FTX Owes Money To Every Major Tech Company, Including Google, Meta, Amazon And Apple

Former FTX chief executive Sam Bankman-Fried leaves Manhattan federal court, New York, January 3, 2023. (Photo by Ed JONES / AFP)...FP via Getty Images

Add Google, Meta, TikTok, Twitter and Apple to the list of companies owed money by the ill-starred crypto exchange FTX in the aftermath of its catastrophic collapse. A new “creditor matrix,” published by FTX’s lawyers on Wednesday to the United States Bankruptcy Court of Delaware, runs 115 pages-long and contains thousands of names.

The extensive list shows just how many people, companies, media outlets, governments and other entities are owed money by FTX — an attempt to map the millions of customers that engaged with the exchange before its founder Sam Bankman-Fried and executives were accused of fraud and deceiving investors.

It’s unclear how much money is allegedly owed to the tech companies; that information is not provided in the matrix. Other names included Netflix, LinkedIn, Amazon and Microsoft. (Lawyers for FTX previously objected to the inclusion of creditor identities, and nearly 10 million names were withheld from the new document.)

FTX heavily promoted itself through advertising campaigns, sponsorships and paid partnerships, however. It’s possible that some or all of these companies are owed ad fees, as the exchange had accounts on Facebook, TikTok and Twitter, or cloud hosting fees in the case of Amazon.

Netflix spokesperson Emily Feingold told Forbes that the company was “not aware of ever having any business relationship with FTX and do not understand why they would have listed us as a creditor.” Edgar Mosley, a managing director at restructuring consultancy Alvarez & Marsal who filed the creditor list, did not immediately respond to questions about potential discrepancies.

Meta did not immediately respond to a request for comment. FTX does not appear to have run Facebook ads, according to the platform’s ad library.

Microsoft declined to comment. FTX, Apple, Google, Meta, TikTok, Netflix, Twitter, LinkedIn and Amazon had not responded to a request for comment at the time of publication.

Developing …

Correction: This story has been updated to reflect that the creditor matrix contained thousands, not millions, of names.

I’m an Oakland-based technology reporter and Senior Writer at Forbes. Contact me at semerson@forbes.com or securely on Signal at 510-473-8820.

Source: FTX Owes Money To Every Major Tech Company, Including Google, Meta, Amazon And Apple

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Critics by , CNN

Newly unsealed bankruptcy documents revealed thousands of creditors to whom FTX owes money after the once-mighty crypto exchange collapsed in November. Wall Street heavyweights including Goldman Sachs and JPMorgan were named in the creditor list, which includes businesses, charities, individuals and other entities in a 116-page document filed late Wednesday. FTX is now at the center of a massive fraud investigation.

Also included in the creditors list are media companies, such as the New York Times and Wall Street Journal, commercial airliners, including American, United, Southwest and Spirit, as well as several Big Tech players, including Netflix, Apple and Meta. On Thursday, lawyers for FTX filed an additional document advising the court that the list — known as a creditor matrix — is “intended to be very broad” and “includes parties who may appear in the Debtors books and records for any number of reasons.”

Being on the list does not “necessarily indicate that the party is a creditor” of FTX or its affiliates, they wrote. Goldman Sachs, for one, is named in the creditor matrix but doesn’t appear to be a creditor. In a statement to CNN on Wednesday, the bank said it had not filed a claim against FTX. “This type of creditor matrix is prepared by the debtors for the purpose of providing notice to interested parties in a bankruptcy proceeding and is not necessarily evidence of a creditor relationship,” a spokesperson said.

Collapsed FTX owes nearly $3.1 billion to top 50 creditors. The document doesn’t disclose the amount or nature of the debt, and names of individual creditors — mostly customers who deposited funds on FTX — remain redacted at FTX’s request. Inclusion on the creditor list doesn’t necessarily mean the parties had an FTX account. FTX is believed to have more than a million creditors, the top 50 of whom are collectively owed more than $3 billion.

