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How Video Marketing Will Grow Your Business Into Profit

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You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.

According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.

In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.

Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!

For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.

Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.

Stay Top of Mind

People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).

Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!

Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!

As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.

We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.

Reinforce Your Brand and product Messaging

Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.

Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.

As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.

When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.

When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.

Capture their attention, engage them with value, and offer the opportunity to purchase.

Reach a Wider Audience

Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.

As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.

When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.

Demonstrate Your Value and Gain Buy-in

When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.

Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.

Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!

When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.

Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.

When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.

Capture interest with Video Marketing Ads

Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.

With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.

Need Help with Video Marketing in 2020?

The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.

The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.

If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.

To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.

Source: https://blog.thatagency.com/video-marketing-will-grow-your-business-in-2018

 

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Animate360 – How To Build & Convert Animated Graphical Marketing Videos Using Visual Creative Dashboard

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Add beautiful looking countdown timers to your websites and emails using Countdown Robot. Countdown Robot is easy to use and is cloud-based so you don’t need to install or download anything yourself. You get free account to Countdown Robot.

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Our animated visual creatives are 100% hand-crafted and built in-house by us. We’ve had over 15 years video experience. In fact, we designed the sales video you see now ourselves using the tools you can get from Animate360.

Moreover to make your Stock Selection easy, we have also aggregated all cc0 footage from across the web and are offering it inside our Animate360 app for absolutely free. This will save you Time, give you more Choices and will help you to produce your video with just one simple dashboard. It’s a SaaS application, so No, you don’t need to download any heavy files to your Hard drive/Computer. It is 100% cloud based and operable from your Phone, Tab,Desktop , Laptop etc.

No, you don’t need to download any other software to use Animate360. It’s an independent Searchable Video SAAS web application. However we do recommend a few amazing Video Creator Apps in the Member’s Area along with some Free ones too that you can use if you want to.

We are absolutely stoked to bring into this Internet Marketing World, a Robust, Cloud-Based SaaS Platform that practically is a One-Stop Repository of all the Video Clips, Animations, Graphical Files, Transparent Background Files, Power-Point Slides, Backgrounds and more.

​Working as a Video Marketer and Sales Expert for over 5 years now, I not only perceive the Power of Multimedia in a different way but also apply them effectively in my company’s productions. You see, Videos, Cartoons, Emojis and even those little GIFs have one thing in common…

Source: Animate360 Special Deal

Automated Speaq Conversation Video Marketing Builder For Any Business Owner

Letting them create their own videos based on their answers. Not only is that possible with Speaq. It’s actually profitable and the ONLY platform in the world to offer this. Speaq takes everything that WAS hard about creating videos and turns it on its head. Speaq guides you from start to finish with simple questions. Based on your answers, by the end of the conversation he’ll deliver a fully done-for-you (…and market-ready) video!

Speaq gives you full control. He’ll guide you through a simple conversation where you can customize EVERYTHING. Or simply let Speaq make the decisions for you based on your niche & topic. Either way, you have total control over your videos – and can make unlimited revisions until you’re thrilled with the results.

Speaq isn’t just an AI machine that makes videos…He comes with the highest-calibre of proven-to-convert video designs for you to create breath-taking videos with. Download HD quality videos as vertical or square… the HIGHEST converting formats. Exploit traffic from ANY social platform, while getting ultimate exposure to your websites, blogs and other online assets.

  • World’s first self-service model for clients and video marketing… where YOU get paid as they make their OWN videos!
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  • Boost video leads, sales and profits TWO ways (creating your OWN videos or sending your link to clients)!
  • Automate video marketing for yourself, clients, local businesses AND customers by simply sharing one link!
  • Automate video creation, delivery of videos and even receive payments from clients by simply sharing your unique Speaq link (anywhere).
  • Increase ROI immediately by eliminating designer fees, outsourcing fees, animation fees, software monthly fees, revisions, waiting times and more.

Speaq was born out of the frustration we saw with video marketers not only struggling to match text, call-to-actions, pricing and more to ‘pre-made templates’, but also the lack of results people see from video marketing in general. There was a piece missing from the puzzle.

We wanted to offer a more ‘guided’ experience for creating videos (no need to even watch a training video) and we wanted to offer a chance for someone who doesn’t want to create videos – to profit from video marketing too. The people who don’t want to worry about how many views their videos get.

So besides making creating videos easier through a simple guided conversation, Speaq will give you a unique link. You can share this link anywhere and anyone who clicks it will be able to have their own conversation with Speaq to create THEIR own video based on THEIR answers.

Speaq will then create their video, deliver it to them AND collect payments without you being involved at all!

Source: Speaq – Automated Video Marketing Software

Kaptiwa Best Seller

 

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Just imagine if you could have a complete video solution- FAST, EASY & Ads FREE, built for marketers, and which ISN’T going to cost you the earth…

Kaptiwa took 3 Years to Plan, Develop, Test and Super-Optimize with World’s Best Cloud Services: Akamai, Amazon Aws, Inhouse Video Optimization and HLS Technology for Delivering Lighting Fast Video Hosting and Marketing Experience that…
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  • Without buffer/delay on any mobile or desktop device &
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t’s also completely Customisable to Your Exact Specifications. HLS Player is Perfectly Optimized to play videos on all devices & its 100% Mobile Responsive.

