Why You Should Always Be Thanking Customers

As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their continued loyalty. After all, without your customers your store is just another website!

Before we begin looking at the reasons you should be thanking your customers, I would like to start with a quote about customer experiences that came from a rather unlikely source:

“Kind words can be short and easy to speak, but their echoes are truly endless.”…Mother Teresa

While there are many ways this quote can be interpreted, here is my take on it: sometimes, we can forget how easy it is to make someone’s day. A simple thank you or personal note can have a lasting and meaningful impact on a customer, and help create an emotional connection they won’t soon forget.

So what’s the impact of thanking customers in the world of ecommerce? I’m sure you already know that you should be thanking customers all year round and not just around the holidays, but you may not know the reasons behind supporting this line of thinking.

Reasons to be thanking customers

Your customers want to feel valued

No one likes being in a one-way relationship – the kind where you’re the only one committing any time or attention to keeping it going.   When you’re always giving and never receiving, it’s easy to feel unappreciated and undervalued.

60% of businesses have lost a customer because they feel the business is indifferent to them…Customer Experience Insight

The same is true in ecommerce. When customers are committed to your brand community, they want to feel like you care about them as individuals.  Otherwise, you run the risk of them taking their business elsewhere. This is one of the biggest contributing factors to a customer choosing to shop with another brand.

While you might assume that most customers choose competitors based on prices and products, 9% of customers leave because of what a competitor is offering while 60% of businesses have lost a customer because they feel a company is indifferent to them. Clearly customers expect a little gratitude in return for their business.

In order to avoid losing them, the simplest thing you can do to make a customer feel valued is to continually thank them for being part of your community.  Through email communications, social messages, and handwritten notes, you can remind customers that you are aware of their business and appreciate it. Trust me – you’ll be glad you did, and you may even create a couple of brand advocates in the process!

Thanking customers has financial benefits

If making your customers feel valued isn’t enough motivation to thank them, maybe the fact that gratitude has financial benefits will be!

Studies have shown that 38% of customers attribute a good customer experience to personalization, and a good customer experience is what will keep delighting your customers.  When your customers are happy, they’re bound to come back to your brand, join your community, and make more purchases as a result!  In fact, shoppers are willing to pay more in order to get a better customer experience, meaning your gratitude has the potential to skyrocket your profitability.

86% of shoppers are willing to pay more for a better customer experience.
Oracle

If we put those two points together, we can see that customers want a personal, emotionally driven customer experience. As a result, building a personalized experience leads to a better customer experience which customers are willing to pay more for.

If you want to increase profitability, start getting personal!

When you acknowledge each of your customers individually for being engaged members of your brand community, you demonstrate a desire to get to know them and continue building that relationship. This personal attention goes a long way towards endearing customers to your brand, so making sincere “thank yous” should be a key component of your ongoing business model.

How to start thanking customers

Now that you know why thanking customers is important, it’s time to start doing it! Since there are an infinite amount of ways to thank your customers, it’s important to find a way that makes sense for your business, your brand, and above all your customers.

Here are 5 simple ways that you and your business can start thanking your customers.

1. Include a thank you note with every order

This is by far one of the easiest and most effective strategies to start implementing, and can take any number of forms. Whether you thank your customers on social media or with a handwritten note inside the packaging, you can brighten their day by acknowledging their business every time they place a new order.

Besides making your customers smile, this will also help set your business apart. Most ecommerce packages are only shipped with the product, some packing peanuts, and an invoice – an experience that feels completely impersonal. When you include a personal message, you turn the entire experience (even after the sale!) into an opportunity to strengthen your relationship with the customer. This turns a simple order into an exchange among friends.

2. Provide customers with value-add content

Value-add marketing is an extremely powerful tool to help improve your customer experience. Not only does it provide extra value for your customers, but it also becomes a valuable resource for your not-yet-customers! So what does value-add content look like?  For starters, you can provide customers with a learning centre or knowledge base where they can increase their knowledge about your product or industry.