The crypto platform was once of the most popular crypto exchanges on the planet, fueled by celebrity endorsements and high-profile partnerships with sports teams. It marketed itself as a beginner-friendly crypto platform, allowing customers to deposit fiat currency and trade it for digital assets. But FTX came unraveled in November as speculation about its balance sheet sparked investor panic. In the midst of a liquidity crisis, the company filed for bankruptcy, leaving customers in limbo.

Federal prosecutors investigating FTX say that its founder and former CEO, Sam Bankman-Fried, orchestrated a massive fraud by stealing customer funds to cover losses at his hedge fund, Alameda Research. They also accuse him of using stolen money to buy luxury real estate and contribute to US poltical campaigns.

Bankman-Fried, who was indicted in December and remains under house arrest at his parents’ California home, pleaded not guilty to eight criminal counts earlier this month. He has repeatedly denied committing fraud, and is scheduled to go to trial in October. Two of his former business partners have pleaded guilty to fraud and conspiracy charges and are cooperating with prosecutors from the Southern District of New York. Both associates have implicated Bankman-Fried in the alleged crimes.

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Why Your Idea of Influencer Marketing Is Outdated

While influencer marketing has become a mainstay for marketers, this doesn’t mean that marketers should start getting comfortable. As social apps start to integrate more creative functions to suit their users’ needs, an increasing number of users have started to become creators in their own right.

Anyone with a smartphone can create content, but those that create unique, high-quality content have risen to join the ranks of top influencers.

However, marketers often only consider partnering with ‘traditional’ influencers — influential tastemakers that usually have a large following. While these individuals may not necessarily create posts of high quality, their ability to leverage their fans makes them attractive to marketers seeking to promote their brand.

While creators can become influential and influencers do often create their own content, they aren’t one and the same. Marketers shouldn’t make the mistake of conflating them. Here’s why:

Influencers and content creators have different impacts on their audiences

Marketers increasingly understand the need to shift from ‘vanity’ metrics such as ‘likes’ towards engagement metrics such as ‘views’ and ‘impressions’. This also means that influencer marketing isn’t used just for the purpose of attracting eyeballs. Brands must engage the individuals that best suit their campaign objectives and KPIs.

For example, a beauty brand looking to raise brand awareness might engage a beauty influencer to create a sponsored post, then track impressions on their posts, or audience growth on their social media.

A YouTuber that uses the same products as part of a morning routine video or beauty challenge, on the other hand, can generate interest in your product that leads to greater click-throughs to your product page.

The main difference is that influencers act as an amplification channel for your content or product, driving awareness through reach, which can generate sales with the right target group.

Content creators, on the other hand, incorporate your product into their own content styles — be it beauty routines, funny challenges, or breathtaking photographs. These creators may not have a large following, but often have loyal audiences that are already interested in the form of content they produce. As such, they score greater points for relatability.

Think of influencer marketing as a form of brand partnership

Gone are the days when influencers are willing to plug your brand or product in exchange for free goods or cash. Influencers now hold greater accountability to their followers, meaning that it is imperative for them to be honest about sponsorships and create more authentic content.

According to Campaign, some factors that determine if a user decides to follow an influencer include how “real” their content is, how well-intentioned their posts are, and whether or not the content or products they endorse are in keeping with their usual style.

This means that influencers are likely to be more selective with the brands that they choose to work with. An influencer such as Liv Lo (@livlogolding), for example, builds her personal brand around her sustainable lifestyle and the use of environmentally-friendly, organic products. Liv Lo features cruelty-free skincare brands on her Instagram page and isn’t shy about criticising brands that aren’t as supportive of environmental initiatives.

Top influencers hold even greater prestige and control. Apart from being awarded ‘verified’ badges on platforms such as YouTube or Instagram that cement their status as top dog, high-profile influencers are being provided exclusive features that allow them to directly drive social commerce.

Last year, Snapchat invited 5 top influencers to gain access to their in-app store function, allowing these influencers to sell their merchandise straight from the app. Instagram’s Creator profile, which was initially beta-tested on a small group of users, now allows influencers and creators to have more flexible profile controls, access to a dashboard of performance metrics, and the ability to create shoppable posts.

