How Brands Can Better & Effectively Use Influencers

https://miro.medium.com/max/1200/0*uPEXSSv59uAYEmc7

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI.Consumer expectations around authenticity, an increase in influencers making it harder to reach their target market, and the need for solid evidence of the success of a campaign or post are the key trends we’re seeing shape the changes this year.

Below is a list of things to remember before engaging an influencer for your brand, to ensure the highest success rate.

  1. Influencers are people too

It’s clear that brands need to identify an influencer that suits their image and has an audience appropriate to them, as it’s obvious it’s not a ‘one size fits all’ approach.

Think of the basic advertising and marketing principles such as brand consistency across its messaging, imagery, stunts etc. All of these principles also apply when it comes to selecting influencers.

For effective market penetration in the influencer space, brands need to change the way they see influencers. It can feel a little strange at first because we’re so used to having our own perception of them through a screen, but brands need to challenge themselves and stop being transactional and start building genuine relationships.

Doing this, not only will your brand foster beneficial relationships for future activity, but the synchronicity between the influencer, brand and audience is the key driver to the most genuine engagement and success of the campaign.

Of course, there is always the irony when it comes to using influencers since brands pay for influencers to post an ad, so it can be perceived as anything but genuine. Therefore, it is important to be mindful that influencer marketing is actually a partnership and when working together, both reputations are on the line.

2. Video is the new black

Like all key moments in pop culture, trends come and go but some stick so well that they stay popular through the generations. The 20s had smoking and flapper dresses, the 60s had the flare pants and tie-dye, the 80s had the boombox and the 90s had the blackberry.

In 2019’s digital climate, the legacy that millennials and Gen Zs have left is the ubiquitous use of social media. This demographic has propelled the amount of user-generated content full of memes, live streaming of stories and videos, which is why video is currently on trend.

Since 90% of Gen Z and 83% of millennials are spending at least two or three hours a day watching videos on their smartphones, brands need to capitalise on creating fun video content and memes that can be easily shared with their peers as it resonates well with this generation more than any other form of media.

3. Authenticity is key

When followers feel like influencers are real people they can relate to and even share similar experiences with, that’s when the magic happens. The most successful influencers have a highly captivated audience because of their ability to produce authentic and relatable content.

Since millennials and Gen Z’s are digital natives to social media and advertising across these platforms, they are naturally more switched on when it comes to recognising when they are being overtly marketed to.

According to a study by Deloitte, 72% of millennials use social media as a good way to stay connected to news and topics that are important to them, while 65% of millennials said that they are happy to receive targeted content if it aligns with their interests – proving they are savvy when it comes to their consuming of digital content.

If businesses want to engage an influencer to market to this demographic, they need to be mindful about content that’s not consistent with the influencer’s audience and brand.

Brands need to change their thinking to view their relationships with influencers as adding a ‘human element’ to their marketing approach, as opposed to looking to influencer marketing as another means to just sell their products.

4. Data is king

Influencer marketing has always been seen as an enigma, with traditional marketers often questioning whether it can yield actual commercial results.

The reality of it is that it can. One of the best examples is homegrown company Hi-Smile. Founders Nik Mirkovic and Alex Tomic started the company with $20,000 of their own savings using solely influencer marketing, which then grew the company into a $40M business with over 100,000 customers across the globe in just three years.

Measuring ROI and using data to track the success of a campaign is important, not just because you can say with authority that investing the marketing budget into the influencer space was a wise move, but so you can optimise your campaigns.

Influencer marketing is still relatively new and there’s a huge potential to lead the market.

5. Talking to Gen Z

By next year, Gen Z’s are expected to account for about 40 percent of all consumers, not to mention social media has become one of the key driving forces for this generation to purchase products, accounting for 80% of purchases.

Instagram (44%), Snapchat (21%) and YouTube (32%) are the core outlets making the biggest impact in this space and influence everything from purchasing decisions, lifestyle choices and even political perspectives.

After almost a decade of focusing on millennials and Gen Y, brands that haven’t started factoring Gen Z into their strategies are shooting themselves in the foot.

Given Gen Z’s have an attention span of about 8 seconds, capturing their attention requires authentic and engaging content that they can contribute to, interact with, or be a part of. They want to feel like they are part of an actual community attached to authentic causes.