Did you know that every single second delay in your videos and content loading – can decrease your sales, visitor engagement & customer satisfaction by 20%.

We made sure that the videos should play without buffer/delay on any mobile or desktop device – With minimum internet bandwidth every time.

People Will Want to Watch Your Videos on Kaptiwa (Not Other People’s Stuff!) so you’ll have 100% control on your TRAFFIC – no traffic leakage with unwanted related videos

Source: https://www.kaptiwa.com/jvzoo?aid=1

X Wave VideoMarketing

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Terri created stunning, high-quality real videos in minutes with our easy to use, video maker. These videos helped her convert cold leads into raving customers. She was able to sell videos in half the time with half the budget it normally took her for more money than she used to make.

Nothing creates videos faster and better than Videoremix’s AI. Videos drive far more traffic on Facebook (around 59.3%) compared to images (around 29.6%), [According to databox]. So why not transform your existing images on Facebook and Instagram into stunning videos with X-Wave? Or you can instantly create stunning promotional videos from ANY URL.

Want to convey a particular mood, jump between storylines, switch to another point of view, spice up the narrative or move backward or forward in time with your new video? X-Wave adds unique transitions to make your videos look terrific and engaging.

You created a video but if you now have to wait hours to actually use it that defeats the purpose. Nothing is more frustrating for a video marketer than seeing the “rendering” sign going endlessly clockwise. We have kept that in mind and made sure that, within less than 1 minute you can render high resolution videos.

With X-Wave you’d be running a full-blown Video Creation & Marketing Agency very soon, whether that was your plan or not – seeing the kind of money your customers would be eager to pay you for a video might change your resolve to just ‘stick to your business’. And handling multiple projects for your clients’ or even for your business can be quite a stress.

Your X-Wave account is loaded with 20 Premium Templates. 10 of these templates target the Real Estate niche and the other 10 can be used to create videos in whatever niche you may choose. These templates are created by a team of very talented designers and marketers who have complete sense of what’s working and what’s not working in the market today.

X-Wave comes with an built-in premium music library. Use these tracks as background music to set the right tone and feel to your video. No stress that you might end up getting your video taken down because you used music that was copyrighted (Yeah, that happens) or worst you end up spending another 30-50 bucks for buying the background music files you’d like to use. X-Wave’s library has music to convey any mood you’d like.

Source: https://secure.videoremix.io/x-wave-main-fe-2/?aid=1

How To Create Modern Styled Video You Can Think of With One Easy to Use Software

Got a product or service you’re ready to launch? Get people excited by creating a powerful teaser or promotional video. These are the most popular videos used by businesses to create excitement prior to launch. Just look at Apple. 

Your customers & clients are on Facebook & Instagram, and the best way to get their attention is through creating simple social videos. With Create you can adjust the canvas to make these gorgeous ‘square’ videos! Add emojis and text & capture attention quickly.

Want to increase your views on YouTube? There’s no better way than adding a quick call to action at the end of your video. In Create, you can easily Create YouTube end cards to give your viewers 1-click to view your other content.

Source: https://vidello.com/create-special

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Why Struggle to Make Big Commissions When a Membership to Commissionology Makes it So Easy? https://www.pivot.one/share/post/5c83c1f21d57e7745fe8c9fb?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

Get Even More AMAZING Scenes & Special Character Themes for VideoMakerFX EVERY MONTH With Video Maker FX

It is a piece of user-friendly software meant to create videos for marketers and businesses. With over 240 customizable slide themes, now you can create videos to present the various aspects of your business. With VideoMakerFX you can stay sure that all the creativity and effort that you put into creating each piece of video is yours and yours only. As the work created on this tool is not saved on an external server, you can save your work, use them and even sell them. Read more………

Source : http://www.videomakerfx.com/specialpt/

Videze Commercial – Create Breath-Taking Hollywood Style Animated Videos In Just A Few Clicks

Videze is the only all in one powerful full-featured web based app that takes the latest video technology, and lets you create any type of epic Hollywood style animated video with your brand, text, images and logo in mere minutes. It doesn’t matter if you don’t know a single thing about video. Videze works for anyone including newbies with no tech skills (and no prior experience needed.) You can finally produce blockbuster cinematic Hollywood style videos that will “WOW” all your viewers and blow all your competitors out of the water.ull flexibility and control to customize your video to whatever style you like… You can add your own logo, text, images and color in just seconds…….

 

Read more: http://videze.io/

 

 

 

 

Channel Authority Builder – Build YouTube Authority With Powerful YouTube Marketing Automation Tool

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Source: Channel Authority Builder – Build YouTube Authority With Powerful YouTube Marketing Automation Tool | Online Marketing Tools

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