Tag: targetaudienceresearch

Written by marketingscoops

How Exactly Does Content Marketing Help in Building Brand Awareness

Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and […]

Written by marketingscoops

How B2B Brands Can Identify Their Target Audience

How well do you know your brand’s target audience? Or, how well do you think you know your target audience? We find that many brand managers in Europe assume they know their audience very well indeed. They might even have a very clear image in their head of the type of individual they are trying […]