How Video Marketing Will Grow Your Business Into Profit

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You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.

According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.

In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.

Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!

For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.

Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.

Stay Top of Mind

People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).

Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!

Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!

As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.

We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.

Reinforce Your Brand and product Messaging

Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.

Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.

As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.

When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.

When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.

Capture their attention, engage them with value, and offer the opportunity to purchase.

Reach a Wider Audience

Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.

As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.

When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.

Demonstrate Your Value and Gain Buy-in

When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.

Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.

Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!

When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.

Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.

When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.

Capture interest with Video Marketing Ads

Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.

With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.

Need Help with Video Marketing in 2020?

The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.

The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.

If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.

To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.

Source: https://blog.thatagency.com/video-marketing-will-grow-your-business-in-2018

 

RankReel – New 5-in-1 Whitehat SEO Software Suite Sends Videos to the Top of Google (and keeps them there in 2019 and beyond

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A breakthrough “all-in-one” cloud app that puts your videos in front of thousands of local and online customers for free without advertising or any knowing anything about SEO.You’ve bought the expensive video creation tools, now get the only tool you need to safely send you and your client’s videos to the top of Google and YouTube permanently.

IT’S SAFE… Unlike all the other tools, RankReel uses whitehat methods to safely get your video to the top of the search results and stay there without getting your videos removed or your channel deleted.

IT’S EASY… Just tap a few buttons to uncover the keywords, tags and even the type of content you need to dominate your local niche for clients or your own business… then click a few more buttons to automatically optimize your video and get authority backlinking opportunities so that it rises to the top like clockwork.

IT’S ALL-IN-ONE… RankReel is packed with 5 brand new and powerful modules of technology to boost your video rankings fast all from one simple dashboard.

Swipe the best tags your competitors are using to rank #1 in YouTube and Google for yourself. This suggests short & longtail (longer word) tags. It will also allow users to enter any video youtube URL into the search and it will pull the best tags that YouTube video is using.

Select one of RankReel’s local niche categories, enter the business name, contact info, and location you are trying to rank… and RankReel will autogenerate a high ranking YouTube title and description for your video right on the spot.

Find synonyms and categories relating to any keyword to help rank your videos “horizontally”. This gives broad ideas of what to rank for that relate to the given keyword or niche instead of just a targeted focus like Google Keyword Planner and other tools provide.

Find search volume, Average Monthly global, Suggested Bid, Competition and Confidence based on the given keyword. This gives perfect keyword ideas that can be used to boost the SEO rank of the post/blog/article.

Spy on the top 10 videos for any keyword and see key metrics you can optimize to beat out their ranking like length of video, channel subscribers, likes, links in the description, and more.

It shows you how difficult it will be to outrank these videos with easy to understand red, yellow, and green indicators.Just like YouTube competition, spy on the top 10 links for any keywords and see what it takes to beat them out to rank on page #1 with easy red, yellow, or green indicators.

Source: https://www.rankreel.io/yes/

GM-980x120-BIT-ENG-Banner

How To Create Modern Styled Video You Can Think of With One Easy to Use Software

Got a product or service you’re ready to launch? Get people excited by creating a powerful teaser or promotional video. These are the most popular videos used by businesses to create excitement prior to launch. Just look at Apple. 

Your customers & clients are on Facebook & Instagram, and the best way to get their attention is through creating simple social videos. With Create you can adjust the canvas to make these gorgeous ‘square’ videos! Add emojis and text & capture attention quickly.

Want to increase your views on YouTube? There’s no better way than adding a quick call to action at the end of your video. In Create, you can easily Create YouTube end cards to give your viewers 1-click to view your other content.

Source: https://vidello.com/create-special

FusionPartners -How Would You Like To Be Seen As The Most Successful, Powerful, and MOST Innovative Marketing Company In Your Local Market Immediately

Fusion Partners will receive brand new and exclusive video and photo templates for each and every one of our easy to use software programs inside of your account. This content is brought to you by our in-house video and photo crew. Our in-house video and photo crew meet each and every month to have strategy sessions, creation of story boards, scouting locations, hiring actors, going on location, filming, editing, and they provide you with outstanding new content that is yours to make cash with repeatedly… from your happy and satisfied customers. Gone are the days that you are told what templates you need or you get each month.​ We are putting the POWER into your hands to assist us in deciding on the exact content that will make you the MOST MONEY TODAY……

 

Source: Fusion-Partners by DropMock

 

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