Creators are also being recognised for their influence. Events like VidCon celebrate the unique achievements of video creators and educate brands on how they should navigate the changing influencer landscape.

It’s clear that marketers can no longer expect to mould an influencer to their needs. Instead, marketers must learn to accept that influencers and creators are their own mini-brand. A successful partnership, therefore, depends on aligning the needs and values of both parties.

In order to find the right partners, use Meltwater’s Influencer Marketing Software or Klear’s Influencer Discovery Platform. We help you to find influencers based on your audience’s demographic as well as your target market, industry, or topic. Their fans are already familiar with brands in your industry, ensuring that your content effectively targets the right audience.

Just like celebrity endorsements, influencer partnerships work well in the long-term

Influencer marketing should not involve too many one-off partnerships. As consumers seek out relatable, authentic content, “momentary endorsements” become less attractive to most brands and influencers. After all, consumers place less trust in influencers who readily promote a variety of brands.

Marketers should strive to create long-term partnerships with the influencers that they engage. While long-term partnerships generally reflect well on both the brand and its partner, these partnerships also help both parties solidify their fanbase.

Influencers who work with brands on a longer-term basis can leverage a variety of posts that better reflect their relationship with the brand over time. For example, an influencer is likely to attend events hosted by the brand, speak about related social issues, and review the brand’s products. If an influencer praises the brand’s offerings, their fans are more likely to believe them.

Brands that embark on long-term partnerships may also benefit from the influencer’s follower circles. These audiences are likely to relate the influencer with the brand and thus confer a sense of trust towards the products that they endorse. This also means that audiences are likely to feel a greater emotional connection with the brand, leading to more sticky customers.

Content creators, too, are valuable partners. Brands that make creators their partners can turn the artists’ style or content form into a part of their brand identity. This is especially true for organisations that manage recurring events.

Arts House Limited, for example, manages the Aliwal Arts Centre, which organises the annual Aliwal Urban Arts Festival. While the lineup for each year differs, the Urban Arts Festival consistently showcases local street dance crews and musicians. The festival has become synonymous with local street culture, while the Arts Centre has become the go-to venue for local indie dance and theatre shows.

Brands like Arts House Limited show a keen understanding of their own appeal and their audience’s interests. Likewise, brands that seek to effectively engage influencers as long-term partners must create campaigns that appeal to their key audiences.

Meltwater’s Audience Insight reports allow you to understand the communities that drive conversations on your social media channels. Our tool helps you to discover your audience’s consumption habits, analyse shifts in their demographic, and identify key influencers within these groups. You can then use these insights to determine the trends and topics that resonate with your audience.

To move ahead, brands must shake off old conventions

Now that we’ve highlighted the reasons why marketers should understand the value of both traditional influencers and content creators, it’s imperative that they formulate an influencer marketing strategy that includes both facets.

As the social media landscape continues to change and include newer apps, functions, and trends that steal the headlines, social media marketers too must adapt to make sure that they stay ahead of the curve.

By: Violet Zhang

Source: Why Your Idea of Influencer Marketing is Outdated

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Alpari Broker Your Path To The High Tech Forex Trading

Alpari is one of the largest Forex brokers that acquired experience over the years of operation, while was founded in 1998 by three partners in Russia that started from zero, passed through all complications, crises and managed to become a global trading company.

Currently, Alpari offers a wide range of quality services for modern internet trading on the foreign exchange currency market with over a million clients from 150 different countries and serves global offices in UK, Russia, Ukraine, Belarus, Belize, Moldova, Mauritius, Saint Vincent and the Grenadines, Uzbekistan, Kazakhstan and Georgia & many more.

Alpari is a reliable broker due to its strong standing and long years of operation. There are numerous instruments available for trading including Binary Options, the education. Research and analysis section is just great, Alpari is good for beginning traders, also provides automatic trading and participates in various projects.

