Don’t Let Remote Work Derail Your Career: 3 Ways To Enhance Visibility

Presence and visibility enhance relationships...getty

Working from home can be pretty great, but it also comes with drawbacks. In particular, your time away from the office may be a barrier to advancing your career, building relationships or landing your next promotion.

Many companies are striving for presence equity—seeking to value employees and provide opportunities regardless of where they work or how often they come into the office. But even if your organization is taking these steps, it can still be tough to stay on the radar screen and ensure visibility.

You’ll need to be intentional about how you demonstrate your commitment, engagement, presence and importance—and there are strategies that work best to do just this.

Visibility Is Valuable

Plenty of research has demonstrated people’s behavior is significantly impacted by cognitive biases and mistakes in judgment—ways of interpreting the world and each other that are largely out of our awareness or conscious control. For example, with confirmation bias people tend to seek out and more readily see data which agrees with their current opinions. And with “recency error”, people tend to remember better and weight more heavily the experiences they’ve had most recently.

The implication: When you demonstrate your engagement, others will see future behaviors which reinforce their perceptions of your commitment. Or when you’re present more often (virtually or face-to-face), people will be more likely to keep you top-of-mind.

In addition, sociologically speaking, proximity is one of the primary determinants of relationships. People tend to build stronger relationships with those they see and interact with most frequently. This is largely because they get to know others—what makes them tick, details of their lives and motivations for their behavior.

This is also related to a bias of familiarity in which people tend to prefer and accept people and things that are more familiar, and avoid or shy away from those which are unknown or ambiguous. The implication: Staying in touch will help you build relationships which will matter to your happiness and your career.

A study published in Organizational Science reported that people who had more face time with colleagues—more time observed by others present and working—tended to benefit from getting assignments for better projects and greater career advancement. Researchers found this was the case because their presence was a signal of their commitment to the job, the team and the organization.

The average employee also sees the value of presence for getting ahead. According to a study by ASA and the Harris Poll, 56% of respondents believed those who work in the office 100% of the time have an advantage in getting raises, bonuses and promotions compared with those who work remote 100% of the time. In addition, 95.5% of employers believed remaining visible was important to career advancement, according to a study by Joblist,

The bottom line is that being present, interacting more frequently and getting to know others are important for all kinds of relationships, but also for career growth.

And the good news is you can create visibility in many ways no matter where you work.

Getting On the Radar Screen

Large proportions of employees are taking intentional effort to stay visible. In fact, according to the Joblist data, 38% of employees have gone out of their way to get noticed while working from home and 36% of remote employees had a “visibility strategy” to stay top-of-mind.

Of course staying visible takes extra effort, according to 76% or respondents, but it seems to pay off. The great majority (93%) of managers had a positive impression of employees who were making an effort and staying in touch. In addition, managers said when employees went the extra mile to stay connected, they saw them as more motivated (68%), more engaged (56%) and more productive (56%).

But just as important, the employees had better experiences as well. They reported more satisfaction with their levels of productivity, engagement and job security. In addition, they were less likely to suffer from burnout, imposter syndrome or loneliness.

Being Seen

You can enhance visibility in multiple ways, whether you’re working remote, hybrid or in the office.

#1 – Be Accountable

One of the primary ways to enhance your visibility is through great performance. The Joblist survey found 41% ensured their projects stayed on track and moving forward as a way to enhance their visibility. And 37% focused on details to ensure their work was up to par.

You can also take initiative to identify problems and improve processes. In the survey, 21% of people said they did things outside of their job description, and 21% volunteered for a task for opportunity. Managers reported that when people offered new ideas, it was the number one way they could stay visible, and quantifying their results was also in managers’ top ten ways people could stay connected.

When you promise something, deliver. When you do complete your work, do it well. When someone is counting on you, be sure you come through. You’ll build credibility and people will come to rely on you. Following up, following through and finishing tasks effectively will get you noticed, and it will be the basis for terrific career growth.

#2 – Be Present and Accessible

Another significant way to manage your visibility is to be present, literally and figuratively. Show up in the office when you can, and align your schedule with teammates’ calendars so you’re in the office at the same times as much as possible. When you’re remote, turn on your camera.

Whether you’re interacting from a distance or in person, be focused on the interaction and resist the distraction of devices. Tune in, ask questions and stay engaged with the people around you.