Despite the digital landscape’s challenges, there’s an opportunity for brands and businesses to market to consumers in a more flexible way to adapt to this new digital era. With so many opportunities for brands to utilise this generation of social media lovers to their benefit, remember the five key tips to ensure success and tap into a savvy, yet highly engaged type of audience.


Nathan Ruff is the co-founder and CEO of Hoozu, a data driven content creation business that uses creators and content to convert sales for its clients. Nathan has a wealth of specialist knowledge across industry trends, managing risk and ensuring accountability in a relatively unregulated space. He has also successfully founded five companies, including Market Engine, Urban Geek Media and VOLT Media. Nathan has been instrumental in helping to disrupt the influencer marketing industry and bringing accountability to the discipline.

Source: How brands can better and effectively use influencers – Dynamic Business

.

.

More Contents:

Today’s top Instagram marketing trends that are ready to work in 2021 –
socialcaptainco.wordpress.com – Today
[…] Carousel posts allow brands and influencers to create mandatory and detailed posts and the feature has certainly been implemented […]
9
7 Examples of Influencer Marketing on YouTube –
scottdclary.com – Today
[…] Brands and influencers often use this approach to introduce new product lines to the public […]
0
Buying Instagram Views – OUT; Find More about What’s IN
[…] Since nobody wants to face these losses, many brands and influencers are quick to resort to dirty shortcuts that fast-track the process of gaining Instagram engagemen […] who are willing to sell thousands of views – making it a very convenient option to choose for brands and influencers […]
N/A
Account Coordinator, Travel, Hospitality & Leisure (hourly) | iCIMS Social Distribution
social.icims.com – February 21
[…] in internal meetings and take notes/send recaps * Conduct research like competitor news, vendors, brands and influencers for partnerships * Develop and maintain media lists * Monitor, track and develop monitoring reports […]
N/A
The Martech Weekly | #027
us17.campaign-archive.com – February 21
[…]   ��‍♂️ What is social capital? Here are a few thoughts on a new blockchain-powered way for micro brands and influencers to generate revenue online […]
N/A
Graduate Social Media Executive Job at Cooper Lomaz Recruitment
socialmediajobsnow.com – February 20
[…] – Seeking out new opportunities to build collaborative relationships with bloggers, relevant brands and influencers across all accounts […]
0
How to become an Instagram star part 3
[…]  Why is Instagram so popular amongst brands and influencers? Did it overtake video and YouTube – didn’t it used to be all about vloggers? R […]
N/A
Creating a Buzz With Blogs and Influencers
[…] success, while there are also online platforms dedicated to facilitating the connection between brands and influencers […]
2
How to Properly Run Giveaways as Part of your Influencer Marketing Strategy
openinfluence.com – February 20
[…] After months of being at home and practicing social distancing, brands and influencers alike are hungry for ideas that drive organic engagement and grow their followings by generatin […]
N/A
Arham Surana: The Epitome of Persistence and Resilience
[…] There are many brands and influencers whom he has helped establish themselves with large audiences over various platforms on social media […]
N/A
How Brands Are Using TikTok for Advertising
[…] obsession with sea shanties and engaging users with ‘challenges’, it also presents opportunity for brands and influencers to make their voices heard to a new audience […]
0
7 Examples of Influencer Marketing on YouTube
blog.hubspot.com – February 19
[…] Brands and influencers often use this approach to introduce new product lines to the public […]
4
TikTok is testing out a seller marketplace
[…] A TikTok marketplace, if it does move beyond the testing phase, can benefit both larger brands and influencers who want to sell their own products […]
N/A
The Motherhood Inc. on LinkedIn: #influencermarketing
http://www.linkedin.com – February 19
[…] this week on Influencer Marketing! Quick takeaways: – Audio is ripe with opportunity right now, for brands and influencers alike -Influencer Courtney Brennan said, “I live my life while listening […]
0
Clubhouse grows to 8 million downloads for people starved for audio conversations
venturebeat.com – February 19
[…] audience because it is in beta and it is still yet to be seen how they are able to integrate brands and influencers […]
5
NYFW 2021: Key Trends & New Digital Experiences
http://www.syte.ai – February 18
[…] along with an augmented reality pop-up shop — and fashion often follows on the platforms beauty brands and influencers flock to […]
3
How has Instagram become a support system to influencers. –
journalism691604576.wordpress.com – February 18
[…] Instagram has become a place for costumers to browse, share and discover brands and influencers have offered this space as brands are seeking the opportunity to sell not just their products bu […]
0
Social Media and Influencer Marketing Agency Doubles in Size Following Strong Growth Over Lockdown
businessnewsthisweek.com – February 18
[…] In 2020, headcount increased from 13 to 24 with a host of global brands and influencers being added to the agency’s already impressive portfolio […]
0
The era of a new type of ‘social’ media
[…] There is of course an ideal position for brands and influencers to create exclusive content streams for small groups of their following […]
N/A
How McDonald’s Found a New “Authenticity” With McRib Memes