10 Points Summary
🏢 Headquarters St. Vincent and the Grenadines
🗺️ Regulation SVG FSC, FSC
🖥 Platforms MT4, MT5
📉 Instruments Forex, spot metals, CFDs, Cryptocurrency and Binary Options
💰 EUR/USD Spread 1.1 pips
🎮 Demo Account Available with Demo Contests
💳 Minimum deposit 20 $
💰 Base currencies USD, EUR, RUB, GOLD, BTC
📚 Education Dedicated education with research tools
☎ Customer Support 24/7
Awards

An additional feature is the numerous projects and sponsorships that broker performs in various social activities, like supporting Children by Charitable Fund, the partnership with football, biathlon, rugby, chess teams and Mountineers team support.

Alpari is not a scam it operates for many years and has quite good reputation,  Yet, Alpari is a well-established and known brand, which proved its history and transparent product offering by the millions of clients they serve and a long history of successful operation.

Alpari is an international company, which holds several regulatory licenses in order to be able to offer its services globally, which includes licenses from the Financial Services Authority of Saint Vincent and the Grenadines and the International Financial Services Commission of Belize.

In addition, Alpari is a member of The Financial Commission, an international organization engaged in the resolution of disputes within the financial services industry in the Forex market.

Alpari certificateLeverage

Forex trading performed at Alpari additionally to all attractive features also offers highest leverage of a maximum 1:1000.

Generally, the Forex major currency pairs allow levels of 1:500, and then depending on the chosen trading instrument, thus minor currency pair most often allows leverage of 1:400, while commodities are set to 1:100.

Nevertheless, remember to learn how to use leverage smartly, as a high set level may play against you as well, which dramatically increases your risks while trading.Trading InstrumentsAlpari trading offering consists of Forex – currency pairs, spot metals, CFDs along with Cryptocurrency trading and Binary Options.

Moreover, there is a choice between the execution model you want to use, as Alpari offers two options of orders, a Standard which means the company puts only the aggregate position of all client account and execute based on streaming quoted using Instant Execution.

And another option is an automatic ECN technology via MT4 Bridge, which connects Alpari’s servers to the ECN, means trader’s orders executed at market price. Account typesThere are 4 various account types available as retail trading accounts at Alpari, as well investment through PAMM accounts. The available accounts offering includes specifically designed accounts for various needs either through the choice between platforms MT4 or MT5, alpari.binary, as well as the size of lots and Standard trading feature or PAMM.

It is great at Alpari that you can start trading in the Forex currency market with any amount of funds on the account since there are no minimum deposit requirements. There is also a Demo account, as well traders can sign for a Forex live account to keep the risks as low as possible through trading with a nano.mt4 account where the currency is traded through cents.

Fees

Alpari offers two types of execution the standard or through ECN connection, hence the charges of spread will be applicable according to the chosen method and starting from 0.0 pips. To see full fees always check funding fees, inactivity fees or other commissions.

Fees Alpari Fee Pepperstone Fee GMI Fee
Deposit fee No No No
Withdrawal fee No No No
Inactivity fee Yes Yes Yes
Fee ranking Low Low Average

Spreads

While the Alpari trading fees, which are built into the Alpari spread considered to be on a very competitive level among the market offering, you can check out and compare Alpari fees to FP Markets. See below Standard account trading fees.

Asset Alapri Spread Pepperstone Spread GMI Spread
EUR USD Spread 1.1 pips 0.2 pips 1 pips
Crude Oil WTI Spread 1 pips 8 pips 5 pips
Gold Spread 4 1.4 3
BTC USD Spread 21.2 $10 626 pips

Overnight fees Also, always consider the overnight fee you will pay in case the order is held longer than a day. As an example, going short for EurUsd currency pair will cost you 0.65, and long position ‎-1.31.

Methods of Payment

So once you need to fund a live trading account, you’ll have a selection through major payment options along with special offers from the company, for commission-free deposits. However, few options may be eligible for fees, thus check it with customer service as to your applicable region.

Deposit Options

Payment methods including

  • Bank Wire Transfers,
  • credit or debits cards
  • electronic payments Skrill, Neteller, WebMoney, eBanking, and FasaPay.

