it’s a professional social networking platform. And that’s not all. Each platform also has a different set of video formats that work the best on them.

Facebook vs. Instagram video formats

For instance, if you’re uploading a video to Facebook, you’d likely upload a landscape version of the video for Facebook Watch. On the other hand, if you’re creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be challenging. However, by using tools like Boosted, you can simplify this task as the tool will automatically size all the videos you create based on the dimensions that work best on the social platform of your choice.

Pro Tip: It’s equally important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video Length

The length of the video is an important parameter that you need to be mindful of. While scrolling through feeds, users may not devote a lot of time to your video unless it catches their attention.

That’s why you need to ensure that the most impactful parts of your video are right at the beginning. The idea is to hook the user to your video so that they watch the rest of it.

But wait, there’s more.

The platforms that you upload your videos to impact the video length as well. For instance, if you’re uploading a video to Instagram, you’ll be faced with multiple options.

How long should Instagram videos be?

If you’re posting a video on Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you’re uploading it to Reels, the video needs to be 30 seconds long. However, IGTV videos can be as long as 60 minutes.

So, while developing your video, make sure that you know where you’re going to post it so that you can drive social engagement through it.

3. Video Graphics

The graphics that you use in your videos are equally important.These visuals can help you captivate the attention of your audience. That’s why you need to do everything that you can to ensure that they appear exactly like you want them to.

With nearly 70% of YouTube watch time coming from mobile devices, it’s clear that you need to design your videos for mobile devices.But how?For starters, you should try to use simple video graphics that can be easily viewed on mobile devices. Also, you need to ensure that the various elements within your video are spaced well enough for the viewers to be able to distinguish them.

The same applies to video thumbnails. When you create them using a tool like Canva, make sure that you check how they will look on smaller screens. In addition, mobile devices may not always be connected to WiFi. Many users may be using data to browse the internet and watch videos.

However, while people are on the move, data speeds might fluctuate. As a result, they may not be able to stream videos at the speeds that they would typically get over WiFi.

If your video file size is large, it’s likely that the video may not load well. When this happens, your viewers may move on to the next post. After all, no one likes to wait a long time for videos to load.

How can you avoid this?

You can create videos that have smaller sizes. This will make it easier for the viewers to stream them.

To ensure that all of these things are taken into consideration while creating videos, ensure that your content marketing strategy outlines the steps needed to be taken for mobile devices.

4. Video Sound

As mentioned above, most people watch videos on mobile devices. And when they do, it’s highly likely that they will be on the move or in public places too. In such a situation, not everyone uses earphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the US watch videos on mobile devices without sound in public places. But here’s the thing — 25% of them even watch them without sound when they’re in private places.

So, if you want your video to appeal to this huge chunk of your audience, you need to ensure that it gives the same effect without audio. While you’re designing the video, try adding subtitles or text to get the message across without any sound.

Pro Tip: Before you upload the video, go through it without the audio. Try to see if it’s still equally engaging. If so, you can go ahead and upload it.

Final Thoughts

Creating social media videos can help increase your reach and drive engagement. However, to craft videos that can do so effectively, it’s critical to understand the key elements of these videos and use them to your advantage.

You need to design your videos based on the platform and also change the dimensions accordingly. Also, it’s equally important to decide on the video’s length as it’s dictated by the format in which you’re going to upload it.What’s more?

The video graphics need to be designed for mobile devices, as most videos are watched using mobile devices.Finally, a huge number of people watch videos without sound. So, you must ensure that the videos appear equally engaging without it too.

By: Shane Barker

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Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages. 

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories 

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos. 

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on Instagram, seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most 

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another. 

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.  

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live 

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or engagement that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in! 

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts. 

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

By: Jennifer Spencer / Entrepreneur Leadership Network VIP

8 Social Media Engagement Hacks // Social Media Engagement Ideas // Social Media Engagement Strategy. Wondering how to boost your engagement on social media without ads? Struggling with low engagement on social media and low reach after the new Facebook algorithm? Looking for social media hacks and social media engagement hacks to boost your business? Want MORE people to see your social media posts?

In this video, I’ll show you 8 Social Media Engagement Hacks to help you boost your social media engagement, get more people to see your social media posts, and get more organic engagement on social media for your business. Here’s What You’ll Learn In This Video: How to use Social Media Engagement Hacks to boost your visibility How to Get More Comments On Your Social Media Posts How to Get More Likes on your social media posts How to use Facebook Group How to Get more followers on social media Other Videos You Might Like: How to Create Custom Audiences in Pinterest Promoted Pins https://youtu.be/-lOPemBgQco =====Want more Marketing insights and strategies? Connect with us for more free content, resources, and training==== http://MarketingSolved.com http://facebook.com/mrktgsolved http://facebook.com/groups/marketings… http://pinterest.com/katherinesulli http://twitter.com/mrktgsolved http://twitter.com/mrskatsulli http://instagram.com/marketingsolved

8 Ways to Grow Your Audience to a Million Followers

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One of the most significant milestones an  can achieve is reaching one million followers. It comes with myriad benefits: The most obvious is the more people that pay attention to you, the more potential you have to influence your field. Having a large online following is an important measure of success for businesses — not just influencers.

is now one of the key platforms for engaging with your audience, whether you’re marketing a product, a business or your own online persona. Platforms like and still dominate, while , and cater to more niche audiences.