thesocialmediamonthly.com – February 18
[…] This led to the FTC to take action in 2017 (and again in 2019), asking brands and influencers to clearly indicate sponsored posts via hashtags such as #ad or #sponsored […]
N/A
The Unstoppable Growth of Shoppable Content – And Why It Matters
[…] has evolved into a destination where users routinely buy directly from the posts and livestreams of brands and influencers – heading straight to checkout without leaving the app […]
N/A
Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend
http://www.zgenmedia.com – February 18
[…] ” Shoploop was missing several features that brands and influencers have come to expect, like a “follow” button, or a place for creators to link to their blog, othe […]
N/A
Artificial Intelligence Is Now Shockingly Good at Sounding Human
[…] VocaliD has since expanded to commercial brands and influencers […]
1
HOW CAN YOU USE INFLUENCER MARKETING IN THE MOST EFFECTIVE WAY?
http://www.linkedin.com – February 18
[…]   MicroGlobe is a data-driven automated influencer marketing platform for brands and influencers to create value-added collaborations and manage campaigns using real-time analytics […]
N/A
Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend
digiday.com – February 18
[…] ” Shoploop was missing several features that brands and influencers have come to expect, like a “follow” button, or a place for creators to link to their blog, othe […]
1
Why Google’s Shoploop missed the social shopping trend
digiday.com – February 18
[…] ” Shoploop was missing several features that brands and influencers have come to expect, like a “follow” button, or a place for creators to link to their blog, othe […]
N/A
Influencer marketing guidance
[…] The main difference is that the results of the campaign are usually collaborations between brands and influencers […]
N/A
Tiktok steps up its monetization game with its Seller University
blog.worthix.com – February 17
[…] And they also want to offer affiliate possibilities by mediating collabs between brands and influencers […] This streamlines the process for brands and influencers alike […] This could be a great signal to both brands and influencers who may be questioning whether they can make money off this or not […]
1
6 Ways Social Media Marketing Has Evolved 1 Year into the COVID-19 Lockdown
[…] As studios shut down last year, brands and influencers developed partnerships that centered solely on content creation […]
N/A
How To Make a Vlog [Step by Step]
blog.hubspot.com – February 17
[…] So, naturally, it’s where most brands and influencers launch their channel […]
16
Use of shopping apps globally grew 45% in 2020, driven by social and live streams – Mobile
internetretailing.net – February 17
[…] Brands and influencers pitch products in a live broadcast, and viewers click to buy in real time […]
N/A
5 Ways to Amplify Your Facebook & Instagram Influencer Campaigns
blog.wishpond.com – February 17
[…] There are many good examples of brands and influencers using Facebook and Instagram affiliate marketing to boost their sales, so you might want to loo […]
1
NiftyKit – A Tool to Create Digital Collectibles on the Ethereum Blockchain
niftykit.com – February 17
[…] We’re looking for creators, musicians, artists, brands, and influencers who are interested and ready to explore how to grow their business with digital collectibles […]
N/A
TikTok to launch affiliate program for shop owners and brands
[…] to tweet by Stacked Marketer, the popular short-form video app is working on ways to bring together brands and influencers in this way […]
1
Tooth whitening brand HiSmile advert banned over “clinically proven” claims
[…] follows the ASA’s decision earlier this month to crack down on ‘misleading’ filters used by beauty brands and influencers on social media over concerns that these could exaggerate a product’s effects […]
N/A
The next social media frontier for fashion
[…] The opportunity for brands and influencers is to “bring in their fan clubs and give them special access”, says Tesa Aragones, who joine […]
3
The 5 Types of Social Media and Pros & Cons of Each
blog.hubspot.com – February 17
[…] Brands and influencers on these apps tend to cater their content to the platforms’ younger audiences […]
295
11 Must-Follow Digital Marketing Trends In 2021
seo.co – February 17
[…] In 2021, this combination will undoubtedly lead to a successful year for brands and influencers/content creators alike […]
N/A
3 Reasons Giving Back Is Key To Cultivating A Younger Audience: An Interview With Giuliano Gigliotti – Business Quick Magazine
pathofex.com – February 17
[…] a way to thank our customers for their support, but it also gave us a chance to highlight multiple brands and influencers within the cannabis community […]
0
— The Social Media Marketing Strategies You Can…
bembrybusiness.tumblr.com – February 17
[…] using them can speak up against (or in favor of)  anything, everything, and everyone, including brands and influencers […]
1
We’re Joining Elgato & Corsair
visualsbyimpulse.com – February 17
[…] The brands and influencers who push us forward […]
8
20 Best Instagram Growth Services and Platforms of 2021
[…] get noticed on the platform and get you more fans and followers, albeit gradually: Collaborate with Brands and Influencers Most of the people on Instagram come to socialize, connect and interact […] The best way to drive more engagement on Instagram is to connect and collaborate with similar brands and influencers […]
N/A
25 Home Business Ideas You Can Start Right Now
[…] AUDIO OR VIDEO EDITOR Brands and influencers require help developing audio and video work but do not constantly have the time to best a to […]