In addition, traders within the Alpari are able to perform account-to-account transfer in USD, EUR, and GLD currencies with no commissions.

Minimum deposit

Alpari minimum deposit amount starting from 0$ for Nano MT4 account and moves on further from 20$ and 500$ respectively for ECN accounts.Alpari minimum deposit vs other brokers

Alpari Most Other Brokers
Minimum Deposit $0 $500

Withdrawals

Alpari deposit fees are 0$ for some of the payments, including 0% fee for Cryptocurrencies like Ethereum, Litecoin and Zcash. Alpari provides various withdrawal options, however additional payment methods may incur additional charges and depend on the provider and region you sending from.

Alpari depositTrading Platforms

Alpari offers as a trading platform the most popular and known MT4 along with its advanced generation MT5. There is no matter which device to use since there are available versions for PC, Android or iOS devices that allows earning anywhere.Actually, there is no need to explain a lot about MT4, as it is a choice of millions of traders across the world that are able to enjoy the functionality of the platform and its comprehensive features. Also, EAs at Alpari are allowed with no restrictions, and traders of any style are welcomed.

In case you prefer MT5, which is the latest generation of the earlier popular version, the platform will bring additional orders and instruments for analysis with increased functions assisting in trading even more efficient.And the last, but not the lease is a Binary trader, which is a platform developed by Alpari specifically for binary trading delivers a simple, but effective user-friendly platform along with allowance to perform trading via the mobile application.Therefore, the trader of any experience and size can count on a trading performance powered by the great choice of software that enhances strategies and general possibilities.

Customer Support

Along with that, Alpari designed truly dedicated support to their traders, while novices who have just taken their first steps onto the Forex market can enroll into one of the Investment Academy’s educational courses. The courses will teach not only the basics of Forex but also different methods of analysis that will give some unique insights, how to avoid common pitfalls and minimize your losses.

Education

Also, Alpari provides a vast of analytical support and analysis through trusted sources, alike fundamental analysis provided by Forex economic calendar and news from FxWirePro, with Technical analysis from Trading Central and signals from AutochartistOverall, Alpari review features the company with a long history of operation, which passed numerous crises and hard times nevertheless managed to offer global services to the thousands of their clients. The Alpari brand indeed reputable one among the market offering, notwithstanding the fact of its weak point of recent regulation.

Nevertheless, we can recommend Alpari as a trustable broker to trade with.Alpari solutions meets various traders’ needs, throughout different types of execution and a variety of tools to choose from. In addition, the broker shows great learning capabilities and support, as well as the variety of generous programs alike contest, cashback options, etc that are definitely a plus to the company portfolio and advantage to you as a trader.

Source: alpariforex.org

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Employers Must Act Now To Mitigate The Impacts Of The Pandemic On Women’s Careers

It may be years before we comprehend the full ramifications of COVID-19 on our society and places of work. But while we are still learning to navigate the pandemic, we each have had to adapt our daily lives to respond to it.

Working women, in particular, are being impacted in profound ways, facing tremendous challenges and commonly taking on expanded duties at home while continuing to juggle their careers.

In order to understand how and to what degree women’s day-to-day lives have changed – and how they feel these changes could impact their careers – we recently conducted a survey of nearly 400 working women around the globe at a variety of career levels and spanning various industries.

The pandemic is taking a heavy toll on the daily lives of working women

What these women shared sheds light on the extent to which the pandemic is affecting their work/life balance, mental and physical health, and confidence in their long-term career prospects.

Over 80% of the women we surveyed said their lives have been negatively disrupted since the onset of COVID-19. Additional care giving responsibilities, extra household responsibilities, and heavier workloads were cited as common impacts, causing many women to experience negative tolls on their mental or physical well-being or feel unable to balance their work/life commitments.

Alarmingly, nearly 70% of women who have experienced these disruptions are concerned about their ability to progress in their career. And 60% questioned whether they actually want to progress when considering what they perceive is currently required to move up in their organization.