You don’t have to work 24/7 and it’s important to have healthy boundaries, but when you’re working, be accessible and responsive to others. Respond quickly and thoroughly to colleagues’ questions or requests. When you’re out of the office, be sure to communicate it to others so they can plan accordingly.

#3 – Be Connected

Seek out relationships with plenty of people in your organization—those within your team or department, but also those outside of your area. Also initiate interactions with those who are at all levels of the organization.

Increase your visibility by being intentional about working with others, taking the initiative to join a new project team or helping a colleague. In the Joblist survey, 37.4% of people enhanced visibility by helping colleagues with tasks. In addition, 36% checked in with colleagues regularly, and 36% expressed gratitude to others.

Also be sure you’re staying in touch with your leader through regular one-on-one meetings and by reaching out appropriately for problems or to make your boss aware of issues. Track your work and your outcomes in a meaningful way so details about your value and your great results are always available for your boss.

Presence Pays Off

Visibility is related to authenticity. When people sense your real commitment, engagement and dedication, they’ll want to work with you and support your efforts. If you work at a distance, you might need to be more intentional, but ultimately your work will shine through and pay off in career advancement.

I am a Ph.D. sociologist and the author of The Secrets to Happiness at Work exploring happiness, fulfillment and work-life.

Source: Don’t Let Remote Work Derail Your Career: 3 Ways To Enhance Visibility


Related contents:

What is telework?, United States Office of Personnel Management“Jack Nilles”,, JALA International, September 26, 2011Uy, Melanie (March 10, 2021). “Differences Between Telecommuting and Telework”. Lifewire.Woody, Leonhard (1995).

The Underground Guide to Telecommuting. Addison-Wesley. ISBN 978-0-201-48343-7.“Mobile Worker Toolkit: A Notional Guide” (PDF). General Services Administration.Gajendran, Ravi; Harrison, David (2007).

The Good, The Bad, and the Unknown About Telecommuting: Meta-Analysis of Psychological Mediators and Individual Consequences” (PDF). Journal of Applied Psychology. 92 (6): 1524–1541. doi:10.1037/0021-9010.92.6.1524. PMID 18020794. Retrieved February 17, 2022.Byrd, Nick (2021).

Online Conferences: Some History, Methods and Benefits”. Right Research: Modelling Sustainable Research Practices in the Anthropocene: 435–462. doi:10.11647/OBP.0213.28. S2CID 241554841.

How WeWork Has Perfectly Captured the Millennial Id”. The Atlantic.“Telework legislation”. U.S. Office of Personnel Management.“H.R. 1722 (111th): Telework Enhancement Act of 2010”. GovTrack.CHANG, ANDREA (November 12, 2020). “‘

Work from anywhere’ is here to stay. How will it change our workplaces?”. San Diego Union-Tribune. Los Angeles Times.Rosalsky, Greg (September 8, 2020). “Zoom Towns And The New Housing Market For The 2 Americas”. NPR.SAAD, LYDIA; WIGERT, BEN (October 13, 2021).

Remote Work Persisting and Trending Permanent”. Gallup.“How usual is it to work from home?”. Europa. May 17, 2021.WAGNER, ERICH (January 7, 2022). “Report: 45% of All Federal Employees Teleworked in Fiscal 2020”. Government Executive.Bloom, Nicholas (February 10, 2023).

Home is where the work is (video). The Future of Everything Podcast. Stanford University School of Engineering.Rojas, Benjamin (October 13, 2021). “How Remote Work Can Increase Business Profits”. Forbes.


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An Economist Studied Popular Finance Tips Some Might Be Leading You Astray

Managing your money is obviously an important part of being a responsible adult. But how should you do that? It turns out that there’s a large gulf between the advice given by the authors of popular finance books and academic economists.

In a new study titled “Popular Personal Financial Advice versus the Professors,” the Yale financial economist James Choi rummages through 50 of the most popular books on personal finance to see how their tips square with traditional economic thinking. It’s like a cage match: Finance thinkfluencers vs economists dueling over what you should do with your money.

And, yes, Choi is an economist, but he may be a more impartial referee of this smackdown than you’d think. That’s because he’s a behavioral economist who doesn’t swallow the canon of old-school economics hook, line, and sinker. Traditional economic models portray humans as hyper-rational, disciplined creatures, who always make optimal financial choices for themselves. Behavioral economics, which has pretty much taken over the field, emphasizes that people are quirky, often irrational, and prone to errors.