 

Tax Refund Chart Can Help You Guess When You’ll Receive Your Money In 2021

Hear that? It’s the sound of millions of taxpayers cheering across the country: the Internal Revenue Service (IRS) has announced the open of the tax filing season. That date is February 12, 2021.

If you want to get your refund as fast as possible, the IRS recommends that you e-file your tax return and use direct deposit (be sure to double-check those account numbers before you send your return). If you file by paper, it will take longer. According to the IRS, eight out of 10 taxpayers get their refunds by using direct deposit.

Assuming no delays, here are my best guesses for expected tax refunds based on filing dates and information from the IRS. I can’t stress enough that these are simply educated guesses. I like math and charts as much as the next girl, but there are a number of factors that could affect your tax refund (keep reading)

PROMOTED Civic Nation BrandVoice | Paid Program The Role Of A Mentor Grads of Life BrandVoice | Paid Program How Reimagining Employment Practices Can Advance Racial Justice UNICEF USA BrandVoice | Paid Program UNICEF-Supported Vaccinators Won’t Stop Until They Eradicate Polio In Afghanistan

refund chart
KPE

* No matter when you filed your tax return, if you claimed the EITC or the ACTC, don’t forget to take into consideration that hold date.

My numbers are based on an expected IRS receipt date beginning on the open of tax season, February 12, 2021, through the close of tax season on April 15, 2021. To keep the chart manageable, I’ve assumed the IRS received your e-filed tax return on the first business day of the week; that’s usually a Monday, but if there’s a holiday (like President’s Day), I’ve skipped ahead until Tuesday. The same logic holds true for issuing refunds. In reality, the IRS issues tax refunds throughout the week, so the date could move forward or backward depending on the day your return was received.

MORE FOR YOU

McConnell Blocks Trump’s, Democrats’ Bid To Increase Stimulus Checks To $2,0005 Mistakes To Avoid With Retirement Account Beneficiary SelectionsTrump May Not Sign Stimulus Bill Without $2,000 Stimulus Checks; Here’s What Could Happen Next

Other sites may have different numbers but remember they’re just guessing, too: The IRS no longer makes their tax refund processing chart public.

Do not rely on any tax refund chart—this one included—for date-specific planning like a large purchase or a paying back a loan. 

Remember that if you claim the earned-income tax credit (EITC) and the additional child tax credit (ACTC), the IRS must wait until February 15 to begin issuing refunds to taxpayers who claim the EITC or the ACTC (that’s pretty close to the start date). Don’t forget to consider regular processing times for banks and factor in weekends and the President’s Day holiday. The IRS expects to see tax refunds begin reaching those claiming EITC and ACTC during the first week of March for those who file electronically with direct deposit and there are no issues with their tax returns.

If you want to get your tax refund as fast as possible, the IRS recommends that you e-file your tax return and use direct deposit. Keep in mind that if you e-file, the day that the IRS accepts your return may not be the day that you hit send or give the green light to your preparer. Check your e-filing confirmation for the actual date that the IRS accepts your return.