We should be concerned about these results in terms of the immediate impacts on women’s daily lives, the potential long-term effects on their future careers, and the broader threat to the progress made in recent years in achieving gender equality in the workplace. But our research also reveals how leaders can take action to mitigate these impacts.

Actions taken by employers will be critical in ensuring women continue to thrive

Our survey asked women what employers could do to support them in progressing during and beyond the pandemic. Using their answers and other insights from our research around key barriers and enablers, we believe there are six important steps organizations can take to ensure women continue to progress:

1) Make flexible working the norm. Going beyond “working from home” to offer a range of options that enable everyone (not just working parents) to have a manageable work/life balance is critical for making progress on gender equality. Of the 60% of women surveyed who said they questioned whether they want to progress in their organizations, more than 40% cited lack of work/life balance as a reason. Moreover, just under half of those surveyed cited having more flexible working options as something their employer can do to help them stay longer term. But this is not just about policies – these options must also be underpinned by a workplace culture that supports employees in taking advantage of them without any fear of career penalty.

2) Lead with empathy and trust. The need for leaders and managers to have open and supportive conversations with their teams has never been stronger, and 44% of women surveyed said that having more regular team check-ins to understand how individuals are doing is a key action leaders can take. Open dialogue can help leaders understand any short-term constraints their employees face and make sure their long-term prospects within the organization are secured.

3) Promote networking, mentorship and sponsorship as ways to learn and grow. 46% of women surveyed told us that the provision of such opportunities would entice them stay with their employer longer-term.These resources can be meaningful platforms for career growth, provided they are offered in ways and at times that accommodate different schedules and needs.  

4) Create learning opportunities that fit within employees’ daily lives. With 40% of women saying they want more learning and development opportunities,introducing approaches to learning and development that provide access to expertise and skills in flexible and practical ways can be key to supporting women, many of whom remain keen to take on more responsibilities despite the constraints imposed on them by the pandemic.

5) Ensure that reward, succession, and promotion processes address unconscious bias. With over half of those surveyed citing getting a promotion and/or a pay raise as actions employers can take to make them stay longer-term, it remains critical that organizations address unconscious bias in their reward and succession processes. This includes looking at these processes in the context of remote working and addressing any negative perceptions of unavoidable commitments outside work, such as caregiving responsibilities.

6) Above all, make diversity, respect, and inclusion non-negotiable. Of those women who said they were questioning whether they wanted to progress in their organizations, around a quarter cited lack of diversity, poor or no role models, and poor culture, and 30% cited non-inclusive behaviors experienced (e.g., microaggressions, exclusion from meetings/projects) as reasons. Beyond having the right policies and processes in place to advance gender diversity, leaders must address these non-inclusive “every day” behaviors, such as microaggressions and exclusion, through clear and visible action since this is clearly still a significant factor to ensure women remain engaged.

We are at an inflection point. With no end to the pandemic currently in sight, organizations must meet the call to support the women in their workforce and ensure they can thrive both personally and professionally—or our economy and society could face long-standing repercussions.

Emma Codd

Emma Codd

Emma Codd is Global Inclusion Leader for Deloitte and leads on the development and delivery of the global inclusion strategy.

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CBS Sunday Morning 808K subscribers The pandemic has put many working moms in an impossible situation — doing their own jobs as well as those of teachers and childcare workers, on top of housework — and some women are finding their careers in jeopardy as they balance the demands from employers with their children’s needs.

Correspondent Rita Braver hears from working mothers who describe a climate of discrimination, and examines how this challenging new work dynamic may actually set back advances that have been made in bringing equality to the workplace. Subscribe to the “CBS Sunday Morning” Channel HERE: http://bit.ly/20gXwJT Get more of “CBS Sunday Morning” HERE: http://cbsn.ws/1PlMmAz Follow “CBS Sunday Morning” on Instagram HERE: http://bit.ly/23XunIh Like “CBS Sunday Morning” on Facebook HERE: https://www.facebook.com/CBSSundayMor… Follow “CBS Sunday Morning” on Twitter HERE: http://bit.ly/1RquoQb Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream local news live, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B

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