In a way, Choi says, behavioral economists like him try to help people overcome their shortcomings and achieve their financial goals as if they were the savvy creatures of old-school theory. And so, he says, classic economic theory may still provide a good overall guide for how to maximize your financial well-being. But, Choi says, the advice of popular finance thinkfluencers, who tend to concentrate on helping us overcome our flaws and foibles, might actually be more effective in some cases.

So, who’s right in this financial royal rumble? The authors of self-help finance books or the stalwarts of traditional economic theory? While Choi doesn’t always provide definitive answers, this debate might spark some ideas on how you can more effectively handle your finances.

How Should You Save Money?

When it comes to saving money, many economists offer somewhat counterintuitive — and, dare I say, potentially irresponsible — advice: if you’re young and on a solid career track, you might consider spending more and saving less right now.

That’s because you’re likely going to earn a bigger paycheck when you’re older, and to really squeeze the enjoyment out of life, it might make sense to live a bit beyond your means at the moment and borrow from your future, richer self. Economists call this “consumption smoothing,” and it’s a feature of standard economic models of how rational people save and invest over their lifetime.

The idea, Choi says, is “you don’t want to be starving in one period and overindulged in the next. You want to smooth that over time.” The sort of ideal scenario: you start off adulthood saving little or nothing or even taking on debt, then you save a lot during your prime-age earning years, and then you spend those savings when you retire.

“I tell my MBA students, ‘You of all people should feel the least amount of guilt of having credit card debt, because your income is fairly low right now but it will be, predictably, fairly high in the very near future,'” Choi says. Once they start making money, he says, they should probably pay down that debt quickly since credit card companies charge high interest rates.

Reading through popular finance books, however, Choi finds that the vast majority of popular authors offer advice that contradicts this approach: throughout your life, the thinkfluencers say, your goal should be to live within your means and save a consistent percentage of your income. It doesn’t matter if you’re 20 or 30 or 50; they implore you to stash money away immediately and invest it for your future.

In arguing this, the thinkfluencers often cite the power of compound interest. The longer you save money, the more interest it accrues. As a result, wealth snowballs over time, so saving a large percentage earlier could make a lot of sense.

Of course, economists also recognize the power of compound interest. Where thinkfluencers and old-school economics really depart from each other, Choi says, is “the usefulness of establishing saving consistently as a discipline,” Choi says. This motivation, he says, “is almost always missing from economic models of optimal saving — [and is] a potentially important oversight.” In other words, some of us might need to adopt hard-and-fast saving rules at a young age to develop the discipline needed to lead more affluent lives, even if that’s less than optimal from a traditional economic perspective.

So who wins on this point? “I’m actually agnostic about it,” Choi says. “On the one hand, I do have a lot of sympathy for the view that you might be unnecessarily depriving yourself in your twenties and even thirties when, very predictably, your income will likely be much higher in later decades. That being said, I do think that there is something to this notion of being disciplined and learning to live within your means at a young age.”

How Should You Think About Your Budget?

In old-school economics, money is money. It’s fungible. There is no reason to put labels on it. Absent some financially advantageous reason to do so (like the ability to get subsidies or a lower tax rate), it doesn’t make sense to set aside savings for specific purposes, like a new car or a future vacation or a down payment on a house. A dollar is a dollar.

Of course, many people don’t think this way. They often do what behavioral economists call “mental accounting,” earmarking special money for this and that. “In more extreme versions of mental accounting, you cannot use the money that you’re saving for your Hawaii vacation for the down payment on your future house,” Choi says.

Choi finds that 17 of the 50 books he read through advocate for some sort of mental accounting exercise. And, he says, this advice might actually make sense. It makes financial calculations easier for people and may motivate them to accomplish their goals.

Should You Be “House Rich, Cash Poor”?

Many Americans live in enormous houses and are stretched thin paying for them. While their house is a valuable asset, and they’re technically pretty rich, they’re just squeaking by, living paycheck to paycheck. People generally refer to this as “house rich, cash poor.”

Choi says both popular financial advisers and most economists are pretty clear: don’t do this! Don’t buy a house you can’t really afford. That can be super stressful and potentially ruinous.

How Much Of Your Money Should Be In Stocks?

