The web hosting industry is a lucrative market, with a projected growth rate of 8.3% from 2020 to 2027. According to a report by Mordor Intelligence, the global web hosting market was valued at $34.8 billion in 2020 and is expected to reach $70.5 billion by 2027. That’s $70,000,000,000.00, yes, THAT MANY ZEROES!
The increasing number of websites being created and the growing need for online presence are driving the market’s growth. The profitability of selling web hosting services comes from the recurring revenue model. Most hosting companies offer monthly or annual subscription plans, which generates a steady stream of income.
Additionally, hosting companies can also offer additional services such as website design and development, domain registration, and email hosting, which can increase their revenue streams.The demand for web hosting is expected to continue growing as more and more businesses move online. As a result, the web hosting industry is likely to remain profitable for the foreseeable future.
With HostAgency, you can create a professional hosting site similar to Godaddy, Hostgator, DreamHost, BlueHost, or Hostinger without the need for expensive development costs. It is a cloud-based platform that allows you to create and customize your own hosting sites quickly and easily. The robust features automate the whole Life cycle of your customers.
It is designed with powerful automation features to help you sell more & keep your clients happy. All the tools you need to start a web hosting business today. The beauty of HostAgency is that it takes an incredibly hard process, the process of launching a hosting company, and turns it into a 3 step process. It is not hard at all with HostAgency, it is incredibly hard without it.
More and more businesses are moving towards a subscription-based mode because it works. If you’re not adapting to this trend, you’ll only end up out of business while your competitors thrive now and in the future. If you’re using funnels, selling products, selling content, or even services, you’ll need a place where all of those items are 100% protected.
Along with that, we’re now living in a time where consumers want more value, more bang for their buck, and community with their purchases. Simply put, if you want to thrive in the months and years to come, you can’t afford to ignore having a membership site regardless of what business you have.
Most online businesses or local agencies rely on having to make consistent sales every month to meet the bills. This causes stress and pressure to produce that only ends up putting most in the red. And it’s even more challenging since the pandemic. Ever since we’ve come into the new normal, people are more apt to purchase memberships because they want to get more value for their money.
There’s no need to be tech savvy when it comes to using the app. You simply choose which options you want and drag them into the site area and edit. This allows you to customize your new membership site instantly. Because we’ve created an extremely easy to use intuitive platform, you’ll be able to build sleek looking membership sites that wow your customers in absolutely no time.
These sites look so good that your customers will swear it was built by a professional designer! See more details here..
More and more businesses are moving towards a subscription-based mode because it works. If you’re not adapting to this trend, you’ll only end up out of business while your competitors thrive now and in the future.
Take a look at these stats:
A full 76% of businesses claim that a subscription-based model helps create customer retention and long-term relationships with customers. Average annual growth of subscription billing vendors is between 30% and 50%. As of 2020, all new entrants and 80% of existing vendors use subscription models.
By 2022, 53% of all software revenue will be generated from subscription models.Use of subscription services is growing. 78% of international adults currently have subscription services (significantly higher than 71% in 2018), and 75% believe that in the future, people will subscribe to more services and own less physical ‘stuff’. (BusinessWire)
Subscriptions increase brand connection. Nearly two-thirds of subscribers (64%) feel more connected to companies with whom they have a direct subscription experience versus companies whose products they simply purchase as one-off transactions.
If you’re using funnels, selling products, selling content, or even services, you’ll need a place where all of those items are 100% protected. Along with that, we’re now living in a time where consumers want more value, more bang for their buck, and community with their purchases.
Simply put, if you want to thrive in the months and years to come, you can’t afford to ignore having a membership site regardless of what business you have.
By having your own membership site, you can:
Take advantage of the new buying habits of the masses post pandemic
Build up reserves that can carry you during lean times
Have additional funds to expand your business without having to rely on greedy investors
Invest in new projects that increase cash flow while acquiring new businesses that accent your current business
You’re really only left with a few options when it comes to setting up your own custom membership site..If you want to build it from the ground up, you’ll need to have a very good handle on these skills:
HTML coding to give it structure
CSS for design and to make it look great. Not to mention TONS of designs for a diverse look.
Photoshop (this requires a HUGE LEARNING CURVE and weeks to months to master)
Cloud Hosting – pay hundreds or thousands just to have your membership working correctly and load lightning fast
While this option gets you closer to your goal, it can still get more expensive. If you go to a site like Upwork, you can expect to pay the following:
1 Click to create a new membership site with your own sub-domain, hosted on cloud.
Add membership levels, content, create salespage, funnel, customize all, sell your creations, and get paid.
There really is no better way to build a membership site that you can profit from over and over again!
We highly recommend MemberOwls membership app. It’s easy to use and has everything you need to create a professional looking membership site without the fuss. MemberOwls is pretty straight forward and easy to use. The AI IdeaFactory is just brilliant.
There’s no need to be tech savvy when it comes to using the app. You simply choose which options you want and drag them into the site area and edit. This allows you to customize your new membership site instantly.
Because we’ve created an extremely easy to use intuitive platform, you’ll be able to build sleek looking membership sites that wow your customers in absolutely no time. These sites look so good that your customers will swear it was built by a professional designer!