A fantastic example of this is Bare Biology, who offers customers access to an online magazine that discusses everything from fitness to beauty. This lets Bare Biology highlight their industry expertise while also helping customers find articles related to a brand they love.

This type of content will look different depending on what your business does.  For example, if you’re a fashion retailer, you could offer customers a style guide on your site that inspires their next outfit.

Whatever you choose to do, this additional content acts as value propositions that improve your customer experience and position your brand as the industry expert. These considerations demonstrate your commitment to helping customers get the most out of your brand at no additional cost.

3. Think of the individual as well as the group

As I’ve already mentioned several times, customers love personalization! This means that you need to start thinking about your customers as individuals who belong to your larger brand community.

This individual personalization can take a number of different forms.  For starters, you can address customers by name in your marketing and post-purchase emails, or even thank them for another year of business every year on their birthday.

No matter how you choose to do it, approaching each customer as an individual is the perfect place to begin to say thank you on a deeper and more meaningful level.

How to Build Emotional Connections When You’re Separated by a Screen
Emotional relationships don’t have to be hard to build from behind a screen. Learn how value-add marketing and brand communities have the power to connect you to your customers in ways that have an incredible impact on your business.

4. Send a handwritten letter

In a world driven by beeps, clicks, and keystrokes, there are few things as exciting as receiving a handwritten letter. There’s something special about knowing that someone took the time to sit down and address them personally that makes it immediately more valuable. This goes a long way in a world that has become obsessed with automation, and will help you further distinguish yourself from your competition.

Take a look at this example from Jimyz Automotive. This customer experience went viral on Reddit immediately after it was posted, with many Reddit users commenting that they actually knew the business and loved Jim, too.

The customer that received this letter is sure to remember it for a long time, and you can bet that the next time they need car service Jimyz Automotive will immediately come to mind!

5. Throw a thank you event

Nothing is as impactful as a thank you given face-to-face. Even though it can be difficult with customers all over the world, there are ways to do it! You can thank your customers on a much smaller scale without diminishing your gratitude’s impact.

Two great ways to do this is by inviting customers to attend a webinar or a podcast. You can sweeten the pot by inviting a celebrity or micro-influencer to address your customers all at once.  This is a great way to minimize expenses while still delivering an above-and-beyond experience.

Don’t feel limited to only using these ideas, though.  If you have the resources to run an in-person customer appreciation event, do it!  Inviting your customers to spend time with other valued members of your brand community is a great way to make them feel special and appreciated – especially if they’re given a little something extra.

A free gift, special meet and greet, or bonus discount are only three of the ways that you can turn a regular Friday night at your store into a wonderful evening of value for your loyal customers.

A personal thank you story

Now that you have seen some of the many ways you can start thanking your customers, I want to share an example of a business showing me thanks! My example comes from a bank, of all places. I had gone into the bank to convert some money for my upcoming trip to the Dominican Republic, and mentioned to the teller that my girlfriend and I had been dating for 5 years and the trip was our way of celebrating.

When I returned from my trip, I had a hand-written postcard from my bank in my mailbox saying that they hoped my girlfriend and I had a wonderful time on our vacation and thanking me for my business.

This personalized thank you blew me away! It left me feeling valued and important, and guaranteed that I will continue to do my banking with ScotiaBank.

If this small gesture can guarantee my customer loyalty, imagine what a combination of thank you gestures can do for your customer base!  At the end of the day, thanking customers is a huge step towards a thriving brand community that will keep your customers happy and coming back time after time.

By:  Alex McEachern

Source: Why You Should Always Be Thanking Customers

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Related contents:

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JPMorgan Says Bitcoin Is Undervalued By 28%, Says Cryptocurrencies Are Now A ‘Preferred Alternative Asset’

Bitcoin price action might not reflect it, but the leading cryptocurrency by market cap could be massively undervalued, according to a variety of fundamental metrics that focus on coin issuance. Any asset – be it stock, currency, commodity, or otherwise – goes through boom and bust cycles; bull and bear markets. These cycles are more rapid and take place more frequently in crypto than they do in traditional market counterparts.