Choi says that popular advisors and economists also generally agree that when you’re young, you should invest most of your money in stocks and only a little bit in bonds. Moreover, Choi says, both camps agree that as you get older, you should get more conservative, rebalancing your portfolio away from stocks and more towards bonds because stocks are riskier than bonds. But, Choi says, while both of these groups advise people to do the same thing with their investments over time, their reasoning for doing so is very different.

Generally speaking, popular financial advisers say that, while stocks are risky in the short run, you should invest mostly in them when you’re young because they earn higher returns than bonds over the long run. “The popular belief is that the stock market is kind of guaranteed to go up if you just hold onto it for long enough,” Choi says. “Now, this is just not true. And you can see this in Italy and Japan. In Japan, the stock market still hasn’t recovered to the level it was back in 1989. So it’s not true that stocks will always win over the long run. Bad things can happen.”

But while popular authors may discount this risk over the long term, their advice recognizes that holding stocks is risky in the short term. That’s why they argue that, as you get closer to retirement, you should get out of stocks and go into bonds, which are generally less risky. A popular rule of thumb: 100 minus your age is the percentage of your portfolio that should be in stocks. The remainder should be in bonds. So if you’re 30, you should be 70 percent in stocks and 30 percent in bonds.

While economists agree that you should get more conservative over time with your financial portfolio, Choi says, their reasoning is more nuanced.

“For almost all working people, the major economic asset they have is their future wage income,” Choi says. In other words, think of your work skills (your “human capital”) as part of your financial portfolio. It’s like the biggest form of wealth you own, and it’s generally safer than stocks or even bonds. When you’re young, this safer form of wealth is a huge part of your portfolio, so you can balance it with risky stocks.

Sure the stock market might crash, but you still have the security of being able to earn money at your job for many more years. As you get closer to retirement, this safer asset, your labor, represents a much smaller part of your portfolio — and that makes it much more scary to be all-in on risky stocks. “That’s why you should become more conservative in your financial portfolio allocation over time,” Choi says.

Should You Care Whether Stocks Pay Dividends?

Choi says there are some popular financial books that advise people to buy stocks that pay dividends. For the uninitiated, dividends are checks that companies send to their shareholders typically every quarter. “There seems to be this fascination with generating ‘income’ from your investments,” Choi says.

Economists, generally speaking, think this is dumb. “If I need to spend some money from my wealth, I don’t need to wait for the company to send me a check,” Choi says. “I can just sell some shares and use the proceeds from that sale to finance my expenditure needs. And so there should be no reason why I prefer stocks that pay dividends versus stocks that don’t pay dividends. And in fact, dividends are tax-disadvantaged. So, a stock that pays dividends is going to put a bigger tax burden on you, all else equal, than a stock that doesn’t pay dividends.”

Choi is with Team Economist on this one.

Should You Invest In Foreign Stock Markets?

Economic theory stresses the importance of diversifying your investments. This, Choi says, is true of diversifying the countries you invest in, too. Theoretically, the more countries you invest in, the less risky your investment portfolio will be. Some countries will do well. Others will do poorly. “So economic theory would say you want a diversified portfolio that holds a bit of every country’s stock market in the world,” Choi says.

But people don’t do this. They exhibit what economists call “home bias.” The French are more likely to invest in French companies. The Japanese are more likely to invest in Japanese companies, and so on. This has long been a puzzle to economists. The answer may lie in the almost universal support for ‘investing at home’ among the thinkfluencers. “The striking thing about the popular authors is that they all recommend home-biased portfolios,” Choi says. Choi isn’t really sure whether this makes much sense. “It just seems to be a little bit of jingoism, where people just like the stocks that they are familiar with.”

Should You Invest In Actively Managed Funds or Passive Index Funds?

Actively managed funds are those where you pay an expert to pick and choose stocks for you. These fund managers charge big fees with the promise of higher returns. Index funds have nobody actively picking and choosing investments for you. These funds simply passively hold a small piece of each major company in the stock market, thereby earning the overall average market return.

Economists and thinkfluencers agree on this one, too. “Everybody basically says you should go with index funds,” Choi says. “The data are pretty compelling. On average, passive funds outperform actively managed funds.”

Choi’s Big Takeaway

So who wins? The thinkfluencers or the economists? Economists, Choi suggests, may know a lot about how people should act. But, as an empirically minded behavioral economist, Choi recognizes that people often don’t act this way. And that’s where he has a degree of sympathy for the popular authors. “Given that we have all these quirks and frailties, we might have to resort to strategies that are less than perfect.”

