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How Video Marketing Will Grow Your Business Into Profit

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You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.

According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.

In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.

Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!

For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.

Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.

Stay Top of Mind

People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).

Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!

Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!

As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.

We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.

Reinforce Your Brand and product Messaging

Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.

Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.

As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.

When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.

When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.

Capture their attention, engage them with value, and offer the opportunity to purchase.

Reach a Wider Audience

Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.

As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.

When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.

Demonstrate Your Value and Gain Buy-in

When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.

Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.

Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!

When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.

Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.

When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.

Capture interest with Video Marketing Ads

Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.

With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.

Need Help with Video Marketing in 2020?

The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.

The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.

If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.

To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.

Source: https://blog.thatagency.com/video-marketing-will-grow-your-business-in-2018

 

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Animate360 – How To Build & Convert Animated Graphical Marketing Videos Using Visual Creative Dashboard

Get your hands on our in-house fully developed page builder software. Inside you will get 20 free DFY page templates so you can start creating stunning sales and landing pages for your business. Get complete control of your business and never pay monthly fees on Page Builders.

Add beautiful looking countdown timers to your websites and emails using Countdown Robot. Countdown Robot is easy to use and is cloud-based so you don’t need to install or download anything yourself. You get free account to Countdown Robot.

Logos are business essentials. Never hire a designer to create a logo for you anymore. Get your hands on one of the industry’s most versatile Logo Design software. This is only available to the first 100 customers.

Our animated visual creatives are 100% hand-crafted and built in-house by us. We’ve had over 15 years video experience. In fact, we designed the sales video you see now ourselves using the tools you can get from Animate360.

Moreover to make your Stock Selection easy, we have also aggregated all cc0 footage from across the web and are offering it inside our Animate360 app for absolutely free. This will save you Time, give you more Choices and will help you to produce your video with just one simple dashboard. It’s a SaaS application, so No, you don’t need to download any heavy files to your Hard drive/Computer. It is 100% cloud based and operable from your Phone, Tab,Desktop , Laptop etc.

No, you don’t need to download any other software to use Animate360. It’s an independent Searchable Video SAAS web application. However we do recommend a few amazing Video Creator Apps in the Member’s Area along with some Free ones too that you can use if you want to.

We are absolutely stoked to bring into this Internet Marketing World, a Robust, Cloud-Based SaaS Platform that practically is a One-Stop Repository of all the Video Clips, Animations, Graphical Files, Transparent Background Files, Power-Point Slides, Backgrounds and more.

​Working as a Video Marketer and Sales Expert for over 5 years now, I not only perceive the Power of Multimedia in a different way but also apply them effectively in my company’s productions. You see, Videos, Cartoons, Emojis and even those little GIFs have one thing in common…

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Kaptiwa Best Seller

 

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Just imagine if you could have a complete video solution- FAST, EASY & Ads FREE, built for marketers, and which ISN’T going to cost you the earth…

Kaptiwa took 3 Years to Plan, Develop, Test and Super-Optimize with World’s Best Cloud Services: Akamai, Amazon Aws, Inhouse Video Optimization and HLS Technology for Delivering Lighting Fast Video Hosting and Marketing Experience that…
Outrank all our Old school, distracting & expensive competitors out there. We’ve left no stone unturned & made sure that the videos play
  • Without buffer/delay on any mobile or desktop device &
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t’s also completely Customisable to Your Exact Specifications. HLS Player is Perfectly Optimized to play videos on all devices & its 100% Mobile Responsive.

Did you know that every single second delay in your videos and content loading – can decrease your sales, visitor engagement & customer satisfaction by 20%.

We made sure that the videos should play without buffer/delay on any mobile or desktop device – With minimum internet bandwidth every time.

People Will Want to Watch Your Videos on Kaptiwa (Not Other People’s Stuff!) so you’ll have 100% control on your TRAFFIC – no traffic leakage with unwanted related videos

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X Wave VideoMarketing

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Terri created stunning, high-quality real videos in minutes with our easy to use, video maker. These videos helped her convert cold leads into raving customers. She was able to sell videos in half the time with half the budget it normally took her for more money than she used to make.

Nothing creates videos faster and better than Videoremix’s AI. Videos drive far more traffic on Facebook (around 59.3%) compared to images (around 29.6%), [According to databox]. So why not transform your existing images on Facebook and Instagram into stunning videos with X-Wave? Or you can instantly create stunning promotional videos from ANY URL.

Want to convey a particular mood, jump between storylines, switch to another point of view, spice up the narrative or move backward or forward in time with your new video? X-Wave adds unique transitions to make your videos look terrific and engaging.

You created a video but if you now have to wait hours to actually use it that defeats the purpose. Nothing is more frustrating for a video marketer than seeing the “rendering” sign going endlessly clockwise. We have kept that in mind and made sure that, within less than 1 minute you can render high resolution videos.

With X-Wave you’d be running a full-blown Video Creation & Marketing Agency very soon, whether that was your plan or not – seeing the kind of money your customers would be eager to pay you for a video might change your resolve to just ‘stick to your business’. And handling multiple projects for your clients’ or even for your business can be quite a stress.

Your X-Wave account is loaded with 20 Premium Templates. 10 of these templates target the Real Estate niche and the other 10 can be used to create videos in whatever niche you may choose. These templates are created by a team of very talented designers and marketers who have complete sense of what’s working and what’s not working in the market today.

X-Wave comes with an built-in premium music library. Use these tracks as background music to set the right tone and feel to your video. No stress that you might end up getting your video taken down because you used music that was copyrighted (Yeah, that happens) or worst you end up spending another 30-50 bucks for buying the background music files you’d like to use. X-Wave’s library has music to convey any mood you’d like.

Source: https://secure.videoremix.io/x-wave-main-fe-2/?aid=1

How To Create Templates Club To Get A Fresh Supply Of Limited Edition ‘Video Templates’ Every Month For A Year

With the template export feature, you can now create and share Templates With Clients, Customers, Outsourcers & Friends. Simply export the templates and send them to other Create users. Export & Import just takes one click! Only available to Club Users.

As a Create club member, you’re getting 15 unique, limited edition templates for Sales Videos, Demo Videos, Training Videos and Viral Videos you can use right away.These templates work for a variety of niches allowing you to create a wide range of professional & diverse videos.
This exclusive range of templates will include a wide range of niche categories & Concepts including: Online Marketing, Fitness, technology, business and more… Each includes a range of different effects, transitions, intros, outros and designs to enhance your videos and make them look a lot better in the fastest time possible.

How To Create Modern Styled Video You Can Think of With One Easy to Use Software

Got a product or service you’re ready to launch? Get people excited by creating a powerful teaser or promotional video. These are the most popular videos used by businesses to create excitement prior to launch. Just look at Apple. 

Your customers & clients are on Facebook & Instagram, and the best way to get their attention is through creating simple social videos. With Create you can adjust the canvas to make these gorgeous ‘square’ videos! Add emojis and text & capture attention quickly.

Want to increase your views on YouTube? There’s no better way than adding a quick call to action at the end of your video. In Create, you can easily Create YouTube end cards to give your viewers 1-click to view your other content.

Source: https://vidello.com/create-special

Video Profits Machine – The World’s No.1 Video Creation & Syndication Software For Traffic, Leads, Sales & Profits

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OnPoint Commercial – How To Make Exclusively Shot Footage By A Truly World Class Videographer

ON POINT enables your customers to create fully edited, customized marketing videos to a world class standard with ZERO technical skills, ZERO video skills and NO complicated software. Using PowerPoint templates pre-filled with world class footage shot by our genius videographer, next level animations and cutting edge music.

For the first time, your customers will be able to make the standard of videos that the biggest online personalities do. And then use these to promote their own products, affiliate offers or other companies in a huge variety of niches.

Customers will get access to a commercial license for videos that they can edit the animated text, insert theirs or their clients logos, they can add their own footage, overlay one of the unique modern music tracks and also put their own voice over a video before easily converting it to an MP4.

Each of the 20 niche packs comes with:
1. A Complete Video
2. An Instagram Story Template
3. A Facebook Story Template
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5. A selection of unique niche images.

They also get over 10 generic templates that can be edited in anyway they like.
They get access to 5 unique tracks , Supplied royalty free by our modern cutting edge producers.

 

High Quality Animated Text That Is Fully Editable

Our video templates can be opened in PowerPoint and Keynote and the stunning animated text can quickly and easily be edited!

Simply change the dummy text for your business, your clients or a product you are promoting and you’re good to go!

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We have created our templates so you can easily insert yours or your clients logo. You can drag and drop beautiful images from the collection we provide! And you can even insert your own footage wherever you like.

This allows you to quickly create high quality video, which is totally unique to you!

Included with your purchase is 5 cutting edge music tracks. You can simply choose the one you like best and add it to the video template. These tracks are like nothing you’ve heard before. This quality would usually cost tens of thousands of dollars to have created!

You can also add a voice over to each video, so you can customize the feel, make special offers or describe your business personally!

We have chosen 30 niches for your OnPoint package. Everything from food to fashion, weddings to watches and beards to business. There is something for everyone.

Keep reading to find out exactly how you can use these niches to PROFIT BIG!

Every package has a video template, a Story template and is available in PowerPoint and Keynote!

BONUS 1 – Modern Video Marketing

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BONUS 6 – Video Ads 2.0 Made Easy

BONUS 7 – Royalty Free Stock Video Footage

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BONUS 9 – Video Marketing Mayhem

BONUS 10 – 10 Secrets Of Highly Lucrative Video Marketing

Included with your purchase is 5 cutting edge music tracks. You can simply choose the one you like best and add it to the video template. These tracks are like nothing you’ve heard before. This quality would usually cost tens of thousands of dollars to have created!

You can also add a voice over to each video, so you can customize the feel, make special offers or describe your business personally!

In each package, we have also included a 15 second ‘Story” which can be edited, customized and then used on Instagram, Facebook, SnapChat or WhatsApp.

Social media stories are not going away, and to truly stand out today, we all need high quality video content that is optimized for them!

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Origin Builder Demo – Build Gorgeous Industry Standard Pages & Professional Landing Pages with Drag n Drop Live Page Builder

The World’s True Drag n’ Drop Page Composer with Seamless Instant Actions Technology That Will Allow You to Build Innovative, Beautiful and Super-Intelligent Websites/Landing Pages in Minutes without Designing or Coding Anything Yourself. Also comes with a Professional “Flagship” FrontEnd Editor That Lets You Visually Edit Any Page On The Fly and Tune Designs to Your Personal Taste. Finally, you could EASILY build beautiful and professional looking websites in minutes regardless of the niche and with zero design/coding skill. Origin Builder’s high performance composer is designed to grow businesses online so you won’t just be able to create stunning websites…..

Read more: http://originbuilder.net/early-bird/?aid=1

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