It took me just under three years to reach one million followers across YouTube, Instagram, Twitter, LinkedIn and TikTok. Having worked with many well known influencers, public figures and major brands, I realized early on the seven-figure count will put you on the virtual map and give you a well-sized platform on which to continue growing your presence and authority.

But how do you reach that first, magical million? Luckily enough, with the right strategy, mindset and consistent work ethic, a million followers is achievable for just about anyone.

1. Use the right hashtags

This is by far the most important element to get right if you want to start building a serious online following. Be it on Instagram, Twitter, or another platform, hashtags are the primary way in which potential new followers can find your content. But what’s meant by the right hashtags?

The hashtags need to meet two requirements: First, be relevant to your content and second, belong in the “trending,” or popular category. Creating regular topical posts is one way to get this right – commenting on current hot topics or posting images in line with current trends. By looking at up-to-date online analytics, you can find out what the trending hashtags are at the moment and try to get your content to match those topics.

However, one behavior to avoid is using irrelevant hashtags just because they’re trending. Hashtags need to match your content. Otherwise, you’ll end up disappointing and confusing your audience and missing out on potential follows.

2. Follow and engage with other users in your niche

Even as you’re working on building your own follower base, you should also follow other people with similar interests, content and target audiences. This makes you a part of a community and makes it easier for your to find you.

If you’re serious about getting a large following on , you’re bound to have done your research on your direct competitors – or at least profiles and pages most similar to yours, if is not a factor. Engage with the community as much as possible to get your name out there and generate interest around your account. Commenting on your direct competitors’ posts and images is one of the to drive traffic to your own profile. Eventually, new visitors will come to you, and if your content is engaging enough, at least some of them will turn into followers.

3. Post regular, high-quality content

As long as you’re not spamming your own timeline or others’ comment sections, you should be as active as possible. To show your potential followers that you have a lot of original, high-quality content to share, your posts should be regular and consistently engaging.

Sure, there’s an element of hit-and-miss in the early stages of experimenting with what works for you and your target audience, but once you have this worked out, try to keep a consistent style and format.

4. Post your content at the right time

There’s general information available online on the overall “best” times for posting, and these guides can certainly be helpful when starting out. However, once you start generating followers and engagement, it’s better to look at the data from your own posts and profiles. Your target audience might have slightly different habits and preferences than a typical account.

Analytics tools such as Instagram Analytics for Business, which you can find on Instagram under the Followers section, can give you insights into engagement with your posts. One of the most helpful is a timeline that tells you when your followers engage most on Instagram. From there, you can work out when is the best time to post your content, both in terms of time of day and day of the week.

5. Follow your competitors’ followers

Let’s say you’re in the Instagram niche of artsy, black and white urban photography. If you haven’t done so already, find profiles most similar to yours with lots of followers – their followers are clearly interested in black and white urban photography, or they wouldn’t be following a profile in that niche. Now, follow those followers.

By doing so, you’re directly reaching out to your prospective target audience and indirectly inviting them to check out your profile. Chances are at least some of these accounts will follow you back.

6. Drive traffic from other platforms

This isn’t an innovative technique, but people often forget to take advantage of it. Even if you’re primarily active on one platform, there’s no reason why you shouldn’t use other outlets to drive traffic to your main profile.

Let’s say your primary platform is Instagram. Links to your Instagram page need to be everywhere possible. This includes your other social media – like Facebook, Twitter,  and even LinkedIn if that’s how you roll – as well as your website, if you have one (and you should have one).

Then, although you’re spending most of your time and effort on marketing yourself on Instagram, you should still carve out some time for some other social media promotion. Pinterest, which is visually driven like Instagram, is particularly useful for marketing images and videos.

7. Market your hashtag

Hopefully, you’ve done the hard work of creating a unique, relevant, and interesting personal hashtag. Now, make it into a brand! Of course, you should be sharing it on your other social media (see above), but remember you can also take your hashtag marketing offline. This is particularly useful if you’re running a small business. Include your hashtag on all promotional materials – from posters to business cards.

If you’re an aspiring influencer without an existing business, you can still make this work, though, with a bit of creativity. For example, get some well-designed, intriguing business cards or leaflets printed – featuring your hashtag, of course – and make sure they’re accessible to people who might take an interest in your content. For instance, if your niche is exercise and healthy living, ask whether you can leave your materials at a few local gyms and sports stores.

8. Use pro insights and analytics tools to your advantage

One of the key elements of a successful social media strategy is taking the guesswork out of the process. Luckily, there are useful tools and resources that can help you get reliable insights on your target audience, competition and the performance of your posts and engagements. Most of these platforms require a paid subscription for pro users, but getting the right data analysis can do wonders for boosting your follower count. Take advantage of free trials to experiment with different platforms before committing to a subscription.

Oliver Isaacs

 

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Source: https://www.entrepreneur.com

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bev1

The biggest vulnerability when building an audience is worrying about what’s in it for yourself. The reason I always win when I enter a new space is because I’m obsessed with what I can deliver for you … No matter whether you have 11 million followers or 47 followers or zero. Super important concept that a lot of entrepreneurs and influencers don’t understand … I expand on it more in this keynote. — If you haven’t joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I’m doing, updates regarding my keynotes/conferences, and more 😉 You can join here: https://garyvee.com/JoinFIL
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