“I think of it in terms of diet,” Choi says. “The best diet is the one that you can stick to. Economic theory might be saying you need to be eating skinless chicken breasts and steamed vegetables for the rest of your life and nothing else. That’s going to be the best for your health. And, really, very few people will actually do that.” He certainly has that right.


Source: An economist studied popular finance tips. Some might be leading you astray : Planet Money : NPR

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Just How Valuable Is Tax-Loss Harvesting?


Investors looking to improve their overall portfolio returns often turn to tax-loss harvesting at the end of the year. This amounts to selling some stocks or assets that have fallen in value and using the losses to help offset capital-gains tax liability, reducing one’s overall tax bill.

But how much can you actually add to your returns by tax-loss harvesting?

My research assistant Kanwal Ahmad and I decided to tackle this question by running simulations over different tax regimens, portfolio sizes and holding periods. We found that on average an investor facing a capital-gains tax rate of 25% can juice an equity portfolio’s annual return by 1.10 percentage points to 1.42 percentage points with tax-loss harvesting.

The value that can be added is even greater when markets are more volatile, thus producing a bigger number of loser stocks, or when capital-gains tax rates are high, either because the federal government raised rates or an investor is selling short-term holdings.

To explore this issue, we pulled data on all publicly traded stocks on the New York Stock Exchange, Nasdaq and the old American Stock Exchange (which was acquired by the NYSE) going back to 1930. We then created value-weighted portfolios to mimic how most people invest, and ran extensive simulations of each portfolio on how to best tax-loss-harvest. 

Each simulation we ran sold off particular positions that had incurred losses according to various cutoffs. If a losing position was harvested, we added a similar asset to maintain the portfolio’s asset-allocation mix and risk level — though any position that was tax-loss-harvested wasn’t allowed to re-enter the portfolio until a month later in line with the IRS’s wash-sale rule, which says if an investment is sold at a loss and then repurchased within 30 days, the initial loss cannot be claimed for tax purposes.

We then calculated the value of tax-loss harvesting to an investor on a yearly basis as the capital-gains tax rate multiplied by the return of the stock that was cut from the portfolio, adding this up over all stocks that were harvested that year. Averaging this over all simulations and over all years, we were able to come to a maximum estimate for the value of tax-loss harvesting.

To make it a bit more realistic, we put in a condition that no more than half the portfolio could be harvested in a particular year — this we defined as our “conservative” estimate of tax-loss harvesting benefits.

Our first interesting finding is that conservatively, investors can juice their returns 1.10 percentage points a year on average, assuming a 25% tax rate. If investors are pushing it in terms of taking advantage of every tax-loss harvesting opportunity, they can add as much as 1.42 percentage points a year to their portfolio’s return.

Fund investors often debate: Should I entrust my money to an experienced fund manager with a record over many different market cycles, or should I go with an upstart manager who might have fresh ideas on how to generate gains?

My research suggests that if you want a fund that will track an index better and provide superior posttax returns, the more-seasoned fund manager is likely your best bet. If, on the other hand, you are looking for outsize bets and potential home runs, a short-tenure manager may be the way to go.

To examine the relationship between fund-manager tenure and performance, my research assistant, Ioana Baranga, and I collected data on all actively managed mutual funds between 2010 and 2020. We then partitioned all fund managers by their tenure at the fund, using a range of zero to three years to define “short tenure” managers, and six years and greater to define the “long tenure” managers. If there were multiple fund managers within the same fund, we opted to use the oldest fund manager’s tenure to define our partition.genesis3-2-1-1-1-1-1-2-1-1-2-2-1-1

Next, we explored how these fund managers differ in their returns and investment decisions. The results associated with managers in the large-cap U.S.-stock category highlight the results well. On a pretax basis, the average long-tenure manager underperforms the average short-tenure manager by 0.03 percentage point a year (12.39% average annual return for long-tenure managers versus 12.42% average annual return for short-tenure managers).

Yet this result flips when we examine posttax returns — it is actually long-tenure managers outperforming short-tenure managers by 0.14 percentage point a year, on average (9.15% average posttax annual return for long-tenure managers versus 9.01% average posttax annual return for short tenure managers).