If you file by paper, it will take longer. Processing times can take more than four to six weeks in the best of times (and these are not the best of times) since the IRS has to manually input data. Don’t forget about postal holidays, too, when counting on the mail. There’s just one official postal holiday during tax season, Monday, February 15 (President’s Day), and one that follows just after tax season, Monday, May 31 (Memorial Day).

Even if you request direct deposit, you may still receive a paper check. Since 2014, the IRS has limited the number of refunds that can be deposited into a single account or applied to a prepaid debit card to three. Taxpayers who exceed the limit will instead receive a paper check. Additionally, the IRS will only issue a refund by direct deposit into an account in your own name, your spouse’s name or both if it’s a joint account. If there’s an issue with the account, the IRS will send a paper check.

If you’re looking for more information about the timing of your tax refund, don’t reach out to your tax professional. Instead, the IRS encourages you to use the “Get Refund Status” tool. Have your Social security number or ITIN, filing status and exact refund amount handy. Refund updates should appear 24 hours after your e-filing has been accepted or four weeks after you mailed your paper return. The IRS expect that the refund tool will be updated for those claiming EITC and ACTC, beginning on February 22, 2021. Otherwise, the IRS updates the site once per day, usually overnight, so there’s no need to check more than once during the day.

If you’re looking for tax information on the go, you can check your refund status with IRS2Go, the official mobile app of the IRS. The app includes a tax refund status tracker.

Remember that the IRS will not contact you by phone or by email regarding your refund. If you receive a call from someone claiming to be from the IRS or a debt collection agency regarding your tax refund, hang up immediately: it is a scam. Follow me on Twitter or LinkedIn. Check out my website

Kelly Phillips Erb

Kelly Phillips Erb Years ago, I found myself sitting in law school in Moot Court wearing an oversized itchy blue suit. It was a horrible experience. In a desperate attempt to avoid anything like that in the future, I enrolled in a tax course. I loved it. I signed up for another. Before I knew it, in addition to my JD, I earned an LL.M Taxation. While at law school, I interned at the estates attorney division of the IRS. At IRS, I participated in the review and audit of federal estate tax returns. At one such audit, opposing counsel read my report, looked at his file and said, “Gentlemen, she’s exactly right.” I nearly fainted. It was a short jump from there to practicing, teaching, writing and breathing tax. Just like that, Taxgirl® was born.

.

Gregg Learning

Once the tax liability has been determined, we must consider the final three items in income tax preparation: tax credits, other taxes, and payments. When an overpayment occurs, the taxpayer has the option of receiving a refund or applying the amount of the overpayment to next year’s estimated tax.

.

More Contents:

SimplyNoted Integrates with PropertyRadar http://www.propertyradar.com – Today[…] Property type Owner occupied Transaction volume per month Estimated equity Assessed value Estimated tax rate More Between the criteria you select to build your lists and the deep insights you get fo […]1

Thoughts on the Beginning by Al Sikes talbotspy.org – Today[…] faced by small businesses, I also noted how big businesses operate within a framework of tax advantage. They retain a variety of international experts to help them minimize taxes. Tax specialists guide them through the intricacies of reduction as they move manufacturing, sales […] intricacies of reduction as they move manufacturing, sales, distribution and even headquarters to tax-advantaged locations. President Biden is recommending a corporate tax increase going from 21% to 28%. Specific tax thresholds can get very complicated and are well beyond these several paragraphs […]0

WeekWatch – 25_01_2021 | St. James’s Place Wealth Management partnership.sjp.co.uk – Today[…] ahead, there are some fears that the chancellor’s rumoured plans to hike the main rate of corporate tax could dampen the recovery […]6

Hydropower Provisions Included in 2021 Appropriations Bill | Troutman Pepper – JDSupra http://www.jdsupra.com – Today[…] Next, the Act extends the production tax credit (PTC) and investment tax credit (ITC) in lieu of PTC through January 1, 2022 at existing rates […]0

WeekWatch – 25_01_2021 | St. James’s Place Wealth Management http://www.hjpcfp.com – Today[…] ahead, there are some fears that the chancellor’s rumoured plans to hike the main rate of corporate tax could dampen the recovery […]0

Investments and Insurance – Popular Private Client – Popular Bank http://www.popularbank.com – Today[…] the benefits of your employer-sponsored plans, a 401(k), 403(b), or 457, and tapping into the other tax-advantaged plans such as IRAs and small business retirement plans, is one of the best ways t […] Not all tax advantages may be available to you […] as they relate to your individual retirement accounts, should be reviewed with your professional tax advisor […]28