The reason is both due to the always-on 24/7, global crypto market and the speculative nature of Bitcoin, Ethereum, and other top coins. Even with adoption taking place, they’re still far from achieving their potential.When speculative assets reach a peak of a bull cycle, they are typically far more overvalued than they should be, which causes such an extreme correction back down toward the “mean.” During bear cycles, speculative assets tend to overcorrect as things appear worse off than they actually are.

These tools are widely known, but when combined paint a clear picture that backs up any chance that the top coin by market cap is actually undervalued at $40,000 per BTC.

Despite the crypto slump, banking giant JPMorgan says bitcoin is massively undervalued. Maintaining its estimate of bitcoin’s fair value at $38,000, the bank today reiterated the assessment it gave the asset in February when the cryptocurrency was trading around $43,400. This price is approximately 28% higher than its current level of $29,757.

In a note to clients issued Wednesday, the bank has also stated that it is replacing real estate with digital, or crypto, assets as its preferred alternative asset class along with hedge funds, citing “potential lagged repricing” in private equity, private debt and real estate. Alternative assets typically refer to ​​investments that aren’t stocks, bonds or cash.

The appraisal is a nod of confidence to bitcoin, which is currently trading at less than half its all-time high of $68,721, and the broader category in general. In addition to rising interest rates and the fallout from the war in Ukraine, the cryptocurrency market is grappling with the $50 billion collapse of algorithmic stablecoin TerraUSD and its sister token LUNA. The total market capitalization of cryptocurrencies currently sits at $1.3 trillion, a dramatic decline from $3 trillion in November.

“The past month’s crypto market correction looks more like capitulation relative to last January/February and going forward we see upside for bitcoin and crypto markets more generally,” the bank’s strategists, led by Nikolaos Panigirtzoglou, noted in the report.

The strategists also believe that “the trajectory for VC funding would be crucial in helping the crypto market to avoid the long winter of 2018/2019”, which followed the initial coin offerings boom. Just today, Ethereum scaling startup Starkware raised $100 million at an $8 billion valuation and venture giant Andreessen Horowitz announced a $1.5 billion allotment for crypto investments as part of its larger $4.5 billion fund.

“Thus far there is little evidence of VC funding drying up post-Terra’s collapse. Of the $25 billion VC funding year-to-date, almost $4 billion came after Terra,” the strategists noted. “Our best guess is the VC funding will continue and a long winter similar to 2018/2019 would be averted.”

I report on cryptocurrencies and other applications of blockchain technology. I also edit the weekly Forbes Crypto Confidential newsletter and contribute to our premium research service

Source: JPMorgan Says Bitcoin Is Undervalued By 28%, Says Cryptocurrencies Are Now A ‘Preferred Alternative Asset’

Price Prediction: How Profitable Will These Coins Be? — Dogecoin (DOGE), Parody Coin (PARO), and Ripple (XRP)

In Defence of Cryptocurrency – Christine Lagarde, Are You Serious?

Gaming Projects You Should Know in 2022: Decentraland (MANA), Enjin (ENJ), and Pac-Man Frog (PAC)

These Undervalued Coins Could Be Your Ticket to Being a Millionaire: Polkadot (DOT) and Quitriam Finance (QTM)

Chronoly (CRNO) Takes Number 1 Spot at Project To Invest In 2022 Over Fantom (FTM) and Anchor Protocol (ANC)

The Nightly Mint: Daily NFT Recap

Bitcoin On-Chain Activity Throttled After LUNA Collapse

Bitcoin Consolidation Uninspiring, But Run To Near $33k On The Cards

Bitcoin Trading Volume Plummets Down From Recent Top

Bitcoin Sets Record Streak For Bloodliest Weekly Trend yet

JPMorgan: Bitcoin Is Undervalued; Says Fair Price Is 28% Higher

Market Sentiment Dangerously Negative As Crypto Fear Index Drops To Two-Year Low

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How Fast Food Reveals Secrets of the Economy

(Image credit: iStock)

From the Pizza Principle to the Waffle House Index, fast food can reveal surprising things about our behaviour and hidden changes in the market.

What is an economist’s favourite food? Burgers, chips and pizza might not immediately come to mind – but the consumption of meals like these can signal changes in people’s economic behaviour. Knowing the price of pizza in New York or the cost of a Big Mac in Beirut can tell market-watchers how the world’s cogs are turning.

The Pizza Principle

In 1980, a New Yorker called Eric Bram noticed that the price of a slice of pizza had matched the cost of a subway ride in the city for nearly 20 years. More recently, commentators have noticed that as the cost of pizza goes up, transit fares often follow. In 2014, data scientist Jared Lander investigated the principle and found that it remains in place. Why is this so? Nobody knows.

The Big Mac and KFC Indices

The price of a Big Mac says a lot about “purchasing power parity” – whether exchange rates mean that a product costs the same in different countries. Credit: Getty Images.

How much will a Big Mac cost you in Lima? Or Abu Dhabi? The answers can tell you a lot about “purchasing power parity (PPP)” – whether exchange rates mean that a product costs the same in different countries. A tool to make this theory more “digestible” was launched by The Economist in 1986.

It allows comparison of several base currencies to others around the world. As they wrote this month: “A Big Mac currently costs $5.06 in America but just 10.75 lira ($2.75) in Turkey, implying that the lira is undervalued.”

Since McDonald’s restaurants aren’t so common in Africa, the market research firm Sagaci Research invented the supplementary “KFC index” to analyse PPP there.

Mars Bars

In 1932, a factory in Slough produced the world’s first Mars bar. Fifty years later, Financial Times writer Nico Colchester pointed out that the price of the confectionary in Britain was neatly correlated with the buying power of pound sterling. By measuring the cost of things in Mars Bars, Colechester noted how graduate salaries had improved slightly in 40 years. Meanwhile, train fares had become cheaper but roast beef dinners in pubs had gone up by more than 60 percent.

Baked Beans and Popcorn

Higher sales of popcorn in cinemas was taken as a sign of economic recovery in Britain following the financial crisis of 2008. Credit: Getty Images.

When financial experts are trying to determine whether an economy is generally in good health, they often look to food products. In 2009, the Odeon cinema company announced an “Odeon Popcorn Index” that it claimed showed higher sales and therefore signs of economic recovery in Britain following the financial crisis of 2008.

And analysts have also scrutinised sales of baked beans, popular when times are tough, as an indicator of how people are responding to periods of economic decline. When baked bean sales fell in 2013, some took it as a sign that the UK economy was in rude health.

French Fries

A fascinating article in the Oregonian in 1998 observed that sales of French fries could be a helpful indicator of trade between America and Asia. This food “leads US industries into foreign markets” wrote Richard Read, thanks to the fact that America exports so many of them (something that remains true today).

And he added that consumption of French fries was also an indicator of how well-developed an Asian economy had become. This meant that when economic trouble in Asia was brewing in the late ’90s, farmers in the US were hit hard.

Waffle House Index

US authorities have used the length of the Waffle House menu to see if supplies at the restaurant are low after hurricanes. Credit: Flickr/Steve Snodgrass.

How bad was that hurricane? The length of a fast-food restaurant’s menu can be a quick guide, it seems. The Federal Emergency Management Agency (FEMA) in the United States keeps a check on the length of the menu at Waffle House outlets in the aftermath of natural disasters. If customers are being offered a limited menu, food supplies at the restaurant may be low and it might only have generator power. If the restaurant is closed? “That’s really bad,” FEMA Administrator Craig Fugate once said.

By: Chris Baraniuk

Source: How Fast Food Reveals Secrets of the Economy

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Related contents:

Food market structures: Overview”. Economic Research Service (USDA).Food Democracy: From consumer to food citizen. Springer. pp. 3–. ISBN 978-981-287-423-8.A Handbook of Food Crime: Immoral and Illegal Practices in the Food Industry and What to Do About Them. Policy Press. pp. 371–. ISBN 978-1-4473-5628-8.

The Industrial Food System”, Food Democracy: From consumer to food citizen, SpringerBriefs in Public Health, Singapore: Springer, pp. 3–11, doi:10.1007/978-981-287-423-8_2, ISBN 978-981-287-423-8, retrieved 26 November 2020Big Food, Food Systems, and Global Health”. PLOS Medicine. 9 (6): e1001242. doi:10.1371/journal.pmed.1001242. ISSN 1549-1676. PMC 3378592. PMID 22723746.

Professional medical organizations and commercial conflicts of interest: ethical issues”. Annals of Family Medicine. 8 (4): 354–358. doi:10.1370/afm.1140. ISSN 1544-1717. PMC 2906531. PMID 20644191.“Reducing global food system emissions key to meeting climate goals”. phys.org. Retrieved 8 December 2020.

Global food system emissions could preclude achieving the 1.5° and 2°C climate change targets”. Science. 370 (6517): 705–708. Bibcode:2020Sci…370..705C. doi:10.1126/science.aba7357. ISSN 0036-8075. PMID 33154139. S2CID 226254942. Retrieved 8 December 2020.A sustainable food system for the European Union (PDF). Berlin: SAPEA. p. 39. doi:10.26356/sustainablefood. ISBN 978-3-9820301-7-3.

Sustainable Food Sourcing and Distribution in the Vermont-Regional Food System” (PDF). Archived from the original (PDF) on 2 February 2017. Retrieved 22 January 2017. Regulating Food Law: Risk Analysis and the Precautionary Principle as General Principles of EU Food Law. Wageningen Academic Pub. ISBN 9789086861941. Retrieved 22 January 2017.

“Global food industry on course to drive rapid habitat loss – research”. The Guardian. 21 December 2020. Retrieved 17 January 2021.“Current food production systems could mean far-reaching habitat loss”. phys.org. Retrieved 17 January 2021.Proactive conservation to prevent habitat losses to agricultural expansion”. Nature Sustainability. 4 (4): 314–322. doi:10.1038/s41893-020-00656-5. ISSN 2398-9629. S2CID 229346085. Archived from the original on 8 March 2021. Retrieved 17 January 2021.

“Boosting efficiency at the DC”. Grocery Headquarters. Archived from the original on 7 March 2010. Retrieved 26 March 2012.“World Urbanization Prospects: The 2003 Revision”. Department of Economic and Social Affairs, Population Division (United Nations).Innovation spurred by COVID-19 crisis highlights ‘potential of small-scale farmers.

“Amid Pandemic, Local Company Delivering Meat And Fresh, Organic Sustainable Foods”. 22 May 2020. Retrieved 26 May 2020.The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised to Children on Television” (PDF). Children Now.Neat Facts About United States Agriculture Archived 14 March 2014 at the Wayback Machine, Retrieved 19 November 2013“Employment by major industry sector”. Bls.gov. 19 December 2013. Retrieved 1 April 2014.

The Best Fast Food Hot Chocolate, Ranked (Including Starbucks And Coffee Bean) Uproxx2:28 Fri, 04 NovNutritionist shares her top 5 ‘healthy’ fast food orders—they include Taco Bell, Chick-fil-A, Panera CNBC21:35 Fri, 04 Nov

19:56 Fri, 04 Nov
10 Healthy-ish Fast Food Orders Men’s Health18:51 Fri, 04 Nov
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Facebook Cash Machine   https://jvz4.com/c/202927/382333/
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Fitness Nutrition   https://jvz4.com/c/202927/353334/
Followup Builder   https://jvz3.com/c/202927/386313/
Forex Atlatian   https://jvz8.com/c/202927/25069/
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Hostley Domain Creator   https://jvz1.com/c/202927/379223/
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