You’ll never have to worry about being stuck for ideas when it comes to your membership sites. Our in house A.I. will help you find the best topics for your new sites with a simple keyword search. Just enter your keyword and the A.I. will pull back data in seconds that will highlight the best possible areas for you to focus on to make your membership site a smashing success!
Save a TON of time by letting our A.I. build out the entire framework for your membership site. This step will save you hours as the A.I. will automatically lay everything out for you so all you have to do is build on top with your customized content.
This will help reduce tech frustration and keep you inspired as you’ll never fumble with the tedious steps in getting your membership site up and running quickly.
Think of your favorite movie as a kid, say in the first 10 years of your life. Now think of your favorite movie from the past decade. Do you have one? Do you have 100?
In a world with basically infinite content, choice is one of our greatest joys—and frustrations. With each passing year, consumers seem to grow more fickle and demanding, regularly moving to the platforms and publications that offer not only the best catalog but also the best customer service, content experience, user interface, and bang for the buck. And even these features may not be enough, as the recent upheaval among the major streamers has shown.
Holding on to viewers, readers, and listeners has become more important than ever. Yet most consumers can only maintain so many subscription services at once. The goal for media companies needs to be to sustain their interest, and with as much share of the consumer’s wallet as possible.
As such, churn is now the most prominent enemy of the media and entertainment industry business model. Consumers can be mercurial, sensitive to price and changes in content catalogs. Just as adding a service has rarely been easier, so is dropping one, which consumers have shown themselves more than willing to do when a channel is no longer serving their needs.
With these challenges front and center, leading media and entertainment companies are increasingly turning to data analytics and personalized content recommendations to improve customer experience and retention. In the dog-eat-dog digital world, it’s no longer the loudest bark that gets the most attention. It’s about pairing the right breed to the sensibilities of a specific person, and having the best stable of information and offerings to make that match and keep it going.
As subscriptions have risen, so has churn
A good example of the challenge of churn can be seen with streaming video. Deloitte performed a series of surveys in 2020 to gauge how consumers were changing their media consumption habits amidst the pandemic.
In January 2020, the average consumer in the United States subscribed to three paid streaming services; by October 2020, the number of subscriptions had risen to five. Overall, a positive development for media, but with the increase in subscriptions came a commensurate increase in churn.
In January 2020, Deloitte found that only 20% of people who had subscribed to a paid streaming service had cut at least one of those services in the past 12 months. By October, that number more than doubled, with 46% of consumers canceling a streaming service in the preceding six months. And at that time, 34% of consumers said that they’d both added and canceled a streaming service since the pandemic started.
Why did viewers churn? Deloitte noted that 62% of people in 2020 who had signed up for a service and then canceled it had done so because they signed up to watch a specific show, then canceled the service when they’d finished watching it. Price, as always, was also a big factor. In October 2020, 31% of people who canceled a service did so because it was too expensive. Another 28% canceled because a free trial or discount period ended. About 21% cut the service because of a lack of content they found interesting.
No matter how focused on addressing churn a company may be, what can they do when the whims of the consumer are so sensitive and fluctuate wildly?
Companies need to find ways to anticipate what their audiences want at least as well as the audience does—and certainly better than their competition. Two of the best defenses against churn are having an organized data platform, then using that data to personalize content recommendations and customer experience.
Data maturity is the first step to mitigating churn
Data maturity is the ability to have accurate and reliable data that can be utilized through cloud platforms, with advanced analytics informing every decision. It is one of the most important steps for media and entertainment companies to take in the effort to mitigate churn
In our experience working with companies as varied as Spotify, The New York Times, Major League Baseball, and Hearst, the first step to achieving data maturity is building a company culture where data is prioritized within the strategic business framework, and where funding is allocated to technology and human resources to build a mature data ecosystem.
Data maturity should not be a bolt-on to existing practices, but needs to become central to the company’s strategic business goals. Companies that have achieved data maturity tend to have specific teams or centers of excellence that manage goals, strategy, and tactics of the organization’s data framework.
In a 2020 survey by EY Global Media & Entertainment, 62% of media and entertainment executives said they saw the increasing availability of data as an opportunity. About 56% prioritized first-party data, versus only 13% who prioritized third-party data. When asked about their top three data priorities, 44% said that the consolidation of customer data was a top concern. About 40% said developing proprietary data sources was a priority, while 39% prioritized improving the relevance of data.
Consolidating data out of data silos to a unified data platform is the biggest challenge that most companies will face when building a roadmap to data maturity.
A report by Deloitte in partnership with the Google News Initiative on how news and media companies can achieve digital transformation through data outlined some of the technologies that companies can adopt to achieve data maturity. Two elements are required. First, media and entertainment companies need to be able to collect and store data that they are gathering from their planet-sized audiences and users with the tools listed below.
Data management platform (DMP) helps to manage first-party data segments and integrate third-party data and push data to other systems.
Data lake or warehouse, a central repository of data from multiple sources.
Cloud storage for reliability, security, and scalability.