— Are financial savings and insurance products safe… cmsgroupca.tumblr.com – Today[…] Tax-free savings account The tax-free savings account is an occupied or seizable savings product, regardless of the kind o […] The people who have a justifiable social insurance number to set money apart from tax-free throughout their lifetime. The benefaction of a tax-free savings account is not conclusive for income tax purposes […]0

Saudi sovereign wealth fund to invest billions to tackle soaring joblessness http://www.middleeasteye.net – Today[…] pandemic and a drop in oil prices prompted the top crude exporter to triple its value-added tax and suspend a monthly allowance to civil servants to rein in a ballooning budget deficit […]0

Thomas Azzara on LinkedIn: Google has no office, no staff and little more than a plain PO Box http://www.linkedin.com – Today[…] ; “We are pleased to tell you that our examination of your tax return(s) for above periods shows no change is necessary in the tax reported.” – Lowrery / Chief Examination Division/IRS (tax reported was 0$) (IRS audit was for Thomas Azzara) Google’s PO Box in Bermuda […] They probably have several companies in Bermuda – a no tax haven. Trade stocks tax-free (Capital Gains Taxes) OK under the Internal Revenue Code for foreign companies […]0

Save The Poudre – Help us save the Poudre from the NISP/Glade Reservoir http://www.savethepoudre.org – Today[…]  If you can afford $100 or $250 or more, that’s great too! All donations are tax deductible Please donate on our website at: http://www […] ” The memo reminds the City Council that the citizens of Fort Collins tax themselves to buy these Natural Areas, most recently by a city-wide vote in 2014 with 82 […] All donations are tax deductible Please donate on our website at: http://www […]49

Strength * Rose Quartz, Aquamarine, Moonstone & Carnelian – crystal-point-gems.com – Today[…] 00 Tax included […]0

School choice legislation on the fast track myemail.constantcontact.com – Today[…] the “Missouri Empowerment Scholarship Accounts Program” and specifies that any taxpayer may claim a tax credit, not to exceed 50% of the taxpayer’s state tax liability, for any qualifying contribution to an educational assistance organization for all tax years beginning on or after July 1, 2022. The cumulative amount of tax credits issued in any one calendar year shall not exceed $50 million […]0

Medicare Advantage Plans (Medicare Part C) | James DeMinno CPA http://www.deminno.tax – Today[…] The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation […]0

OMG: The Right Is Trying to Turn Insurrectionist Snowflake Josh Hawley Into a Free Speech `Martyr’ http://www.dailykos.com – Today[…] that the job of the Republican Party to team up with corporate America to force deregulation and tax cuts on the public […]0

Advancing Innovation to Make the U.S. More Globally Competitive spark.adobe.com – TodayTax Policy Tax policy not only helps drive competitiveness, but is an effective tool to support economic growth […] maintains an internationally competitive tax system, including a competitive and fiscally responsible corporate tax rate. Policymakers also have the opportunity to leverage tax policy to promote growth in high-skilled, highly paid jobs, including by supporting innovation an […] certainty for businesses worldwide and turn the tide against the proliferation of unilateral tax measures that contravene key international tax policy norms and impact the competitiveness of U […]0

Janet Yellen’s Senate confirmation vote to be treasury secretary set for Monday – CBS News http://www.cbsnews.com – Today[…] Yellen on a number of her positions, particularly in the tax policy arena, but she has committed to us that she will work with us on these issues and th […]0

Rémi Belliveau on Lost Classics of Acadian Disco and Rock ’n’ Roll – canadianart.ca – Today[…] When she replies that she’s not only Acadian, but also a proud tax-paying (my terminology) Québécoise (she’d been living in Montreal for almost 20 years by that time) […]43

“It Ain’t Over Till It’s Over” – Newsroom – About.usps.com about.usps.com – Today[…] The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its […]15

PSW Tax Coffee Chat – 2020 Tax Relief Bill – Cvent | Online Registration by Cvent events-meetings.kpmg.com – TodayLegal | Privacy © 2021 KPMG LLP, a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. For more detail about the structure of the KPMG global organization, please visit https://home.kpmg/xx/en/home/misc/governance.html.N/A