Research Shorts

By: Derek Horstmeyer

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Braze Begins The IPO Process Amid Pandemic-Era Growth In Digital Marketing

A decade after its founding, the marketing tech startup Braze is beginning the process of becoming a publicly traded company.

Today, the New York-based company filed its Form S-1 with the U.S. Securities and Exchange Commission to go public on the Nasdaq stock exchange under the ticker symbol “BRZE.” Braze is part of the growing industry of marketing campaign management software companies, a market sector that the research group IDC says could reach $15 billion in 2021 and $19.4 billion in 2024.

The customer engagement company provides technology for brands to interact directly with consumers through various channels. By using Braze’s platform, companies can use data from email, apps and other digital platforms to better understand their customers before targeting them with personalized messages. Well known brands that use Braze for their marketing include Burger King, Anthropologie, Birchbox, Grubhub, IBM, Hinge, Nascar, PayPal, HBO, iHeartRadio, Sephora and Rosetta Stone.

According to its SEC filing, Braze reported large revenue growth in the past two years with $150.2 million in fiscal-year 2021 and $96.4 million in 2020. While the company has experienced momentum in 2020 and 2021, it’s still not profitable: Net losses totaled $31.43 million in 2021 and $31.36 million in 2020. Braze also reported annual recurring revenue passing $200 million in 2021, up from $100 million in 2019.

When Braze was cofounded in 2011 by CEO Bill Magnuson, Jon Hyman and Mark Ghermezian, it wanted to build a business that was mobile-first to help companies adapt to changing consumer behaviors. At the time of publication, the company was unavailable for comment about its IPO plans, but in a letter included in the S-1 Magnuson wrote that the “goal was to build a company that would capitalize on new technology to help the world’s best companies grow by trusting us with their most valuable asset: their customer relationships.”

“While technological change drove us forward, we knew that humanity should always guide us,” Magnuson wrote. “Great human relationships are built on mutual understanding, engaging communication and shared experience. It’s thus no surprise that the secret weapon of exceptional, enduring companies is the quality of their customer engagement.”

In the past two years, Braze has continued to grow its customer base from 728 in January 2020 to 890 January 2021 and 1,119 as of July 2021. The company has also continued to scale its cloud-based platform and now reaches 3.3 billion monthly active users through its customers’ applications, websites and other digital platforms—up from 2.3 billion in January 2020 and from 1.6 billion in January 2019.

Issues around privacy are also something Braze listed as a risk factor, citing international, federal and state regulations including newly passed legislation in California, Virginia and Colorado and existing laws such as the European Union’s General Data Protection Regulation. Several pages of the S-1 detail many of the laws and provide a glimpse into the various ways rules around data privacy could impact the company both legally and financially.“The laws are not consistent, and compliance in the event of a widespread data breach could be costly,” according to the SEC filing. “In addition, while we contractually limit the types of data our customers may process and store using our platform, we cannot fully control the actions of our customers. The failure of customers to comply with their contractual obligations may subject us to liability, and we may not have sufficient recourse to cover our related liabilities.”

Braze’s S-1 filing comes just a day after the advertising technology company Basis Globally Technologies—formerly known as Centro—confidentially filed its own S-1 with the SEC, further adding to the string of ad-tech and mar-tech IPOs that have taken place this year. Companies that have either gone public or begun the IPO process in 2021 include the content recommendation company Taboola, ad measurement firms DoubleVerify and Integral Ad Science and other marketing tech companies such as Zeta Global and Sprinklr.

Over the past decade, Braze has raised $175.1 million, according to Crunchbase. It raised an $80 million Series E round led by Meritech Capital Partners in 2018, just a year after raising a $50 million Series D round led by ICONIQ Capital. Other investors have included Battery Ventures, InterWest Partners, Rally Ventures and Blumberg Capital.

While Braze was growing quickly even before the Covid-19 crisis began, the company said the pandemic has accelerated the adoption of digital and mobile usage. Braze is also betting on the increased reliance on first-party data, especially as companies adapt to finding ways to reach people without as much third-party aggregated data.

“Modern brands know that when a customer is intermediated by a third-party aggregator, ad platform or distribution channel, it’s not really their customer relationship,” Magnuson wrote. “The highest value customer relationships are informed by first-party data and cemented through direct engagement.”

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I’m a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising especially related to the ever-evolving role of chief

Source: Braze Begins The IPO Process Amid Pandemic-Era Growth In Digital Marketing

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