Customer relationship management (CRM) the backbone of customer data that records and tracks user interactions with registered subscribers.
Customer data platform (CDP) to record and track customer data across platforms and devices.
Second, companies need to make sense of all that data and derive actionable insights from it.
Data analytics and reporting tools that can collect, organize, and analyze data from multiple sources.
Artificial intelligence and machine learning tools. Derive even more insights through AI/ML-enabled capabilities such as computer vision, speech and object recognition, and text translation.
Propensity modeling helps build a better understanding of customer preferences, fulfilling the key elements of personalization to prevent churn.
Below we describe some of the unique data sources available to media and entertainment companies and how it can be applied to artificial intelligence and machine learning.
Media and entertainment have unique data sources
Media and entertainment companies can improve personalization by tapping two unique sets of data particular to the industry: media content and audience behavior.
Media content includes easily identifiable metadata such as the title, headline, genre, topic, or format of a piece of content. But media data can also include context of the actual content itself.
For instance, AI tools like object recognition and computer vision can detect items within a movie and then add the description of the object to the searchable metadata of the content. If a television show contains a border collie, the AI can recognize the good dog and surface the show in a search for “shows with dogs.” Or with speech recognition and translation, AI can build a data set of the dialogue within a movie and make certain keywords part of the search for that show.
Behavioral data of the audience can be used in a variety of ways. Data can come from many different sources including a person’s location, device, browsing and scrolling, user profile, engagement, billing preferences, purchase and support history. Companies can help personalize experiences with this data by understanding how people interact with content and how best to engage with them, such as what times of the week are best for push notifications or when a person might be most amenable to a content recommendation.
Using artificial intelligence to personalize user experience
If you’ve ever wondered how your favorite streaming service seems to so uncannily know what you want to watch—even better than you might—the answer is probably some clever AI. Personalization is the practice of combining the new, massive datasets outlined above with machine learning and artificial intelligence to create experiences tailored to the specific needs and behaviors of an individual person.
Personalization is often associated with content recommendations. For example, about 70% of what is viewed on YouTube comes from a personalized recommendation. Certain streaming services are known to have some of the best content recommendation systems in the business. The goal with the personalization of content is to surface a new show, video, movie, podcast, song, band, album, article, or blog to the person at precisely the right moment.
Personalization is also an important element in search. Consider that with the right data inputs, two users searching for the same keywords could get vastly different results attuned to their consumption preferences. In both cases, content better suited to a person’s interest will keep them from looking around at other platforms or publications, helping to reduce churn.
The same is true for more traditional outlets, as well. Take a recent example from the (digital) pages of Newsweek. The publication’s chief technology officer, Michael Lukac, recently noted that “Google Cloud Recommendations AI has not only improved our click-through rate by 50% to 75% and subscription conversion rate by 10% but also allowed us to increase total revenue per visit by 10%.”
If you’re looking for more information about why personalization matters and how to bring it to your own services and experiences, discover more in our new ebook, Personalizing Media for Global Audiences.
Amazon has released a significant update to the Amazon Photos app that will tempt some Google Photos users to switch.
Currently available only for iOS users, the new app represents a “comprehensive redesign”, as revealed in a recent Amazon Photos Blog post. The new app includes more personalized content and automatically-curated slideshows reminiscent of Google Photos. It also makes it easier to find content, allowing the user to quickly filter results by categories such as people, places and dates.
Also new is an updated home screen designed to put your entire gallery “within thumb’s reach.” Search filters are now presented conveniently at the bottom of the screen, making it much easier to find the content you’re looking for.
I’m sure some users will take a while to get used to the changes, which are quite significant, but overall I find the whole experience much improved.
Powerful search and automatically surfacing memorable moments are two of the most important features of Google’s rival Google Photos service, and now that Google has stopped offering lifetime free storage, it’s the perfect time for Amazon Photos to swoop in with a credible alternative.
While not free, Amazon Prime customers currently get unlimited storage for photos bundled with their subscription, allowing them to fill Amazon Photos with as many images as they like at no extra cost. If Amazon can offer an experience comparable to Google Photos, there’s a good chance many will be tempted to switch over to Amazon Photos instead.
Sadly, Android users won’t be getting this update until 2022, but the new features are already available to all via the Web.
Unlimited image storage for absolutely nothing: Google’s photo backup deal was quite the steal. It’s little wonder that the promise of limitless free capacity quickly caught the attention of serial snappers. Provided you were happy to accept a cap on quality – which, at 16MP, was hardly extreme – the search giant would safely stash copies of all your precious snaps online.
Alas, all good things must come to an end – including generous complimentary cloud storage allowances. Unless you’re the proud owner of a Pixel handset, unlimited space for ‘high quality’ images will end on 1 June 2021. Any ‘high quality’ shots uploaded to Google Photos after that date will count towards your free 15GB account limit.
Already uploaded your entire library? Don’t panic: any snaps backed up before 1 June 2021 will not count towards the total. But you’ll still face a problem if you’re close to the limit. Hit 15GB with future uploads of any quality and you’ll have to make a choice: create space by deleting superfluous shots or pay to upgrade your account capacity