Security Summit Alert: New Two-Stage Email Scheme Targets Tax Professionals | Internal Revenue Service http://www.irs.gov – Today[…] 11, 2017 WASHINGTON – The Internal Revenue Service, state tax agencies and tax industry leaders today warned tax professionals to be alert to an email scam from cybercriminals posing as clients soliciting thei […] The tax professional may think they are downloading a potential client’s tax information or accessing a site with the potential client’s tax information […]5

Samoa: Staff Concluding Statement of the 2021 Article IV Mission HTML File http://www.marketscreener.com – Today[…] The surplus in FY2020 was driven by a favorable outturn in tax revenue collection owing to improved tax compliance in advance of the phased rollout of the Tax Invoicing Management System (TIMS) […] through revenue mobilization over the medium term: A holistic approach will be needed by improving tax compliance, increasing excises (e.g., alcohol and tobacco), and broadening the VAT tax base in light of a gradual revenue loss expected from the PACER-Plus agreement […]0

HMRC waives penalty for late filing of self-assessments http://www.bbc.co.uk – Today[…] The tax agency said more than 8.9 million customers have already filed their tax returns. However, taxpayers are still required to pay their tax bills by 31 January […] However, they will need to file their 2019-2020 tax return first. People who have tax bills over £30,000, or who need longer than 12 months to pay their bill, are advised to call HMRC […]0

Money Management – Webster First Federal Credit Union http://www.websterfirst.com – Today[…] more Search by keyword or amount, or filter by account and date to quickly find specific entries Tax deductible transactions can be marked throughout the year and filtered for easy access come tax time               Keep track of spending and set budgets Use a visualization of spendin […]0

HOT JOBS & COOL JOBS: RN/LPN CHARGE NURSE 10PM 630AM 5000 SIGN ON BONUS BIRMINGHAM AL USA http://www.e-physician.info – Today[…]  Pay package is based on 12 hour shifts and 36 hours per week (subject to confirmation) with tax  […]  Pay package is based on 12 hour shifts and 36 hours per week (subject to confirmation) with tax  […]0

Paychex | Paychex-IFA Empower Hour pages.paychex.com – Today[…] of the Paycheck Protection Program (PPP), changes to the employee retention and paid leave tax credits, and more […]

How to Use Your Tax Refund to Rejuvenate Your Business

Getting a nice tax refund back is one of the best feelings in the world for small business owners. The big question is: how to spend that dough? We have a couple of suggestions on how to spend that money so that you can rejuvenate your business in the process.

Spend it on marketing (in the right places).

According to Cyber Alert, non-software companies with revenues less than $100 million spend between 3 percent and 10 percent of revenues on marketing. That’s a pretty decent amount of money to put towards marketing. That’s because, for small businesses, marketing efforts are hugely important when trying to grow their brands and gain new customers.

This year, put some of your tax refund towards marketing your business, but don’t just throw money blindly at your same old marketing tactics. Take this as an opportunity to try something new and really track your ROI. How much did you put in, how many clicks back did it earn? How many new or return customers did it bring in? What was the viewership like? Put some of your refund into trying new efforts and tracking their progress meticulously.

Once you’ve tested a couple new options, you should know what’s most worth your business’s money in the future. Some areas you could spend this money on: boosting different types of posts on Facebook and Twitter, creating advertisements for different social sites, and trying out different press release publication sites.

Thinking of investing in a CRM? We’ve answered your questions in our free e-book.  

Add a pop of color to your office and team-build at the same time.

A couple years ago, we had a paint night at the office after hours. We enjoyed some wine and cheese while an instructor walked us through how to paint a beautiful landscape filled with brightly colored trees. It was such a fun team-building activity, and we ended up with lots of great paintings! We liked them so much, we ended up painting our entire office based on the colors used in the paintings, and then we hung everyone’s painting above his/her desk. Using some of your tax refund on an activity like this is a great way to change up the look of your office and it’s a lot of fun, too.

Replace old equipment.

It’s always good to take inventory of the equipment your business uses on a regular basis. Just as you couldn’t run your business without your employees, you couldn’t run your business without the equipment you use. Though it can be pricey to replace something, it’ll more than make up for it in the long run by ensuring you keep on providing your customers with the best possible products or service, plus, it’ll eliminate the stress of having to worry about whether your equipment will break down on you or not. It’s important to take care of what takes care of you.

By: Deborah Sweeney

Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.

%d bloggers like this: